The South African Broadcasting Corporation (SABC) has launched a revamped version of its Over-The-Top (OTT) platform, SABC Plus, introducing a suite of new features and services designed to enhance the user experience. Key upgrades include a new and improved interface, personalized content recommendations, and expanded accessibility across multiple devices such as iOS, Android, Huawei, LG, and Apple TV.
Enhanced Content
The revamped platform now offers:
Catch-Up Services: Did you miss an episode? Catch up anytime.
Video on Demand (VOD): Access an extensive content library at your convenience.
Voice Command: Search for content using voice commands.
TV Schedule and Radio Now Playing EPG: Stay updated with TV schedules and live radio.
Podcasts and Vodcasts: Enjoy a wide range of audio and video podcasts.
Download Features: Available on mobile for offline viewing.
Unlimited Access: Stream on multiple household devices simultaneously.
Display Banners and Video Ads: An enhanced advertising experience.
EPG Reminder: Set reminders for your favourite shows.
Image: My Broadband
Diverse Content
SABC Plus continues to celebrate the diversity of South Africa by offering content in multiple languages and genres. The platform includes groundbreaking comedies, spine-chilling horrors, captivating dramas, and much more, reflecting the rich cultural tab of the nation. Additionally, audiences can enjoy Channel Africa’s programming in languages like Chinyanja, Kiswahili, English, French, and Portuguese and access to radio stations like Springbok Radio, Radio Bantu, 5 FM Extra, and Radio 2000 Extra.
Nomsa Chabeli, SABC Group Chief Executive Officer; emphasized the organization’s commitment to diversity and innovation. “SABC Plus is our latest innovation, reinforcing the public broadcaster’s commitment to providing the best programming. This platform houses an impressive array of content, including groundbreaking comedies, spine-chilling horrors, and captivating dramas, reflecting the rich cultural tab of our nation”.
Accessibility and User Experience
SABC Plus is now more accessible than ever, ensuring audiences can enjoy their favourite content anywhere. The new platform supports multiple devices, such as laptops, tablets, and smartphones, making it easy to access high-quality content on the go. Users are encouraged to re-register with new credentials to comply with the POPI Act.
Heineken Beverages has recently announced the appointment of Andrea Quaye as their new Marketing Director. This move signals a strategic shift in their marketing approach and aims to strengthen their presence in the competitive beverages market.
Andrea joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland. During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale.
The appointment by Heineken Beverages reflects its commitment to enhancing its brand presence and expanding market reach in an increasingly dynamic industry landscape.
A Seasoned Marketing Professional
With a background in marketing and a proven track record in strategic brand management, Andrea is poised to steer Heineken’s marketing initiatives to new heights. Her previous successes include driving impactful marketing campaigns and fostering consumer engagement across diverse markets.
Andrea brings with her over 20 years of extensive experience in the FMCG sector across Africa. She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.
Image: YouTube, Heineken Beverages
Heineken Beverages Welcome Andrea
Following Andrea’s appointment, Heineken Beverages’ managing director Jordi Borrut expressed his confidence stating, “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry. With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers”.
HEINEKEN Beverages says that Andrea’s talents will see her steering its diverse portfolio of renowned brands in South Africa, including:
Heineken
Amstel
Savanna
Durbanville Hills
JC le Roux, and
Amarula
Under Andrea’s leadership, Heineken aims to innovate its marketing strategies to resonate more deeply with consumers. This includes leveraging consumer insights, embracing digital platforms, and reinforcing its commitment to sustainability and responsible drinking practices.
Her remarkable ability to rejuvenate businesses and establish new categories is well-recognized, and her deep understanding of the industry and market is a valuable asset.
KIA Motors South Africa has recently announced Paul Turnbull as its new CEO. The appointment comes as a strategic move aimed at steering the company through the ever-evolving automotive landscape. Paul succeeds Gary Scott, who served at KIA Motors SA as CEO since 2017. The appointment plays a crucial role for the South Korean automaker, as it seeks to expand its market presence and enhance its global competitiveness.
Paul’s Success Stories
From his previous roles, and a recent one as MD of Hyundai Automotive South Africa’s retail division, Paul brings with him over 20 years of experience as a senior leader at various multinational corporations. His strategic initiatives consistently focused on growing technological advancements to enhance product offerings and improve customer experiences.
His success in turning the region into one of the company’s most profitable operations resulted in six dealers from the Pretoria region being added to his portfolio in 2015. This followed by an additional six dealerships on Johannesburg’s west rand – growing the portfolio to a total of 22 highly profitable dealers – which in 2023 grew to be 43.
Having started his career in the automotive industry in 1995, Paul is known for his strategic awareness and operational expertise. Throughout his career, Paul has advocated for sustainable mobility solutions and digital transformation within the automotive sector. His appointment as the new CEO at Kia marks a significant milestone for the brand, showing a shift towards focusing on innovation, sustainability, and customer-centric strategies.
KIA Motors Sandton
Paul’s Role at KIA Motors
Paul’s leadership is expected to drive the company’s growth ambitions and reinforce its commitment to technological advancement in electric vehicles and autonomous driving technologies. His role is to leverage his expertise to accelerate the company’s markets and sales efforts and strengthen its position in the competitive global automotive market.
“I’m excited to join the KIA brand, despite the current economic headwinds that is affecting the entire automotive industry. KIA is a brilliant brand with brilliant products, and there are boundless opportunities for the brand to accelerate the remarkable growth it’s seen in the 25 years it has been active in South Africa,” said Paul.
He added, “I want to thank Gary for his notable contribution to the success of KIA South Africa and extend my best wishes to him in his new role. I am excited to get stuck in and drive Kia’s belief in ‘Movement that inspires’ to new heights”.
KIA Motors, headquartered in Seoul, South Korea, operates globally with manufacturing facilities and sales networks spanning major markets across North America, Europe, and Asia-Pacific.
At KIA, Paul’s leadership will also influence operations worldwide as the company navigates through dynamic market conditions and regulatory challenges. With a strong background in driving operational efficiency and fostering innovation, Paul is expected to lead the brand into a new era of growth and transformation.
A significant milestone took place at the local Idas Valley Primary School in Stellenbosch on Monday, 29 April. The school, in collaboration with leading renewable energy solutions provider Wetility, unveiled its newly installed solar energy system. This markets a transformative moment for the school, its pupils and the surrounding community and facilitated in collaboration with the Stellenbosch University-affiliated energy efficiency consultancy GreenX.
