BRANDS ON THE RISE: READY CHOPPED VEGGIES, HERE TO BRING CONVENIENCE AND FRESHNESS TO YOUR KITCHEN

Botshelo Mahlangu, Founder of Ready Chopped Veggies

Ready Chopped Veggies, established in 2020 during the Covid-19 pandemic, has swiftly carved out a niche in Pretoria. Situated at Van Heerden and Paul Kruger Street in Capital Park, Ready Chopped Veggies caters to individuals seeking convenience without compromising on freshness and quality.

Founded by Botshelo Mahlangu, her vision was sparked by a desire to support busy individuals pursuing a healthy lifestyle while minimizing kitchen efforts. Her business addresses the gap in the market for pre-prepared, fresh vegetables that modernize meal preparation without sacrificing nutritional value.

ready Chopped Veggies

Signature Products

Botshelo says among their range of offerings, some products stand out as customer favourites.

“Our cooked not seasoned beetroot has been a hit with our clients. The fact that they can put whatever dressing they wish to add, has been a highlight and it remains one of our most bought and loved product,” she shares.

Botshelo adds that the product’s appeal lies in the versatility it offers, allowing customers to personalize their meals.

Ensuring Freshness and Quality

To guarantee utmost freshness, Ready Chopped Veggies adheres to a strict policy of chopping vegetables on the day of delivery. This commitment highlights their dedication to providing customers with produce that is not only convenient but also at its peak in terms of taste and nutrition.

Botshelo says that by chopping only what is ordered each day, they minimize food waste, embodying their commitment to sustainability. Moreover, they actively seek and value customer feedback, viewing it as instrumental in their pursuit of continuous improvement and customer satisfaction.

“We always want to hear from our customers because we believe that’s how a small business like ours will thrive. We do correct and rectify when we receive feedback and we make sure in the end the client is satisfied. However, we try from the onset to do everything correctly to avoid mistakes that will cost us”.

Ready Chopped Veggies

Overcoming Challenges and Achieving Milestones

As a small brand aiming for success, Ready Chopped Veggies did come across some challenges, like any other business would.

“One of the challenges we came across was not being successful in accessing government funding. Also, having to stop people from using our images and logo to advertise their businesses has led to a big confusion for our clients. Overall, just trying to sustain the business from one’s pocket”.

However, despite all the challenges they faced, Ready Chopped Veggies still celebrated a few milestones.

“Being able to open a physical store remains our greatest achievement to date. Having clients in Dubai, Botswana Chicago, China and India continuously supporting us will always remain a highlight as well,” adds Botshelo.

At Ready Chopped Veggies they are one brand that adheres to hygiene protocols. Botshelo says they do daily cleaning routines to ensure that Ready Chopped Veggies maintains impeccable food safety standards. They also adjust their product offerings seasonally, aligning availability with market demands and pricing sensibilities.

“We always try to be aware of what is in season and what’s not and we price our products accordingly. Because we are still developing, if something is too expensive for us to have in that season, we stop selling it, unless the client insists on having it even if it’s at a higher price”.

Growth Opportunities and Innovation

With promising growth and the potential to expand into underserved markets like townships, Ready Chopped Veggies is still accessible to many.  Through their physical store in Pretoria or efficient delivery service covering certain areas, Ready Chopped Veggies is reachable through their active presence on various social media platforms and direct contact channels.

“We have a physical shop located at 325 Evans Center Cnr Van Heerden and Pau Kruger Street –  Shop No.4. We also deliver in Pretoria, Johannesburg, and Rustenburg. People can find us on all social media platforms as Ready Chopped Veggies. They can also email us at enquiries@readychoppedveggies.co.za, alternatively, call 0670567273,” shares Botshelo.

Future Plans and Expansion

Looking ahead, Botshelo says they aim to expand nationally, to establish franchises across South Africa. They also plan to diversify their product range and contribute to youth employment by creating more job opportunities.

HEINEKEN BEVERAGES APPOINTS ANDREA QUAYE AS THE NEW MARKETING DIRECTOR

Andrea Quaye – Image: BizCommunity

Heineken Beverages has recently announced the appointment of Andrea Quaye as their new Marketing Director. This move signals a strategic shift in their marketing approach and aims to strengthen their presence in the competitive beverages market.

Andrea joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland. During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale.

The appointment by Heineken Beverages reflects its commitment to enhancing its brand presence and expanding market reach in an increasingly dynamic industry landscape.

A Seasoned Marketing Professional

With a background in marketing and a proven track record in strategic brand management, Andrea is poised to steer Heineken’s marketing initiatives to new heights. Her previous successes include driving impactful marketing campaigns and fostering consumer engagement across diverse markets.

Andrea brings with her over 20 years of extensive experience in the FMCG sector across Africa. She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.

Image: YouTube, Heineken Beverages

Heineken Beverages Welcome Andrea

Following Andrea’s appointment, Heineken Beverages’ managing director Jordi Borrut expressed his confidence stating, “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry. With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers”.

HEINEKEN Beverages says that Andrea’s talents will see her steering its diverse portfolio of renowned brands in South Africa, including:

  • Heineken
  • Amstel
  • Savanna
  • Durbanville Hills
  • JC le Roux, and
  • Amarula

Under Andrea’s leadership, Heineken aims to innovate its marketing strategies to resonate more deeply with consumers. This includes leveraging consumer insights, embracing digital platforms, and reinforcing its commitment to sustainability and responsible drinking practices.

Her remarkable ability to rejuvenate businesses and establish new categories is well-recognized, and her deep understanding of the industry and market is a valuable asset.

KIA MOTORS SOUTH AFRICA APPOINTS NEW CEO TO DRIVE FUTURE GROWTH

Paul Turnbull, CEO at KIA Motors South Africa

KIA Motors South Africa has recently announced Paul Turnbull as its new CEO. The appointment comes as a strategic move aimed at steering the company through the ever-evolving automotive landscape. Paul succeeds Gary Scott, who served at KIA Motors SA as CEO since 2017.
The appointment plays a crucial role for the South Korean automaker, as it seeks to expand its market presence and enhance its global competitiveness.

Paul’s Success Stories

From his previous roles, and a recent one as MD of Hyundai Automotive South Africa’s retail division, Paul brings with him over 20 years of experience as a senior leader at various multinational corporations. His strategic initiatives consistently focused on growing technological advancements to enhance product offerings and improve customer experiences.

His success in turning the region into one of the company’s most profitable operations resulted in six dealers from the Pretoria region being added to his portfolio in 2015. This followed by an additional six dealerships on Johannesburg’s west rand – growing the portfolio to a total of 22 highly profitable dealers – which in 2023 grew to be 43.

Having started his career in the automotive industry in 1995, Paul is known for his strategic awareness and operational expertise. Throughout his career, Paul has advocated for sustainable mobility solutions and digital transformation within the automotive sector. His appointment as the new CEO at Kia marks a significant milestone for the brand, showing a shift towards focusing on innovation, sustainability, and customer-centric strategies.

KIA Motors Sandton

Paul’s Role at KIA Motors

Paul’s leadership is expected to drive the company’s growth ambitions and reinforce its commitment to technological advancement in electric vehicles and autonomous driving technologies. His role is to leverage his expertise to accelerate the company’s markets and sales efforts and strengthen its position in the competitive global automotive market.

