TYLA AND MAKHADZI TRIUMPH AT BET AWARDS 2024

Makhadzi – Image: The Citizen

South African music stars Tyla and Makhadzi have raised the South African flag high once again with their wins at the BET Awards. The two walked away with three awards between them – two for Tyla and one for Makhadzi. The BET Awards 2024 took place on Sunday at the Peacock Theatre in Los Angeles, California.

Tyla Winning Two Awards

Tyla, who celebrated for her infectious melodies and dynamic presence, scooped two awards; Best New Artist and Best International Act. To win Best New Artist, the Grammy award-winning musician beat Sexxy Red, 4Batz, 41, Ayra Starr, Bossman Dlow, Fridayy and October London.

The ‘Water’ hit-maker was nominated for four awards overall – Best Female R&B/Pop Artist, which went to SZA, and Viewer’s Choice Award, which went to Texas Hold ‘Em by Beyoncé.

Tyla – Image: IOL

Accepting the Best International Act award, Tyla said, “I did not prepare anything, but I just want to say thank you so much to my Tygers, my family, my team. Thank you to BET for always pushing the culture”.

“I’m going to be performing soon, so get ready,” she added.

At the event, Tyla also performed her song Jump with US rapper Gunna and Jamaican artist Skillibeng.

Makhadzi’s Viewers’ Choice Award

On the other hand, Makhadzi also scooped the BET Viewers’ Choice: Best International Act.
The Limpopo-born beat Bellah, Cristale, Duquesa, Holly G, Jungeli, Oruam, Seyi Vibez and South Africa’s Tyler ICU, to win her award.

Makhadzi – Image: IOL

The 28-year-old is known for her electrifying performances and distinctive style, further solidified her status as a trailblazer in African music. Her winning a BET highlights the richness and diversity of the continent’s musical scenery, resonating with audiences worldwide.

Makhadzi, also performed on Friday at the BET International nominees’ celebration at the Grammy Museum.

When accepting her award on Sunday she said, “I’m so happy, I’m someone who started music from the streets, and today I’m here, my dream just came true. I’m speechless, all I’m gonna say is that it’s possible for a black child to make it, and this is the best birthday ever”.

BET Celebrating Excellence

The BET Awards, renowned for celebrating excellence in entertainment, provided a platform for these talented artists to shine. Tyla and Makhadzi’s wins are not only personal triumphs but also signify a broader recognition of African talent on a global scale. Their success is an inspiration for aspiring musicians across the continent, encouraging them to pursue their dreams with determination and creativity.

Both Tyla and Makhadzi expressed gratitude to their fans, supporters, and the BET Awards committee for honouring their contributions to the music industry. They emphasized the importance of representation and inclusivity in the industry, advocating for more opportunities for African artists to showcase their artistry and cultural heritage on a global platform.

Gayton McKenzie who is the new Minister of Sport, Arts, and Culture also praised  Tyla and Makhadzi’s accomplishments on X.

“Things are happening already, congratulations to both ladies. We want to assure South Africans that we will not be a Ministry that will be content with congratulating artists and creatives only but will go out and unearth more Tyla’s & Makhadzi’s. Help us find more future superstars”.

CELEBRATING YOUTH EXCELLENCE: TOP 16 YOUTH-OWNED BRANDS AWARDS ANNOUNCES 2024 WINNERS

2024 Top 16 YOBA Winners

The prestigious Top 16 Youth-Owned Brands Awards concluded its 3rd annual ceremony at The Capital on The Park in Sandton, on 22 June – celebrating the remarkable achievements of young African brand owners who have redefined industries and demonstrated exceptional excellence in building their own brands.

From a competitive pool of 76 nominees across Africa, voted by over 30 000 individuals, the winning brands have showcased exceptional impact and innovation in their respective fields. The Top 16 YOBAs recognize not only entrepreneurial success but also the profound contributions of youth-led initiatives to the African business landscape.

3rd Annual Top 16 YOBA Winners

The Winners Are…

  1. Top Agriculture – Optimum Poultry
  2. Top Apparel – Active Lifestyle
  3. Top Creative & Arts – Karabo Poppy
  4. Top East Africa – The Hills Collection
  5. Top Education & Literature – Sivuyile Mentorship Academy
  6. Top Food & Beverages – Ghemere
  7. Top Footwear & Accessories – Khonkhe Kuhamba Kahle
  8. Top Hair & Beauty – Young Barber
  9. Top Health & Wellness – Zuri Nutrition
  10. Top Homeware – Kimmy’s Creation
  11. Top Manufacturing – Grace Gras Empire
  12. Top Media – Millennial Mindset Media
  13. Top NPOs & Charities – Nomzamo Lighthouse Foundation
  14. Top Personalities & Influencers – Robot Boii
  15. Top SADC – Batoka Africa
  16. Top Services – Mdu Cleaning Services
  17. Top Technology – Bothlale AI Solutions
  18. Top Travel & Tourism – Bee Travel
  19. Top West Africa – Kemz Mama
2 x YOBA Winner – Robot Boii

In addition to these remarkable winners, Robot Boii was also honoured as the Overall Top Brand, embodying excellence as a personality and influencer within the industry. Robot Boii expressed his gratitude, stating, “The Overall Top Brand award is personal to me. In all my interviews I always tell my people to not build careers, but brands; because when you are a brand you can change careers and not die when a career dies – you can do multiple things at the same time, understanding that it is all possible”.

Global Excellence Award recipient – Thebe Magugu

Furthermore, the Top 16 Youth-Owned Brands Awards, in collaboration with Brand SA, proudly presented the first Global Excellence Award to South African fashion icon Thebe Magugu. The award celebrates and honour local youth-owned brands that are excelling in their fields and challenging status-quo. Reflecting on his achievement, Thebe Magugu remarked, “Winning this award is special. It’s always nice to see clapping around you. It’s nice to see people who can acknowledge the difficult path we’ve taken in fashion, and it’s such an incredible validation for me. I want to continue making my people from home proud.”

Founder of the YOBAs, Pat Mahlangu, expressed his enthusiasm about this year’s winners, “The 2024 Top 16 Youth-Owned Brands Awards have showcased excellence and innovation of young African brand owners. The winners are not just building brands; they are driving positive change across the continent and we are here to witness it”.

The Top 16 Youth-Owned Brands Awards extends heartfelt congratulations to all the winners, recognizing their hard work, dedication, and ingenuity in shaping the future of African entrepreneurship.