The inauguration event, aptly named Solar System Inauguration Day, commenced with a special assembly, bringing together learners and teachers to celebrate this momentous occasion. Engaging presentations, led by Wetility’s Chief of Staff Johanna Horz and Project Engineer Chris Momoh as well as GreenX’s CEO Dr. Jason Samuels, covered topics ranging from the fundamentals of solar energy to its benefits for the environment and community. The presentations were followed by a Q&A session with Grade 7 learners.
The presentation started with a surprise video by Springbok legend and Wetility Brand Ambassador, Tendai “The Beast” Mtawarira. The Beast expressed his pride in Wetility’s work to provide solar energy to Idas Valley Primary School and making the school’s learners “solar energy champions”.
“I absolutely love the concept of empowering young students through an initiative that is driven by the core values of environmental responsibility, awareness and sustainability. It’s a project that I fully support and I hope it will serve as an inspiration to others to make such meaningful contributions in the community.”
He added: “It’s such a proud moment to be associated with Wetility’s incredible initiative at Idas Valley Primary School. There is no doubt that the project will have massive benefits for the school and its pupils, and it perfectly demonstrates Wetility’s commitment to tangible innovation and outreach”.
Catering to the needs of its students and community, the partnership with Idas Valley Primary School and Wetility not only fosters environmental sustainability but also bolsters the school’s financial viability. Through a subscription-based model, the school aims to substantially reduce operational costs, ensuring uninterrupted functioning even during times of load shedding and power outages.
Mr. Anton Gordon, Principal of Idas Valley Primary School, highlighted the importance of this initiative, stating “The biggest impact for us will be that we are not going to lose any teaching time! We keep the lights on. Another difficulty for us is when we cannot reach the parents because networks are down. That problem will be gone now.”
The highlight of the day was the official showcasing the new solar system installed on the school premises to the teachers and learners and explaining its capacity, functionality and environmental impact. Principal Anton Gorden hopes: “Maybe it will also inspire some of our learners to go into university and to study solar energy.”
With this initiative, the Idas Valley Primary School, Wetility, and GreenX aim to inspire other schools across the country in their transition towards a greener and more sustainable future.
For more information about Wetility, visit www.wetility.energy
Massmart, a Walmart-owned South African discounter is launching mini Makro stores within existing sites of its Game supermarket stores. The mini Makro stores will be trialled within four Game sites. This strategic shift comes in response to evolving consumer preferences and market dynamics, aiming to enhance accessibility and convenience for shoppers while optimizing operational efficiency.
The decision to venture into small-format stores reflects Makro’s commitment to staying agile and responsive in an ever-changing retail landscape. With the rise of urbanization and the growing demand for convenience, the company is strategically positioning itself to cater to the needs of urban consumers who seek hassle-free shopping experiences closer to home.
Image: News24
Enhancing Accessibility and Convenience
Group corporate affairs head Brian Leroni said the objective is to make Makro stores more accessible to a wider market. It is also an important part of Makro’s omnichannel strategy.
“We have been delighted by strong expressions of support from landlords, suppliers, consumers, and our own staff”. He added that the concept’s development was at an advanced stage and has been tested with focus groups.
According to Evan Walker, portfolio manager at 36ONE Asset Management, the mini Makro plan holds promise, provided that pricing remains competitive and aligns with consumer expectations. Affordability and value proposition will be key drivers of success for these compact stores.
Evan said they supported the strategy of converting Game stores into small-former Makro stores ten years ago, and it still makes sense.
“The combined Makro and Game store turnover have a lot more critical mass from a marketing and pricing perspective. The only way they will be competitive is through price, especially against eCommerce players like Takealot, Amazon, Temu, and Shein.”
Image: Tech Central
Understanding Customer Response
Makro’s foray into small-format stores is not a shot in the dark but a calculated move backed by thorough market research and analysis. By testing the waters with mini outlets in malls, the company aims to gauge consumer response and fine-tune its approach accordingly. This strategic experimentation highlights Makro’s commitment to innovation and adaptability in an increasingly dynamic retail landscape.
The decision to replace four Game stores with mini Makro outlets signals a strategic consolidation of resources and focus on core offerings. With consumer preferences shifting towards one-stop shopping destinations, Makro is capitalizing on its strengths in categories such as electronics, homeware, and groceries to create a compelling value proposition for shoppers.
By diversifying its store formats, the company not only expands its reach but also mitigates risks associated with changing consumer preferences and economic fluctuations. As noted by Evans, “Makro’s small-format stores represent a smart move to adapt to evolving consumer behaviours and enhance shareholder value”.
In a significant move, WeBuyCars, South Africa’s foremost car retailer, has made its highly anticipated debut on the Johannesburg Stock Exchange (JSE), marking a monumental milestone in its journey towards further expansion and growth.
The shares of WeBuyCars opened at R20/share, above the initial public offering price of R18.75/share.
The listing has garnered widespread attention and commendation from investors and industry observers, solidifying WeBuyCars’ position as a formidable player in the automotive sector.
WeBuyCars’ listing on the JSE represents the culmination of years of strategic planning and consistent performance in the automotive industry. The company’s decision to go public was met with enthusiastic demand from investors, reflecting robust confidence in its business model and growth potential.
“It has been an amazing journey that culminated in a listing on the JSE. We are excited about the road ahead as the listing opens up many opportunities such as enhancing our brand, creating liquidity for shareholders and attracting staff,” said Faan van der Walt, CEO of WeBuyCars.
Image: Business Tech
Market Response
The response to WeBuyCars’ JSE debut has been overwhelmingly positive, with the company’s stock experiencing a notable surge in value. Analysts attribute this enthusiastic reception to several factors, including WeBuyCars’ innovative approach to car sales, its expansive customer base, and its track record of strong financial performance.
“We are thrilled to welcome WeBuyCars to the JSE and excited to see a new listing for the year,” said Valdene Reddy, Director of Capital Markets at the JSE.
The successful listing highlights WeBuyCars’ reputation as a trailblazer in the automotive industry, poised for sustained success and expansion.
Image: Money Web
WeBuyCars’ Growth
WeBuyCars is the second listing on the JSE this year, bringing the total number of companies listed on the bourse to 283 and a market cap of R18.4 trillion.
