The Companies and Intellectual Property Commission (CIPC) celebrated the creativity and ground breaking ideas of young South Africans at the inaugural CIPC IP Youth Awards on 27th March 2025. This event was held in Pretoria to recognise innovators aged 15 to 28 for their outstanding work in intellectual property. The awards highlighted the importance of protecting creative ideas and inventions, which drive both sustainability and economic growth. Industry leaders, entrepreneurs and key stakeholders gathered to honour the young winners across five categories:
Tech for Good: Inventions supporting sustainable development goals.
Copyright Creators: Innovative work in copyright-protected creative fields.
Counterfeit Combat: Solutions for managing confiscated counterfeit goods.
SMME Excellence: Small businesses effectively using intellectual property rights.
Women in IP: Recognizing exceptional female innovators.
Award Winners Shine
A major highlight of the evening was Mahlogonolo Mphahlele, who won the Women in IP award for “TwinX,” X-ray glasses that make medical imaging faster and safer.
Other winners included:
Tech for Good: Juandre Klopper (EZ Airway)
Counterfeit Combat: Taharah Mchunu (MyRariFile)
Copyright Creators: Nhlanhla Langa (Mo ‘n Fro)
SMME Excellence: Landile Mabele (NavWok)
Empowering Future Leaders
CIPC Commissioner, Advocate Rory Voller, emphasized the importance of the awards stating, “Intellectual property is essential for our economy and culture. We’re here to celebrate the young visionaries who are pushing boundaries and making a real impact.”
The event also featured speeches from industry experts, panel discussions on intellectual property in business, and networking opportunities for young entrepreneurs.
Looking Ahead
Building on the success of this year’s event, CIPC plans to expand the awards in 2026, offering more mentorship, funding, and international collaboration opportunities.
About CIPC and the IP Youth Awards
The CIPC is a South African regulatory body responsible for registering companies and protecting intellectual property. It operates under the Department of Trade, Industry, and Competition (DTIC). The CIPC IP Youth Awards celebrate young innovators who are shaping the future with their creative ideas.
CIPC IP Youth Awards: “Celebrating Innovation, Protecting Creativity.”
Pick n Pay, a well-known South African supermarket, has signed a four-year sponsorship deal with SA Rugby. Their logo will now appear in gold on the back of the Springbok rugby jerseys, as well as on the jerseys of all South African national rugby teams.
The first time fans saw the Pick n Pay logo on a Springbok jersey was at the Hong Kong Sevens tournament on Friday, March 28, 2025, when the Blitzboks played against Uruguay. In a new step for SA Rugby, the Pick n Pay logo will also be on the front of all national team training gear. Usually, one company sponsors both the match and training jerseys, but this time Pick n Pay will focus on training kits.
This sponsorship also supports rugby at the community level. Pick n Pay will be the main sponsor of the national club championship, the Gold Cup. They will also sponsor a new women’s rugby tournament, with more details to be announced later this year. This partnership brings together two strong South African brands, and both Pick n Pay and the Springboks are known for their strength, passion, and commitment to the country.
“This sponsorship is about more than just putting our logo on a jersey. It’s about celebrating the values that bring South Africans together. The Springboks represent unity, and Pick n Pay has been a trusted part of South African homes for many years. We are proud to support the Springboks as they aim for greatness. We’re also excited to help grow rugby at all levels, from local clubs to professional teams so our customers and fans can be part of this journey,” said Sean Summers, CEO of Pick n Pay.
“With this Pick n Pay and SA Rugby partnership, we will work together to uplift, inspire, and empower. Just as the Springboks play for national pride, Pick n Pay has been serving South Africans for over 50 years. Both Pick n Pay and the Springboks show how teamwork and dedication can inspire a nation, on and off the field. We’re especially excited that Pick n Pay will help us grow community rugby through their support of the Gold Cup and the new women’s rugby competition”, said CEO of SA Rugby, Rian Oberholzer.