For more information on the YOBAs please visit, www.top16yoba.africa

MASSMART TO INTRODUCE MINI MAKRO STORES IN FOUR MALLS

Massmart, a Walmart-owned South African discounter is launching mini Makro stores within existing sites of its Game supermarket stores. The mini Makro stores will be trialled within four Game sites. This strategic shift comes in response to evolving consumer preferences and market dynamics, aiming to enhance accessibility and convenience for shoppers while optimizing operational efficiency.

The decision to venture into small-format stores reflects Makro’s commitment to staying agile and responsive in an ever-changing retail landscape. With the rise of urbanization and the growing demand for convenience, the company is strategically positioning itself to cater to the needs of urban consumers who seek hassle-free shopping experiences closer to home.

Image: News24

Enhancing Accessibility and Convenience

Group corporate affairs head Brian Leroni said the objective is to make Makro stores more accessible to a wider market. It is also an important part of Makro’s omnichannel strategy.

“We have been delighted by strong expressions of support from landlords, suppliers, consumers, and our own staff”. He added that the concept’s development was at an advanced stage and has been tested with focus groups.

According to Evan Walker, portfolio manager at 36ONE Asset Management, the mini Makro plan holds promise, provided that pricing remains competitive and aligns with consumer expectations. Affordability and value proposition will be key drivers of success for these compact stores.

Evan said they supported the strategy of converting Game stores into small-former Makro stores ten years ago, and it still makes sense.

“The combined Makro and Game store turnover have a lot more critical mass from a marketing and pricing perspective. The only way they will be competitive is through price, especially against eCommerce players like Takealot, Amazon, Temu, and Shein.”

Image: Tech Central

Understanding Customer Response

Makro’s foray into small-format stores is not a shot in the dark but a calculated move backed by thorough market research and analysis. By testing the waters with mini outlets in malls, the company aims to gauge consumer response and fine-tune its approach accordingly. This strategic experimentation highlights Makro’s commitment to innovation and adaptability in an increasingly dynamic retail landscape.

The decision to replace four Game stores with mini Makro outlets signals a strategic consolidation of resources and focus on core offerings. With consumer preferences shifting towards one-stop shopping destinations, Makro is capitalizing on its strengths in categories such as electronics, homeware, and groceries to create a compelling value proposition for shoppers.

By diversifying its store formats, the company not only expands its reach but also mitigates risks associated with changing consumer preferences and economic fluctuations. As noted by Evans, “Makro’s small-format stores represent a smart move to adapt to evolving consumer behaviours and enhance shareholder value”.

WEBUYCARS SUCCESSFULLY LISTS ON THE JSE

Image: Business Tech

In a significant move, WeBuyCars, South Africa’s foremost car retailer, has made its highly anticipated debut on the Johannesburg Stock Exchange (JSE), marking a monumental milestone in its journey towards further expansion and growth.

The shares of WeBuyCars opened at R20/share, above the initial public offering price of R18.75/share.

The listing has garnered widespread attention and commendation from investors and industry observers, solidifying WeBuyCars’ position as a formidable player in the automotive sector.

WeBuyCars’ listing on the JSE represents the culmination of years of strategic planning and consistent performance in the automotive industry. The company’s decision to go public was met with enthusiastic demand from investors, reflecting robust confidence in its business model and growth potential.

“It has been an amazing journey that culminated in a listing on the JSE. We are excited about the road ahead as the listing opens up many opportunities such as enhancing our brand, creating liquidity for shareholders and attracting staff,” said Faan van der Walt, CEO of WeBuyCars.

Image: Business Tech

Market Response

The response to WeBuyCars’ JSE debut has been overwhelmingly positive, with the company’s stock experiencing a notable surge in value. Analysts attribute this enthusiastic reception to several factors, including WeBuyCars’ innovative approach to car sales, its expansive customer base, and its track record of strong financial performance.

“We are thrilled to welcome WeBuyCars to the JSE and excited to see a new listing for the year,” said Valdene Reddy, Director of Capital Markets at the JSE.

The successful listing highlights WeBuyCars’ reputation as a trailblazer in the automotive industry, poised for sustained success and expansion.

Image: Money Web

WeBuyCars’ Growth

WeBuyCars is the second listing on the JSE this year, bringing the total number of companies listed on the bourse to 283 and a market cap of R18.4 trillion.

Established in 2001, WeBuyCars has since grown to 2,800 employees, 15 supermarkets, 74 buying pods, and over 340 buyers nationwide. In February 2024 alone, the group purchased 14,354 vehicles and sold 13,132 cars, with revenue for the month standing at R1.8 billion.

WeBuyCars’ presence on the JSE

WeBuyCars’ presence on the JSE is expected to have a profound impact on the automotive landscape in South Africa and beyond. As a publicly traded company, WeBuyCars gains access to a broader pool of capital, enabling it to fuel ambitious expansion initiatives, invest in cutting-edge technology and infrastructure, and explore new avenues for growth and diversification. Moreover, the listing enhances WeBuyCars’ visibility and credibility in the market, further solidifying its position as a trusted leader in the automotive retail sector.

SA TOURISM APPOINTS THEMBISILE SEHLOHO AS NEW CMO

Thembisile Sehloho, SA Tourism CMO

South African Tourism, the national destination marketing agency, has recently made a significant addition to its leadership team. Thembisile Sehloho, a seasoned marketing professional with over two decades of experience in strategic brand management, has been appointed as the Chief Marketing Officer (CMO). Her extensive background and notable achievements herald a promising era for the promotion of South Africa as a premier tourist destination.

A Trailblazer in Strategic Brand Management

Thembisile’s journey to this pivotal role has been marked by a series of impressive accomplishments. With a career spanning renowned organizations such as Unilever, AVI, and Tiger Brands, she brings a wealth of diverse experiences and expertise to her new position. Notably, her occupation at Tiger Brands, where she served as the Marketing Director, showcased her ability to shape and redefine household brands, earning her a reputation as a marketing heavyweight in the industry.

Educational Background and Expertise

At Tiger Brands, Thembisile played a crucial role in revitalizing beloved South African brands, demonstrating a keen understanding of consumer preferences and market dynamics. Her innovative brand strategies not only propelled market share but also fostered sustained growth, solidifying her standing as a visionary leader in the field of marketing.

Thembisile’s academic credentials further highlight her commitment to excellence. Armed with an MBA in Leadership and Innovation from the prestigious University of Edinburgh and a BCom in Accounting from the University of Johannesburg, she possesses a strong foundation in both business acumen and strategic thinking. Additionally, her certifications in Strategy Development from WITS and Advance Commercial Acumen from GIBS reflect her continuous pursuit of knowledge and professional development.

