Coca-Cola, enjoyed by over 1.8 billion people globally every day, has teamed up with Oreo, the beloved sandwich cookie brand, to bring you a delightful new treat. Introducing the Coca-Cola X Oreo limited edition, featuring Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar—a unique twist on your favorites, available this Spring.
Spring 2024 Exclusive
Starting in early September, savor the limited edition 250ml Coca-Cola Oreo Zero Sugar at select restaurants including Pizza Express, Popeyes, and Slim Chickens restaurants. With its smooth packaging and captivating design, this drink is a celebration of friendship, perfect for enjoying with your besties.
“We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa,” said Oana Vlad, Global VP, of Brand Strategy at The Coca‑Cola Company. “Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of the day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”
Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International, adds, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
Spotify ‘Bestie Mode’
In a fun twist, Coca-Cola and Oreo have partnered with Spotify to launch ‘Bestie Mode,’ a special feature that lets you and your bestie explore your music compatibility. Discover how your musical tastes align and enjoy a unique listening experience together. Fans can activate “Bestie Mode” by scanning on-pack QR codes to merge their music tastes and create custom Spotify playlists commemorating their friendship.
Vlad said, “OREO has emerged as one of the world’s most beloved Gen Z brands by continually pushing the boundaries of flavor innovation that affirm its credentials as the world’s favorite cookie,” she noted. “We’re proud of the collective bravery our two brands have shown in letting our distinct IP be molded and changed in different ways. We believe ‘Real Magic’ happens in unexpected moments of connection. And this is unexpected.”
Celebrate the magic of friendship with this creative collaboration that brings together the iconic flavors of Coca-Cola and Oreo. Enjoy these limited-time offerings and embrace the joy of being #besties.
South Africa’s leading energy company – Sasol announced Big Zulu as their new brand ambassador for their new campaign. The purpose of the campaign is to celebrate Sasol’s award-winning loyalty programme. Launched in April 2022, the Sasol Rewards Loyalty Programme is currently sitting at just over 1.8 million Sasol Rewards members. With the campaign, Sasol shot its first television commercial since 2019.
Sasol Reward new TVC
A little bit about Big Zulu
Big Zulu, whose real name is Siyabonga Nene, is a popular South African rapper, songwriter, and actor. He is known for his deep voice, unique style, and hit songs like “Mali Eningi.” Big Zulu has become a role model for many young people with his inspiring journey from humble beginnings to stardom.
Sasol’s commitment
Sasol is a major company in South Africa that provides energy and chemicals to power homes, cars, and industries. The brand is known its commitment to sustainability and innovation. Sasol working hard to create cleaner and more efficient energy solutions.
Sasol’s loyalty programme campaign
As an ambassador, Big Zulu will be involved in a number of campaigns and projects. He will help promote Sasol’s brand and its values, such as innovation, sustainability, and community support. Big Zulu’s influence and connection with the youth makes him a perfect fit to represent Sasol’s vision for a brighter future.
“Through an amazing collaboration of multiple agencies bringing together incredible minds, the heart of the story and concept of the Sasol Rewards program – earn while you spend – has been brought to life,” says Zanele Hadebe, Vice-President for Energy Strategic Marketing at Sasol.
“We are also partnering with South African brand ambassadors, from artists to small business entrepreneurs and travel influencers, to show how “your spend pays you back” with Sasol Rewards, giving you access to instant money that helps to keep you moving. This new campaign is set to improve our brand equity and reposition our brand to showcase Sasol’s role, not just in fuel, but for individuals, cars, businesses, and the rest of the country.”
Big Zulu shared on his Instagram post, “Ngibonge kwa Sasol kungenza inxusa yabo futhi ngiyathokoza ngoba Sasol iGarage lase South Africa ZA layikhaya.” Which translates to, “I am grateful to Sasol that I am Sasol’s ambassador and I am happy because Sasol is a South African petrol station.
Loyalty Campaign
One of the first major initiatives Big Zulu is a part of is Sasol’s new loyalty campaign. This campaign is designed to reward loyal customers with exciting benefits and experiences. By partnering with Big Zulu, Sasol aims to make the campaign more appealing and relatable, especially to younger audiences. The loyalty campaign will offer customers various rewards for their continued support of Sasol. This includes discounts on fuel, special offers, and exclusive experiences with Big Zulu himself. It’s a way for Sasol to show appreciation to its customers and build a stronger connection with the community.
Heineken Beverages has recently announced the appointment of Andrea Quaye as their new Marketing Director. This move signals a strategic shift in their marketing approach and aims to strengthen their presence in the competitive beverages market.
Andrea joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland. During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale.
The appointment by Heineken Beverages reflects its commitment to enhancing its brand presence and expanding market reach in an increasingly dynamic industry landscape.
A Seasoned Marketing Professional
With a background in marketing and a proven track record in strategic brand management, Andrea is poised to steer Heineken’s marketing initiatives to new heights. Her previous successes include driving impactful marketing campaigns and fostering consumer engagement across diverse markets.
Andrea brings with her over 20 years of extensive experience in the FMCG sector across Africa. She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.
Image: YouTube, Heineken Beverages
Heineken Beverages Welcome Andrea
Following Andrea’s appointment, Heineken Beverages’ managing director Jordi Borrut expressed his confidence stating, “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry. With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers”.
HEINEKEN Beverages says that Andrea’s talents will see her steering its diverse portfolio of renowned brands in South Africa, including:
Heineken
Amstel
Savanna
Durbanville Hills
JC le Roux, and
Amarula
Under Andrea’s leadership, Heineken aims to innovate its marketing strategies to resonate more deeply with consumers. This includes leveraging consumer insights, embracing digital platforms, and reinforcing its commitment to sustainability and responsible drinking practices.
Her remarkable ability to rejuvenate businesses and establish new categories is well-recognized, and her deep understanding of the industry and market is a valuable asset.
