Heritage Day is appreciably celebrated in South Africa annually on the 24th of September. It is a day that commemorates the country’s heritage and its people while promoting cultural diversity.
South Africa is known as a ‘Rainbow nation’ and emanates from its rich cultural history and heritage. The day was first celebrated in 1995 post-apartheid and is also known as National Braai Day.
Many iconic brands have blended well into the South African heritage and have existed for generations, immensely contributing to the country’s identity.
Here are three heritage brands that are not South African:
Zam-Buk
Zam-Buk has been around since 1902 and has become part of many South African households. Zam-Buk was founded by Charles Edward Fulford, a businessman from England, and owner of Zam-Buk Company of Leeds. The product was first sold through his Bile Beans company as a herbal balm and antiseptic ointment.
Aromat
Most households have incorporated Aromat in the food generation after generation, but this commonly used spice is not South African. In 1952 a man named Walter Obrist, who worked for Knorr developed Aromat. The product is of Swiss origin but has added zest to many South African households that it feels like a national brand.
Carling Black Label
The most popular beer beverage in South Africa, loved by many, is originally a Canadian product developed by Thomas Carling in 1840. Over the years, the brand found its way into the South African lands sponsoring the pre-season friendly match featuring two of the most popular football clubs, Kaizer Chiefs and Orlando Pirates.
Sunlight
Sunlight has been the go-to brand when it comes to washing dishes or removing tough stains. The brand has become essential in many households.
However, Sunlight was founded in late Victorian England by William Hesketh Lever in 1885during the country’s era of poverty and ill-health and was introduced to South Africa in 1891.
Brands are an important part of the TikTok experience, whether they are starting trends or connecting communities, they are creating authentic audiences built on the foundation of sharing joy. They are embracing the creative and authentic spirit of TikTok and giving users a new way to discover and engage with the products they love.
Founded by Fezile Dhlamini, Green Scooter is the safest and first electric motor-tricycle for the African market. We chat to to him about his brand that has been in business for 6 years. Green Scooter won the Technology category sponsored by MTN Pulse at the Top 16 Youth-Owned Brands Awards.
The Green Scooter Journey
How has the journey been for Green Scooter?
Fezile: Green Scooter has been around for 6 years now. Formally, in the market for 4 or 5 years now and it has been a rollercoaster. The has been a lot of learning and unlearning. There has been a lot of super highs and super lows. You are trying to do something, you are trying to build something; you are creating this entire market in South Africa that is not really familiar.
How do you feel about the nomination?
Fezile: It moves away from how I feel rather how we feel as a company. It reaffirms that we are doing something right. It’s all about building something that people love. It allows young people to dream through you. For the company, it brings excitement, it enhances our vision. I was never a person of awards but getting your award [Top 16 YOBA] changed my perspective.
The Business After The YOBAs
Green Scooter with Award and MTN Pulse Hamper
Are you in talks with MTN Pulse after winning a category they sponsored?
Fezile: The award itself and it being sponsored by MTN Pulse it enabled us to have much higher level conversations with the team of decision makers. There are certain discussions we are having that focus on youth because I am also very youth driven when we talk about entrepreneurship.
Insider dubs you as South Africa’s Tesla, how does that make you feel as a team?
Fezile: Compliments like those are very important as how the market perceives you. I say this in a PR level, because if we said we are building something better than Tesla, it really has no impact. We are the Tesla of three wheels.
New online bartering platform, CirculateIt launched on the 4th of July 2022. CirculateIt is a platform created to make life easy and convenient for people to exchange goods and services without using money in the process. The brand name says it all “Circulate it” – encouraging people to ‘circulate’ their pre-owned goods/services for their desired goods/services.
Bartering Explained
Bartering is a cashless exchange system that dates back to 6000 BC – where 2 parties trade goods and/or services directly, without the use of money. Bartering has been practiced for years, even before the existence of money, people used to trade and exchange items. The whole concept of bartering is to save money and avoiding waste by trading what you may no longer want for something you really want.