“I’m excited to join the KIA brand, despite the current economic headwinds that is affecting the entire automotive industry. KIA is a brilliant brand with brilliant products, and there are boundless opportunities for the brand to accelerate the remarkable growth it’s seen in the 25 years it has been active in South Africa,” said Paul.

He added, “I want to thank Gary for his notable contribution to the success of KIA South Africa and extend my best wishes to him in his new role. I am excited to get stuck in and drive Kia’s belief in ‘Movement that inspires’ to new heights”.

KIA Motors, headquartered in Seoul, South Korea, operates globally with manufacturing facilities and sales networks spanning major markets across North America, Europe, and Asia-Pacific.

At KIA, Paul’s leadership will also influence operations worldwide as the company navigates through dynamic market conditions and regulatory challenges. With a strong background in driving operational efficiency and fostering innovation, Paul is expected to lead the brand into a new era of growth and transformation.

TYLA AND MAKHADZI TRIUMPH AT BET AWARDS 2024

Makhadzi – Image: The Citizen

South African music stars Tyla and Makhadzi have raised the South African flag high once again with their wins at the BET Awards. The two walked away with three awards between them – two for Tyla and one for Makhadzi. The BET Awards 2024 took place on Sunday at the Peacock Theatre in Los Angeles, California.

Tyla Winning Two Awards

Tyla, who celebrated for her infectious melodies and dynamic presence, scooped two awards; Best New Artist and Best International Act. To win Best New Artist, the Grammy award-winning musician beat Sexxy Red, 4Batz, 41, Ayra Starr, Bossman Dlow, Fridayy and October London.

The ‘Water’ hit-maker was nominated for four awards overall – Best Female R&B/Pop Artist, which went to SZA, and Viewer’s Choice Award, which went to Texas Hold ‘Em by Beyoncé.

Tyla – Image: IOL

Accepting the Best International Act award, Tyla said, “I did not prepare anything, but I just want to say thank you so much to my Tygers, my family, my team. Thank you to BET for always pushing the culture”.

“I’m going to be performing soon, so get ready,” she added.

At the event, Tyla also performed her song Jump with US rapper Gunna and Jamaican artist Skillibeng.

Makhadzi’s Viewers’ Choice Award

On the other hand, Makhadzi also scooped the BET Viewers’ Choice: Best International Act.
The Limpopo-born beat Bellah, Cristale, Duquesa, Holly G, Jungeli, Oruam, Seyi Vibez and South Africa’s Tyler ICU, to win her award.

Makhadzi – Image: IOL

The 28-year-old is known for her electrifying performances and distinctive style, further solidified her status as a trailblazer in African music. Her winning a BET highlights the richness and diversity of the continent’s musical scenery, resonating with audiences worldwide.

Makhadzi, also performed on Friday at the BET International nominees’ celebration at the Grammy Museum.

When accepting her award on Sunday she said, “I’m so happy, I’m someone who started music from the streets, and today I’m here, my dream just came true. I’m speechless, all I’m gonna say is that it’s possible for a black child to make it, and this is the best birthday ever”.

BET Celebrating Excellence

The BET Awards, renowned for celebrating excellence in entertainment, provided a platform for these talented artists to shine. Tyla and Makhadzi’s wins are not only personal triumphs but also signify a broader recognition of African talent on a global scale. Their success is an inspiration for aspiring musicians across the continent, encouraging them to pursue their dreams with determination and creativity.

Both Tyla and Makhadzi expressed gratitude to their fans, supporters, and the BET Awards committee for honouring their contributions to the music industry. They emphasized the importance of representation and inclusivity in the industry, advocating for more opportunities for African artists to showcase their artistry and cultural heritage on a global platform.

Gayton McKenzie who is the new Minister of Sport, Arts, and Culture also praised  Tyla and Makhadzi’s accomplishments on X.

“Things are happening already, congratulations to both ladies. We want to assure South Africans that we will not be a Ministry that will be content with congratulating artists and creatives only but will go out and unearth more Tyla’s & Makhadzi’s. Help us find more future superstars”.

BRAND OF THE MONTH: CADBURY LUNCH BAR STANDS OUT AS BRAND OF THE MONTH

Image: BizCommunity

Closing the month of June, Cadbury Lunch Bar has stood out as our Brand of the Month, captivating audiences with its innovative marketing campaign and impactful community engagements. A VML recent 360 ad campaign for Cadbury Lunch Bar has found its way to deeply resonate with consumers, bringing up a relatable and memorable character to enhance brand visibility and appeal.

The Rise of LunchBarMan

In June, Lunch Bar launched their engaging advertising campaign featuring a self-confessed LunchBarMan; Bra Lucas Baloyi, who is a retired teacher and conspiracy theorist.

According to the agency behind the ad; VML, the campaign began on TikTok with Bra Lucas sharing some of his otherworldly theories. TikTok creators started posting their own takes under the hashtag #thelunchbarman including CCTV footage of Bra Lucas having a peek into the Cadbury Lunch Bar factory to look for clues with his alien scanner — the PUDDNo8.

A longer advertisement launched a few days later, providing a more detailed glimpse into the Cadbury Lunch Bar-obsessed world of Bra Lucas, says the agency.

VML says, jumping onto the nostalgia trend that’s so rife in pop culture and paving the way for Cadbury Lunch Bar’s 60th anniversary next year, it pays tribute to classic Lunch Bar advertisements, such as Much More Munch Bar with Makatini and Oviaas.

Image: The Lunch Bar Man

Social Media Engagement

Through this campaign, Lunch Bar has effectively utilized social media platforms to amplify the reach of LunchBarMan. The campaign sparked vibrant conversations and interactions among users, further solidifying Lunch Bar’s presence in the digital landscape. With this campaign, Lunch Bar has successfully grown a stronger connection with its audience.

Support for Personalities and Influencers

Moreover, Cadbury Lunch Bar’s commitment to community extends beyond its own campaigns. In the month of June, the brand reinforced its dedication to supporting others by becoming a sponsor of the Top Personalities and Influencers category at the prestigious 3rd Annual Top 16 Youth-Owned Brands Awards (YOBAs).

Cadbury Lunch Bar is dedicated to supporting Africans who strive for much much more in their creative endeavours and professional pursuits. The collaboration with the YOBAs reflects their commitment to nurturing an entrepreneurial mindset among the youth.

Cadbury Lunch Bar has made a significant impact, gaining acclaim and consumer loyalty. The success of LunchBarMan and the brand’s continuous support at the YOBAs highlight Lunch Bar’s commitment to both innovation and social responsibility.

RESILIENT GROWTH: LUXURY AND PREMIUM BRANDS SHINE IN BRAND VALUE AND STRENGTH IN NEW BRAND FINANCE RANKING

Image: Porsche Newsroom
  • The world’s most iconic Luxury & Premium brands are manoeuvring through recent dips in the global economy.
  • Porsche retains its position as the world’s most valuable Luxury & Premium brand; Louis Vuitton and Chanel round out the top 3.
  • High familiarity drives luxury brands’ exceptional brand strength; Rolex becomes 2024’s strongest luxury brand.  
  • Sustainability is an increasing driver of consideration in the luxury sector, with the automobile sector the leader in sustainability perceptions. 

Porsche (brand value up 17% to USD43.1 billion) has retained its position as the world’s most valuable Luxury & Premium brand for the seventh consecutive year, according to new data from Brand Finance. 

French apparel giants Louis Vuitton (brand value up 23% to USD32.2 billion) and Chanel (brand value up 35% to USD26.1 billion) retain second and third positions in the 2024 ranking.