KIA Motors South Africa has recently announced Paul Turnbull as its new CEO. The appointment comes as a strategic move aimed at steering the company through the ever-evolving automotive landscape. Paul succeeds Gary Scott, who served at KIA Motors SA as CEO since 2017. The appointment plays a crucial role for the South Korean automaker, as it seeks to expand its market presence and enhance its global competitiveness.
Paul’s Success Stories
From his previous roles, and a recent one as MD of Hyundai Automotive South Africa’s retail division, Paul brings with him over 20 years of experience as a senior leader at various multinational corporations. His strategic initiatives consistently focused on growing technological advancements to enhance product offerings and improve customer experiences.
His success in turning the region into one of the company’s most profitable operations resulted in six dealers from the Pretoria region being added to his portfolio in 2015. This followed by an additional six dealerships on Johannesburg’s west rand – growing the portfolio to a total of 22 highly profitable dealers – which in 2023 grew to be 43.
Having started his career in the automotive industry in 1995, Paul is known for his strategic awareness and operational expertise. Throughout his career, Paul has advocated for sustainable mobility solutions and digital transformation within the automotive sector. His appointment as the new CEO at Kia marks a significant milestone for the brand, showing a shift towards focusing on innovation, sustainability, and customer-centric strategies.
KIA Motors Sandton
Paul’s Role at KIA Motors
Paul’s leadership is expected to drive the company’s growth ambitions and reinforce its commitment to technological advancement in electric vehicles and autonomous driving technologies. His role is to leverage his expertise to accelerate the company’s markets and sales efforts and strengthen its position in the competitive global automotive market.
“I’m excited to join the KIA brand, despite the current economic headwinds that is affecting the entire automotive industry. KIA is a brilliant brand with brilliant products, and there are boundless opportunities for the brand to accelerate the remarkable growth it’s seen in the 25 years it has been active in South Africa,” said Paul.
He added, “I want to thank Gary for his notable contribution to the success of KIA South Africa and extend my best wishes to him in his new role. I am excited to get stuck in and drive Kia’s belief in ‘Movement that inspires’ to new heights”.
KIA Motors, headquartered in Seoul, South Korea, operates globally with manufacturing facilities and sales networks spanning major markets across North America, Europe, and Asia-Pacific.
At KIA, Paul’s leadership will also influence operations worldwide as the company navigates through dynamic market conditions and regulatory challenges. With a strong background in driving operational efficiency and fostering innovation, Paul is expected to lead the brand into a new era of growth and transformation.
BBC Studios has teamed up with the South African Broadcasting Corporation (SABC) to introduce new content block called BBC Primetime. BBC Primetime promising to transform South African television. This collaboration will offer viewers a hand-picked selection of top-tier dramas, factual entertainment, and documentaries from the esteemed BBC Studios catalogue.
Image: BizCommunity
A New Era of Primetime Entertainment
Scheduled to debut in May 2024, BBC Primetime will occupy the weeknight slots from 21:00 to 23:00 on SABC 3 (S3), expanding its reach to SABC+. This marks BBC Studios’ most extensive branded service in EMEA (Europe, Middle East, and Africa), ensuring an unmatched entertainment experience for millions of South African households.
A Stellar Line-up of Engaging Content
Among the line-up are acclaimed titles such as the psychological crime thriller Luther, featuring the charismatic Idris Elba, the gripping medical drama Critical, the adrenaline-fueled motoring show Top Gear (seasons 14-17), and the delightful romantic comedy Cheaters. Additionally, viewers can follow the compelling documentary series Louis Theroux: Forbidden America, exploring various facets of American entertainment and culture.
Excitement from BBC Studio
Pierre Cloete, the Commercial Director at BBC Studios in Africa, expressed his excitement for this ground-breaking venture, stating, “I am thrilled to unveil our inaugural BBC branded block in Africa in collaboration with SABC. BBC Primetime will cater to S3 audiences with a meticulously curated selection of extraordinary programming from our acclaimed catalogue. From gripping thrillers to poignant documentaries, this marks our debut for free-to-air audiences in South Africa, granting access to BBC Studios’ stellar shows to 13 million homes. I eagerly anticipate the 2024 launch”.
Image:
Anticipation from SABC
Echoing Cloete’s sentiments, Sane Zondi, Programming Manager at SABC, highlighted the significance of this partnership in delivering premium international content to viewers.
“This partnership with BBC Studios is born out of the need for us to fulfil our commitment to delivering high-quality international content to our viewers. We are excited to have access to a vast catalogue from the BBC, and the unlimited world-class entertainment our viewers will be able to enjoy through BBC Primetime on S3. The deal allows us to bring back some of the iconic BBC titles to our viewers which formed weekly habitual viewing, with Top Gear being the most notable one. I know our viewers will be delighted for the return to their screens and I know it will form their weekly engagements with us. There is a range of new content which we are keen for our audiences to watch. We look forward to seeing some of the sentiments and reactions across our social media platforms on this great new era on our channel”.
As the countdown to May 2024 begins, the collaboration between BBC Studios and SABC highlights a new era in South African television. It is also offering redefining primetime entertainment in the region.
A limited number of early bird tickets for the 3rd annual Top 16 Youth-Owned Brands Awards are officially on sale. Get your tickets today and experience youth excellence.
This year’s festivities promise to be bigger, bolder, and more inspiring than ever before. The event will feature dynamic brand exhibitions, inspiring speakers, and entertainment from SA’s top artists. Attendees will be treated to an unforgettable experience, celebrating the infinite potential and accomplishments of young entrepreneurs across Africa.
In 2023, the festival drew over 2 500 attendees, with 70 youth-owned brands showcasing. The stage was set on fire with electrifying performances from Boohle and the King of Amapiano, Kabza De Small. The attendees included notable personalities like Nomzamo Mbatha, Khuli Chana, and The Gorgeous Mbali, who amongst many had her brand Hermosa Flor as part of the exhibition.