Robyn Lewis, General Manager: Brand and Marketing at MTN South Africa.
MTN South Africa has introduced its new brand positioning, “Today we make moves,” reaffirming its commitment to enabling progress and empowering South Africans to take action toward a brighter future.
For the past 30 years, MTN has been more than just a telecommunications provider; it has been a catalyst for change, connecting people to better lives – helping them explore their passions and access new opportunities. MTN’s new brand message is based on the belief that progress comes through action, and that every South African has the potential to achieve their dreams.
“Our digital tools and platforms do more than just connect people; they unlock everyday progress,” says Robyn Lewis, General Manager: Brand and Marketing at MTN South Africa. “Whether it’s a student streaming educational content, a mother banking from her phone, or a township start-up growing their business, MTN is here to help power those moves.”
As part of this commitment, MTN continues to improve its consumer offerings, ensuring that South Africans have access to the connectivity they need to move forward. MTN is making data more accessible with simplified, flexible, and affordable mobile solutions. With products like Home Internet and MTN SuperFlex, customers can customize their own data, voice, and SMS bundles to match their needs, providing both flexibility and affordability.
For families, quality home connectivity has become essential. MTN’s 5G network offers faster download and upload speeds, enhanced video calling, and more reliable connections for remote work and online education.
Additionally, through MoMo, MTN is supporting financial inclusion, making transactions, savings, and payments more accessible for South Africans. MTN Pulse offers exclusive deals and educational resources to empower the youth.
MTN’s evolution reflects a renewed focus on providing the connectivity, solutions, and support that allow South Africans to make meaningful progress. It’s a call to action encouraging individuals to take charge of their future today, knowing that small steps lead to big achievements.
As part of this new direction, MTN will launch new offerings, promotions, immersive brand experiences, and nationwide initiatives to help South Africans unlock their full potential.
“South Africa is a resilient country, always breaking boundaries,” says Lewis. “We see this positioning as more than just a campaign; it’s a movement that brings hope, inspires action, and reaffirms MTN’s role as a partner in progress.”
Progress doesn’t just happen; it is made. With MTN, South Africans are empowered to make their next move, today.
MTN’s new brand message has been introduced to consumers through a new TV commercial titled “Cheeseboy,” which was made available for viewing on Monday, 10 March. The commercial is airing on SABC and DSTV and can also be watched on YouTube
South Africa’s commercial landscape is defined by brands that have not only established strong market positions but also made substantial contributions to the country’s economy. In 2025, these top 10 most valuable brands will stand out for their financial strength, customer loyalty, and ability to innovate. Here’s a closer look at the engines propelling South Africa’s economy forward.
MTN
MTN remains South Africa’s most valuable brand, with a strong presence throughout the continent. The company has maintained its dominance in the telecoms industry by extending network infrastructure and investing in digital financial services such as MTN Mobile Money. Its emphasis on closing the digital gap through inexpensive data and financial solutions.
2025 Brand Value: Approximately R50.7 billion.
Vodacom
Vodacom has established itself as a top telecom operator in South Africa, renowned for its dependable network and innovative services. The company has broadened its consumer base by including mobile banking, e-commerce, and cloud solutions. Vodacom’s investments in 5G technology and rural connections continue to fuel its expansion and brand value.
2025 Brand Value: Approximately R43.9 billion.
Standard Bank
With a 150-year history, Standard Bank is a pillar of South Africa’s financial system. The bank’s footprint throughout Africa, combined with its digital banking transformation, has propelled it to the forefront of the financial services industry. Standard Bank’s brand is growing stronger as it prioritises innovation and customer-centric banking.
2025 Brand Value: Approximately R37.8 billion.
First National Bank (FNB): Digital Banking Pioneer.
FNB has established a reputation as South Africa’s most progressive bank, with a significant emphasis on digital banking. Its mobile banking software, AI-powered financial tools, and consumer incentives programs have improved banking accessibility and efficiency. FNB’s ongoing investment in financial technology assures its success in a competitive marketplace.