The rising cost of living and economic instability have reduced spending for many, yet affluent consumers have sustained their purchasing power in challenging economic conditions, translating into continued sales growth for the world’s most valuable luxury brands. 

Rolex has become the strongest Luxury & Premium brand in 2024, earning a brand strength index (BSI) score of 90.1/100 and an equivalent AAA+ rating, followed by Ferrari, earning a BSI of 90.0/100 and an AAA+ rating.

Chanel jumps up a considerable 16 ranks to 3rd position for brand strength, scoring 88.9./100. 

Image: Williams Jewelers

Notably, these brands command exceptional scores in Brand Finance’s familiarity and reputation metrics, highlighting their globally renowned statuses and positive consumer perceptions.

Leveraging their iconic legacies and unique heritages, these brands are further enhancing global familiarity through initiatives ranging from celebrity partnerships to product innovations, and digital experiences.  

Annie Brown, Valuation Director at Brand Finance UK, commented,

“Strong brands are built on more than just sales. This year’s leading luxury brands are remarkable for their unique ability to preserve and enhance brand strength, even in times of economic uncertainty. Traditional players are now finding new and innovative ways to deliver premium experiences that resonate with the modern luxury consumer while staying true to their distinctive heritage and iconic legacies. This balance between embracing transformation while preserving a tradition is fundamental to their enduring brand power.”

 This year’s research also indicates a more influential role for sustainability in driving choice within the Luxury & Premium market segments of Auto, Apparel, and Cosmetics. In these segments, sustainability driver scores are over 1.5 times higher than for the sector overall.

Luxury Auto has the highest driver score across all industries the research covers, at 23.8%. Luxury Apparel (12.2%) and Luxury Cosmetics (11.4%) also have significant driver scores. 

Why would sustainability have a more influential role in luxury segments? There may be multiple effects at play. 

Image: Louis Vuitton

Robert Haigh, Strategy and Sustainability Director at Brand Finance, commented, “A brand’s sustainability commitments can imply a slight cost increase that necessitates more premium positioning. Premium-segment consumers also have less price sensitivity, enabling them to seek improvements on other attributes, including sustainability. Lastly, at the premium end of many markets, brands become more than just a guarantee of attributes to the consumer—their products also signal the purchaser’s status, taste, identity, or ethics to others.”   

In Luxury Apparel, Louis Vuitton has the highest Sustainability Perceptions Value, at USD3.8 billion, followed by Chanel and Hermès. Luxury Auto sees Porsche (USD10.5 billion) in the top spot, ahead of Ferrari and Lamborghini. The highest Sustainability Perceptions Value in Luxury Cosmetics belongs to Guerlain (USD732 million), followed by Lancôme and Estée Lauder.

THEBE MAGUGU’S ‘LOBOLA’ COLLECTION: A CELEBRATION OF SOUTH AFRICAN CULTURE AND TRADITION

Thebe Magugu’s Lobola Collection, The Womenswear: Vogue

Thebe Magugu, renowned South African fashion designer, recently unveiled his much-anticipated Heritage III collection, a celebration of the rich cultural heritage and traditions of South Africa. Inspired by the intricate customs surrounding Lobola, the traditional bride price ceremony in many South African communities, Thebe’s collection is a testament to his commitment to preserving and showcasing indigenous African culture through fashion.

The Lobola collection is a fusion of modern design aesthetics with traditional elements, paying homage to the diverse cultures and traditions of South Africa. From vibrant prints to intricate beadwork and traditional fabrics, each piece in the collection tells a story of heritage and identity.

Highlights of the Collection

One of the highlights of the collection is the Swati Lobola Heritage Dress, a stunning ensemble that embodies the essence of Swati culture. Adorned with intricate beadwork and traditional motifs, the dress is a symbol of pride and reverence for Swati traditions.

Speaking to Vogue, Thebe said, “I want to show off our culture. The aim is to celebrate our roots, but what Heritage does is give tradition a modern sartorial spin”.

Another standout piece is the Xhosa Lobola Men’s Shirt, a contemporary take on the traditional Xhosa attire worn during lobola negotiations. Featuring bold patterns and vibrant colors, the shirt reflects the vibrant spirit of Xhosa culture while embracing modern design sensibilities.

Thebe Magugu’s Lobola Collection, The Meanswear: Vogue

A Collaboration with 18 SA Stars

What sets Thebe’s Heritage III collection apart is its inclusivity and diversity. Collaborating with 18 prominent South Africans, including celebrities like Boity Thulo, Anele Mdoda, Nomzamo Mbatha, and Ama Qamata, Thebe celebrates the beauty of South Africa’s cultural tapestry. Each collaborator brings their unique perspective and personal connection to the collection, further enriching its narrative and impact.

“I’ve reached out to some of the most extraordinary individuals in my country, whom I’m fortunate enough to call my friends, to help bring this vision to life, and I’m deeply grateful for their involvement”.

True to Authenticity

Thebe’s dedication to authenticity and artistry is evident in every detail of the Heritage III collection. Beyond its aesthetic appeal, the Heritage III collection serves as a platform for dialogue and reflection on the significance of cultural heritage in contemporary society.

In a world increasingly dominated by globalized fashion trends, Thebe’s Heritage III collection stands as a inspiration of cultural pride and authenticity. It reminds us of the beauty and diversity of South Africa’s heritage and the importance of preserving and celebrating it for generations to come.

Thebe Magugu‘s Heritage III collection is not just a showcase of exquisite fashion design; it is a celebration of South African culture, tradition, and identity.

WORDSMITH AND KE STAR HITMAKER FOCALISTIC UNVEILS “PRESSURE” – A GROUNDBREAKING ANTHEM IN COLLABORATION WITH ADIDAS

Musician, Focalistic

AmaPiano sensation Focalistic, in collaboration with adidas, has released a groundbreaking new single inspired by the pressure that artists and athletes face to perform. To support this launch, he has produced a captivating, first of its kind music video entitled “Pressure”, featuring a staggering array of well-known SA celebrities across the adidas sporting and lifestyle portfolio. With some of the scenes featuring Orlando Pirates iconic Orlando stadium, the video also features cameo appearances from the likes of Football legend, Lucas Radebe, two-time rugby World Cup champion Damian Willemse, Captain of the South African men’s football team Ronwen Williams, Olympians Akani Simbini and Boipelo Awuah, world renowned fashion designer Rich Mnisi, top local musician Shekhinah and many, many more. 

Musician, Shekhinah

Inspired by the attitude to dismantle pressure, Foca has crafted a unique anthem blending elements of football heritage with the vibrant flair of amapiano music—a genre that resonates deeply with audiences worldwide. This collaboration marks a significant milestone, merging both cultural and sporting icons to create a distinctly South African music video to celebrate sport and the culture born from it. “Pressure” is not just a song; it’s an anthem that encapsulates the essence of overcoming fear, inspired by Foca’s own life experiences, starting as a talented age group footballer and then rising to the top of the local music industry. It also echoes adidas’ brand narrative which seeks to remove pressure. adidas encourages athletes and partners to remember to express themselves by channeling the joy that inspired the emergence of their talents. 

Damian Willemse and Crew

“Growing up in the dusty streets of Garankuwa, Pretoria all I did was play soccer and score goals, I was Messi, I showed no mercy. Fast forward to today and I am not the best football player, but I have used the same disciplines I learned from the game to score more hits and build a record label whose name was inspired by soccer “18 Area”. I am also blessed that my love for music has granted me the opportunity to work with brands such adidas, so when the opportunity to fuse sports and fashion through music came about, we created “Becha” a celebration of sports and culture. I hope this song will inspire and bring hope to those who are under pressure”.