This year, the YOBAs are poised to deliver yet another unforgettable experience, with a line-up that promises to be nothing short of spectacular.
The awards ceremony will take place on 22 June at Sandton Convention Centre and will be preceded by the festival on 21 June, where attendees will get exposed to the exhibitions, masterclasses, and a chance to interact with young entrepreneurs.
Early bird tickets for the Top 16 Youth-Owned Brands Awards are on sale and available at a variety of options to tailor your experience:
Exhibitions + Awards
21 – 22 June 2024 – 08:00
Day 1 + Day 2 + Awards – R950 – R1500
Day 2 + Awards – 22 Jun 2024 – R830 – R1000
Awards Only
22 Jun 2024 – 18:00
Day 2 (awards only) – Prices: R750 – R900
Exhibitions Only
21 Jun 2024 – 08:00
Day 1 (Exhibitions Only) – R200 – R250
Day 2 (Exhibitions Only) – R200 – R250
Day 1 + 2 (Exhibitions Only) – R350 – R450
Pat Mahlangu, CEO and Founder of the Top 16 Youth-Owned Brands Awards expressed enthusiasm about the upcoming event, “This year’s Top 16 YOBAs is more than just an awards ceremony; it’s a showcase of resilience, creativity, and the entrepreneurial spirit of our youth. We invite the public to join us for an exciting journey of inspiration and empowerment”.
Early bird tickets are available until 31 March 2024. Don’t miss your chance to secure yours and be part of the extraordinary celebration of youth excellence. Visit Webtickets today and reserve your spot at this year’s YOBA awards.
February has been a great month for Proudly SA. According to us, the organization takes centre stage as the brand of the month, spreading love, style, and support for local businesses across South Africa. Teaming up with LIFT Airlines, Proudly SA orchestrated an extraordinary journey from Johannesburg to Cape Town, turning a routine flight into a memorable Valentine’s Day experience.
Image: Supplied
Valentine’s Day Flight Experience
Valentine’s Day took on new meaning as passengers boarded LIFT Airlines flights, greeted with roses courtesy of Proudly SA. This gesture was a symbolic reminder of the importance of supporting local businesses and investing in the community. With every rose handed out, Proudly SA reaffirmed its commitment to promoting goods and services made in South Africa.
As the flight took off, the scent of roses filled the cabin, setting the stage for conversations buzzing with excitement. Passengers shared stories of their favourite local businesses, highlighting the unique products and services that make South Africa special. This journey wasn’t just about reaching a destination; it was about celebrating the local talent and entrepreneurship.
Image: Supplied
LIFT Airlines proved to be the perfect partner for Proudly SA’s ‘buy local’ campaign. By joining forces with Proudly SA, LIFT reinforced its dedication to supporting local businesses and uplifting communities across South Africa.
Proudly SA’s Partnership with SONA
The collaboration between Proudly SA and LIFT Airlines was not the first. The organization also partnered with Mzansi’s top fashion designers to promote the significance of supporting the local Retail – Clothing, Textile, Footwear, and Leather (R-CTFL) sector through SONA. This call to action was to urge South Africans to prioritize local fashion in their everyday lives.
Image: Supplied
At the State of the Nation Address (Sona), Proudly SA made a bold statement by encouraging officials and guests to wear locally-made clothing. The initiative, spearheaded by the Local Fashion Police, underscored the importance of supporting local designers and artisans. CEO of Proudly SA, Eustace Mashibye, emphasized that every purchase made has a ripple effect, impacting the product owners and the livelihoods of those behind the scenes.
Recently, Proudly SA continued to champion local businesses on the global stage with its participation in Meetings Africa. Twenty Proudly South African vendors showcased their sustainable products at the Sustainability Village, from eco-friendly accessories to handmade crafts. The Sustainability Village highlighted the creativity and ingenuity of South African entrepreneurs.
Image: Tourism Update
Proudly SA’s Commitment
In a world where globalization often overshadows local businesses, initiatives like these serve as a powerful reminder of the importance of supporting homegrown talent. Proudly SA’s commitment to promoting local goods and services isn’t just about economic growth; it’s about preserving South Africa’s unique identity and heritage. As we reflect on the events of February, Proudly SA reminds us to carry forward the spirit of support for local businesses, ensuring that our communities thrive and prosper for generations to come.
Ubuntu Rugz, founded by Starret Maphosa, has an interesting origin story. While studying in China, Maphosa attended a rug tufting workshop that sparked his love for rugmaking. After returning to South Africa, he started creating rugs as a side project while searching for employment. However, his passion for rugmaking quickly took over, and Ubuntu Rugz became his full-time job. It’s a testament to Maphosa’s dedication and creativity that the brand has flourished, offering custom rugs to customers.
Starret Maphosa in his element
Maphosa states that the unique experience he offers his customers sets him apart from the rest. He gives customers an opportunity to witness the live creation of their rug or receive daily updates on its progress. This level of transparency and involvement creates a special connection between the brand and its customers, making the rug-buying experience even more meaningful.
Based in Boksburg, east of Johannesburg, Starret crafts his exquisite custom rugs in his parent’s garage. Despite the humble beginnings, Ubuntu Rugz has gained recognition and popularity. Ubuntu Rugz’s TikTok videos showcasing its rugmaking process have gained a strong following of over 29k, expanding his reach beyond South Africa. Now, it creates tufted rugs for clients in Israel, Nigeria, Poland, and Botswana, showcasing the global appeal of his creations.
The Rug he made for DSTV content creator awards
Ubuntu Rugz is really making a name for itself! Not only did they have the privilege of working for the DSTV content creator awards, but they also got the chance to be interviewed by SABC news. It’s clear that their work is worth giving a pat.
Let’s start off the new year by staying up-to-date with brands that resonate with us as consumers and have a beneficial impact on the country’s economy. I’ve carefully curated a list of South African brands that I truly believe are worth keeping an eye on in this year. These brands have proven themselves by bringing fresh and innovative business ideas to the table, constantly challenging the norm, and exceeding the expectations of their target audience.
