Converse launches Pride collection

For their sixth annual Pride collection, they tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love.

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Converse DOUBLES the Pledge for Student Debt Relief Campaign #Kickthedebt

Earlier this year, Converse announced their #kickthedebt campaign as a way to alleviate student debt in the country. Due to an overwhelming response, Converse has doubled the pledge from R1 million and declared a R2 million pledge to the #kickthedebt campaign.

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Simple rules to marketing.

Marketing is everything these days. You can have the most innovative product or compelling service, but if customers do not know you exist, or they don’t know how your product or service solves a real problem for them, your brand will fail. It is important for entrepreneurs to understand the basics of marketing right at the beginning.

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#FeatureFriday: Celebrate the month of love with Thato Radebe Jewellery

Jewellery is more than just wearable art, it is a way to tell our story, and Thato Radebe Jewellery is telling theirs through their jewellery line. With the launch of a new collection looming, this jewellery designer takes us on the journey of his genius, just in time for Valentine’s Day.

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