Established in 2001, WeBuyCars has since grown to 2,800 employees, 15 supermarkets, 74 buying pods, and over 340 buyers nationwide. In February 2024 alone, the group purchased 14,354 vehicles and sold 13,132 cars, with revenue for the month standing at R1.8 billion.
WeBuyCars’ presence on the JSE
WeBuyCars’ presence on the JSE is expected to have a profound impact on the automotive landscape in South Africa and beyond. As a publicly traded company, WeBuyCars gains access to a broader pool of capital, enabling it to fuel ambitious expansion initiatives, invest in cutting-edge technology and infrastructure, and explore new avenues for growth and diversification. Moreover, the listing enhances WeBuyCars’ visibility and credibility in the market, further solidifying its position as a trusted leader in the automotive retail sector.
Proudly South African’s 12th annual Buy Local Summit and Expo is set to be an extraordinary event, showcasing the best of South Africa’s homegrown talent and products. The event is set to take place on March 25th and 26th at Sandton Convention Centre. The expo promises an impressive line-up of exhibitors spanning various sectors, including FMCG, Manufacturing, Automotive, Retail-Clothing, Textile, Footwear, & Leather (R-CTFL), Furniture, and agro-processing.
Happy MaKhumalo Ngidi, Proudly SA Chief Marketing Officer,
Speaking to Drum, Proudly South African brand, chief marketing officer, Happy MaKhumalo Ngidi said, “The Buy Local Summit and Expo is a platform that not only carries an interdisciplinary of sector but also signifies the importance of supporting and buying locally manufactured goods and services. We as Proudly South African are mandated to educate citizens on the weight of their purchasing decisions when it comes to growing our economy and creating jobs”.
She added, “There is something for everyone! Visitors who are coming to the expo will be spoilt for choice. We have about 200 local vendors from textiles; manufacturing; construction; healthcare; agriculture, and several other sectors. This is an opportunity to see, interact, and buy from some of the country’s best local businesses”.
Keynote Addresses and Engaging Discussions
The event will kick off with addresses by notable figures such as Premier of Gauteng, Panyaza Lesufi, Minister of Department of Trade, Industry and Competition, Ebrahim Patel, and Minister of Department of Small Business, Stella Ndabeni-Abrahams. These key stakeholders will engage with local SMMEs. They will be highlighting the importance of supporting homegrown businesses and driving economic growth through local procurement.
Image: Drum
This Year’s Theme
Similar to last year’s theme, “Growing the economy and creating jobs through Localisation”, this year’s theme, “Localisation: An Inclusive Approach for Economic Growth and Job Creation,” will highlight the pivotal role of local procurement in fostering job creation and economic development. The program featuring over 100 vendors showcasing the best of what the country has to offer. Attendees can expect insightful discussions and engaging sessions that emphasize the importance of supporting locally made goods.
Day 1 and Day 2 Line-Up
Day one of the Proudly South African’s 12th annual Buy Local Summit and Expo will feature panels discussing the theme of localisation. The panel will consist of prominent figures such as Congress of South African Trade Unions’ Ms Zingiswa Losi and Proudly SA board member Mr Thulani Tshefuta among the speakers. Additionally, there will be a panel dedicated to exploring the global phenomenon of Amapiano music and its impact on South African culture and economy.
The second day will continue the momentum with a showcase of SMME success stories and discussions on the role of family-run businesses in driving economic growth. Attendees can also look forward to a mixologist “Happy Hour” segment, where they can sample locally distilled gin cocktails and engage with mixologists about the art of cocktail making.
Image: South African Business Integrator
Celebrating South Africa’s Entrepreneurial Spirit
According to Happy, Proudly South African is in the business of innovation. “We always ask ourselves how to make local goods more attractive to the consumers. And this expo is one way to change the narrative that local is not good enough when compared to imports. This must change.” To join the expo, you can register for free here.
Maxhosa Africa, renowned for its fusion of tradition and contemporary design, is embarking on a journey to redefine luxury living. In a strategic move to expand its lifestyle offerings, the fashion powerhouse has ventured into a ground-breaking collaboration with Fieldbar, a trendsetting cooler box brand. This is to create an enticing blend of style and functionality.
With a keen eye for design innovation, Maxhosa has taken its partnership with Fieldbar to new heights by infusing the cooler boxes with its iconic aesthetic. By introducing custom-made straps decorated with Maxhosa’s signature patterns, the collaboration has elevated the cooler box into a statement piece, seamlessly blending fashion with utility. This unique touch not only enhances the appeal of the cooler boxes but also reflects Maxhosa’s commitment to artistry and attention to detail.
Laduma Ngxokolo, Founder of Maxhosa Africa
Expanding Horizons in Lifestyle Living
Maxhosa’s venture into the realm of luxury home and lifestyle living extends beyond the collaboration with Fieldbar. The brand’s visionary approach includes the introduction of lavish décor tiles and handcrafted cooler boxes, adding a touch of opulence to modern living spaces. Building upon its existing homeware collection, which features customizable cushions, curtains, and rugs, Maxhosa’s expansion into décor tiles and cooler boxes highlights its commitment to offering holistic lifestyle solutions that embody African heritage and modern sophistication.
Furthermore, Maxhosa Africa and Fieldbar’s collaboration spreads beyond Fieldbar. The brand also has a partnership with local tile manufacturer Tile Africa. These collaborations not only amplify the brand’s reach but also showcase its dedication to supporting local skill and innovation on a global stage.
Image: Okay Africa
A Reflective Journey
At the moment, Maxhosa is preparing to make its mark on the international stage with the opening of its first pop-up store in the U.S. The brand is still captivating audiences with its AW 2024 collection. The collection titled “My Conviction,” pays homage to the brand’s journey over the past eleven years, seamlessly blending elements from previous collections with fresh, contemporary touches.
In a video shared by Haute Couture News, Laduma Ngxokolo, Founder of Maxhosa Africa said “I revisited some of the ideas I had in the past and changed them a little bit. I’ve had a calendar of designs for the past 15 years that I’ve created, some have never been seen before or most of our customers don’t know them, so I took some of those ideas and infused them into the new collection and updated some of them”.
Through this reflective approach, Maxhosa reaffirms its commitment to celebrating African culture and heritage while embracing forward-thinking design concepts.