SA Tourism CEO’s Confidence and Expectations

Nombulelo Guliwe, CEO of South African Tourism, expressed confidence in Thembisile’s ability to drive the organization’s marketing initiatives to new heights.

“As Thembisile assumes her new role as CMO, I am confident that her strategic vision, leadership skills, and profound brand and marketing knowledge will drive our marketing initiatives to new heights”.

In assuming her new role, Thembisile expressed gratitude for the opportunity to promote her country’s rich cultural heritage and natural beauty.

“It is an honour to be entrusted with the role of marketing our beautiful country.  As I embark on this new journey, I am excited to be able to use marketing to harness the power of storytelling allowing us to connect with local travellers, encouraging them to explore their country,  as well as invite travellers from our key source markets and beyond to come explore and experience Mzansi”.

Vision for South African Tourism

Thembisile’s commitment to leveraging marketing as a tool for cultural exchange and economic growth is evident in her vision for South African Tourism. By harnessing the art of storytelling, she aims to showcase the diverse tapestry of experiences that await travellers within the country’s borders. Whether it’s traversing the vibrant streets of Johannesburg, embarking on a safari adventure in the Kruger National Park, or indulging in the culinary delights of Cape Town, Thembisile seeks to inspire a desire to travel and curiosity in both domestic and international audiences.

As South African Tourism looks towards the future, Thembisile Sehloho stands as a beacon of innovation and inspiration in the realm of destination marketing. With her strategic prowess, leadership acumen, and unwavering passion for her country, she is poised to steer the agency towards unprecedented success on the global stage.

ANELE & THE CLUB LIVE: A RADIO EXTRAVAGANZA PROUDLY BROUGHT TO YOU BY PEPSI

Image: Supplied

Get ready to turn up the volume and dance to the beat of your favourite tunes! It’s time for Anele & The Club Live, the ultimate radio bash, proudly brought to you by Pepsi.

 This electrifying event is hitting the airwaves on April 6th, 2024, promising a party like no other! Breaking new ground as the first-of-its-kind radio shindig in South Africa, Anele & The Club Live is your ticket to radio nirvana.

Broadcasting live from the iconic Teatro Montecasino, it’s your chance to see your favourite radio heroes up close and personal, including the incomparable Anele Mdoda!

JD Mostert, 947’s Station Manager, can’t contain his excitement: “Anele & The Club Live is our chance to crank up the fun and excitement to eleven! It’s all about connecting with our amazing listeners and bringing the magic of radio to life in a whole new way!”

Get ready for an evening jam-packed with fun and games, where you’ll witness your favourite radio segments come to life, exclusive interviews with high-profile guests, and performances from some of South Africa’s most loved acts.

Picture this: the Pop Quiz Live, where the excitement unfolds right before your eyes, all with the energy and buzz of a live audience. And that’s not all – get ready to move to the live sounds and beats of Lloyiso, Mi Casa, Lady Zamar, and more as they take the stage and elevate the live event to new heights! With the electrifying atmosphere and infectious energy of Anele & The Club Live, you’re in for a night you’ll never forget!

“At PepsiCo, with our iconic new Pepsi swirl and the spirit of ‘Thirsty For More’, we are fired up to be part of Anele & The Club Live, says Marius Vorster, Marketing Director, PepsiCo West, East and Central Africa (WECA). This innovative event perfectly reflects our mission to create positive connections and ignite joyful experiences. We are proud to champion such a groundbreaking initiative and be part of this exciting journey with the 947 audience.”

But it’s not just about the fun – Anele and The Club Live is also about giving back. A portion of the proceeds will be going to the SPCA, so you can party with a purpose! Tickets for Anele & The Club Live have been flying out the door faster than a pop quiz answer, so if you’ve managed to snag yours, consider yourself one of the lucky ones! And the party doesn’t stop when the show’s over – the festivities continue at a special “reveal” ceremony at Montecasino hosted by Pepsi, featuring 947’s Chrizz Beatz, where the fun keeps on rolling!

This is the radio event you don’t want to miss!

BRANDING AND MARKETING TRAILBLAZER THEBE IKALAFENG TO BE CONFERRED HONORARY DOCTORATE BY UJ

The University of Johannesburg (UJ) is set to confer an Honorary Doctorate to branding and marketing luminary Thebe Ikalafeng. This is to recognize his exceptional contributions to the industry. With a career spanning over three decades, Thebe’s impact on brand and marketing communications has been broad and profound.

Image: The Citizen

A Legacy of Excellence

Throughout his career, Thebe has reaped numerous accolades and awards, solidifying his status as a ground-breaking figure in the industry. Named one of the ‘100 Most Influential Africans’ by New African Magazine, his influence exceeds limits.

Thebe’s academic background is equally impressive. He has degrees in Marketing, Business Administration, and Intellectual Property Law from esteemed institutions around the globe.

He holds a BSc (Marketing) cum laude and a Master of Business Administration (Strategy and Marketing) degree from Marquette University in the US. Additionally, he holds an LLM (Intellectual Property Law) degree from the University of Turin, Italy, in collaboration with the World Intellectual Property Organization (WIPO) in Switzerland.

His commitment to education and professional development underscores his dedication to nurturing talent and promoting excellence within the industry.

Image: Financial Mail

Championing African Brands

More than just a marketer, Thebe is a visionary leader who has championed a brand-led revolution across Africa for over two decades. His persistent support for African brands to compete on the global stage has earned him extensive acclaim and admiration from peers and industry experts alike.

In 2023, Thebe was honoured at the Exclusive Men of the Year Awards (EMY) in Ghana for his outstanding contributions to African branding and marketing. His efforts to elevate African brands have left an incredible mark on the continent’s economic landscape.

Likewise, in 2021, his tireless efforts to elevate African brands earned him the receipt of the Financial Mail AdFocus Lifetime Achievement Award.

Honoring Previous Recipients

Thebe’s Honorary Doctorate follows the previously honoured distinguished individuals. Notable among them is former US President Barack Obama, who accepted an honorary doctorate of laws from UJ in 2013 also, the late Dr. Richard Maponya, a recipient of the UJ honorary doctorate degree in 2010, who was recognized for his contributions in the management field.

Building a Legacy

Thebe is renowned for his expertise in building brands across Africa. He is the founder of Brand Leadership Group (BLG), a multi-disciplinary advisory group specializing in strategy, creativity, and intellectual property law.