Image: Supplied
CirculateIt
CirculateIt is the modern bartering platform, because it uses technology to bring 2 parties together with a mutual agreement to exchange/trade items. “CirculateIt aims to unlock the latent potential of bartering to give frugal consumers access to more goods, services and reduce waste” says Frank Ogagba – Chief Executive Officer
Instead of discarding goods you no longer need or want, rather trade them in for goods you really need or want. CirculateIt is currently launching the platform for people residing in the Gauteng province, and as time progresses, they are willing to expand to other provinces. The public is always keen on trying new things, especially new technology – hence CirculateIt sees the idea of bartering as a great fit into the market. The platform is new, it’s fun, it’s convenient and most importantly it’s cost-effective. “Price hikes and the cost of living are trends that make it difficult for most South Africans to make ends meet. Ways to save money are more pertinent than ever. CirculateIt.online gives South Africans a new way to save money, and even better, get what they need without paying. The platform enables people to barter trade products and services for what they need”, adds Frank Ogagba
Image: Circulate It Logo Supplied
Going into the month of July [savings month] the platform educates the public on not only saving money, but saving and preserving the environment. CirculateIt cannot wait to be the go-to bartering platform in South Africa and it cannot wait to switch things up in the market – #letsswitch.
Bringing the heat to Cape Town this Winter, KFC South Africa is opening the doors to it’s limited-edition pop-up store; Kentucky Town.
As the Winter chills roll in, KFC brings a lil’ heat to the Canal Walk KFC restaurant – in the food court – for a limited time only from the 7th to 17th of July. Just 11 days, in honour of their Original 11 Herbs and Spices Secret Recipe.
Limited-Edition Menu
For 11 mouthwatering days KFC will be serving up a hot new limited-edition Menu with some KFC meals that you’ve never seen before – and may never see again.
The special Kentucky Town Cape Town menu will include some of the top favourites from the original pop-up store such as the Doughnut Zinger Burger and Spicy Chips flavoured with Tabasco. However they will be turning up the heat with a stack of new and exciting limited-edition items. In homage to the city and culture of Cape Town, the menu includes the limited-edition KFC Gatsby as well as KFC Chachos (like Nachos), Simba Crunch Zinger Wings, Kentucky Fried Oreos with Soft Serve and a Midnight Mojito to seal the deal.
Image: Kentucky Fried Oreo and Soft Serve
Image: KFC Gatsby
Image: KFC Midnight Mojito
KFC’s Famous Sauces On Sale
KFC’s famous sauces will be on sale again! The ‘Zinger Sauce’ and The ‘Dunked Sauce’ flew off shelves last year. You can get these KFC sauces for R50, however there will be a limit to stock.
Image: KFC Sauces
Limited-Edition Winter Gear & Gadgets
This is perfect for all collectors. What’s a new Season without a fresh new look? Kentucky Town Cape will offer new Winter Gear Collection for sale.
Capetonian’s most-groomed can prepare their beards and moustaches for the limited release of The Colonel’s Beard Oil inspired by the secret 11 herbs and spices recipe. Moreover, there is limited-edition KFC 11 Herbs and Spices Fire logs, so you can cozy up to our famous KFC aroma all Winter.
The Winter Gear Collection will also include limited-edition items such as the Colonel’s Onesie and KFC PJs. This is all in addition to Zinger sleep shorts, vests, trakkie pants, hoodies, and Winter accessories.
The best part? All proceeds from sales will be donated towards the KFC Add Hope initiative. Add Hope helps provide nutritious meals to underprivileged children in South Africa. So now you can look good this Summer and DO good at the same time! Yaas please!
Youth-Owned Brands are driving the economy with ways of combating youth unemployment in South Africa. After recognising these brands owned and run by the youth, Pat on Brands has noted that we shouldn’t only recognise them in celebration but also in hard times. Not new to the Pat on Brads platform, MTN Pulse has came forward with a donation to MDU Cleaning Services.