Brands’ Commitment to Quality and Sustainability
Image: Twitter
In addition to its creativity, Maxhosa remains committed to sustainability and longevity – a philosophy shared by its collaborators at Fieldbar. With a focus on quality artistry and durability, Fieldbar’s “drinks boxes” and “gin trunks” symbolize the character of sustainable design. By offering repairable and replaceable parts, Fieldbar embodies the timeless appeal of quality products.
Moreover, the collaboration between these two brands offer consumers a spectrum of choices with cooler boxes available in six different colours at a price of R3000, available on Maxhosa Africa.
In essence, Maxhosa Africa and Fieldbar’s collaboration represents a beautiful union of tradition, innovation, artistry, and functionality. Through their shared commitment to excellence and sustainability, the two brands are not only redefining luxury living but also shaping the future of African-inspired lifestyle aesthetics on a global scale.
Marketing campaigns are the lifeblood of any business striving for growth and success. They serve as the backbone of your outreach efforts, helping you connect with your target audience, increase brand awareness, and drive conversions.
Image: iStock by Getty Images
The Power of Strategic Goals
Setting clear and measurable goals is the foundation of a successful marketing campaign. Whether it’s raising brand awareness, generating leads, or increasing sales, defining your objectives provides direction and focus for your efforts.
Emphasizing Your Brand Identity
Your brand is what sets you apart from the competition and forms the foundation of your marketing campaigns. According to an article by Mailchimp, with consistent communication of your brand’s values, personality, and unique selling propositions, you can establish a strong connection with your audience and foster brand loyalty.
“Your brand tells a story that goes way beyond what you’re selling, it communicates who you are. Since people have so many choices about who to buy from, setting your brand apart can pay huge dividends.”
Consistency: The Key to Long-Term Success
Consistency is key in marketing. By maintaining regular and meaningful interactions with your audience across multiple channels, you can reinforce your brand message, stay top-of-mind, and build lasting relationships with your customers.
Image: iStock by Getty Images
Creating a Successful Marketing Campaign
Clearly Define Your Target Audience
Identifying your target audience is the first step in creating a successful marketing campaign. A 2023 article shared by Atarodo! says “To create a successful marketing campaign, you must have a clear understanding of your target audience. Identify the demographics, interests, and behaviours of your ideal customers. This information will guide your campaign messaging, channels, and tactics”.
Establish Clear and Measurable Goals
Every marketing campaign should have specific, measurable goals that align with overall business objectives. Whether it’s increasing website traffic, generating leads, or boosting sales, defining your goals will help you track progress and evaluate success.
Determine Your Budget and Resources
Allocate resources wisely to ensure the success of your marketing campaign. Consider factors such as advertising costs, creative production, and staffing needs to create a realistic budget that maximizes ROI.
Craft Targeted and Captivating Content
Create content that speaks directly to your target audience and addresses their needs and pain points. Whether it’s blog posts, social media updates, or email newsletters, focus on delivering value and engaging your audience with relevant and compelling messaging.
Engage Your Audience Effectively
Engagement is key to building meaningful relationships with your audience. Encourage interaction and feedback through polls, surveys, contests, and user-generated content to foster a sense of community and loyalty around your brand.
Offer Value and Incentives
Provide incentives to motivate action and encourage participation in your marketing campaigns. Whether it’s discounts, exclusive offers, or valuable content, give your audience a compelling reason to engage with your brand.
Develop Shareable Content
Make it easy for your audience to share your marketing campaign with their networks by incorporating social sharing buttons, catchy hashtags, and interactive elements. Encourage sharing by offering incentives or rewards for referrals and social shares.
Promote Your Campaign Widely
Maximize the reach of your marketing campaign by leveraging a mix of online and offline channels. From social media and email marketing to PR outreach and influencer partnerships, explore various distribution channels to amplify your message and reach a wider audience.
Measure and Analyse Your ROI
Track the performance of your marketing campaign by monitoring key metrics such as website traffic, conversion rates, and customer engagement. Use analytics tools to gather data, analyse trends, and identify areas for improvement to optimize your ROI.
Continuously Nurture and Build Relationships
Building lasting relationships with your audience is essential for long-term success. Continue to engage and nurture leads even after the campaign ends by providing valuable content, personalized follow-ups, and exceptional customer service.
A good marketing campaign needs careful research, understanding the target audience and coming up with creative ideas and clear messages. Also, it is crucial to keep track of your campaign’s performance, so to see what’s working and what needs to be done differently.
Following this structured approach will guide you through the process of planning, executing, and analysing your marketing campaigns, ensuring that each effort contributes to your overall business objectives and drives tangible results.
Makro has recently stamped its name in history with an extraordinary accomplishment – stacking the tallest trolley in the country. Inspired by the beloved Makro Mood TV commercial, the event took place on Leap Day, at the Centurion store. The aim of the event was showcasing a blend of creativity, magic, and community engagement.
Makro’s Tallest Trolley Stacked
Makro embarked on an exciting journey to stack the tallest trolley in South Africa within a tight timeframe. For the task, Makro teamed up with renowned magician Wian van den Berg. The clock started ticking at 1pm, and in 3 hours, 6 minutes, and 6 seconds it was all done. The towering structure reached an impressive height of 5.1 meters, comprising a staggering 284 products stacked meticulously.
The happenings were not restricted to the physical store alone. Makro ensured that the excitement echoed beyond its walls by live-streaming the event on its Facebook channel. This inclusive approach allowed customers across the nation to participate virtually. All participants had to guess the number of products in the towering trolley. Each participant stood chance to win a generous R4000 voucher.
Katherine Madley, Vice President Group Marketing at Massmart, emphasized the significance of such innovative endeavors. She it is important to stay relevant in the dynamic retail landscape of 2024.
“Remaining relevant as a retailer in 2024 requires creativity in the way you reach your customers with your propositions. The trolley reached 5.1 meters in height which equated to 284 products stacked. This was a first-ever in South Africa. We had a lot of social media engagement with over 700 entry comments on Facebook. This is an example of celebrating the abundance that Makro offers the customers. It also gave our customers a chance to join in on the fun.” Adds Katherine Madley, Vice President of Group Marketing at Massmart.
Customers present at the Centurion store were treated to a holistic experience. In the store, there was entertainment, enticing limited-time deals, and mesmerizing magic by Wian van den Berg. The event provided an opportunity for shoppers to witness history unfold before their eyes. Durin the event, customers got to indulge the bulk deals that Makro is renowned for.