2025 Brand Value: Approximately R29.2 billion.
Checkers
Checkers has evolved into a retail powerhouse, selling premium products at competitive pricing. The success of the Sixty60 delivery service has established Checkers as a market leader in online grocery shopping. Its focus on fresh products, convenience, and customer service has propelled its rapid expansion.
2025 Brand Value: Approximately R23.5 billion.
Woolworths
Woolworths remains synonymous with high quality and sustainability. Its commitment to organic produce, high-end apparel, and ethical sourcing has helped it preserve its reputation as a trustworthy company. Woolworths’ ability to combine cheap with luxury has made it a popular choice among South African customers.
2025 Brand Value: Approximately R22.2 billion.
Absa
Absa has grown into a robust and diverse financial firm that provides banking, investing, and insurance services. The brand’s redesign and digital reinvention have been essential in recruiting younger customers. Its dedication to financial inclusivity and corporate social responsibility strengthens its position.
2025 Brand Value: Approximately R27.3 billion.
Nedbank
Nedbank has established itself as a market leader in sustainable banking, focussing on green investments and commercial finance
solutions. The brand’s emphasis on long-term economic effect and responsible banking has helped it maintain a strong market position.
2025 Brand Value: Approximately R20.3 billion.
Investec
Investec is notable for its specialised financial services, wealth management, and global presence. The bank’s capacity to cater to high-net-worth individuals and corporations has made it a significant participant in the financial market. Its premium service offerings and global reach add to its great brand value.
2025 Brand Value: Approximately R20.1 billion.
Shoprite
Shoprite as Africa’s largest supermarket company continues to dominate the retail arena. Shoprite is well-known for its price, accessibility and serving millions of South Africans every day. Its expansion into financial services and e-commerce has transformed it into more than just a supermarket; it is now a household name.
2025 Brand Value: Approximately R20.1 billion.
These top 10 most valuable South African brands exemplify the power and durability of South Africa’s corporate sector. From banking and retail to telecoms, these organisations have established great client relationships, embraced digital transformation, and responded to economic problems. As South Africa grows, these companies will play an important part in determining the country’s economic destiny.
Luxury fashion house Louis Vuitton is stepping into the world of beauty with the launch of its high-end makeup collection, La Beauté Louis Vuitton. Known for its timeless elegance and craftsmanship, LV is now bringing the same level of luxury to cosmetics, offering a makeup line that blends innovation, sophistication, and artistic expression.
The highly anticipated collection features 55 lipsticks, 10 lip balms, and 8 eye palettes, all designed to deliver rich pigments, smooth textures, and a flawless finish. True to Louis Vuitton’s brand DNA, each product is crafted with attention to detail and high-quality formulas, ensuring an opulent experience for makeup lovers. Whether you prefer bold, statement looks or soft, natural glam, this range promises to elevate everyday beauty with a touch of Parisian luxury.
Pat McGrath, an iconic personality in the beauty world, will serve as Louis Vuitton’s first Creative Director for Beauty. McGrath, who has decades of experience and is known for crafting bold, artistic styles, is adding her skills to the collection to guarantee it is both modern and time-less. She has worked with Louis Vuitton on numerous fashion shows, creating one-of-a-kind and eye-catching runway makeup look. She is now preparing to redefine luxury beauty by blending LV’s rich tradition with her signature quality.
La Beauté Louis Vuitton has apparently been in development for four years, with the company promising a game-changing experience in the premium beauty industry. This launch is more than simply cosmetics; it’s a statement that combines beauty, fashion, and artistry. With LV’s reputation for luxury work and McGrath’s innovative approach, this cosmetics collection is intended to set new trends and redefine beauty standards.
