Makro has recently stamped its name in history with an extraordinary accomplishment – stacking the tallest trolley in the country. Inspired by the beloved Makro Mood TV commercial, the event took place on Leap Day, at the Centurion store. The aim of the event was showcasing a blend of creativity, magic, and community engagement.
Makro embarked on an exciting journey to stack the tallest trolley in South Africa within a tight timeframe. For the task, Makro teamed up with renowned magician Wian van den Berg. The clock started ticking at 1pm, and in 3 hours, 6 minutes, and 6 seconds it was all done. The towering structure reached an impressive height of 5.1 meters, comprising a staggering 284 products stacked meticulously.
The happenings were not restricted to the physical store alone. Makro ensured that the excitement echoed beyond its walls by live-streaming the event on its Facebook channel. This inclusive approach allowed customers across the nation to participate virtually. All participants had to guess the number of products in the towering trolley. Each participant stood chance to win a generous R4000 voucher.
Katherine Madley, Vice President Group Marketing at Massmart, emphasized the significance of such innovative endeavors. She it is important to stay relevant in the dynamic retail landscape of 2024.
“Remaining relevant as a retailer in 2024 requires creativity in the way you reach your customers with your propositions. The trolley reached 5.1 meters in height which equated to 284 products stacked. This was a first-ever in South Africa. We had a lot of social media engagement with over 700 entry comments on Facebook. This is an example of celebrating the abundance that Makro offers the customers. It also gave our customers a chance to join in on the fun.” Adds Katherine Madley, Vice President of Group Marketing at Massmart.
Customers present at the Centurion store were treated to a holistic experience. In the store, there was entertainment, enticing limited-time deals, and mesmerizing magic by Wian van den Berg. The event provided an opportunity for shoppers to witness history unfold before their eyes. Durin the event, customers got to indulge the bulk deals that Makro is renowned for.
In a statement expressing gratitude, Madley extended appreciation to the customers. She also tanked the Centurion store team, and various partners who contributed to the success of the event.
“We would like to thank our customers for participating online and instore. Also, our Makro Centurion store for allowing us to see this vision out at their premises, our supplier partners Easy Agency, Wian van den Berg, R.M Photography and our influential partners for collaborating to bring this vision to life,” concluded Madley.
Makro’s monumental achievement of stacking the tallest trolley in South Africa stands as a testament to its dedication to appreciating customers and making history in the retail landscape.