Through his initiatives, such as Brand Africa, he continues to inspire a new generation of marketers and entrepreneurs to embrace the power of branding in driving Africa’s image, reputation, and competitiveness.

Image: LinkedIn

Thebe’s Resilience and Determination

Despite facing challenges and adversity throughout his career, Thebe’s resilience and determination have pushed him to unprecedented success. From his early days as a young professional navigating the corporate world to founding his own branding agency, he has remained persistent in his commitment to his purpose.

As Thebe Ikalafeng receives the Honorary Doctorate, UJ not only celebrates a remarkable individual but also acknowledges the pivotal role of branding and marketing in driving socio-economic development and fostering global competitiveness in Africa.

Thebe’s legacy serves as a testament to the transformative power of branding and marketing in shaping Africa’s future. His vision, leadership, and dedication to excellence continue to inspire and empower countless individuals across the continent and beyond.

Unilever’s Lunga Mooi Announced as Keynote Speaker for WOO Africa Forum

Lunga Mooi, a renowned professional in the fields of digital marketing, media, and D’Commerce hub, has been selected as a distinguished keynote speaker for the inaugural Africa Forum, orchestrated by the World Out of Home Organization. Anticipation is high for this significant event, slated to occur in Cape Town, South Africa, from March 11th to 13th, 2024.Mooi holds a B.Com. degree in Information Systems and Marketing and has extensive knowledge and experience in the digital marketing landscape, as well as an instrumental role in driving Unilever’s digital strategies throughout Africa.

Image: supplied

He is well-positioned to deliver an enlightening and thought-provoking address to the attendees. Utilizing his profound expertise, Mooi will conduct a thorough analysis of the expansive media market in Africa. Leveraging his years of experience, he will delve into various facets of the industry, exploring the latest trends, addressing challenges, and uncovering potential growth opportunities.


One area that particularly piques Mooi’s interest is the out-of-home (OOH) sector, which encompasses advertising and communication channels targeting consumers outside of their homes.

The President of the World Out of Home Organization, Tom Goddard, is elated to have Lunga Mooi as a keynote speaker at the Africa Forum. “This selection is viewed as a crucial step in engaging the senior client community within the OOH industry, underscoring the esteemed reputation and contributions that Mooi brings to the table,” said Goddard.


Boasting an impressive background in digital, media, and marketing with over 17 years of experience, Mooi has garnered extensive expertise working across 24 African markets, including countries in Southern Africa, Kenya, Ethiopia, Ghana, Nigeria, and Côte d’Ivoire. He has held pivotal positions such as the executive head of digital channels, e-commerce, and digital marketing at Telkom, as well as the Africa digital CoE director at Tiger Brands.

Overall, his vast knowledge, experience, and passion for the industry make him the perfect choice to deliver a thought-provoking speech and serve as a testament to his exceptional reputation and contributions to the marketing industry.

Joburg’s Festive Delights: 5 Places to Experience

Whether you’re on the lookout for an exhilarating activity to spice up your festive season or embarking on an exciting journey to Johannesburg for the very first time, this vibrant city has an array of captivating experiences awaiting you. We have thoughtfully curated a list of remarkable destinations where you can create cherished memories with your loved ones or simply have a blast with your friends. Johannesburg is a city that never fails to impress, and it promises to provide you with an unforgettable adventure filled with joy and excitement.

Gold Reef City Theme Park

Image: shutterstock

Gold Reef City Theme Park is a haven for those seeking a day of non-stop entertainment and fun. With an abundance of activities to choose from, visitors can immerse themselves in a world of excitement and adventure. From hair-raising roller coasters that will leave you breathless to engaging shows and interactive experiences, this theme park promises an action-packed day that will create lasting memories for you and your loved ones.

Johannesburg Art Gallery

If you have a deep appreciation for culture and the arts, then the Johannesburg Art Gallery is an absolute must-visit. With a rich history spanning over a century, this iconic museum stands as a testament to the city’s artistic heritage. Housing an impressive collection of over 10,000 artworks, it offers a diverse range of artistic expressions that will captivate any art enthusiast.

Altitude Beach

If you’re someone who enjoys the vibrant energy of the nightlife or prefers a relaxed outdoor atmosphere, then Altitude Beach is the perfect spot for you. Situated amidst the lively hustle and bustle of Johannesburg traffic, this hidden gem offers a serene escape right next to the recently revamped Fourways Mall. Altitude Beach is not just any ordinary venue; it is poised to become Joburg’s most sought-after waterfront dining and lifestyle destination.

Orlando Towers

Whether you’re an adrenaline junkie seeking an unforgettable experience or simply looking to challenge yourself in a unique and exhilarating way, this site has something for everyone. From the affordable rock-climbing course and the adrenaline-fueled paintball session to the ultimate bungee jump, there’s no shortage of excitement to be found here. So, gather your courage, embrace the thrill, and get ready to embark on an adventure that will leave you breathless and craving for more.

Apartheid Museum

Prepare to be spellbound by the Apartheid Museum’s awe-inspiring architecture and thought-provoking exhibits, designed to captivate the hearts and minds of history enthusiasts. This historic institution stands as a testament to the indomitable spirit and unwavering determination of the South African people. As you step into this remarkable space, you will be transported back in time, immersing yourself in the struggles and triumphs that defined the apartheid era. The Apartheid Museum goes beyond being a mere collection of artefacts; it weaves together a powerful narrative that encourages visitors to reflect on the past and work towards a future that embraces inclusivity and unity.

The holiday season is a time to celebrate and reflect. Let’s prioritize creating beautiful memories while also ensuring our safety. This way, we can fully embrace the holiday spirit and welcome the new year with open arms, knowing we have taken care of ourselves and those we hold dear.

Range Rover named luxury car of the year

The prestigious Steyn City Helistop in Northern Johannesburg played host to the highly anticipated TopGear South Africa Awards, held in collaboration with Wesbank, on the evening of 8th December. Amidst the glitz and glamour of the event, the Range Rover emerged as the undisputed winner of the luxury car of the year category, capturing the attention of all attendees. This remarkable achievement added a touch of prestige to the night, solidifying the Range Rover’s reputation as a symbol of opulence and excellence in the automotive industry.

The ceremony celebrated exceptional automobiles as well as the outstanding individuals and organizations responsible for their creation. A total of twenty-four accolades were presented during the event. It is worth noting that, with the exception of the Reader’s Choice Awards, the TopGear South Africa team was responsible for selecting the recipients of all the other awards. Among the twenty-four awards, eight of them were exclusively created by TopGear South Africa.