In a statement expressing gratitude, Madley extended appreciation to the customers. She also tanked the Centurion store team, and various partners who contributed to the success of the event.
“We would like to thank our customers for participating online and instore. Also, our Makro Centurion store for allowing us to see this vision out at their premises, our supplier partners Easy Agency, Wian van den Berg, R.M Photography and our influential partners for collaborating to bring this vision to life,” concluded Madley.
Makro’s monumental achievement of stacking the tallest trolley in South Africa stands as a testament to its dedication to appreciating customers and making history in the retail landscape.
Mastercard and MTN Group Fintech have joined forces to transform mobile payment services to new heights in Africa. This partnership marks a significant step towards enhancing financial inclusion and improving digital commerce on the continent.
Under this agreement, every MTN MoMo (Mobile Money) customer will receive a virtual and physical Mastercard companion card. The card will be seamlessly integrated into their MoMo wallet. This initiative will empower users with access to over 100 million acceptance locations worldwide, developing the way people transact and interact with digital payments.
Image: MTN
The Collaboration’s Shared Vision
The collaboration is supported by a shared vision of leveraging technology and innovative capabilities. This is to drive MTN towards its goal of becoming Africa’s leading fintech platform. With Mastercard’s expertise and MTN’s vast network reach, the partnership is to reshape the financial landscape. Also to drive unprecedented levels of financial inclusion and accessibility.
Amnah Ajmal, Executive Vice President of Market Development EEMEA at Mastercard, expressed pride in the collaboration. Also highlighting the transformative potential of mobile money solutions for SMEs.
“Our innovation strategy is based on collaboration. We are very proud of our partnership with MTN which will enable digital commerce for millions of people in Africa. Mobile money solutions can be greatly beneficial for SMEs, enabling growth through. This, includes seamless commercial operations, wider payment acceptance, access to affordable credit, and secure digital tools,” said Amnah.
On the other hand, Serigne Dioum, Group CEO of MTN Fintech, emphasized the shared commitment to empowering individuals and businesses. The empowerment will be through enhanced user experiences, secure transactions, and expanded acceptance.
“When there is a mutual vision, the road to partnership is a simple one. We look forward to working with Mastercard as a partner that is committed to enabling people and businesses through the collaboration into best-in-class apps, superior user experiences, safe transactions, secure remittances, new use cases, and expanded acceptance,” said Serigne Dioum.
Furthermore, the collaboration will empower SMEs with innovative payment acceptance solutions, such as Mastercard’s SME-in-a-Box. This low-cost payment solution will enable small business owners to transition their operations online. They will also be able to accept various digital payments, and tap into new avenues for growth and innovation.
In addition, the partnership will expand the reach of mobile money remittance services, facilitating both inward and cross-border transactions. This initiative is controlled to unlock significant economic opportunities and drive financial inclusion on a global scale.
Mastercard’s Mission
Mastercard remains committed to its mission. The mission is to bring 1 billion people and 50 million SMEs into the global digital economy by 2025. The collaboration with MTN represents a significant milestone in this journey. It also highlights the transformative power of strategic partnerships in driving positive change and promoting inclusive growth.
South African retail giant Woolworths experienced a significant boost in online sales during the first half of the 2024 financial year, signaling a shift in consumer behaviour amidst a challenging economic landscape. For the 26 weeks ending 24 December 2024, online sales in fashion, beauty, and home categories soared by 26.9%, contributing 5.4% to total South African sales. This growth was complemented by a remarkable 46.6% jump in online food sales, driven by the retailer’s on-demand delivery service, Woolies Dash.
Woolies Dash, introduced in December 2020, has expanded its coverage, intensifying competition in the on-demand delivery sector previously dominated by Shoprite Checkers’ Sixty60 and Pick n Pay’s Bottles (now known as PnP Asap!). On the other hand, Spar has also entered the space with its on-demand service, named Spar 2U, adding to the competitive landscape.
Despite facing stiff competition from Sixty60, Woolworths strategically targeted affluent South Africans, leveraging its focus on enhancing stores and product offerings. However, the disposal of the high-end clothing brand David Jones significantly impacted Woolworths’ financial performance. Excluding David Jones, the group’s profit from continuing operations fell by 10.9%, reflecting the complexities of operating in a unstable market.
The growth in online sales highlights the evolving consumer preferences in South Africa, especially in the wake of the COVID-19 pandemic. Shoprite’s Sixty60, the market leader, reported a stunning 63.1% sales growth, reflecting the growing demand for convenient shopping experiences.
Although Woolworths’ success in the online space, particularly in food and lifestyle categories, highlights its ability to adapt to changing market dynamics, challenges persist. The company is still reporting a 7.5% decline in half-year earnings due to subdued consumer spending and external factors like energy shortages and logistical disruptions.
The broader retail landscape in South Africa is witnessing intense competition, with major players like Checkers, Pick n Pay, Woolworths, and Spar competing for market share. Additionally, other similar online platforms like OneCart and independent apps like Zulzi further contribute to the competitive landscape.
Woolworths Shopping Bag
Looking ahead, Woolworths remains focused on navigating the complex economic environment by enhancing its online presence and improving its product offerings. Despite the challenges, the company’s commitment to innovation and customer-centric strategies positions it well for future growth in an increasingly digitalized retail landscape.
Furthermore, Woolworths’ impressive performance in online sales reflects the changing retail landscape in South Africa, driven by evolving consumer preferences and technological advancements. While challenges persist, the company’s strategic initiatives and focus on customer satisfaction lay a solid foundation for sustained growth amidst a dynamic economic environment.
KFC Play Braam, located at 73 Juta Street in Braamfontein, Johannesburg, is not your typical KFC restaurant. It is a unique retail space and innovation hub that aims to revolutionize various aspects of the brand. From food and fashion to customer service and technology, this concept store is all about pushing boundaries and creating new experiences.
KFC concept store, Play Braamfontein
One of the highlights of KFC Play Braam is its exclusive menu. Forget about the usual offerings, because here you’ll find exciting new dishes like Cola Dunked Wings, the Chilli Lime Burger, and Hot and Spicy Chachos (a twist on nachos). And let’s not forget about the refreshing Pineapple Mojito Sparkling Krusher. Plus, you can even take home a bottle of KFC’s famous Colonel and Zinger sauces.