1. GALXBOY
GALXBOY
GALXBOY, is a renowned streetwear brand that stands out for its unique style and vision. Founded and led by Thatiso Dube, GALXBOY has become a prominent name in the fashion industry. What sets GALXBOY apart is its ability to blend innovative designs with a distinct 21st-century African design philosophy, reflecting the aspirations and creativity of the South African youth.
GALXBOY has undoubtedly achieved a great deal of success throughout the years, boasting an impressive presence with 7 physical stores spread across the entire country and a thriving online store. GALXBOY has seen huge milestones in 2023 including winning the top apparel award in the Top 16 Youth Owned Brands Awards.
2. Fieldbar
Lee Hartman, Founder of Fieldbar
Fieldbar, a company specialising in premium cooler boxes, has successfully won over numerous customers with its extraordinary products. Established by Lee Hartman in Cape Town, this brand quickly became the centre of attention in 2023, with influencers sharing cool content and selling out. What sets Fieldbar apart from its competitors is its distinctive design, which comes in a diverse array of vibrant colours and features a sleek glossy finish.
As if that wasn’t enough to impress, Fieldbar’s coolers possess an incredible capability to keep ice frozen for an amazing 50 hours, making them the ideal companions for any outdoor escapade. Excitement fills the air as we anxiously anticipate the electrifying prospects that lie ahead for Fieldbar.
3. Chillers Punch
MacGyver MacG Mukwevho, the renowned Podcast king, introduced Chillers Punch, an alcoholic beverage, in November 2023. This spirit cooler has gained significant attention and popularity within the community since its release, even though it is MacG’s second venture into the alcoholic beverage industry. Available exclusively at Pick n Pay, one of the largest retail outlets.
I believe this brand has great potential for growth, given the success of MacG’s other alcoholic brand, Grandeur which gained popularity and won an award at the 2023 Youth Owned Brand Awards. It’s an exciting time, and we should closely watch this brand in 2024.
4. Didie Lips
Didie Makobane , Co- founder of Didie Lips
Keep an eye out for House of Didie in 2024, as it is set to make waves in the e-commerce industry. This innovative brand, founded by the talented sisters Moliehi Didie Makobane and Ntaoleng Langa, has recently unveiled its very first cosmetic product called DIDIE LIPS. What sets this product apart is not only its focus on enhancing beauty, but also its aim to empower individuals to embrace their own uniqueness. By combining their individual and professional expertise, the sisters have created a collaborative masterpiece that is sure to captivate beauty enthusiasts in the country. Didie lips has an impressive array of offerings that truly showcase their commitment to sharing stories in a way that uplifts and includes everyone.
5. Adumo
Adumo, a South African startup located in Bryanston, was established in 2019 by Paul Kent. With a focus on the FinTech industry, the company plays a vital role in enabling payment processing for both businesses and consumers, thereby contributing to the advancement of a stronger financial ecosystem in the country. According to Tracxn, Adumo has already obtained an impressive $25.9 Million in startup funding from two funding rounds, demonstrating its potential for future expansion and the potential for pursuing further funding opportunities.
6. Yebo Fresh
Yebo Fresh is a renowned ecommerce platform that aims to make it easier for township entrepreneurs and community organizations to access top-notch goods and services using their innovative smart technology. The company started at the end of 2018 when Jessica Boonstra (Founder & CEO) and British entrepreneur, Stefan Allesch-Taylor decided to address the challenges and opportunities of food supply in South Africa’s townships. Jessica & the Yebo Fresh team have dedicated themselves to addressing the struggles of township entrepreneurs and community organizations who face increased product cost due to travel, as well as lost trading time in acquiring the goods they need to be competitive against the more formal retailers and outlets.
7. Naked Insurance
Naked Insurance, a South African startup founded in 2016 by Alex Thomson and Sumarie Greybe, has quickly made a name for itself in the insurance market. Based in Johannesburg, the company focuses on efficiency and customer satisfaction, offering quick 90-second quotes for various insurance products using AI.
The company’s set to have been successful in securing funding with its most recent funding round, Series B, raising a total of $17 Million in February 2023. This achievement reflects the confidence and belief investors have in Naked Insurance’s vision and potential.
8. Astron Energy
Astron Energy
Dubbed as South Africa’s next big fuel brand, Astron is definitely of those brand to look out for in 2024. It was born out of a rebrand of Caltex. The company has a long history in South Africa and now their network of service stations is becoming Astron Energy. In 2018, Chevron sold its majority share, leading to the birth of Astron Energy. They have been operating under the Caltex brand, but now they are consolidating under the Astron Energy brand. In 2021, they announced that Astron Energy will be the main brand across all their channels, including their forecourts.
9. Foondamate
Foondamate, a South African startup that burst onto the scene in 2020, has set up its headquarters in Cape Town. With a clear vision, the company has created an AI chatbot platform specifically designed for students’ academic needs. This groundbreaking platform acts as a virtual companion, empowering students to find answers to a wide range of school-related questions. By utilizing artificial intelligence, Foondamate ensures that students receive quick and accurate responses, enhancing their learning experience.
10. Planet42
Eerik Oja and Marten Orgna are the brilliant minds behind Planet42, a startup with a vision to transform vehicle leasing in Africa. Their solution? An intuitive platform that simplifies the leasing process and offers customers the option to buy the vehicle outright at any stage of the lease. The best part? The price of the vehicle decreases every month, making it an even more attractive proposition for those looking for a flexible and affordable transportation solution.
These brands hold the power to maintain consistency in their delivery, but It’s quite intriguing to see what innovative ventures and captivating campaigns these brands have in their pipeline for us in 2024.