These unique categories encompassed a diverse range of aspects, including Noise of the Year; Instant Icon Award; Motoring Moment of the Year; PR of the Year; Driving Academy of the Year; All the Car You Need, Bargain of the Year and Fun Car of the Year.

The judging process for the TopGear South Africa Awards is meticulous, spanning the entire year. To be eligible for these prestigious awards, winners must excel in all aspects of performance, ownership, quality, design, and innovation, as measured by TopGear South Africa’s evaluation system. Avon Middleton, Publishing Partner at TopGear South Africa, explains that the awards are all about context and experience, and that they must have driven the cars in order to evaluate them.

Other exceptional vehicles were acknowledged for their excellence, such as Ford South Africa being recognized as the Manufacturer of the Year, and the BMW X1 being honored as the Urban Crossover of the Year.

The awards not only highlighted the achievements of exceptional vehicles but also recognized the contributions of individuals and organizations within the industry. Christo Kruger was honored with the PR of the Year award, John Mulder was named Fleet Manager of the Year, and Leyton Fourie received the prestigious Motoring Personality of the Year award. The AMG Driving Academy was acknowledged as the top Driving Academy of the Year, and Athol Van Heerden was presented with the Lifetime Achievement Award for his remarkable contributions to Volkswagen South Africa.

Here is a list of the TopGear Award Categories and Winners


Hot-Hatch of the Year – Honda Civic Type R
Family SUV of the Year – Kia Sportage
Hatch of the Year – Volkswagen Polo
Reader’s Choice Award – Beijing X55
Supercar of the Year – Porsche 911 GT3 RS
Luxury Car of the Year – Range Rover
Performance Car of the Year – Honda Civic Type R
Manufacturer of the Year – Ford South Africa
Urban Crossover of the Year – BMW X1
Bakkie of the Year – Ford Ranger Raptor
MPV of the Year – Kia Carnival
Efficiency Award – Renault Duster dCi

Bargain of the Year – GWM Ora
EV of the Year – BMW iX3
Fun Car of the Year -Toyota GR86
Instant Icon Award – Porsche 911 Dakar
Motoring Moment of the Year -Ford South Africa – 100 Years
Noise of the Year – Alfa Romeo Stelvio Q
All the Car You Need – Audi RS6 Avant
PR of the Year – Christo Kruger – Porsche, Lamborghini and Kyalami Grand Prix Circuit
Fleet Manager of the Year – John Mulder
Motoring Personality of the Year – Leyton Fourie
Driving Academy of the Year – AMG Driving Academy
Lifetime Achievement Award – Athol Van Heerden – Volkswagen South Africa

Netflix’s Biannual Report Exposes the Most Watched Shows

Breaking all barriers, Netflix has pulled back the curtain to unveil an extraordinary report that has left the world in awe. With bated breath, viewers have eagerly awaited the revelation of the most-watched shows, and the wait is finally over. The Night Agent, a gripping action series, has emerged victorious, securing the top position in this ground-breaking report. This revelation has not only captivated the hearts of millions of viewers but has also sparked a global conversation about the power and influence of streaming platforms in shaping our entertainment landscape.

In 2023, the platform premiered its first season of a highly anticipated show, accumulating an astounding 812.1 million hours of viewership, solidifying its status as a cultural phenomenon. Following the success of the first season, the platform released season two of Ginny & Georgia, further cementing its popularity. It also introduced “The Glory,” a captivating South Korean series that showcased unique storytelling and cultural nuances. These two series kept viewers engrossed in the platform’s diverse content.

Netflix’s “What We Watched: A Netflix Engagement Report” will be released twice a year, providing viewers with a comprehensive list of the most popular content on the platform. The report will reveal total hours watched for each title, highlighting those with over 50,000 hours of viewership. It will also give exclusive insights into release dates of upcoming shows and movies, and indicate if a title is available globally. Stay tuned for the ultimate binge-watching update.

Netflix acknowledges that success on their platform cannot be solely measured by the number of hours watched. They comprehend that success can manifest in various forms, as long as a movie or TV show is able to engage and excite its audience. Netflix has demonstrated that both shorter and longer content can achieve significant success, indicating that the duration of a title does not exclusively determine its popularity or impact.

To gauge success, Netflix considers the audience size in relation to the economics of the title. It’s not just about the number of viewers, but also how the audience engages with the content and the financial viability of the title. To compare different titles accurately, Netflix recommends referring to their weekly Top 10 and Most Popular lists, which take into account not only the run times but also the premiere dates of shows or movies. By considering these factors, Netflix provides a comprehensive and fair assessment of the popularity and success of their content.

CEO Ted Sarandos stressed the importance of transparency for Netflix as the streaming industry becomes more crowded. In the past, Netflix did not publicly disclose their numbers due to competition from traditional TV networks. However, with new players in the market, Sarandos acknowledged the need for more information. By sharing data on viewership and subscribers, Netflix aims to maintain trust and credibility. This transparency helps them stay ahead and make informed decisions about content. Sarandos also emphasized the need to adapt and stay ahead in the evolving industry. By being transparent, Netflix can better understand consumer preferences and provide a personalized streaming experience.

See full report here

Brands on The Rise – Khayelihle Homeware


A house is never truly finished without exquisite and well-crafted furniture pieces. The CEO of Khayelihle Homeware, Yolanda Njapha, can vouch for this statement. Yolanda is a young black female entrepreneur who established her company in 2016 as a result of her creative interest in cutting-edge home décor accessories.

Yolanda Njapha, CEO of Khayelihle Homeware

Khayelihle Homeware (meaning “a beautiful home” in IsiZulu) is a furniture and interior décor company that provides classic and modern home décor items that can fit into a wide variety of interior design schemes and individual preferences in order to make their interior design techniques and accessories more available to individuals who are passionate about interior design.

Image: supplied


Yolanda studied BA Communications Science and later completed her Business Communication qualification through UNISA. Her favorite role to play is that of mom to her three boys and Volo, their pet poodle. She loves cooking and interior design, and she finds relaxation in cleaning.

With over 50 000 followers on their Instagram page, Khayelihle Homeware is definitely headed for greater heights. They are primarily an online store; however, Yolanda says she plans on opening a retail store in the future. “I don’t think we’ve reached our biggest achievement yet, lol, but our ultimate milestone is working on some amazing homes all over the country,” she stated.

Image: supplied


The main services provided by Khayelihle Homeware are one-on-one personalized shopping experiences, visual and onsite interior design services, and opulent and modern furniture, including homeware accessories.


