Skincare can sometimes seem like a luxury, too complicated, too expensive, or even unnecessary. But for Thabiso Molokomme, the founder of BA KENE, skincare is more than just looking good. It is about feeling confident, taking care of yourself, and showing up for yourself every day.
A Personal Inspiration
Growing up, I never really had skin problems, maybe just a pimple or two in varsity. But my sister had a different experience. As a teenager, she struggled with skin impurities that can affect one’s confidence. She encouraged me to take care of my skin early on, and that advice stuck with me. It inspired me to become a big brother to millions of young people by creating a skincare brand that not only makes skincare simple but also educates, inspires, and empowers.
Breaking Barriers in the Skincare Industry
BA KENE is not just another skincare brand. We focus on making skincare easy and affordable without the clutter of unnecessary products. What sets us apart is our dedication to a group that is often overlooked—boys and young men. Skincare has always been marketed towards women, but young men also deserve high-quality, effective products. For teens finding their routine, and young adults chasing their dreams, we make skincare simple and effective, so everyone can feel confident in their skin.
Changing the Mindset Around Skincare
Many men see skincare as something “girly” or unnecessary. One man even told our team, “I use one soap for my whole body, and that is what I teach my boys.” But skin has no gender. It needs care, no matter who you are. At BA KENE, we want to change that mindset. Skincare is not just about looking good; it is about feeling good and taking care of yourself. It does not have to be complicated or boring. It can be fun too. That is what BA KENE is all about.
Simple, Science-Backed Skincare
We understand that life can be hectic, so our products are designed to be simple and effective. Backed by science, they eliminate the need for long, multi-step routines. With BA KENE, you get the care your skin needs without the hassle.
More Than Just Skincare: A Movement
BA KENE is more than just skincare. It is about showing up for yourself. We take pride in sharing the stories of people who work towards becoming the best version of themselves. Over the past eight months, we have taken this mission to schools through our Show Up Tours in Gauteng and Limpopo. These tours help educate young people on the importance of skincare and how to take care of their skin properly.
A Brand on the Rise
As a brand on the rise, BA KENE is making a mark in the skincare industry by filling a much-needed gap. We are proving that skincare is not just for women and that young men deserve products designed specifically for them. Our growing community, school tours, and dedication to education are setting us apart, and we are only just getting started.
The Future of BA KENE
Our dream is for every child in every household across Africa to include BA KENE in their daily self-care routine.We are turning one on April 29, 2025, and to celebrate, we will be launching a ground breaking new product during our birthday week. But that is not all. Later in the year, we will be introducing two more products specifically designed for acne-prone skin.
BA KENE is not just about skincare. It is a movement. We are here to make skincare simple, fun, and accessible for young men everywhere. It is time to show up for yourself, and BA KENE is here to help.
