Heineken set the tone for the weekend in a proper premium way at the launch of the new Heineken® 0.0 held at Melrose Arch on Thursday 14 March. 

The event gave members of the media and the influential faces of the entertainment industry a chance to try out the low calorie, alcohol free beer that has the same great taste as the original Heineken. What better way to cool off from the scorching Johannesburg heat? 

The fun setting urged everyone to have a sip and catch up with their mates at this lunch time event. Hosted by Chris Jafta, the attendees were given a taste test. Lunchtime or not, the Heineken 0.0 “Now You Can” spirit, had everyone jamming to the sounds of Miss Cosmo on the decks. Minnie Dlamini, Kamo Modisakeng, and Tshego Koke were some of the influential faces that attended the launch of this new amazing taste.

Minnie Dlamini at the Heineken 0.0 launch

Head out to Melrose Arch and try out this new fl. The activation will be running for the next three weeks from Thursday to Sunday from 14H00 – 20H00.

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Pat Mahlangu

Thokozani Pat Mahlangu is the editor of Pat on Brands and the founder and CEO of Lerato Agency. He is internationally certified digital marketing professional and an Mcom Business Management graduate from the University of Johannesburg.

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