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KFC unveiled its innovative concept store at Play Braamfontein

KFC Play Braam, located at 73 Juta Street in Braamfontein, Johannesburg, is not your typical KFC restaurant. It is a unique retail space and innovation hub that aims to revolutionize various aspects of the brand. From food and fashion to customer service and technology, this concept store is all about pushing boundaries and creating new experiences.

KFC concept store, Play Braamfontein

One of the highlights of KFC Play Braam is its exclusive menu. Forget about the usual offerings, because here you’ll find exciting new dishes like Cola Dunked Wings, the Chilli Lime Burger, and Hot and Spicy Chachos (a twist on nachos). And let’s not forget about the refreshing Pineapple Mojito Sparkling Krusher. Plus, you can even take home a bottle of KFC’s famous Colonel and Zinger sauces.

But it’s not just the food that sets KFC Play Braam apart. The entire menu is presented in stunning digital graphics, creating a visual feast for the eyes. And when it comes to ordering, you can do it all through cashless digital kiosks, which are available in 11 official languages. And of course, there’s unlimited Wi-Fi and internet access, so you can stay connected while enjoying your meal.

“It’s about revolutionizing the speed and agility with which we continue to adapt to our consumers’ ever-changing needs, evolving our brand to meet our consumers where they are”

KFC chief marketing officer Grant Macpherson.

“We’re the largest quick-service restaurant brand on the continent with the youngest population in the world, so the onus is on us not only to remain at the forefront of food and retail trends but to lead them. KFC at Play Braam is about never-before-tasted flavors and never-before-seen fashion, digital experiences, and gaming. This is the new original.”

Music lovers will also appreciate the first crowdsourced playlist on Spotify, where customers can contribute their favorite songs and personalize their in-restaurant experience. And if you’re into gaming, you can compete in a custom KFC virtual reality (VR) gaming experience and even win KFC vouchers.

KFC Play Braam also offers more seating than your average KFC restaurant, allowing customers to relax and enjoy their finger-lickin’ favorites for longer. And for the first time, the open kitchen lets you witness the preparation of your food, adding a touch of transparency to the dining experience.

The team behind KFC Play Braam has put a lot of thought into creating a space that combines cutting-edge technology with the vibrant energy of youth. So, whether you’re looking for a unique dining experience, want to try on exclusive merchandise, or simply want to immerse yourself in the world of KFC, this is the place to be.

The concept store at KFC has transformed customer interactions with the introduction of lobby hosts and table service. Team members now engage directly with customers, creating a memorable dining experience. Soundproof charge-up areas and digital communication platforms ensure smooth operations, while a designated area for delivery and pickup streamlines the process for everyone involved.

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