The unveiling of this initiative coincides with the launch of adidas Originals’ latest campaign, which delves deep into the brand’s cultural heritage paying homage to the communities that have embraced classics like the Samba, Gazelle, and Handball Spezial silhouettes. 

Be the first to watch the music video here. Follow the conversation on Instagram for more content on the following IG pages: @Focalistic @adidasZA. 

 The full cast of cameo appearances can be found here:

  • AmaPiano Hitmaker Focalistic
  • Orlando Pirates footballer player Relebohile Ratomo
  • South African Cricketer Kagiso Rabada
  • Self-taught puppet entertainer Puppetsula
  • South African Sporting Icon Lucas Radebe
  • South African Olympic athlete Akani Simbine
  • South African Men’s Football  National Team Captain Ronwen Williams
  • Gqom producer and DJ QUE DJ
  • Two-time Rugby World Cup champion Damian Willemse
  • Award winning fashion designer Rich Mnisi
  • Singer and song writer Shekhinah
  • South African Olympic Skateboarder Boipelo Awuah
  • Soweto Riders Soweto Street Fighters
  • Creator and friend of the Brand Francesco Mbele
  • Creator and friend of the Brand Lenzo Mangonyane
  • Creator and friend of the Brand Tamara Moeng
  • Creator and friend of the Brand Nkuley Masemola
  • Creator and friend of the Brand Tinuke Eboka
  • AmaPiano producer and DJ Dj Tshegu
  • AmaPiano music artis Thamathole Noko
  • BET Nominee and music artist Pabi Cooper
  • AmaPiano hitmaker Chicco

EARLY BIRD TICKETS ARE OFFICIALLY ON SALE FOR THE 3RD ANNUAL TOP 16 YOUTH-OWNED BRANDS AWARDS

A limited number of early bird tickets for the 3rd annual Top 16 Youth-Owned Brands Awards are officially on sale. Get your tickets today and experience youth excellence.  

This year’s festivities promise to be bigger, bolder, and more inspiring than ever before. The event will feature dynamic brand exhibitions, inspiring speakers, and entertainment from SA’s top artists. Attendees will be treated to an unforgettable experience, celebrating the infinite potential and accomplishments of young entrepreneurs across Africa.

In 2023, the festival drew over 2 500 attendees, with 70 youth-owned brands showcasing. The stage was set on fire with electrifying performances from Boohle and the King of Amapiano, Kabza De Small. The attendees included notable personalities like Nomzamo Mbatha, Khuli Chana, and The Gorgeous Mbali, who amongst many had her brand Hermosa Flor as part of the exhibition.

This year, the YOBAs are poised to deliver yet another unforgettable experience, with a line-up that promises to be nothing short of spectacular.

The awards ceremony will take place on 22 June at Sandton Convention Centre and will be preceded by the festival on 21 June, where attendees will get exposed to the exhibitions, masterclasses, and a chance to interact with young entrepreneurs.

Early bird tickets for the Top 16 Youth-Owned Brands Awards are on sale and available at a variety of options to tailor your experience:

Exhibitions + Awards

21 – 22 June 2024 – 08:00

Day 1 + Day 2 + Awards – R950 – R1500

Day 2 + Awards – 22 Jun 2024 – R830 – R1000

Awards Only

22 Jun 2024 – 18:00

Day 2 (awards only) – Prices: R750 – R900

Exhibitions Only

21 Jun 2024 – 08:00

Day 1 (Exhibitions Only) – R200 – R250

Day 2 (Exhibitions Only) – R200 – R250

Day 1 + 2 (Exhibitions Only) – R350 – R450

Pat Mahlangu, CEO and Founder of the Top 16 Youth-Owned Brands Awards expressed enthusiasm about the upcoming event, “This year’s Top 16 YOBAs is more than just an awards ceremony; it’s a showcase of resilience, creativity, and the entrepreneurial spirit of our youth. We invite the public to join us for an exciting journey of inspiration and empowerment”.

Early bird tickets are available until 31 March 2024. Don’t miss your chance to secure yours and be part of the extraordinary celebration of youth excellence. Visit Webtickets today and reserve your spot at this year’s YOBA awards.

For more information on ticket sales or the YOBAs, visit  www.top16yoba.africa

10 POINTS TO MASTERING YOUR MARKETING CAMPAIGNS

Marketing campaigns are the lifeblood of any business striving for growth and success. They serve as the backbone of your outreach efforts, helping you connect with your target audience, increase brand awareness, and drive conversions.

Image: iStock by Getty Images

The Power of Strategic Goals

Setting clear and measurable goals is the foundation of a successful marketing campaign. Whether it’s raising brand awareness, generating leads, or increasing sales, defining your objectives provides direction and focus for your efforts.

Emphasizing Your Brand Identity

Your brand is what sets you apart from the competition and forms the foundation of your marketing campaigns. According to an article by Mailchimp, with consistent communication of your brand’s values, personality, and unique selling propositions, you can establish a strong connection with your audience and foster brand loyalty.

 “Your brand tells a story that goes way beyond what you’re selling, it communicates who you are. Since people have so many choices about who to buy from, setting your brand apart can pay huge dividends.”

Consistency: The Key to Long-Term Success

Consistency is key in marketing. By maintaining regular and meaningful interactions with your audience across multiple channels, you can reinforce your brand message, stay top-of-mind, and build lasting relationships with your customers.

Image: iStock by Getty Images

Creating a Successful Marketing Campaign

  1. Clearly Define Your Target Audience

Identifying your target audience is the first step in creating a successful marketing campaign.  A 2023 article shared by Atarodo! says “To create a successful marketing campaign, you must have a clear understanding of your target audience. Identify the demographics, interests, and behaviours of your ideal customers. This information will guide your campaign messaging, channels, and tactics”.

  • Establish Clear and Measurable Goals

Every marketing campaign should have specific, measurable goals that align with overall business objectives. Whether it’s increasing website traffic, generating leads, or boosting sales, defining your goals will help you track progress and evaluate success.

  • Determine Your Budget and Resources

Allocate resources wisely to ensure the success of your marketing campaign. Consider factors such as advertising costs, creative production, and staffing needs to create a realistic budget that maximizes ROI.

  • Craft Targeted and Captivating Content

Create content that speaks directly to your target audience and addresses their needs and pain points. Whether it’s blog posts, social media updates, or email newsletters, focus on delivering value and engaging your audience with relevant and compelling messaging.

  • Engage Your Audience Effectively

Engagement is key to building meaningful relationships with your audience. Encourage interaction and feedback through polls, surveys, contests, and user-generated content to foster a sense of community and loyalty around your brand.

  • Offer Value and Incentives

Provide incentives to motivate action and encourage participation in your marketing campaigns. Whether it’s discounts, exclusive offers, or valuable content, give your audience a compelling reason to engage with your brand.

  • Develop Shareable Content

Make it easy for your audience to share your marketing campaign with their networks by incorporating social sharing buttons, catchy hashtags, and interactive elements. Encourage sharing by offering incentives or rewards for referrals and social shares.

  • Promote Your Campaign Widely

Maximize the reach of your marketing campaign by leveraging a mix of online and offline channels. From social media and email marketing to PR outreach and influencer partnerships, explore various distribution channels to amplify your message and reach a wider audience.