Kagiso Marokana founded Embedded, a streetwear fashion brand, in 2013 in Brits, North West. Since its establishment, the brand has experienced significant growth and has become highly popular in South Africa. It has gained recognition not only in Pretoria but also in Johannesburg and other parts of the country. The brand’s success can be attributed to its unique vision and commitment to offering comfortable clothing choices to its customers.
Kagiso Marokana, Founder of Embedded
The Vision
The brand’s growth can be attributed to its unique vision and commitment to making people feel comfortable in their clothing choices. Embedded’s core vision revolves around showcasing South Africa’s potential to make a lasting impact on the global fashion scene. By offering trendy and flamboyant items that reflect the current fashion trends, Embedded has managed to resonate with its target market consistently.
Relevancy and Consistency
Despite the fierce competition in the fashion industry, Embedded has successfully maintained its distinctive signature style. This dedication to their aesthetic has allowed the brand to stay relevant and retain a loyal customer base. Throughout the years, Embedded has consistently delivered on their customers’ desires, ensuring their offerings remain in line with their expectations.
Embedded clothing
Popularity
Additionally, the success of Embedded can be attributed to its strong online presence, with both its online store and Instagram account contributing to its impressive following of over 70k.
Not only has the brand gained admiration and fascination from social media enthusiasts, but it has also sparked conversations and captured the attention of individuals from diverse backgrounds.
The combination of these factors has played a significant role in the brand’s achievements. Keep an eye out for what Embedded has in store for us in 2024! We might just be in for some exciting surprises. Who knows, they might be unveiling new additions to their collection. It’s a waiting game now, but definitely worth the anticipation.
Lunga Mooi, a renowned professional in the fields of digital marketing, media, and D’Commerce hub, has been selected as a distinguished keynote speaker for the inaugural Africa Forum, orchestrated by the World Out of Home Organization. Anticipation is high for this significant event, slated to occur in Cape Town, South Africa, from March 11th to 13th, 2024.Mooi holds a B.Com. degree in Information Systems and Marketing and has extensive knowledge and experience in the digital marketing landscape, as well as an instrumental role in driving Unilever’s digital strategies throughout Africa.
Image: supplied
He is well-positioned to deliver an enlightening and thought-provoking address to the attendees. Utilizing his profound expertise, Mooi will conduct a thorough analysis of the expansive media market in Africa. Leveraging his years of experience, he will delve into various facets of the industry, exploring the latest trends, addressing challenges, and uncovering potential growth opportunities.
One area that particularly piques Mooi’s interest is the out-of-home (OOH) sector, which encompasses advertising and communication channels targeting consumers outside of their homes.
The President of the World Out of Home Organization, Tom Goddard, is elated to have Lunga Mooi as a keynote speaker at the Africa Forum. “This selection is viewed as a crucial step in engaging the senior client community within the OOH industry, underscoring the esteemed reputation and contributions that Mooi brings to the table,” said Goddard.
Boasting an impressive background in digital, media, and marketing with over 17 years of experience, Mooi has garnered extensive expertise working across 24 African markets, including countries in Southern Africa, Kenya, Ethiopia, Ghana, Nigeria, and Côte d’Ivoire. He has held pivotal positions such as the executive head of digital channels, e-commerce, and digital marketing at Telkom, as well as the Africa digital CoE director at Tiger Brands.
Overall, his vast knowledge, experience, and passion for the industry make him the perfect choice to deliver a thought-provoking speech and serve as a testament to his exceptional reputation and contributions to the marketing industry.
As 2023 draws to a close, I find myself reflecting on the year it was. Like any other year, it had its share of highs and lows. I choose to focus on the positive moments and learn from the negative ones.
Before I share my business lessons for 2023, I want to take a moment to highlight some of the memorable experiences I had this year. Since I started my entrepreneurial journey, it has always been a dream of mine to be recognized as one of the Mail & Guardian 200 Young South Africans. This year, that dream came true. It was made possible by the incredible work we did with the 2nd Annual Top 16 Youth-Owned Brands Awards.
This event was preceded by the inaugural Festival of Youth-Owned Brands, which took place at the prestigious Sandton Convention centre in June. The event was a spectacular display of Youth Excellence held at the richest square mile in Africa. It was a spectacular showcase of youth excellence. More than 70 brands presented their products and services, and the platform itself created over 100 direct and indirect job opportunities. This project stands as the highlight of my career by far.
These are my top 5 business lessons for 2023:
1. Don’t take their word for it.
The truth behind the adage “actions speak louder than words” becomes evident in this case. Whether its new recruits or sponsors. People make promises that often they don’t keep. When it comes to recruiting, it’s crucial to go the extra mile by contacting references and conducting thorough background checks. Many individuals tend to over sell their capabilities and never deliver. Imagine having a PR account manager that cannot write a press release?
When it comes to sponsorship, if they haven’t signed a contract or sent an email confirming their participation, you don’t have the sponsorship. It doesn’t matter what they say in meetings or calls.
2. Not all clients are good for your business
I know it sounds counterintuitive to say not all clients are good clients. I’ve been in this business long enough to recognise that some clients can derail your business from growing. These are clients who ALWAYS scope creep, ask for discount, question your pricing and never seem to be satisfied with the results. Sadly, dealing with such clients rarely yields positive results.
3. Don’t bank on future earnings
If the money hasn’t been deposited into your bank account, don’t rely on it. I’ve learned from my own errors of making critical financial choices based on money that was owed to me. This approach proved to be detrimental when clients failed to pay on time or as promised. To avoid unnecessary stress, it’s best to make decisions based on the cash you currently have available.
4. Business is not fair
As a business owner you need to be comfortable with the fact that you will not always be treated fairly. We invested many hours and resources to develop a proposal that a potential client requested and never received feedback even after multiple attempts of solicitation. Some clients took our ideas from the proposals we shared with them and implemented the ideas with other agencies. We’ve had big corporates asking for discounts when our prices are already way lower than the major agencies. Our emerging business is placed on 60 days payment terms when they know that cash flow is the number one reason why many businesses fail. It’s unfair but that’s business.