Image: Instagram
MDU Cleaning Services
MDU CLEANING SERVICE is a convenient cleaning service company founded by Mduduzi Mnisi. The company initially started in 2015 in Soweto, Orlando as ‘Sayenza Lento Tekkie Wash’ meaning “We doing this”, translated to English and later changed the name to MDU CLEANING SERVICES. The company provides cleaning services for shoes, bags, cars and carpets.
According to a statement by MDU CLEANING SERVICES; “Our main facility which we use not only for our cleaning services but also for storage caught fire as a result of a short cause by a resurgence of electricity after the third phase of load shedding Stage 4.” The business not only used its premises for cleaning services, but for storage use as well – which was a great contributor to the premises catching fire. Cleaning products are highly flammable, causing the fire to spread and not only burn the premises, but also burn the possessions of the customers”.
Image: Instagram
MTN Pulse Donation
Following in the steps of helping youth-owned brands MTN has brought forward a donation of R50 000 and a year of connection to MDU Cleaning Services. MTN Pulse is no stranger to the Pat on Brands platform, as they were the sponsors of the Technology category at the Top 16 Youth-Owned Brands Awards. Almost at the end of Youth month and stepping to Mandela Month it is important to celebrate the youth for the amazing things they do, and help them when needed.
“It is MTN Pulse’s mission to empower young people through all seasons and not just in the good times and with this in mind we could not turn a blind eye to a youth-owned brand in need, most especially not during Youth Month We wish Mdu a speedy recovery of business and we look forward to seeing his business flourish once more”, says Mirriam Mathebula, Youth Manager for MTN Pulse.
Pat on Brands recognised a youth-owned brand that needed help and offered a way to help them get back on their feet. MTN Pulse is also urging big brands and corporate to lend a help and offer their resources to this small business.
Just two weeks after Pat on Brands celebrated the efforts that the youth of South Africa have made, and continue to make, towards the shared economic future of South Africa at the inaugural Top 16 Youth-Owned Brands Awards (YOBA). YOBA is an initiative by Pat on Brands, aimed at recognizing brands that are owned and run by the youth in South Africa. We as Pat on Brands, are devastated by the unexpected loss experienced by a youth-owned business in Soweto (MDU CLEANING SERVICES) as their premises caught fire due to loadshedding.
According to a statement by MDU CLEANING SERVICES yesterday: “Our main facility which we use not only for our cleaning services but also for storage caught fire as a result of a short cause by a resurgence of electricity after the third phase of loadshedding stage 4.” The business not only used its premises for cleaning services, but for storage use as well – which was a great contributor to the premises catching fire. Cleaning products are highly flammable, causing the fire to spread and not only burn the premises, but also burn the possessions of the customers”.
MDU Cleaning Service
MDU CLEANING SERVICE is a convenient cleaning service company founded by Mduduzi Mnisi. The company initially started in 2015 in Soweto, Orlando as ‘Sayenza Lento Tekkie Wash’ meaning “We doing this”, translated to English and later changed the name to MDU CLEANING SERVICES. The company provides cleaning services for shoes, bags, cars and carpets.
Image: Supplied
Pat on Brands Offers Help
For a brand that is on the pulse with the youth such as Pat on Brands, we took it upon ourselves to offer a helping hand to MDU CLEANING SERVICES by donating a sum of R 5 000 to help them bring their business back to life again. The Pat on Brands initiative, YOBA does not only exist to celebrate and recognise youth-owned brands, but it exists to also empower and uplift the youth of South Africa.
“Just over a week ago, we were celebrating youth-owned brands at the Top 16 Youth Owned Brands Awards. As a youth owned business ourselves, we see it fit to lend a helping hand to fellow youth-owned business – Mdu Cleaning Services. We believe that what we can offer them can make a huge difference and help their business rise from the ashes”, says Pat Mahlangu – Founder and CEO of Pat on Brands / Lerato Agency
South African youth have a long history of challenging the status quo. On 16 June 1976 – the date we now know as Youth Day. Till this day, the youth are the drivers of economic growth and job creation in South Africa.
Small businesses play a key role in growing our economy and creates jobs for over 60% of the country’s population. This means that the more support this small business receives, the more people they can employ, the more successful and stronger our country becomes.