  • Measure and Analyse Your ROI

Track the performance of your marketing campaign by monitoring key metrics such as website traffic, conversion rates, and customer engagement. Use analytics tools to gather data, analyse trends, and identify areas for improvement to optimize your ROI.

  1. Continuously Nurture and Build Relationships

Building lasting relationships with your audience is essential for long-term success. Continue to engage and nurture leads even after the campaign ends by providing valuable content, personalized follow-ups, and exceptional customer service.

A good marketing campaign needs careful research, understanding the target audience and coming up with creative ideas and clear messages. Also, it is crucial to keep track of your campaign’s performance, so to see what’s working and what needs to be done differently.

Following this structured approach will guide you through the process of planning, executing, and analysing your marketing campaigns, ensuring that each effort contributes to your overall business objectives and drives tangible results.

Brand on The Rise – Positive Pants

#BrandOnTheRise

This week’s edition of Brands on the rise introduces us to Positive Pants, a brand that truly stands out with its impressive impact. Founded in 2018 by inseparable sisters Monie and Roxie, this business was born from Monie’s brilliant idea to create a passive income stream. Recognizing Roxie as the perfect partner, their unbreakable bond and shared vision have paved the way for their remarkable success.

Positive Pants Founders, Roxie and Monie

Initially, Roxie had doubts because she often used the excuse of being too busy to join. It made sense since she already had her own work and finding time for fun, exercise, family, and friends was challenging. However, with some persistence and motivation from her sister, Roxie was convinced to take part in the venture.

The exciting part was deciding on the specific business they wanted to pursue. They considered various options, like a baby clothing boutique or an online stationery store. However, their exposure to the fitness industry and their passion for health and wellness led them to create the brand and business now known and loved as Positive Pants.

” FINALLY we found a supplier that seemed to tick all of our boxes – prioritizing quality and affordability at all times. We decided to place a small order for a few select items to sell at a variety of pop-up shops to truly test the waters. We were blown away – our first bulk order sold out in only a few days. When this happened, we realized the untapped potential that this beautiful little business had and made the decision to invest a bit more money into bringing in larger orders”.

Positive Pants has a wide range of clothing choices, such as leisurewear sets and their one-of-a-kind poppets leggings. These leggings are perfect for both kids and parents, as they are designed to be flexible and versatile to accommodate growth. They consists of soft fabric and come in vibrant prints, making them an essential addition to any Little Poppet’s wardrobe. Whether it’s for high-energy activities or cute matching outfits for moms and kids, these leggings are a must-have.

Their aim was to create a brand that prioritized inclusivity and catered to the needs of women of all body types. They wanted to offer functional, attractive, and high-quality activewear, rather than solely focusing on runway supermodels. Positive Pants is a fully operational ecommerce store that has achieved remarkable milestones since its establishment. The initial campaign, #WeAreShe, gained significant traction and support.

Tyme Bank celebrates a major financial achievement

TymeBank, a digital-only bank, has achieved a significant milestone by becoming the first digital bank in South Africa and the entire continent to generate profits. This achievement occurred in December 2023, just under five years since its launch in February 2019. The bank, controlled by African Rainbow Capital (ARC), considers this moment pivotal, as it is the only black-controlled bank in South Africa.

TymeBank, South Africa’s first digital-only bank, has been steadily gaining 150,000 new customers every month, surpassing the impressive milestone of eight million customers. ARC has reported that TymeBank and GoTyme have achieved an annual revenue run rate of over R1.8 billion and R100 million, respectively. The company is experiencing rapid growth, acquiring 450,000 new customers per month in South Africa and the Philippines.

TymeBank credits its achievements to various crucial elements. These include its approach of integrating digital channels with in-store kiosks at major retailers, its enduring strategic partnerships with multiple retailers, and the ongoing trust of its shareholders, as demonstrated by the successful capital raise by Tyme Group in the previous year.

Additionally, the bank emphasizes the noteworthy 30% growth in its lending portfolio on a yearly basis, which now supports over 50,000 SMEs nationwide. Dr. Patrice Motsepe, the founder and chairman of ARC, emphasizes that TymeBank’s significant accomplishment is the result of over four years of focused dedication, strategic investments, and a steadfast commitment to providing high-quality banking services to the entire South African population.

TymeBank’s CEO, Coenraad Jonker, emphasizes the significance of this stage for the business, as less than 50% of the top 100 digital banks worldwide are currently making a profit. Jonker expressed that the accomplishment of attaining profitability within a considerably shorter period of time is a success story from South Africa, which can be proudly shared by their 8.5 million customers.

Top 10 South African Brands to look out for in 2024

Let’s start off the new year by staying up-to-date with brands that resonate with us as consumers and have a beneficial impact on the country’s economy. I’ve carefully curated a list of South African brands that I truly believe are worth keeping an eye on in this year. These brands have proven themselves by bringing fresh and innovative business ideas to the table, constantly challenging the norm, and exceeding the expectations of their target audience.

1. GALXBOY

GALXBOY

GALXBOY, is  a renowned streetwear brand that stands out for its unique style and vision. Founded and led by Thatiso Dube, GALXBOY has become a prominent name in the fashion industry. What sets GALXBOY apart is its ability to blend innovative designs with a distinct 21st-century African design philosophy, reflecting the aspirations and creativity of the South African youth.

GALXBOY has undoubtedly achieved a great deal of success throughout the years, boasting an impressive presence with 7 physical stores spread across the entire country and a thriving online store. GALXBOY has seen huge milestones in 2023 including winning the top apparel award in the Top 16 Youth Owned Brands Awards.

2. Fieldbar

Lee Hartman, Founder of Fieldbar

Fieldbar, a company specialising in premium cooler boxes, has successfully won over numerous customers with its extraordinary products. Established by Lee Hartman in Cape Town, this brand quickly became the centre of attention in 2023, with influencers sharing cool content and selling out. What sets Fieldbar apart from its competitors is its distinctive design, which comes in a diverse array of vibrant colours and features a sleek glossy finish.

As if that wasn’t enough to impress, Fieldbar’s coolers possess an incredible capability to keep ice frozen for an amazing 50 hours, making them the ideal companions for any outdoor escapade. Excitement fills the air as we anxiously anticipate the electrifying prospects that lie ahead for Fieldbar.

3. Chillers Punch

MacGyver MacG Mukwevho, the renowned Podcast king, introduced Chillers Punch, an alcoholic beverage, in November 2023. This spirit cooler has gained significant attention and popularity within the community since its release, even though it is MacG’s second venture into the alcoholic beverage industry. Available exclusively at Pick n Pay, one of the largest retail outlets.

I believe this brand has great potential for growth, given the success of MacG’s other alcoholic brand, Grandeur which gained popularity and won an award at the 2023 Youth Owned Brand Awards. It’s an exciting time, and we should closely watch this brand in 2024.

4. Didie Lips

Didie Makobane , Co- founder of Didie Lips

Keep an eye out for House of Didie in 2024, as it is set to make waves in the e-commerce industry. This innovative brand, founded by the talented sisters Moliehi Didie Makobane and Ntaoleng Langa, has recently unveiled its very first cosmetic product called DIDIE LIPS. What sets this product apart is not only its focus on enhancing beauty, but also its aim to empower individuals to embrace their own uniqueness. By combining their individual and professional expertise, the sisters have created a collaborative masterpiece that is sure to captivate beauty enthusiasts in the country. Didie lips has an impressive array of offerings that truly showcase their commitment to sharing stories in a way that uplifts and includes everyone.