Yolanda added, “KH offers something for everyone; whether you’ve just moved into your first apartment or are designing your dream home, we are here for every stage of the interior design journey. Additionally, we’ve created a community at KH through educational information and interactive engagement with our clients.”

Luxury brand Amiri heads to our shores

International luxury fashion brand Amiri has opened its first South African store in the heart of Sandton City Mall’s Diamond Walk. Known for its authenticity and spearheading the luxury fashion market, Amiri guarantees a mesmerizing shopping environment.

Image: Supplied

Having forged a distinctive company culture, Amiri has been devoted to creating high-end quality since the beginning. They have always been dedicated to producing a fusion of contemporary and classic design elements.

Mike Amiri, the company’s founder and creative director, was excited about reaching this milestone. He said they always had a dream of bringing Amiri to South Africa and that this dynamic nation’s spirit and fashion greatly align with their brand’s values. We are excited to present the AMIRI experience, which offers a unique and exquisite shopping experience for the discerning customer, to Johannesburg, the fashion capital of the nation.

Black Coffee and Arie Fabian (image supplied)

Men’s and women’s jean shapes ranging from extra wide to kick-flare show Amiri’s creative approach to denim wear. Denim styles are produced in small quantities on purpose to guarantee that every item is of the finest calibre. Amiri’s top standard is upheld by partnerships with talented artisans in Italy and the L.A. Arts District, where exquisite leather products and tailoring are made.

Themba Nkosi, a DJ entrepreneur, Grammy-winning performer Nkosinathi Maphumulo, “Black Coffee,” and retail pioneer Arie Fabian, who are all founders of a popular pop-up store, have an exclusive formal partnership with Amiri.

Fabian said in a statement that they are very proud about the grand opening of global luxury brand Amiri’s first store in the Diamond Walk. He said that this is a daring convergence of style and invention, a synthesis of cultures, and a distinct fashion narrative that embodies the essence of the African terrain and redefines worldwide trends.

Nkosinathi ‘Black Coffee’, Maphumulo, added that in music, beats harmonize; in fashion, style resonates; and he concluded that collaborating with Amiri brings rhythm to couture, merging the pulse of sound with the allure of design, creating a symphony of style and substance.

Pat Mahlangu wins emerging marketer of the year award.

From giving awards to receiving one. Marketing and media entrepreneur, Pat Mahlangu received the Emerging Marketer of the Year at the prestigious IMM Marketing Excellence Awards hosted by the IMM Institute this past week. The award is given to a rising star in the marketing industry who has shown exceptional promise and potential.  

Pat Mahlangu

Pat’s journey has not been a linear one. It is one of many pivots. When he first got to the University of Johannesburg, he was enrolled for a degree in Information Technology – a course he says he never really enjoyed. “I found sitting in front of a computer for long hours writing code really boring”, he said. He then changed it to Information Management so that he could study for an Honours degree in Marketing then ultimately completed a master’s degree in business management.  

Motivated by the desire to send money home and to look after himself whilst studying, Pat took on many part-time jobs. At some point he was working four jobs whilst studying. He was a tutor, student assistant, cleaner and a promoter on weekends which exposed him to the world of brands. The first brand he started was Swaggy Campus Life, which was a student lifestyle brand. He also co-founded a campus-based TV station called Varsity TV.  

Pat Mahlangu and Irene Gregory

Whilst completing his master’s degree, he started Pat on Brands as a passion project. Today, Pat on Brands is one of the most recognised multimedia platforms in the marketing and advertising industry.  

At 32, Pat has previously lectured at the University of Johannesburg and Boston Media, focusing on marketing. In 2020, he launched Lerato Agency, serving both local and international brands. Pat’s commitment to inspiring young people led to the creation of the Top 16 Youth-Owned Brands Awards, celebrating youth excellence in brand building.

 

Pat’s industry involvement includes serving on the IAB South Africa Education Council, acting as an Advisory Board Member at Tshwane University of Technology’s Department of Marketing, Supply Chain & Sport Management, and being a committee member of AMASA. He’s also part of the analysis team at Brand Africa. In 2023, he was recognized as one of the Top 200 Young South Africans by Mail and Guardian and became a Play Your Part Ambassador for Brand South Africa 

“I am truly honoured to be recognised for doing what I love the most – crafting brands. Thank you to IMM Institute for the award and everyone who contributed to my journey thus far especially my mentors. I dedicated this award to my uncle and my aunt who raised me, said Mahlangu.  

Go Bokke !

In 1995, South Africa experienced a momentous year, marked by a special phenomenon known as Madiba Magic. That year, South Africa not only hosted the World Cup but also clinched victory in this prestigious international tournament. This achievement was extraordinary because it represented South Africa’s first-ever participation in a global sports event as a united nation.

 

Overcoming Racial Segregation

Prior to 1995, South Africa had been conspicuously absent from the two preceding World Cups, and the reasons were deeply rooted in the troubling issue of racial segregation that had plagued the country for many years. This segregation involved keeping people of different races apart and subjecting them to unfair treatment. However, in 1995, a significant transformation occurred as Nelson Mandela, affectionately known as Madiba, played a pivotal role in promoting unity and reconciliation among the people. His leadership and the newfound spirit of togetherness not only enabled South Africa to compete on the world stage but also secured their victory in the World Cup.

South Africa's Rugby World Cup Triumphs Through the Years

In the pivotal year of 1995, South Africa engaged in a fiercely contested match against New Zealand, ultimately prevailing with a narrow 15-12 victory. This match, surrounded by a storm of controversy, served as a significant moment in the nation’s rugby history, where, in the end, the superior team emerged as the victor.

1995 world cup
1995 world cup: SA prevailing with a 15-12 victory

Unifying Triumph​

The 1995 World Cup victory transcended the realm of rugby; it symbolized the triumph of hope and unity over a history marked by division and injustice. This momentous event in South African history showcased the nation’s capacity to overcome its troubled past and unite for a brighter and more promising future.

Unifying a divided nation
Unifying victory

From Controversy in 1995 to Reigning World Cup Champions in 2019

Fast forward to 2007 and 2019, and South Africa once again found themselves facing off against England in the World Cup finals. On both occasions, they secured victories, solidifying their position as world champions. These triumphs, spanning nearly two decades, underline South Africa’s remarkable journey in rugby, from the controversy-laden win in 1995 to their current status as reigning World Cup champions.