It will be wonderful to see other businesses, brands, and companies that have the capacity to offer a helping and grow our economy.
On the 15th of June 2022, the Top 16 Youth-Owned Brands Awards (YOBA), an initiative by Pat on Brands took place at The Capital: On the Park in Sandton. The purpose of the initiative is to celebrate and recognise brands owned and run by the youth. Only one brand had the honor of walking away with the bragging rights in each of the 16 categories. ‘Beverage’ was one out of the categories and Siwela Wines got to walk away as the Top Beverage Brand, sponsored by Black Crown.
Siwela Wines
Siwela Wines is an award-winning female-owned wine company, founded by Siwela Sweetness Masoga. The founder, Siwela was born in Soweto, Gauteng and raised in Marulaneng Ga-Mphahlele, Limpopo. She studied Biotechnology in Cape Peninsula University of Technology. Microbiology and fermentation as her majors sparked curiosity and interest in wine making. Siwela’s interest in winemaking paid off as her brand, Siwela Wines is now an award-winning beverage brand. She could not be present to accept the award, but her team accepted the award on her behalf.
Image: Siwela Wines Team Member Accepting Award
Black Crown as Beverages Category Sponsor
Black Crown, a gin & tonic brand by South African Breweries (SAB) sponsored the Beverage category. The drink has clean, crisp flavors of lemon and lime, crafted with eight proudly African botanicals. Black Crown is all about being unapologetically African and “owning your crown”. “We want to remind Africans that their dreams are theirs for the taking. Encourage them to have full confidence in their capabilities and belief in their destiny. We are honored to sponsor the beverage category and shine a spotlight on young African creatives that deserve to be crowned. So let every sip of Black Crown remind you to #OwnYourCrown”, says Claudia Schmid, General Manager of Black Crown.
Image: Black Crown Set Up At Top 16 YOBA
On the night of the Top 16 Youth-Owned Brands Awards, the Black Crown team setup next to the YOBA registration table to offer guests their welcome drinks after completing their registration process. Black Crown got the opportunity to showcase their new addition to the royal Black Crown family – being the new Black Crown gin & dry lemon with marula. The new Black Crown drink is infused with African Marula fruit, available in a 440ml can and has been made available at all retailers.
Siwela Wines owned their crown as the brand was celebrated and recognized as the top ‘Beverage’ brand for the Top 16 Youth-Owned Brands Awards – proudly sponsored by Black Crown.
Nando’s celebrates launch of two new PERi-PERi Bag & Bake flavours with #PERiTricks pop-up in the heart of Braam! Synonymous with creativity, Nandos showcases this with the launch of two new variants of the Bag and Bake product. The new variants, namely Paprika Citrino and Smokey Churrasco will be launched at the new pop-up located in Braamfontein between 24 June and 10 July 2022.
Image: Supplied
Flavours In The Bag
The Paprika Citrino is paprika and lime-flavoured and with the recipe perfected, the brand needed to come up with a name that only Nando’s could own and besides, just calling it Paprika and Lime would’ve been much too meh. So, after a bit of back-and-forth, Paprika Citrino seemed to be the best choice. Here’s why it makes perfect sense, with those six little syllables the brand is able to do more than just describe a flavour. It gives Nando’s an opportunity to evoke its rich Afro-Portuguese heritage and invite customers to enjoy a vibrant, spicy, uniquely Nando’s experience. The second new variant is a little more complex in its flavour profile. With rich, oaky, savoury notes balanced by a subtle sweetness, the finished product’s smokey taste is evocative of chicken braaied over wood. It was this sense of “that’s-close-but-not-quite-right” that inspired the name Smokey Churrasco.
Image: Supplied
#PERiTrick
These two flavours inspired a whole range of #PERiTrick recipes – that could be cooked any time, anywhere any way – even in your dorm room with an iron or in a tumble dryer – yes, a tumble dryer – if you don’t have access to a kitchen to utilize the more conventional appliances such as a toaster, air fryer or microwave. Once the recipes are prepared, guests will have the option to enjoy their creation/treat in a pod on-site or take it home to indulge and enjoy.