But it’s not just the food that sets KFC Play Braam apart. The entire menu is presented in stunning digital graphics, creating a visual feast for the eyes. And when it comes to ordering, you can do it all through cashless digital kiosks, which are available in 11 official languages. And of course, there’s unlimited Wi-Fi and internet access, so you can stay connected while enjoying your meal.
“It’s about revolutionizing the speed and agility with which we continue to adapt to our consumers’ ever-changing needs, evolving our brand to meet our consumers where they are”
KFC chief marketing officer Grant Macpherson.
“We’re the largest quick-service restaurant brand on the continent with the youngest population in the world, so the onus is on us not only to remain at the forefront of food and retail trends but to lead them. KFC at Play Braam is about never-before-tasted flavors and never-before-seen fashion, digital experiences, and gaming. This is the new original.”
Music lovers will also appreciate the first crowdsourced playlist on Spotify, where customers can contribute their favorite songs and personalize their in-restaurant experience. And if you’re into gaming, you can compete in a custom KFC virtual reality (VR) gaming experience and even win KFC vouchers.
KFC Play Braam also offers more seating than your average KFC restaurant, allowing customers to relax and enjoy their finger-lickin’ favorites for longer. And for the first time, the open kitchen lets you witness the preparation of your food, adding a touch of transparency to the dining experience.
The team behind KFC Play Braam has put a lot of thought into creating a space that combines cutting-edge technology with the vibrant energy of youth. So, whether you’re looking for a unique dining experience, want to try on exclusive merchandise, or simply want to immerse yourself in the world of KFC, this is the place to be.
The concept store at KFC has transformed customer interactions with the introduction of lobby hosts and table service. Team members now engage directly with customers, creating a memorable dining experience. Soundproof charge-up areas and digital communication platforms ensure smooth operations, while a designated area for delivery and pickup streamlines the process for everyone involved.
The highly anticipated South African tourism-owned strategic business event trade show, Meetings Africa, had its media launch at the prestigious Radisson Blu hotel in Sandton, Johannesburg. The event, scheduled for February 26th to 28th at the Sandton Convention Centre, is expected to bring a surge of energy to the business events sector in Africa and have a significant impact on South Africa’s economy.
Patricia De Lille, South Africa’s Tourism Minister, expressed her confidence that this year’s show will provide even more value to delegates and the global business events sector as a whole. With hundreds of exhibitors, buyers, and key decision-makers in attendance, Meetings Africa has become a sought-after platform for networking and business opportunities.
The show’s success is evident in its contribution of a staggering R388.5 million to the South African economy, the creation and sustenance of 753 jobs, and the generation of significant business deals for exhibitors. This year’s edition is set to capitalize on the tourism sector’s robust recovery momentum and further propel its growth forward.
Minister De Lille emphasized the importance of Meetings Africa as a pan-African trade show, attracting 19 African countries to showcase their destinations and products to international buyers. The event’s economic benefits extend beyond Gauteng, with pre- and post-tours showcasing lesser-visited destinations. Meetings Africa aims to foster inclusivity within the sector, enhance market access for SMMEs, and focus on skills development and capacity-building initiatives.
Minister of Tourism, Patricia De Lille
De Lille said, “Meetings Africa offers a perfect platform to tell the African story. This is an essential platform for us as Africans to collaborate and present the continent’s compelling narrative to global buyers and audiences. Themed ‘Africa’s success built on quality connections; the event serves as a rallying call for us to champion the African continent as a coveted destination for business events. We must leverage this platform to narrate our compelling story as Africans.”.
The South African government has announced plans to benefit emerging entrepreneurs and SMMEs through educational sessions, speed marketing sessions, and a marketplace. On February 26th, participants can participate in educational sessions, speed marketing sessions, and a sustainability village. Panel discussions with tourism sector leaders explored the economic impact of hosting business events. Minister De Lille emphasized the importance of collaboration among African nations and the tourism sector’s potential for growth and socio-economic development.
The South African National Convention Bureau (SANCB) and the business event industry have submitted 63 bids for international meetings, incentives, conventions, and exhibitions between 2024 and 2029, with an estimated economic value of R1,205,248,000. The industry, which offers numerous economic benefits, requires increased effort and determination for growth.
TymeBank, a digital-only bank, has achieved a significant milestone by becoming the first digital bank in South Africa and the entire continent to generate profits. This achievement occurred in December 2023, just under five years since its launch in February 2019. The bank, controlled by African Rainbow Capital (ARC), considers this moment pivotal, as it is the only black-controlled bank in South Africa.
TymeBank, South Africa’s first digital-only bank, has been steadily gaining 150,000 new customers every month, surpassing the impressive milestone of eight million customers. ARC has reported that TymeBank and GoTyme have achieved an annual revenue run rate of over R1.8 billion and R100 million, respectively. The company is experiencing rapid growth, acquiring 450,000 new customers per month in South Africa and the Philippines.
TymeBank credits its achievements to various crucial elements. These include its approach of integrating digital channels with in-store kiosks at major retailers, its enduring strategic partnerships with multiple retailers, and the ongoing trust of its shareholders, as demonstrated by the successful capital raise by Tyme Group in the previous year.
Additionally, the bank emphasizes the noteworthy 30% growth in its lending portfolio on a yearly basis, which now supports over 50,000 SMEs nationwide. Dr. Patrice Motsepe, the founder and chairman of ARC, emphasizes that TymeBank’s significant accomplishment is the result of over four years of focused dedication, strategic investments, and a steadfast commitment to providing high-quality banking services to the entire South African population.
TymeBank’s CEO, Coenraad Jonker, emphasizes the significance of this stage for the business, as less than 50% of the top 100 digital banks worldwide are currently making a profit. Jonker expressed that the accomplishment of attaining profitability within a considerably shorter period of time is a success story from South Africa, which can be proudly shared by their 8.5 million customers.
Let’s start off the new year by staying up-to-date with brands that resonate with us as consumers and have a beneficial impact on the country’s economy. I’ve carefully curated a list of South African brands that I truly believe are worth keeping an eye on in this year. These brands have proven themselves by bringing fresh and innovative business ideas to the table, constantly challenging the norm, and exceeding the expectations of their target audience.