The Highly Anticipated Rugby World Cup Showdown

The imminent Rugby World Cup final stands as a decisive moment, poised to break the deadlock between New Zealand and South Africa. With both nations having clinched the prestigious title three times, they currently hold the record for the most Rugby World Cup victories.

The one lingering question that hangs in the balance is: which of these rugby powerhouses will claim the coveted Webb Ellis Cup? All eyes will be on the much-anticipated final, scheduled for October 23, 2023, at 9 p.m. on a Saturday. It’s a match that promises to determine the ultimate champion in the world of rugby.

Final : New Zealand vs South Africa

Spotify is set to debut a fresh, original podcast featuring Trevor Noah on Thursday, November 9th.

Trevor Noah

On Thursday, November 9th, Spotify will release its new original podcast titled “What Now? with Trevor Noah” on both Spotify and various other podcast platforms. The show will offer fresh episodes every week.

Trevor Noah, a globally acclaimed comedian, gained recognition as the most recent host of the Emmy Award-winning program, “The Daily Show” on Comedy Central. Additionally, he hosted the Grammy Awards for the last three years and authored the New York Times best-selling book, “Born a Crime: Stories from a South African Childhood.”

Discover a Whole New Side of Trevor Noah

Uncover a Trevor Noah you’ve never experienced before in “What Now? with Trevor Noah.” In every episode, Trevor engages in profound conversations with exceptional guests, spanning entertainers, CEOs, actors, athletes, and influential thought leaders. These discussions delve into the unfiltered exchanges that typically occur behind the scenes, characterized by unreserved candor, genuine dialogues, and sincere reactions. With Trevor’s timeless, effortlessly playful, and thoughtfully probing approach, this podcast takes you on an extraordinary journey.

Press Shot of Trevor Noah (Credit: Spotify)
Press Shot of Trevor Noah (Credit: Spotify)

Behind the Scenes of "What Now? with Trevor Noah"

The podcast “What Now? with Trevor Noah” is under the executive production of Trevor Noah and Ben Winston, in collaboration with Jenna Weiss-Berman and Max Linsky. Its production is entrusted to the collaborative efforts of Day Zero Productions, Fulwell 73 Productions, and Audacy’s Pineapple Street Studios.

Powered by Spotify's Megaphone

This podcast series, “What Now? with Trevor Noah,” is both hosted and distributed through Spotify’s enterprise podcast platform, Megaphone. Spotify exclusively handles the sales partnership for this endeavor. Notably, the podcast is generously supported by presenting sponsors including Amazon, Audi, Microsoft, Prize Picks, Smirnoff, and Starbucks.

Castle Lite And Black Coffee Unlocked The Night With An Unforgettable Send-off Party

Coffee Image

On the 28th of September Castle Lite joined forces with Grammy-winning musical sensation Black Coffee for an extraordinary send-off party at Altitude Beach Club in Fourways. This event marked the lead-up to his historic performance at Madison Square Garden. The day commenced with a captivating press briefing, expertly hosted by Lawrence Maleka, and concluded with an unforgettable party hosted by the renowned DJ Sabby.

Altitude Beach Club
The picturesque view of the Altitude Beach Club adorned for Black Coffee’s send-off celebration.

Black Coffee’s Gratitude Towards Castle Lite

The official send-off party leading up to Black Coffee’s Madison Square Garden performance was nothing short of amazing. DJ Stopper, Uncle Partytime, Kitchen Mess, Thakzin, Murumba Pitch, and the incomparable Black Coffee himself, featuring Bucie, Shoba, Pansula, Ribatone & Msaki, Mondli Ngcobo and DJ QUE, graced the stage with mesmerizing performances. The collective talent on display truly made this event the ultimate send-off party.

Black Coffe taking centre stage to show gratitude to Castle Lite
Black Coffee Taking Centre Stage To Show Gratitude Towards Castle Lite.

Castle Lite Delighted to Be a Part of Black Coffee’s Momentous Celebration

Colleen Duvenage, the Brand Director at Castle Lite, expressed their excitement about being a part of this momentous celebration with Black Coffee. Castle Lite has always been a pioneer in innovation and music, and this collaboration perfectly embodied their commitment to these core values.

Castle Lite
Castle Lite

Musical Magic Unleashed

The stage came alive with a star-studded lineup of artists, each adding their own magic to the night. DJ Stopper, Kitchen Mess, Thakzin, Murumba Pitch, and other talented performers graced the stage, mesmerizing the audience with their extraordinary performances. The presence of notable figures like Robert Glasper, Nhlanhla Mafu, Busiswa, Thabang Molaba, and others transformed the evening into a star-studded extravaganza. However, the pinnacle of the evening arrived with Black Coffee himself. His performance, featuring Bucie, Shoba, Pansula, Ribatone, Msaki, Mondli Ngcobo, and DJ QUE, left the audience in awe, experiencing musical ecstasy. The presence of notable figures like Robert Glasper, Nhlanhla Mafu, Busiswa, Thabang Molaba, and others transformed the evening into a star-studded extravaganza.

Murumba Picth Adding His Own Magic To The Night
Murumba Picth Adding His Own Magic To The Night

Witnessing History

Over 1,000 fans had the privilege of witnessing this historic send-off, creating notable memories that will resonate for a lifetime. As part of the farewell gesture, Castle Lite collected thousands of farewell messages from Twitter for Black Coffee, adding a heartfelt touch to the evening.

Fans witnessing the historic send off
Fans witnessing the historic send off

A tribute to South African Heritage

This event was not just a celebration of Black Coffee’s achievements; it was also a tribute to the rich musical heritage of South Africa. The fusion of talent and culture exemplified the essence of South African patriotism, instilling a profound sense of pride and unity among attendees.

Black Coffee’s Vision for the Road Ahead

On the 7th of October 2023, Black Coffee is set to make history as the first South African and African DJ to sell out Madison Square Garden in New York. To celebrate this achievement, he has announced a star-studded lineup of South Africa’s best singers and hitmakers for the show, including Major League DJz, Bucie, Delilah Montagu, Maxine Ashley, Monique Bingham, Mr V, Msaki, and more. Additionally, there will be an exclusive afterparty at The Brooklyn Mirage for MSG ticket holders, featuring special guests. Black Coffee’s plans extend beyond just selling out MSG, as he aims to dominate the Brooklyn Mirage and create an unforgettable musical experience for his fans.