With the pop-up, Nando’s also celebrates the creative skills of young and talented individuals such as award-winning textile and surface designer, Bonolo Chepape. Bonolo together with the help of culinary-minded design agency Studio H came up with original themes for the launch. Food Stylist and Chef Keletso Motau, styled the video shoots and facilitated the recipe videos while Cinematographer, Earl Abrahams captured and packaged all the video. Chepape says she drew inspiration for the patterns and colour palette from Nando’s brand heritage as well as textile weaving techniques and Bauhaus-inspired elements of Mozambican architect, Poncho Guedes. “I wanted the design to be playful and reflect the experimental and experiential purpose of the pop-up.”
Image: Supplied
Nando’s Vanessa Nunes, Marketing Manager for Groceries says, not only did Chepape receive the Best Textile Design award at 100% Design South Africa 2018, she was a finalist in the Nando’s Hot Young Designer Pattern Hunt in the same year and a recipient of the 2019 Design Foundation Future Found Award. “Our collaboration with Bonolo and Keletso is part of our ongoing drive to nurture creative talent in South Africa. As an authentically home-grown brand, we welcome all South Africans to a seat at our table. At our pop-up store, they’ll be able to engage with our brand in an interactive and fun way and gain greater insight into the creativity and innovation that drives our brand,” she says.
Anyone can experience the pop-up between 24 June and 10 July 2022, by booking at https://www.nandos.co.za/popup and walk-ins are always welcome.
For their sixth annual Pride collection, they tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love.
Working from home may sound like a dream come true for many people – however, there are many distractions, from family members to the television – use these useful tips to ensure you are productive while working from home.
Earlier this year, Converse announced their #kickthedebt campaign as a way to alleviate student debt in the country. Due to an overwhelming response, Converse has doubled the pledge from R1 million and declared a R2 million pledge to the #kickthedebt campaign.
Marketing is everything these days. You can have the most innovative product or compelling service, but if customers do not know you exist, or they don’t know how your product or service solves a real problem for them, your brand will fail. It is important for entrepreneurs to understand the basics of marketing right at the beginning.
Brand Africa founder, Thebe Ikalafeng, today announced the launch of the Africa Brand Leadership Academy (ABLA), the first Africa-focused specialist brand leadership academy aimed at sharpening the minds that build brands that build Africa.
Jewellery is more than just wearable art, it is a way to tell our story, and Thato Radebe Jewellery is telling theirs through their jewellery line. With the launch of a new collection looming, this jewellery designer takes us on the journey of his genius, just in time for Valentine’s Day.
As you may know, our platform is one that celebrates brands that break borders and convince and convert. We have big plans to continue to grow our platform to be the go-to place for all things brand related.
Fashion designer, Occupational Therapist, and founder of Shweshwekini, Mapitsi Thaisi, is determined to take poolside cool to another level with her clever, Sesotho-print swimwear brand.
The trending phrase during the 2015 festive season was “Ziright iGirls” meaning “are the girls okay?”. This phrase was used to make fun of the people who worked too hard to impress girls in social spaces e.g. clubs, social markets and chesa nyamas by buying them expensive drinks. However, this year the wheels have turned and you will hardly hear people using that phrase, because “Vrrr Pha” has taken over this December’s festivities.
For those who do not know what Vrr Pha means, it is a phrase that is used to describe the sound that an engine of modern sports cars make when changing gears. Vrr Pha is often associated with hot hatchbacks that have a direct-shift gearbox (DSG) and dual-clutch automatic transmission. And of course it is not every car that can make the Vrr Pha sound, it takes a certain car brand to produce such a sound. In this post PAT ON BRANDS explores the top 5 car manufacturers that are associated with the Vrr Pha trend.