5. Rejection is your friend
When you run a business, you need to be comfortable with rejection. This year, we sent out more than 500 proposals and less than 10% of them were successful. Despite our efforts to retain employees, we’ve witnessed some leaving for different reasons. The ability to stomach rejection is key to continue to pursue the grand vision.
In conclusion, business setbacks are valuable lessons, not failures. Successful business owners can attest to this. It’s not about how you start, but how you navigate challenges and reach the finish line. I can confidently say that I have emerged triumphant in 2023 and am eagerly looking forward to starting the new year on a positive note. What was your biggest lesson in business this year?
International luxury fashion brand Amiri has opened its first South African store in the heart of Sandton City Mall’s Diamond Walk. Known for its authenticity and spearheading the luxury fashion market, Amiri guarantees a mesmerizing shopping environment.
Image: Supplied
Having forged a distinctive company culture, Amiri has been devoted to creating high-end quality since the beginning. They have always been dedicated to producing a fusion of contemporary and classic design elements.
Mike Amiri, the company’s founder and creative director, was excited about reaching this milestone. He said they always had a dream of bringing Amiri to South Africa and that this dynamic nation’s spirit and fashion greatly align with their brand’s values. We are excited to present the AMIRI experience, which offers a unique and exquisite shopping experience for the discerning customer, to Johannesburg, the fashion capital of the nation.
Black Coffee and Arie Fabian (image supplied)
Men’s and women’s jean shapes ranging from extra wide to kick-flare show Amiri’s creative approach to denim wear. Denim styles are produced in small quantities on purpose to guarantee that every item is of the finest calibre. Amiri’s top standard is upheld by partnerships with talented artisans in Italy and the L.A. Arts District, where exquisite leather products and tailoring are made.
Themba Nkosi, a DJ entrepreneur, Grammy-winning performer Nkosinathi Maphumulo, “Black Coffee,” and retail pioneer Arie Fabian, who are all founders of a popular pop-up store, have an exclusive formal partnership with Amiri.
Image: Supplied
Fabian said in a statement that they are very proud about the grand opening of global luxury brand Amiri’s first store in the Diamond Walk. He said that this is a daring convergence of style and invention, a synthesis of cultures, and a distinct fashion narrative that embodies the essence of the African terrain and redefines worldwide trends.
Nkosinathi ‘Black Coffee’, Maphumulo, added that in music, beats harmonize; in fashion, style resonates; and he concluded that collaborating with Amiri brings rhythm to couture, merging the pulse of sound with the allure of design, creating a symphony of style and substance.
From giving awards to receiving one. Marketing and media entrepreneur, Pat Mahlangu received the Emerging Marketer of the Year at the prestigious IMM Marketing Excellence Awards hosted by the IMM Institute this past week. The award is given to a rising star in the marketing industry who has shown exceptional promise and potential.
Pat Mahlangu
Pat’s journey has not been a linear one. It is one of many pivots. When he first got to the University of Johannesburg, he was enrolled for a degree in Information Technology – a course he says he never really enjoyed. “I found sitting in front of a computer for long hours writing code really boring”, he said. He then changed it to Information Management so that he could study for an Honours degree in Marketing then ultimately completed a master’s degree in business management.
Motivated by the desire to send money home and to look after himself whilst studying, Pat took on many part-time jobs. At some point he was working four jobs whilst studying. He was a tutor, student assistant, cleaner and a promoter on weekends which exposed him to the world of brands. The first brand he started was Swaggy Campus Life, which was a student lifestyle brand. He also co-founded a campus-based TV station called Varsity TV.
Pat Mahlangu and Irene Gregory
Whilst completing his master’s degree, he started Pat on Brands as a passion project. Today, Pat on Brands is one of the most recognised multimedia platforms in the marketing and advertising industry.
At 32, Pat has previously lectured at the University of Johannesburg and Boston Media, focusing on marketing. In 2020, he launched Lerato Agency, serving both local and international brands. Pat’s commitment to inspiring young people led to the creation of the Top 16 Youth-Owned Brands Awards, celebrating youth excellence in brand building.
Pat’s industry involvement includes serving on the IAB South Africa Education Council, acting as an Advisory Board Member at Tshwane University of Technology’s Department of Marketing, Supply Chain & Sport Management, and being a committee member of AMASA. He’s also part of the analysis team at Brand Africa. In 2023, he was recognized as one of the Top 200 Young South Africans by Mail and Guardian and became a Play Your Part Ambassador for Brand South Africa
“I am truly honoured to be recognised for doing what I love the most – crafting brands. Thank you to IMM Institute for the award and everyone who contributed to my journey thus far especially my mentors. I dedicated this award to my uncle and my aunt who raised me, said Mahlangu.
In 1995, South Africa experienced a momentous year, marked by a special phenomenon known as Madiba Magic. That year, South Africa not only hosted the World Cup but also clinched victory in this prestigious international tournament. This achievement was extraordinary because it represented South Africa’s first-ever participation in a global sports event as a united nation.
Overcoming Racial Segregation
Prior to 1995, South Africa had been conspicuously absent from the two preceding World Cups, and the reasons were deeply rooted in the troubling issue of racial segregation that had plagued the country for many years. This segregation involved keeping people of different races apart and subjecting them to unfair treatment. However, in 1995, a significant transformation occurred as Nelson Mandela, affectionately known as Madiba, played a pivotal role in promoting unity and reconciliation among the people. His leadership and the newfound spirit of togetherness not only enabled South Africa to compete on the world stage but also secured their victory in the World Cup.
South Africa's Rugby World Cup Triumphs Through the Years
In the pivotal year of 1995, South Africa engaged in a fiercely contested match against New Zealand, ultimately prevailing with a narrow 15-12 victory. This match, surrounded by a storm of controversy, served as a significant moment in the nation’s rugby history, where, in the end, the superior team emerged as the victor.