5. Adumo

Adumo, a South African startup located in Bryanston, was established in 2019 by Paul Kent. With a focus on the FinTech industry, the company plays a vital role in enabling payment processing for both businesses and consumers, thereby contributing to the advancement of a stronger financial ecosystem in the country. According to Tracxn, Adumo has already obtained an impressive $25.9 Million in startup funding from two funding rounds, demonstrating its potential for future expansion and the potential for pursuing further funding opportunities.

6. Yebo Fresh

Yebo Fresh is a renowned ecommerce platform that aims to make it easier for township entrepreneurs and community organizations to access top-notch goods and services using their innovative smart technology. The company started at the end of 2018 when Jessica Boonstra (Founder & CEO) and British entrepreneur, Stefan Allesch-Taylor decided to address the challenges and opportunities of food supply in South Africa’s townships. Jessica & the Yebo Fresh team have dedicated themselves to addressing the struggles of township entrepreneurs and community organizations who face increased product cost due to travel, as well as lost trading time in acquiring the goods they need to be competitive against the more formal retailers and outlets.

7. Naked Insurance

Naked Insurance, a South African startup founded in 2016 by Alex Thomson and Sumarie Greybe, has quickly made a name for itself in the insurance market. Based in Johannesburg, the company focuses on efficiency and customer satisfaction, offering quick 90-second quotes for various insurance products using AI.

The company’s set to have been successful in securing funding with its most recent funding round, Series B, raising a total of $17 Million in February 2023. This achievement reflects the confidence and belief investors have in Naked Insurance’s vision and potential.

8. Astron Energy

Astron Energy

Dubbed as South Africa’s next big fuel brand, Astron is definitely of those brand to look out for in 2024.  It was born out of a rebrand of Caltex. The company has a long history in South Africa and now their network of service stations is becoming Astron Energy. In 2018, Chevron sold its majority share, leading to the birth of Astron Energy. They have been operating under the Caltex brand, but now they are consolidating under the Astron Energy brand. In 2021, they announced that Astron Energy will be the main brand across all their channels, including their forecourts.

9. Foondamate

Foondamate, a South African startup that burst onto the scene in 2020, has set up its headquarters in Cape Town. With a clear vision, the company has created an AI chatbot platform specifically designed for students’ academic needs. This groundbreaking platform acts as a virtual companion, empowering students to find answers to a wide range of school-related questions. By utilizing artificial intelligence, Foondamate ensures that students receive quick and accurate responses, enhancing their learning experience.

10. Planet42

Eerik Oja and Marten Orgna are the brilliant minds behind Planet42, a startup with a vision to transform vehicle leasing in Africa. Their solution? An intuitive platform that simplifies the leasing process and offers customers the option to buy the vehicle outright at any stage of the lease. The best part? The price of the vehicle decreases every month, making it an even more attractive proposition for those looking for a flexible and affordable transportation solution.

These brands hold the power to maintain consistency in their delivery, but It’s quite intriguing to see what innovative ventures and captivating campaigns these brands have in their pipeline for us in 2024.

Brands on The Rise – Embedded

Kagiso Marokana founded Embedded, a streetwear fashion brand, in 2013 in Brits, North West. Since its establishment, the brand has experienced significant growth and has become highly popular in South Africa. It has gained recognition not only in Pretoria but also in Johannesburg and other parts of the country. The brand’s success can be attributed to its unique vision and commitment to offering comfortable clothing choices to its customers.

Kagiso Marokana, Founder of Embedded
The Vision

The brand’s growth can be attributed to its unique vision and commitment to making people feel comfortable in their clothing choices. Embedded’s core vision revolves around showcasing South Africa’s potential to make a lasting impact on the global fashion scene. By offering trendy and flamboyant items that reflect the current fashion trends, Embedded has managed to resonate with its target market consistently.

Relevancy and Consistency

Despite the fierce competition in the fashion industry, Embedded has successfully maintained its distinctive signature style. This dedication to their aesthetic has allowed the brand to stay relevant and retain a loyal customer base. Throughout the years, Embedded has consistently delivered on their customers’ desires, ensuring their offerings remain in line with their expectations.

Embedded clothing
Popularity

Additionally, the success of Embedded can be attributed to its strong online presence, with both its online store and Instagram account contributing to its impressive following of over 70k.

Not only has the brand gained admiration and fascination from social media enthusiasts, but it has also sparked conversations and captured the attention of individuals from diverse backgrounds.

The combination of these factors has played a significant role in the brand’s achievements. Keep an eye out for what Embedded has in store for us in 2024! We might just be in for some exciting surprises. Who knows, they might be unveiling new additions to their collection. It’s a waiting game now, but definitely worth the anticipation.

Joburg’s Festive Delights: 5 Places to Experience

Whether you’re on the lookout for an exhilarating activity to spice up your festive season or embarking on an exciting journey to Johannesburg for the very first time, this vibrant city has an array of captivating experiences awaiting you. We have thoughtfully curated a list of remarkable destinations where you can create cherished memories with your loved ones or simply have a blast with your friends. Johannesburg is a city that never fails to impress, and it promises to provide you with an unforgettable adventure filled with joy and excitement.

Gold Reef City Theme Park

Image: shutterstock

Gold Reef City Theme Park is a haven for those seeking a day of non-stop entertainment and fun. With an abundance of activities to choose from, visitors can immerse themselves in a world of excitement and adventure. From hair-raising roller coasters that will leave you breathless to engaging shows and interactive experiences, this theme park promises an action-packed day that will create lasting memories for you and your loved ones.

Johannesburg Art Gallery

If you have a deep appreciation for culture and the arts, then the Johannesburg Art Gallery is an absolute must-visit. With a rich history spanning over a century, this iconic museum stands as a testament to the city’s artistic heritage. Housing an impressive collection of over 10,000 artworks, it offers a diverse range of artistic expressions that will captivate any art enthusiast.

Altitude Beach

If you’re someone who enjoys the vibrant energy of the nightlife or prefers a relaxed outdoor atmosphere, then Altitude Beach is the perfect spot for you. Situated amidst the lively hustle and bustle of Johannesburg traffic, this hidden gem offers a serene escape right next to the recently revamped Fourways Mall. Altitude Beach is not just any ordinary venue; it is poised to become Joburg’s most sought-after waterfront dining and lifestyle destination.

Orlando Towers

Whether you’re an adrenaline junkie seeking an unforgettable experience or simply looking to challenge yourself in a unique and exhilarating way, this site has something for everyone. From the affordable rock-climbing course and the adrenaline-fueled paintball session to the ultimate bungee jump, there’s no shortage of excitement to be found here. So, gather your courage, embrace the thrill, and get ready to embark on an adventure that will leave you breathless and craving for more.

Apartheid Museum

Prepare to be spellbound by the Apartheid Museum’s awe-inspiring architecture and thought-provoking exhibits, designed to captivate the hearts and minds of history enthusiasts. This historic institution stands as a testament to the indomitable spirit and unwavering determination of the South African people. As you step into this remarkable space, you will be transported back in time, immersing yourself in the struggles and triumphs that defined the apartheid era. The Apartheid Museum goes beyond being a mere collection of artefacts; it weaves together a powerful narrative that encourages visitors to reflect on the past and work towards a future that embraces inclusivity and unity.