DJ-Black-Coffee-Set-to-Make-History-at-Madison-Square
DJ-Black-Coffee-Set-to-Make-History-at-Madison-Square

4 reasons why you should attend the Pat On Brands Heritage Dialogue

Pat on Brands in partnership with African Bank brings you another installment of the annual Heritage Dialogue. This dialogue seeks to impart knowledge, bridge the gap between aspiring marketers and expert marketers, connect businesses with people, and share information.

This years theme is ‘The Role of Heritage Brands in Shaping the Future of South Africa’.

If you have not yet purchased a ticket for this upcoming dialogue, what are you waiting for? Move with speed and visit www.patonbrands.co.za to purchase a ticket at only R150. Here are four good reasons why you need to attend the dialogue:

  1. It’s a chance to learn from the best: Discover proven strategies and innovative approaches that have propelled South Africa’s leading brands to the forefront of their industries.
  2. To gain some inspiration: Gain fresh perspectives and inspiration to fuel your marketing endeavors. Stay ahead of the curve with the latest trends and innovations.
  3. Gain real-world insights: Dive deep into real-world case studies and success stories. Learn how these marketing titans navigate challenges and achieve remarkable results.
  4. To network and connect: Forge valuable connections with fellow professionals and industry leaders. Share experiences, ideas, and aspirations in a collaborative environment.

The dialogue will be hosted by Pat Mahlangu, CEO and Founder of Pat on Brands. We have two exceptional speakers, Sbusiso Kumalo, a Chief Marketing Officer at African Bank, and Guilia lorio-Ndlovu, a Chief Marketing Officer at Pepsico SA Snacks.

Visit the www.patonbrand.com now to book your seat.

Women Ensured Safe Journeys Through ChaufHER: A Ride-Hailing for Women by Women

In recent years, technology has revolutionized the way we travel and access services. One innovative platform that has gained attention is ChaufHER, a remarkable app that’s redefining ride-hailing and courier services by prioritizing the safety and empowerment for women. With its unique approach of connecting female drivers with female passengers, ChaufHER is not just a transportation solution, but a platform that champions security and independence for women.

Addressing Safety Concerns 

Safety is a critical concern for anyone using transportation services, especially for women in South Africa. Danielle Wright, the founder of ChaufHER found that she didn’t feel safe with the transportation available to transport her children and carer, and soon found out that her friends felt the same way. This is how ChaufHER came about. ChaufHER recognizes this concern and has taken proactive measures to create a safe environment for both passengers and drivers. By exclusively connecting female drivers with female passengers, the app provides a level of comfort that is often missing in traditional ride-hail services. This aspect of the platform directly addresses the concerns and vulnerabilities many women face while traveling alone, particularly during late hours and unfamiliar areas. 

Women and children represent the most vulnerable members of society,” says founder, Danielle Wright, “but they also represent our greatest untapped resource. ChaufHER is a way for us to provide opportunities and freedom of movement to these groups, to help them live their best lives.”   

Promoting Empowerment and Inclusivity 

Beyond just facilitating rides, ChaufHER is contributing to the empowerment of women. The app creates opportunities for women to become drivers and earn a self-employed income in a flexible and supportive environment. For women who might have reservations about working in male-dominated fields, ChaufHER provides an avenue to break barriers and step into the driving industry with confidence. 

ChaufHER also highlights inclusivity by welcoming transgender and non-binary individuals who identify officially as female. This commitment to fostering an inclusive community ensures that the platform remains true to its mission of providing a safe and empowering space for all women, regardless of their background or identity. 

Promoting Social Responsibility 

ChaufHER also extends its impact beyond the app itself. The company engages in initiatives that promote women’s safety and empowerment. This includes collaborating with organizations focused on women’s rights, offering self-defense workshops, and raising awareness about the importance of safe transportation options for women.  

Looking Ahead 

As ChaufHER continues to grow, it has the potential to set new standards for the ride-hail and courier service industry. In an era where convenience and safety are of importance, ChaufHER offers a solution that meets these needs while creating a positive impact on society. ChaufHER is available in Johannesburg, Cape Town, Pretoria and plans to expand to Durban, Gqeberha, and then nationally. The app expands its reach and influence, it has the potential to shape urban mobility and inspire other industries to prioritize safety and empowerment, ultimately making our communities safer and more inclusive for everyone. 

What does the Future Look Like? 

Michele Wassung, ChaufHER’s Media Marketing Relations Officer mentions that ChaufHER aims to push to get more Riders riding and believes that there is a continuous ChaufHER Driver and Rider App development. Taking into consideration that ChaufHER is a startup, they also face the same problems startups do, such as attracting capital for growth. To gain more exposure, additional investment would be beneficial for the brand to help drive their advertising campaign forward. ChaufHER would eventually like to grow their Parcel Delivery Service by bringing on board corporate accounts.  

5 Features on latest social media platform, Threads

Launched last week, Threads has smashed the record for the fastest-growing consumer app, beating the ChapGPT record with over 100 million new users in 5 days.

The new social media platform which is set to be Twitter’s rival from Meta has had a lot of people wanting to jump on the platform due to a few changes Twitter has implemented since Elon Musk took over. you can access Threads from its desktop site at Threads.net or by downloading the app for iOS and Android.

Here’s what you need to know about Threads

1. Like, share, and quote

This option is similar to Twitter. You can like the Thread someone has made, quote and reply to it. The quote and reply option will show on your profile. You can’t see what someone else liked on their profile. The sharing option is interesting because it allows you to share someone’s Thread on Twitter, which is a bit ironic. You are also able to share your Thread on your Instagram feed and story.

2. Threading

To create a thread on Twitter, there is a plus sign to add another tweet under your initial tweet and the following tweets will be considered a thread. However, on Thread you have to click the Return button 3 times to create a Thread (multiple threads under the initial thread).

3. Search Button

What’s trending? This option is different on Threads from Twitter, on Threads, it is used to search for accounts to follow. While on Twitter you can find out what a lot of people are tweeting about in your area or country. To find out what people are threading about, you have to scroll the timeline, which makes the platform a little bit more interactive. It is unclear if the Trending option will be available on Threads any time soon.

4. Import Information

When you join the platform you use your Instagram handle, Threads gives you the option to import all your Instagram information. This means that you can follow the people you follow on Instagram and use the same bio. This makes it easier to find your Instagram community and when they join the platform they can request to follow you.

5. Character limit

On Threads, you can create text-based posts with up to 500 characters as well as share photos and videos up to five minutes long. Twitter Blue subscribers can increase their character limit to 25,000. Users who aren’t subscribed to Twitter Blue have a character limit of 280.

Threads is still a work in progress and there are more changes to be expected as the platform grows. Download the app to be in the know.