1. GALXBOY
GALXBOY
GALXBOY, is a renowned streetwear brand that stands out for its unique style and vision. Founded and led by Thatiso Dube, GALXBOY has become a prominent name in the fashion industry. What sets GALXBOY apart is its ability to blend innovative designs with a distinct 21st-century African design philosophy, reflecting the aspirations and creativity of the South African youth.
GALXBOY has undoubtedly achieved a great deal of success throughout the years, boasting an impressive presence with 7 physical stores spread across the entire country and a thriving online store. GALXBOY has seen huge milestones in 2023 including winning the top apparel award in the Top 16 Youth Owned Brands Awards.
2. Fieldbar
Lee Hartman, Founder of Fieldbar
Fieldbar, a company specialising in premium cooler boxes, has successfully won over numerous customers with its extraordinary products. Established by Lee Hartman in Cape Town, this brand quickly became the centre of attention in 2023, with influencers sharing cool content and selling out. What sets Fieldbar apart from its competitors is its distinctive design, which comes in a diverse array of vibrant colours and features a sleek glossy finish.
As if that wasn’t enough to impress, Fieldbar’s coolers possess an incredible capability to keep ice frozen for an amazing 50 hours, making them the ideal companions for any outdoor escapade. Excitement fills the air as we anxiously anticipate the electrifying prospects that lie ahead for Fieldbar.
3. Chillers Punch
MacGyver MacG Mukwevho, the renowned Podcast king, introduced Chillers Punch, an alcoholic beverage, in November 2023. This spirit cooler has gained significant attention and popularity within the community since its release, even though it is MacG’s second venture into the alcoholic beverage industry. Available exclusively at Pick n Pay, one of the largest retail outlets.
I believe this brand has great potential for growth, given the success of MacG’s other alcoholic brand, Grandeur which gained popularity and won an award at the 2023 Youth Owned Brand Awards. It’s an exciting time, and we should closely watch this brand in 2024.
4. Didie Lips
Didie Makobane , Co- founder of Didie Lips
Keep an eye out for House of Didie in 2024, as it is set to make waves in the e-commerce industry. This innovative brand, founded by the talented sisters Moliehi Didie Makobane and Ntaoleng Langa, has recently unveiled its very first cosmetic product called DIDIE LIPS. What sets this product apart is not only its focus on enhancing beauty, but also its aim to empower individuals to embrace their own uniqueness. By combining their individual and professional expertise, the sisters have created a collaborative masterpiece that is sure to captivate beauty enthusiasts in the country. Didie lips has an impressive array of offerings that truly showcase their commitment to sharing stories in a way that uplifts and includes everyone.
5. Adumo
Adumo, a South African startup located in Bryanston, was established in 2019 by Paul Kent. With a focus on the FinTech industry, the company plays a vital role in enabling payment processing for both businesses and consumers, thereby contributing to the advancement of a stronger financial ecosystem in the country. According to Tracxn, Adumo has already obtained an impressive $25.9 Million in startup funding from two funding rounds, demonstrating its potential for future expansion and the potential for pursuing further funding opportunities.
6. Yebo Fresh
Yebo Fresh is a renowned ecommerce platform that aims to make it easier for township entrepreneurs and community organizations to access top-notch goods and services using their innovative smart technology. The company started at the end of 2018 when Jessica Boonstra (Founder & CEO) and British entrepreneur, Stefan Allesch-Taylor decided to address the challenges and opportunities of food supply in South Africa’s townships. Jessica & the Yebo Fresh team have dedicated themselves to addressing the struggles of township entrepreneurs and community organizations who face increased product cost due to travel, as well as lost trading time in acquiring the goods they need to be competitive against the more formal retailers and outlets.
7. Naked Insurance
Naked Insurance, a South African startup founded in 2016 by Alex Thomson and Sumarie Greybe, has quickly made a name for itself in the insurance market. Based in Johannesburg, the company focuses on efficiency and customer satisfaction, offering quick 90-second quotes for various insurance products using AI.
The company’s set to have been successful in securing funding with its most recent funding round, Series B, raising a total of $17 Million in February 2023. This achievement reflects the confidence and belief investors have in Naked Insurance’s vision and potential.
8. Astron Energy
Astron Energy
Dubbed as South Africa’s next big fuel brand, Astron is definitely of those brand to look out for in 2024. It was born out of a rebrand of Caltex. The company has a long history in South Africa and now their network of service stations is becoming Astron Energy. In 2018, Chevron sold its majority share, leading to the birth of Astron Energy. They have been operating under the Caltex brand, but now they are consolidating under the Astron Energy brand. In 2021, they announced that Astron Energy will be the main brand across all their channels, including their forecourts.
9. Foondamate
Foondamate, a South African startup that burst onto the scene in 2020, has set up its headquarters in Cape Town. With a clear vision, the company has created an AI chatbot platform specifically designed for students’ academic needs. This groundbreaking platform acts as a virtual companion, empowering students to find answers to a wide range of school-related questions. By utilizing artificial intelligence, Foondamate ensures that students receive quick and accurate responses, enhancing their learning experience.
10. Planet42
Eerik Oja and Marten Orgna are the brilliant minds behind Planet42, a startup with a vision to transform vehicle leasing in Africa. Their solution? An intuitive platform that simplifies the leasing process and offers customers the option to buy the vehicle outright at any stage of the lease. The best part? The price of the vehicle decreases every month, making it an even more attractive proposition for those looking for a flexible and affordable transportation solution.
These brands hold the power to maintain consistency in their delivery, but It’s quite intriguing to see what innovative ventures and captivating campaigns these brands have in their pipeline for us in 2024.
Building a strong brand goes beyond simply keeping the business afloat, it involves understanding and embracing several crucial factors that contribute to its success and long-term sustainability. While many businesses focus solely on their day-to-day operations, thriving brands recognize the importance of certain elements that can propel them forward.
In order to ensure the long-term success of your business, it is crucial to delve into the key components of creativity, collaboration, and consistency. These elements play a vital role in maintaining longevity and sustainability in the ever-evolving business landscape.
CREATIVITY
You cannot bore your way to crafting a brand that stands out. Building a brand requires the incorporation of creativity as a fundamental element. The process of building a brand demands the infusion of creativity as an essential ingredient. Brands that embrace their creative side break away from the ordinary and consistently generate fresh, unique ideas and concepts.