In the ever-evolving world of sneakers, one brand that stands out not just for it’s stylish footwear. Bathu stands for deep cultural roots and commitment to empowerment. Founded in 2015 by South African entrepreneur Theo Baloyi, Bathu has quickly become a symbol of African pride, craftsmanship, and economic progress. The name “Bathu,” which means “shoes” in township slang, perfectly captures the brand’s connection to local communities and its mission to tell African stories through innovative designs.
Bathu is more than a footwear brand, It has now become a movement dedicated to celebrating African heritage while promoting economic growth and creating sustainable job opportunities. The brand’s commitment to giving back to the community has set it apart in the sneaker industry. Bathu’s impact goes beyond the products they created to building a platform for African talent and creativity to thrive.
At the Bathu Annual Conference, CEO Theo Baloyi shared his vision for the future of the brand, providing key insights on leadership, growth, and adaptability. His message was clear: lead with purpose, invest in yourself, and always think long-term. This powerful advice resonates through every decision Bathu makes, from product design to the partnerships they form.
The momentum continued at the Bathu Group Media Engagement, where the brand unveiled five exciting new partners. These partnerships are a reflection of Bathu’s ever-growing influence and dedication to collaboration and innovation. The following brands will join the Bathu Group:
Boys of Soweto
A luxury fashion brand known for its refined style and strong cultural influence.
Flowers for Society
A premium German sneaker brand that blends high-quality craftsmanship with modern design.
Avenue Exchange
A high-end perfume boutique offering exclusive and sophisticated fragrances.
Monosi Sneakers
A proudly Pretoria-born sneaker brand that celebrates local heritage through innovative footwear.
Baka
A premium bespoke furniture business specialising in high-quality, custom-designed pieces.
These new alliances are more than just business ventures, they represent a collective vision to create a meaningful, lasting impact. Bathu’s journey is a true testament to the power of vision, perseverance, and cultural pride.
As the brand continues to expand, Bathu remains committed to empowering local communities and telling authentic African stories through its work. With a strong foundation built on purpose-driven leadership, Bathu is not just shaping the future of footwear, it’s inspiring a generation to walk boldly toward success.
Siyamthanda ‘Siya’ Kolisi is probably one of the most admired sportsmen of our time. Siya had a tough upbringing in Zwide. His mother passed away when he was 15 years old and was raised by his grandmother. His story is not unique in South Africa however it serves as an inspiration to many young people who are growing up in similar conditions. He made history as the first black captain of the Springboks and his profile was elevated when he led the Springboks to victory in the 2019 Rugby World Cup and recently the 2023 Rugby World Cup.
His leadership and charisma have earned him great admiration from South Africans from all walks of life. He is the first Rugby player to sign to Roc Nation, which is owned by rapper and business mogul – Jay-Z. Roc Nation is in charge of brand endorsement deals and partnerships for Siya. Since the signing, Siya has partnered with numerous brands across various categories. He has been featured on Billboards, Television Commercials, and graced magazine covers.
Here’s a look into some of the brand deals that Siya has had since 2019.
1. Adidas x Siya
As part of his partnership with Adidas, Siya promoted the brand’s sports gear, including rugby boots and apparel. Adidas and Siya worked together to inspire the next generation of athletes.
“I have played in Adidas all of my life,” said Kolisi. “I now want to share this incredible moment with all of you. The Adidas x Siya Kolisi collaboration is the creation of a remarkable boot. The design is inspired by my journey. However, it goes beyond just representing me – it symbolizes hope for children from the same background as mine. It serves as a reminder that regardless of the challenges we face, ‘Impossible is Nothing’.”
2. Bos Iced Tea x Kolisi
BOS, the much-loved South African rooibos brand best known for its colorful cans of Iced Tea, partnered with Siya Kolisi, his wife Rachel Kolisi, and the Kolisi Foundation, launching Siya Kolisi’s Limited Edition BOS can celebrate all things wonderful about our country. For each Limited Edition sold, BOS is donating 5% of the turnover to the Kolisi Foundation. The can’s design reflected Siya’s vibrant personality and his love for South Africa, making it a hit among fans.