The holiday season is a time to celebrate and reflect. Let’s prioritize creating beautiful memories while also ensuring our safety. This way, we can fully embrace the holiday spirit and welcome the new year with open arms, knowing we have taken care of ourselves and those we hold dear.

2023 Reflections: My Top 5 Business Lessons

As 2023 draws to a close, I find myself reflecting on the year it was. Like any other year, it had its share of highs and lows. I choose to focus on the positive moments and learn from the negative ones.

Before I share my business lessons for 2023, I want to take a moment to highlight some of the memorable experiences I had this year. Since I started my entrepreneurial journey, it has always been a dream of mine to be recognized as one of the Mail & Guardian 200 Young South Africans. This year, that dream came true. It was made possible by the incredible work we did with the 2nd Annual Top 16 Youth-Owned Brands Awards.

This event was preceded by the inaugural Festival of Youth-Owned Brands, which took place at the prestigious Sandton Convention centre in June. The event was a spectacular display of Youth Excellence held at the richest square mile in Africa. It was a spectacular showcase of youth excellence. More than 70 brands presented their products and services, and the platform itself created over 100 direct and indirect job opportunities. This project stands as the highlight of my career by far.

These are my top 5 business lessons for 2023:

1. Don’t take their word for it. 

The truth behind the adage “actions speak louder than words” becomes evident in this case. Whether its new recruits or sponsors. People make promises that often they don’t keep. When it comes to recruiting, it’s crucial to go the extra mile by contacting references and conducting thorough background checks. Many individuals tend to over sell their capabilities and never deliver. Imagine having a PR account manager that cannot write a press release? 

When it comes to sponsorship, if they haven’t signed a contract or sent an email confirming their participation, you don’t have the sponsorship. It doesn’t matter what they say in meetings or calls. 

2. Not all clients are good for your business 

I know it sounds counterintuitive to say not all clients are good clients. I’ve been in this business long enough to recognise that some clients can derail your business from growing. These are clients who ALWAYS scope creep, ask for discount, question your pricing and never seem to be satisfied with the results. Sadly, dealing with such clients rarely yields positive results.

3. Don’t bank on future earnings 

If the money hasn’t been deposited into your bank account, don’t rely on it. I’ve learned from my own errors of making critical financial choices based on money that was owed to me. This approach proved to be detrimental when clients failed to pay on time or as promised. To avoid unnecessary stress, it’s best to make decisions based on the cash you currently have available.

4. Business is not fair 

As a business owner you need to be comfortable with the fact that you will not always be treated fairly. We invested many hours and resources to develop a proposal that a potential client requested and never received feedback even after multiple attempts of solicitation. Some clients took our ideas from the proposals we shared with them and implemented the ideas with other agencies. We’ve had big corporates asking for discounts when our prices are already way lower than the major agencies. Our emerging business is placed on 60 days payment terms when they know that cash flow is the number one reason why many businesses fail. It’s unfair but that’s business. 

5. Rejection is your friend 

When you run a business, you need to be comfortable with rejection. This year, we sent out more than 500 proposals and less than 10% of them were successful. Despite our efforts to retain employees, we’ve witnessed some leaving for different reasons. The ability to stomach rejection is key to continue to pursue the grand vision. 

In conclusion, business setbacks are valuable lessons, not failures. Successful business owners can attest to this. It’s not about how you start, but how you navigate challenges and reach the finish line. I can confidently say that I have emerged triumphant in 2023 and am eagerly looking forward to starting the new year on a positive note. What was your biggest lesson in business this year?

Range Rover named luxury car of the year

The prestigious Steyn City Helistop in Northern Johannesburg played host to the highly anticipated TopGear South Africa Awards, held in collaboration with Wesbank, on the evening of 8th December. Amidst the glitz and glamour of the event, the Range Rover emerged as the undisputed winner of the luxury car of the year category, capturing the attention of all attendees. This remarkable achievement added a touch of prestige to the night, solidifying the Range Rover’s reputation as a symbol of opulence and excellence in the automotive industry.

The ceremony celebrated exceptional automobiles as well as the outstanding individuals and organizations responsible for their creation. A total of twenty-four accolades were presented during the event. It is worth noting that, with the exception of the Reader’s Choice Awards, the TopGear South Africa team was responsible for selecting the recipients of all the other awards. Among the twenty-four awards, eight of them were exclusively created by TopGear South Africa.

These unique categories encompassed a diverse range of aspects, including Noise of the Year; Instant Icon Award; Motoring Moment of the Year; PR of the Year; Driving Academy of the Year; All the Car You Need, Bargain of the Year and Fun Car of the Year.

The judging process for the TopGear South Africa Awards is meticulous, spanning the entire year. To be eligible for these prestigious awards, winners must excel in all aspects of performance, ownership, quality, design, and innovation, as measured by TopGear South Africa’s evaluation system. Avon Middleton, Publishing Partner at TopGear South Africa, explains that the awards are all about context and experience, and that they must have driven the cars in order to evaluate them.

Other exceptional vehicles were acknowledged for their excellence, such as Ford South Africa being recognized as the Manufacturer of the Year, and the BMW X1 being honored as the Urban Crossover of the Year.

The awards not only highlighted the achievements of exceptional vehicles but also recognized the contributions of individuals and organizations within the industry. Christo Kruger was honored with the PR of the Year award, John Mulder was named Fleet Manager of the Year, and Leyton Fourie received the prestigious Motoring Personality of the Year award. The AMG Driving Academy was acknowledged as the top Driving Academy of the Year, and Athol Van Heerden was presented with the Lifetime Achievement Award for his remarkable contributions to Volkswagen South Africa.

Here is a list of the TopGear Award Categories and Winners


Hot-Hatch of the Year – Honda Civic Type R
Family SUV of the Year – Kia Sportage
Hatch of the Year – Volkswagen Polo
Reader’s Choice Award – Beijing X55
Supercar of the Year – Porsche 911 GT3 RS
Luxury Car of the Year – Range Rover
Performance Car of the Year – Honda Civic Type R
Manufacturer of the Year – Ford South Africa
Urban Crossover of the Year – BMW X1
Bakkie of the Year – Ford Ranger Raptor
MPV of the Year – Kia Carnival
Efficiency Award – Renault Duster dCi

Bargain of the Year – GWM Ora
EV of the Year – BMW iX3
Fun Car of the Year -Toyota GR86
Instant Icon Award – Porsche 911 Dakar
Motoring Moment of the Year -Ford South Africa – 100 Years
Noise of the Year – Alfa Romeo Stelvio Q
All the Car You Need – Audi RS6 Avant
PR of the Year – Christo Kruger – Porsche, Lamborghini and Kyalami Grand Prix Circuit
Fleet Manager of the Year – John Mulder
Motoring Personality of the Year – Leyton Fourie
Driving Academy of the Year – AMG Driving Academy
Lifetime Achievement Award – Athol Van Heerden – Volkswagen South Africa

Netflix’s Biannual Report Exposes the Most Watched Shows

Breaking all barriers, Netflix has pulled back the curtain to unveil an extraordinary report that has left the world in awe. With bated breath, viewers have eagerly awaited the revelation of the most-watched shows, and the wait is finally over. The Night Agent, a gripping action series, has emerged victorious, securing the top position in this ground-breaking report. This revelation has not only captivated the hearts of millions of viewers but has also sparked a global conversation about the power and influence of streaming platforms in shaping our entertainment landscape.