Nando’s is a prime example of a brand that embodies creativity in its visual identity. Through their innovative approach, they have skillfully incorporated eye-catching typography, memorable mnemonics, and captivating phrases into their branding. These elements not only add an artistic flair but also establish a strong brand presence. Nando’s has successfully created a visually appealing and instantly recognizable visual identity.
COLLABORATION
The power of collaboration with other brands lies in the potential to expand your business horizons and connect with a larger customer base. By joining forces, you can tap into new markets and demographics that may have been untapped before. This symbiotic relationship allows you to cross-promote each other’s offerings, exposing your brand to a wider audience and generating increased interest and demand. Through this collaborative effort, you can unlock new opportunities for growth and establish a stronger foothold in the market.
The Maxhosa and Tanqueray collaboration is an extraordinary example of two distinct brands coming together to create something remarkable. Laduma Ngxokolo, the creative mind behind MaXhosa, is famous for his unconventional fashion designs that challenge norms. By collaborating with Tanqueray, he brings his avant-garde approach to South African gin enthusiasts. The partnership breathes new life into the cherished COPA glass, a symbol deeply rooted in tradition, by infusing it with Laduma’s contemporary flair.
CONSISTENCY
“Its very easy to make a viral video, but longevity and consistency, that’s hard”
Michelle Phan
While it may seem like a cliché, consistency is undeniably the key to achieving a successful brand. Staying relevant in the business world requires brands to be consistent in every aspect. Again, Nando’s serves as a notable example, as they have managed to maintain consistency over the years with their iconic font and brand patterns. This consistency has made it effortless for people to identify Nando’s, even without any explicit branding.
Consistency plays a significant role in cultivating trust and credibility. When businesses consistently meet or exceed customer expectations, they create a reliable experience that customers can count on. This consistency sets clear expectations for customers, instilling confidence in the brand and its ability to consistently deliver value.
When executed well, these practices can work miracles for your brand. The key lies in the meticulous implementation and careful execution of each step. The results can be truly remarkable and can leave a lasting impact on your brand’s reputation.
Legends Barber, the leading barbershop in Africa, has joined forces with Markham to introduce an exciting new venture called Legends Barber Express. This groundbreaking partnership marks another significant milestone in the remarkable journey of Legends Barber. The grand launch event took place in the vibrant heart of Joburg CBD, at the newly opened Markham Joubert and Prichard street.
Source: Legends Barbershop Facebook
The success of Legends Barber
Founded in 2011 by visionary Sheldon Tatchell, Legends Barber has been driven by a passion for providing unparalleled grooming services. Since then, the barbershop has flourished and now proudly boasts an impressive network of 61 stores across the country and the entire African continent. The recent opening of their Zambia store in 2023 has been a standout achievement for Legends Barber, showcasing their continuous growth and success.
The aim of the collaboration
In their unwavering commitment to delivering exceptional grooming experiences, Legends Barber has taken it a step further with this collaboration. Now, customers can seamlessly combine their shopping experience with a legendary haircut, thanks to the convenience offered by Legends Barber Express. This innovative concept ensures that patrons can enjoy top-notch grooming services without any hassle. Whether you’re in need of a stylish haircut or a refreshing shave, Legends Barber Express is the ultimate destination for an unforgettable grooming experience.
As 2023 draws to a close, I find myself reflecting on the year it was. Like any other year, it had its share of highs and lows. I choose to focus on the positive moments and learn from the negative ones.
Before I share my business lessons for 2023, I want to take a moment to highlight some of the memorable experiences I had this year. Since I started my entrepreneurial journey, it has always been a dream of mine to be recognized as one of the Mail & Guardian 200 Young South Africans. This year, that dream came true. It was made possible by the incredible work we did with the 2nd Annual Top 16 Youth-Owned Brands Awards.
This event was preceded by the inaugural Festival of Youth-Owned Brands, which took place at the prestigious Sandton Convention centre in June. The event was a spectacular display of Youth Excellence held at the richest square mile in Africa. It was a spectacular showcase of youth excellence. More than 70 brands presented their products and services, and the platform itself created over 100 direct and indirect job opportunities. This project stands as the highlight of my career by far.
These are my top 5 business lessons for 2023:
1. Don’t take their word for it.
The truth behind the adage “actions speak louder than words” becomes evident in this case. Whether its new recruits or sponsors. People make promises that often they don’t keep. When it comes to recruiting, it’s crucial to go the extra mile by contacting references and conducting thorough background checks. Many individuals tend to over sell their capabilities and never deliver. Imagine having a PR account manager that cannot write a press release?
When it comes to sponsorship, if they haven’t signed a contract or sent an email confirming their participation, you don’t have the sponsorship. It doesn’t matter what they say in meetings or calls.
2. Not all clients are good for your business
I know it sounds counterintuitive to say not all clients are good clients. I’ve been in this business long enough to recognise that some clients can derail your business from growing. These are clients who ALWAYS scope creep, ask for discount, question your pricing and never seem to be satisfied with the results. Sadly, dealing with such clients rarely yields positive results.
3. Don’t bank on future earnings
If the money hasn’t been deposited into your bank account, don’t rely on it. I’ve learned from my own errors of making critical financial choices based on money that was owed to me. This approach proved to be detrimental when clients failed to pay on time or as promised. To avoid unnecessary stress, it’s best to make decisions based on the cash you currently have available.
4. Business is not fair
As a business owner you need to be comfortable with the fact that you will not always be treated fairly. We invested many hours and resources to develop a proposal that a potential client requested and never received feedback even after multiple attempts of solicitation. Some clients took our ideas from the proposals we shared with them and implemented the ideas with other agencies. We’ve had big corporates asking for discounts when our prices are already way lower than the major agencies. Our emerging business is placed on 60 days payment terms when they know that cash flow is the number one reason why many businesses fail. It’s unfair but that’s business.
5. Rejection is your friend
When you run a business, you need to be comfortable with rejection. This year, we sent out more than 500 proposals and less than 10% of them were successful. Despite our efforts to retain employees, we’ve witnessed some leaving for different reasons. The ability to stomach rejection is key to continue to pursue the grand vision.
In conclusion, business setbacks are valuable lessons, not failures. Successful business owners can attest to this. It’s not about how you start, but how you navigate challenges and reach the finish line. I can confidently say that I have emerged triumphant in 2023 and am eagerly looking forward to starting the new year on a positive note. What was your biggest lesson in business this year?
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