Will Battersby, CEO of BOS Iced Tea said, “To partner with the Kolisi family and its foundation is a privilege, as they are uniquely South African, just like our rooibos tea. Siya has impacted the nation as a sporting icon and inspirational person, and they are both making a significant difference in our vulnerable communities through their foundation. With France being our biggest international market and the Kolisi family moving there this year, we felt it fitting for BOS to shout to the rooftops about what we as a country have to offer, introducing Siya Kolisi’s Limited Edition design in Europe and in South Africa, sharing rooibos with the world while making a difference in the communities at home.”
3. Dove x Siya
In 2023, Siya worked with Dove, a brand famous for its skincare products. Dove and Siya shared a common goal of promoting self-confidence and positive self-image, especially among young people.
The message was intended to be, whether on the rugby field or playing with the kids at home, your skin takes a beating. The commercial was originally intended to air across several countries during the Six Nations tournament in 2023.
4. FNB x Siya
In 2020, Siya was named the brand ambassador for FNB. He was chosen because of his incredible journey, and he inspires many South Africans. FNB saw ain Siya as the perfect symbol of resilience and success, these are values of the bank and what they continue to promote.
According to FNB, Kolisi has made strides in supporting sports development and community upliftment throughout South Africa. His contribution to social cohesion and upliftment is synonymous with FNB’s brand promise of ‘#Realhelp’, illustrated through the bank’s innovative solutions and programs, says FNB. “Kolisi is a selfless global icon. He is a true embodiment of nation-building, and unity and demonstrates the true value of help, trust, leadership, and togetherness,” says Faye Mfikwe, FNB’s chief marketing officer.
5. Freedom of Movement x Siya
This partnership started with Siya’s love for the Freedom of Movement before he became this popular. He used to wear the shoes and not demand payment. Today, Siya has a collection with Freedom of Movement which the portion of the revenue from the sales was allocated to constructing a rugby field in Zwide, a disadvantaged community in the Eastern Cape where Kolisi was raised. FOM subsequently expanded the Kolisi line to include bags and apparel. By this point, the company had begun paying Kolisi a royalty for each sale in the Kolisi range. Boezaart notes that while the royalty percentage was small, it started to add up to quite a significant amount.
The partnership eventually culminated in Kolisi acquiring an equity stake of about 4% in the business.
6. KFC x Siya
KFC partnered with Siya through the Kolisi Foundation, a charity organization that Siya and his wife Rachel started. They worked together to fight hunger in South Africa, making a real impact on the communities in need.
“I find it deeply moving when Siya speaks about his early years in Zwide,” says Grant Macpherson, KFC Africa Chief Marketing Officer. “The work that he and Rachel do through their foundation is a perfect fit with Add Hope as we move through a cold and dark winter.”
7. MTN x Siya
In 2020, MTN, one of Africa’s largest telecommunications companies, also made Siya their brand ambassador. MTN believed that Siya’s leadership and determination were qualities that resonated with their customers across the continent.
“Siya is a wonderful role model for young South Africans, so we wanted to do something meaningful and impactful to announce this brand ambassadorship, which is why we partnered with ChildLine,” said Nomsa Mazibuko, General Manager for Brand and Communication at MTN South Africa. “Our Rugby World Cup captain embodies our MTN values of integrity, leadership, and innovation and we look forward to collaborating with Siya and his foundation, to enhance and grow the positive influence he has in our country.”
8. Mr Price x Siya
Siya teamed up with Mr Price, a popular South African retailer. This partnership was all about making fashion accessible and affordable, while also promoting Siya’s story of success.
9. Lenovo x Siya
In 2022, Siya partnered with Lenovo, a leading technology company. Together, they aimed to drive digital change in South Africa, helping more people gain access to technology and the internet, especially in underserved communities.