In 2023, the platform premiered its first season of a highly anticipated show, accumulating an astounding 812.1 million hours of viewership, solidifying its status as a cultural phenomenon. Following the success of the first season, the platform released season two of Ginny & Georgia, further cementing its popularity. It also introduced “The Glory,” a captivating South Korean series that showcased unique storytelling and cultural nuances. These two series kept viewers engrossed in the platform’s diverse content.

Netflix’s “What We Watched: A Netflix Engagement Report” will be released twice a year, providing viewers with a comprehensive list of the most popular content on the platform. The report will reveal total hours watched for each title, highlighting those with over 50,000 hours of viewership. It will also give exclusive insights into release dates of upcoming shows and movies, and indicate if a title is available globally. Stay tuned for the ultimate binge-watching update.

Netflix acknowledges that success on their platform cannot be solely measured by the number of hours watched. They comprehend that success can manifest in various forms, as long as a movie or TV show is able to engage and excite its audience. Netflix has demonstrated that both shorter and longer content can achieve significant success, indicating that the duration of a title does not exclusively determine its popularity or impact.

To gauge success, Netflix considers the audience size in relation to the economics of the title. It’s not just about the number of viewers, but also how the audience engages with the content and the financial viability of the title. To compare different titles accurately, Netflix recommends referring to their weekly Top 10 and Most Popular lists, which take into account not only the run times but also the premiere dates of shows or movies. By considering these factors, Netflix provides a comprehensive and fair assessment of the popularity and success of their content.

CEO Ted Sarandos stressed the importance of transparency for Netflix as the streaming industry becomes more crowded. In the past, Netflix did not publicly disclose their numbers due to competition from traditional TV networks. However, with new players in the market, Sarandos acknowledged the need for more information. By sharing data on viewership and subscribers, Netflix aims to maintain trust and credibility. This transparency helps them stay ahead and make informed decisions about content. Sarandos also emphasized the need to adapt and stay ahead in the evolving industry. By being transparent, Netflix can better understand consumer preferences and provide a personalized streaming experience.

See full report here

Top 4 game-changing marketing campaigns of 2023

As the year draws to a close, it’s a perfect opportunity to look back at the extraordinary marketing campaigns that have mesmerized audiences in 2023. We take a moment to give a pat to the exceptional campaigns that have made a lasting impact on consumers in South Africa and across the globe.

Barbie

Barbie’s marketing strategy, which prominently emphasized the color pink, helped it become one of the most anticipated films of all time in 2023. With only Barbie’s distinctive pink color and the release date visible on one poster, the campaign was hailed as “marketing genius” by many. Additionally, hundreds of brands took part, introducing Barbie fever to untapped markets.

With global sales surpassing $1.4 billion, the film is the best grossing film of the year thus far and smashed box office records for the biggest opening weekend of 2023. It is believed to have brought in £293 million worldwide. The Barbie movie marketing campaign definitely gets a pat.

Pedros

Another marketing campaign getting a pat from us is Pedro’s “Chicken Wars” commercial. Pedro’s, a recently founded chicken fast-food restaurant, has created an advertisement that has caught the eye of some consumers, depicting the new establishment as a preferred dining alternative when compared to existing market options. This advertising content, which was released a few weeks ago, used a comical approach to challenge competitors such as Nando’s and KFC, two of the country’s most notable participants in the chicken-centric fast-food industry.


The amusing commercial depicts a conference between two large chicken-focused eateries in the country as they band together to strategize against the newcomer, Pedro’s. The advertisement begins with a scene of a reception area at the headquarters of a chicken fast-food restaurant, where the reception desk prominently displays the logo associated with Nando’s, jokingly labeled “Nando’s.” referred to as “Over Priced Chicken Head Office.” While the ad does not overtly mention KFC, it skillfully integrates a font-based allusion to “Greasy Fried Chicken (GFC),” which clearly references KFC.

Bonang Matheba x Steve Madden

In a groundbreaking move, Steve Madden recently launched a captivating marketing campaign in partnership with Bonang Matheba, a highly acclaimed South African reality TV star. As the first-ever African personality to collaborate with the renowned designer shoe brand, Bonang Matheba’s influence and fashion-forward persona were meant to elevate the brand’s new range, the Holiday Select Collection, to new heights.

This decision highlighted the brand’s commitment to diversity and inclusivity, as they recognize the immense talent and influence that individuals from different backgrounds can bring to the table.

The holiday range includes six footwear styles and two handbag styles. The collaboration between Steve Madden and Bonang Matheba was undoubtedly one of the most successful marketing campaigns we witnessed in 2023.

Fatti’s and Moni’s

Fatti’s & Moni’s introduced an exciting campaign aimed at honouring pasta enthusiasts in South Africa. This celebratory initiative involved a range of carefully planned activities and interactions with AmaTaliano’s, who have always embraced Italian cuisine. By organizing these curated engagements, Fatti’s & Moni’s aimed to celebrate the deep-rooted love for pasta among South Africans and highlight the connection between the local community and authentic Italian flavours.

Fatti’s & Moni’s revolutionized the South African culinary scene by introducing pasta to the country, becoming the pioneer brand in this regard. For years, they have been instrumental in empowering Mzansi to explore their creativity in the kitchen and create remarkable pasta dishes.
The success of the campaign saw the Fatti’s & Moni’s marketing team being awarded a Silver Loerie at the 45th Loeries Awards Ceremony for its “Always Eatalian” campaign in the film category for TV and cinema ads under 90 seconds.

The success of these campaigns can be attributed to the meticulous planning, strategic targeting, and seamless execution, which have resulted in a lasting impact that will continue to resonate with consumers for years to come.

Luxury brand Amiri heads to our shores

International luxury fashion brand Amiri has opened its first South African store in the heart of Sandton City Mall’s Diamond Walk. Known for its authenticity and spearheading the luxury fashion market, Amiri guarantees a mesmerizing shopping environment.

Image: Supplied

Having forged a distinctive company culture, Amiri has been devoted to creating high-end quality since the beginning. They have always been dedicated to producing a fusion of contemporary and classic design elements.

Mike Amiri, the company’s founder and creative director, was excited about reaching this milestone. He said they always had a dream of bringing Amiri to South Africa and that this dynamic nation’s spirit and fashion greatly align with their brand’s values. We are excited to present the AMIRI experience, which offers a unique and exquisite shopping experience for the discerning customer, to Johannesburg, the fashion capital of the nation.

Black Coffee and Arie Fabian (image supplied)

Men’s and women’s jean shapes ranging from extra wide to kick-flare show Amiri’s creative approach to denim wear. Denim styles are produced in small quantities on purpose to guarantee that every item is of the finest calibre. Amiri’s top standard is upheld by partnerships with talented artisans in Italy and the L.A. Arts District, where exquisite leather products and tailoring are made.

Themba Nkosi, a DJ entrepreneur, Grammy-winning performer Nkosinathi Maphumulo, “Black Coffee,” and retail pioneer Arie Fabian, who are all founders of a popular pop-up store, have an exclusive formal partnership with Amiri.

Image: Supplied

Fabian said in a statement that they are very proud about the grand opening of global luxury brand Amiri’s first store in the Diamond Walk. He said that this is a daring convergence of style and invention, a synthesis of cultures, and a distinct fashion narrative that embodies the essence of the African terrain and redefines worldwide trends.

Nkosinathi ‘Black Coffee’, Maphumulo, added that in music, beats harmonize; in fashion, style resonates; and he concluded that collaborating with Amiri brings rhythm to couture, merging the pulse of sound with the allure of design, creating a symphony of style and substance.