1. Volkswagen Golf 7 R
Source: VW Website
The VW Golf 7 R is a stunner, and commonly perceived as a “panty dropper”. It is also probably the car brand that made the “Vrr Pha” trend popular. If you are looking for “street cred” this is a perfect brand for you. With a starting price point of R583 800, this Vrr Pha will have you turning heads with its sporty looks. It is also without any doubt that the Golf 7 R has the credentials of a hot-hatch. Powered with a 2.0 Litre Turbo charged, 4 cylinder engine peaking at 292 horsepower and 280 lb-ft of torque. This four-wheel drive will get you from 0 to 100KM/h within 5.2 seconds making it the fastest Golf ever made. The fuel consumption on this Vrr Pha is 7.1 litres for every 100KM.
2. BMW M140i
Source: BMW Website
In 2016, BMW changed the name of the BMW M135i to M140i. According to Auto Express, the M140i is the fastest and most powerful 1 series money can buy. It is the only Vrr Pha on the list that has a 3 litre 6 cylinder, turbocharged engine and a rear-wheel drive. The rear-wheel drive makes the M140i one of the finest handling hatchbacks in the market. Although, it has 3 litres engine it is still not faster than the Mercedes Benz A45 as it takes 4.6 seconds to get to 100km/h. The BMW M140i has an 8-speed Steptronic transmission that consumes only 7.1 litres of fuel per 100 km. The engine produces 250kw and 500Nm. To drive this Vrr Pha out of the dealership will cost you about R607 000.
3. Mercedes A45 AMG
According to cars.co.za this Vrr Pha is the ultimate hot hatchback. The Mercedes Benz A45 features the most powerful 2 litre turbocharged, four cylinder engine in the world. The 7-speed dual clutch transmission produces 280KW and 475NM torque giving it the ability to reach 100km/h in 4.2 seconds. This makes the A45 AMG the fastest Vrr Pha on the list. However, with that accolade comes higher fuel consumption, with only 7.3 litres giving you 100km. In order to get this hot hatch, unfortunately you will have to go deeper in your pockets as it will set you back R737 314.
4. Audi RS3 Sportback
According to Quattro World the Audi RS3 is more of a “ballistic hatch”. According to Top Gear the Audi RS3 is innocuously-looking, which basically means it lacks the ability to cause any harm. However, the price is quite harmful as it is the most expensive Vrr Pha on the listwhen compared to the Golf R for example. The basic price of the Audi RS3 is a whopping R775 500, which gets you what I call a unique blend of beauty and performance. This Vrr Pha will take you 4.3 seconds to get from 0 to 100km/h with its 2.5 litre turbocharged, 5 cylinder engine. The torque on this beaut is a massive 465Nm and has a horsepower of 270 kW which gives you a top speed of 250KM/h. When it comes to fuels, this Vrr Pha guzzles, 8.1 litres of fuel gives you about 100KM to drive.
5. Ford Focus RS
In order level the playing field, we couldn’t pull out the Ford Focus ST to compare it with the A45s and RS3s of this world. We had to call out its big brother, the Focus RS. Again, the Ford Focus ST is probably one of the hatchbacks that seem to have lost its streets-cred as a Vrr Pha. It doesn’t make that impressive Vrr Pha sound when compared to its counterparts, however according to Cars.co.za it is still a strong contender in the hot hatchback segment. Featuring a 2.3 Ecoboost litre four cylinder turbo engine. The Ford RS produces 257kW and 440Nm which makes the fourth fastest Vrr Pha on the listthe slowest Vrr Pha on the list, with the ability to reach 100 KM/h in 4.7 seconds. The basic price of the Ford Focus RS is R699 900, which is more expensive than the Golf R. The fuel consumption on the Ford Focus RS is 8.1 litres per 100KM which is the same as the Audi RS3.
Conclusion
Each one of the Vrr Pha brands have something unique to offer, from being the fastest, prettiest or most fuel efficient. The choice is completely yours. In terms of price and fuel efficiency the Golf R is a winner which we I believe has to do with why you and the rest of the world has spotted soI see many of them on the road. The Mercedes Benz definitely takes the title of being the fastest. Please let us know what your thoughts are on the Vrr Phas and which one stole your heart by leaving a comment below. Also do remember to share and to get in touch with @PatOnBrands on Twitter, Facebook, Instagram and SnapChat.
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