1995 world cup: SA prevailing with a 15-12 victory
Unifying Triumph
The 1995 World Cup victory transcended the realm of rugby; it symbolized the triumph of hope and unity over a history marked by division and injustice. This momentous event in South African history showcased the nation’s capacity to overcome its troubled past and unite for a brighter and more promising future.
Unifying victory
From Controversy in 1995 to Reigning World Cup Champions in 2019
Fast forward to 2007 and 2019, and South Africa once again found themselves facing off against England in the World Cup finals. On both occasions, they secured victories, solidifying their position as world champions. These triumphs, spanning nearly two decades, underline South Africa’s remarkable journey in rugby, from the controversy-laden win in 1995 to their current status as reigning World Cup champions.
The Highly Anticipated Rugby World Cup Showdown
The imminent Rugby World Cup final stands as a decisive moment, poised to break the deadlock between New Zealand and South Africa. With both nations having clinched the prestigious title three times, they currently hold the record for the most Rugby World Cup victories.
The one lingering question that hangs in the balance is: which of these rugby powerhouses will claim the coveted Webb Ellis Cup? All eyes will be on the much-anticipated final, scheduled for October 23, 2023, at 9 p.m. on a Saturday. It’s a match that promises to determine the ultimate champion in the world of rugby.
Launched last week, Threads has smashed the record for the fastest-growing consumer app, beating the ChapGPT record with over 100 million new users in 5 days.
The new social media platform which is set to be Twitter’s rival from Meta has had a lot of people wanting to jump on the platform due to a few changes Twitter has implemented since Elon Musk took over. you can access Threads from its desktop site at Threads.net or by downloading the app for iOS and Android.
Here’s what you need to know about Threads
1. Like, share, and quote
This option is similar to Twitter. You can like the Thread someone has made, quote and reply to it. The quote and reply option will show on your profile. You can’t see what someone else liked on their profile. The sharing option is interesting because it allows you to share someone’s Thread on Twitter, which is a bit ironic. You are also able to share your Thread on your Instagram feed and story.
2. Threading
To create a thread on Twitter, there is a plus sign to add another tweet under your initial tweet and the following tweets will be considered a thread. However, on Thread you have to click the Return button 3 times to create a Thread (multiple threads under the initial thread).
3. Search Button
What’s trending? This option is different on Threads from Twitter, on Threads, it is used to search for accounts to follow. While on Twitter you can find out what a lot of people are tweeting about in your area or country. To find out what people are threading about, you have to scroll the timeline, which makes the platform a little bit more interactive. It is unclear if the Trending option will be available on Threads any time soon.
4. Import Information
When you join the platform you use your Instagram handle, Threads gives you the option to import all your Instagram information. This means that you can follow the people you follow on Instagram and use the same bio. This makes it easier to find your Instagram community and when they join the platform they can request to follow you.
5. Character limit
On Threads, you can create text-based posts with up to 500 characters as well as share photos and videos up to five minutes long. Twitter Blue subscribers can increase their character limit to 25,000. Users who aren’t subscribed to Twitter Blue have a character limit of 280.
Threads is still a work in progress and there are more changes to be expected as the platform grows. Download the app to be in the know.
The Top 16 Youth-Owned Brands Awards (the YOBAs) brought to you by Standard Bank have announced the 2023 jury.
Professionals, marketers and academics around South Africa applied to be a part of the Top 16 Youth-Owned Brands Awards judging panel. This year, the application for the judging panel was open to the public. The public could nominate either themselves or individuals who met a very strict criterion. The jury criteria included that the nominee should at least be an expert or an academic in the particular field they will be judging.
Top 16 Youth-Owned Brands Awards 2022
The YOBAs celebrates and recognises youth-owned brands in South Africa. It has enlisted 29 leaders in the marketing, communications, academia and entrepreneurship industry to assess and shortlist over 2 500 nominations.
Due to the success of the award ceremony last year, the Top 16 Youth-Owned Brands have received a large number of nominations this year, which sparked the idea of getting more judges. The judges that have been selected are masters in their field and specialise in the categories that they will be judging.
Pat Mahlangu: Founder and CEO (Top 16 Youth-Owned Brands Awards)
“We are thankful for the industry giants for taking time off their hectic schedules to join our judging panel. It is encouraging to have people of their calibre support youth initiatives,” said Pat Mahlangu, the founder and CEO of the Top 16 Youth-Owned Brands Awards.
For the second year, the chairperson of the jury is the Integrated Media & Digital Director of Tiger Brands Sadika Fakir and the voice of marketing, Lebo Lion as the deputy chairperson.
Sadika Fakir: Integrated Media & Digital Director (Tiger Brands)
The chairperson of the jury, Sadika Fakir says, “we are so honored to have such an exceptionally high calibre of judges for our Top16YOBA 2023 panel. Our judge panel brings excellence, skill and wisdom.”
Top 16 Youth-Owned Brands Awards 2023 Jury
The judges that will be a part of this year’s two-day festival are the following:
1. Sadika Fakir (Integrated Media & Digital Director Tiger Brands)
2. Lebo Lion (Voice of Marketing, Beople SA)
3. Dr Beate Stiehler-Mulder (Marketing Coordinator UJ)
21. Shiko Mamotheti (Digital Strategist and Director Nerdware)
22. Deshnie Govender (Marketing & Culture Leader in Tech)
23. Albert Makoeng (Divisional Sales Director Nfinity Influencer)
24. Khanyi Tshume (Head of Strategy TLC Worldwide Middle East & Africa)
25. Wendy Silinyana (Founder and Director Virtue Business Solutions)
26. Lerato Selialia (Senior Experience Strategist Immersion Group logo)
27. Lebohang Matsoso (Lead: Brand Marketing Communications Mercedes-Benz South Africa)
28. Fatima Ouanssaidi (CEO and a co-founder On-Point PR)
29. Vuyokazi Mhlope (Marketing Manager Showmax)
The awards will be preceded by the Festival of Youth-Owned Brands on the 14th & 15th of June 2023 at Sandton Convention Centre. The awards show will follow on the evening of the 15thwhere the expressive visionaries will be celebrated and recognised also at the Sandton Convention Centre.
Godiragetse (Godi) Mogajane, a young CEO and entrepreneur from Hammanskraal is alleviating unemployment and creating jobs in townships. At just 25, Godi has been able to launch Delivery Ka Speed in over 10 townships in a space of two years and plans to take it nationwide. Delivery Ka Speed simply means “Speedy Delivery” in Sepitori. Sepitori is the urban lingua franca of Pretoria and the Tshwane metropolitan area in South Africa. It is a combination of Tswana and influences from Tsotsitaal, Afrikaans and other Bantu languages of the region.
Godiragetse (Godi) Mogajane
Delivery Ka Speed is a food delivery service for Ekasi. They believe in bringing accessibility to townships and elevating the Kasi lifestyle. Being from the township himself, Godi identified two problems that communities were faced with. Firstly, he recognised the unpleasant customer journey that people go through to get fast food in the townships. Secondly, he acknowledged the increasing rate of youth unemployment in the townships.
Delivery Ka Speed team members
In order to solve these problems, Delivery Ka Speed was formed to not only alleviate unemployment amongst the youth but also create a pleasant customer experience. This platform has given many young people a chance to provide for their families and contribute to economic growth. Delivery Ka Speed works with locals and only hires South African youth. They have over 40 drivers in all locations they operate in. The locations that Delivery Ka Speed operates in are namely; Hammanskraal, Soshanguve, Mobopane, Katlehong, Sky City, Vosloorus, Tsakane, Mamelodi, Hebron and recently Bela-Bela in Limpopo. Delivery Ka Speed will be launching in Mankweng on the 24th of March 2023. They have also had the honor to win the Top Services Brand Award at the Top 16 Youth-Owned Brands Awards.
Godiragetse accepting an award at the Top 16 Youth-Owned Brands Awards 2022
According to Godi, innovation is a critical vehicle for inspiring change, and as a result of this, he has been driven to adding value and creating transformational change by using his uncanny instincts, hence the development of Delivery Ka Speed.
Delivery Ka Speed is still growing and is expected to dominate townships all across South Africa.
Many brands are dipping their toes into this digital realm called the metaverse, from digital fashion, NFTs and the buying of land. Facebook rebranded as Meta in the past year showing the significance of the metaverse. The metaverse is described as one of the most exciting and complex landscapes in the history of digitalization and Web3. The metaverse contains all these popular digital sectors such as NFTs, cryptocurrencies and play-to-earn.
We looked at the five major brands that have set foot in the metaverse.
1. Balenciaga
Balenciaga launched a unit business dedicated to the virtual space, the fashion house created its own video game for its Fall 2021 collection, and they showcased an entire runway with 44 clones of one model. The brand further partnered with the famous video game Fortnite on in-game items.
2. Coca-Cola
Coca-Cola launched their first NFT collection in 2021, together with a virtual event in Decentraland. This launch was part of their Friendship Day campaign. After Covid-19 came with restrictions Coca-Cola organized a virtual party on top of their virtual coke can building and visitors could win very rare wearables, and there was an auction of the Coca-Cola Friendship Box NFT package.
3. Sephora
Sephora launched its virtual artist app, which uses AR (augmented reality) and facial recognition software to help its customers try on make-up products and see how it looks on them without actually physically being in a store or possession of the products. The app provides personalized step-step makeup tutorials to help customers recreate the looks they like- a fun way to shop.
4. Disney
Disney parks entered the metaverse with a virtual world stimulator which provided a highly immersive individualized 3D virtual experiences without requiring users to wear an augmented reality AR viewing device. Their MagicBand+ is also a segment of the virtual world allowing users to engage with content like never before.
5. Hyundai
Hyundai’s latest campaign advocates for sustainability and the brand targeted tech-savvy individuals through Roblox to give them the digital automotive experience. The Hyundai Mobility Adventure video game introduces people to the thrills of driving and sustainable transportation, the video game was launched in 2021.
What makes themetaverse different from other online platforms?
Many more brands are slowly entering the metaverse and the next coming years are going to be a revolution in how people interact with brands and their user experience will be transformed in unimaginative ways.
What interests most brands is the thrill of exploring this new concept in digitalization with different dynamics to it and vast opportunities. The metaverse is currently a blank canvas and many unique brands are bringing their different elements into the aggregate space.
The majority of different online social platforms and digital spaces are tightly controlled by a single company from their servers and when you exit from one platform to the next you need to sign up with a new identity. The metaverse allows you to use a single identity to travel across the network of virtual landscapes. This concept mirrors the real world just as in the real world you have one identity and one passport to travel across continents.
Do you think the metaverse will revolutionalize the way we interact with brands in the coming decade?
The South African-born comedian heavyweight, Trevor Noah has officially partnered up with the famed Savanna Premium cider. The comedian took to social media on Monday announcing his partnership with the cider brand.
‘I’ve been away from Mzansi stages for too long, and so much has happened – I’m excited to be back in front of a home crowd’, said the comedian.
Savanna is thrilled to have Trever Noah back home, marketing manager Eugene Lenford stated that, “We believe comedy is a human right, and that South Africans’ superpower is our ability to laugh in the face of challenges. Our purpose as a brand is to uplift and unite our nation through humour. We have a crisp, witty perspective on daily life, societal norms, culture, and traditions in SA,”
The live tour will take place from 31 August – 15 September 2023 and the currently confirmed dates are as follows:
GrandWest Casino and Entertainment World, Cape Town: 31 August 2023 – 3 September 2023
Durban International Convention Centre: 7 September 2023 – 10 September 2023
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