Lenovo General Manager, Yugen Naidoo describes the partnership as an “important milestone” for the brand. “It’s the first partnership of its kind in Africa, and we truly believe Siya is the perfect candidate to help us deliver hope and change amongst the Southern African community,” adds Naidoo.
10. Oakely x Siya
In 2020, Kolisi signed a global partnership with Oakley, a famous brand known for its sports eyewear, and Freedom of Movement, a South African brand that makes stylish leather goods and accessories. This partnership allowed Siya to connect with both sports enthusiasts and fashion-forward individuals.
11. Redbull x Siya
Early this year, Red Bull, launched a limited-edition can featuring Siya. This special can celebrate Siya’s achievements and give fans a unique way to connect with their rugby hero.
“I am truly humbled to be honored for the second time by my Red Bull family in this way. This can is a celebration of the contributions that South Africans have made in my life, helping me become the person I am today and contributing to many achievements.”
“In Mzansi we know that dance is the language of celebration and I’m excited to be able to share a dance experience with my supporters as part of this launch. Since we are renowned for setting dance trends, we can’t wait to see what new challenges will be introduced.”
12. South African Tourism
In 2023, Siya became a global brand advocate for South African Tourism (SAT). In this role, he helped promote South Africa as a top travel destination, showcasing the beauty and culture of the country to the world.
“Siya is the perfect person to partner with South African Tourism in our marketing and promotional efforts as we seek to attract more travelers to come to visit our country. He is an exceptional South African whose story and journey inspire people from various parts of the globe. He is a true South African icon,” says the acting chief executive officer at South African Tourism, Nomasonto Ndlovu.
Impact Beyond Branding
Kolisi was named in New African magazine’s list of 100 Most Influential Africans. With this title, it can be seen why All these brands chose to partner with Kolisi as he has a huge influence. Siya Kolisi has worked with these brands not just to promote products, but to make a positive impact in the lives of many people. Each partnership reflects a part of Siya’s journey, from his humble beginnings to becoming a global icon. His story shows that with hard work, determination, and a bit of help from the right partners, anyone can achieve greatness.
Drip Footwear, the South African sneaker brand founded by Lekau Sehoana, has been making headlines recently due to its sudden closure. Known for its unique designs and inspiring journey from humble beginnings, Drip captured the local market’s attention since its launch in 2019, starting with only R4600. However, the brand has now been forced to shut down after a court ordered its liquidation over unpaid debts. While Drip Footwear’s story has taken an unexpected turn, here are 5 things you didn’t know about Drip:
1. Inspired by Recycled Materials
Drip’s concept dates back to 2003 when Lekau first used recycled materials to redesign a torn sneaker. He combined denim and polyurethane to give the shoe a fresh look, which became a local hit. This experience inspired him to develop his sneaker line, which continued to grow as the brand became more popular.
2. The first 26 pairs of Drip sneakers he got for FREE
The first 26 pairs of Drip sneakers were given for free as prototypes by the sneaker factory. This gave him a chance to experiment with his designs and test the market without incurring initial manufacturing costs. These early prototypes marked the beginning of Drip’s journey into the fashion industry.
3. Drip’s big break came online
Social media played a huge role in Drip’s rise. The brand used platforms like Twitter and radio interviews to create buzz around the brand. Drip’s efforts paid off when the brand secured a minimum order of 600 pairs through these online and media channels, helping Drip gain its first big push in sales.
4. “The Township Dream” Slogan
The first slogan of Drip was ‘The Township Dream’ then later in 2021 the brand rebranded and changed the slogan to ‘ Live Your Great’. The brand’s slogan, “The township dream,” reflects its origins and mission. It represents the idea that success can come from anywhere, no matter the challenges faced. Drip Footwear stands as a symbol of hope and ambition, especially for those from humble backgrounds.
5. Collaborations with Big Brands and Celebrity
A big part of Drips growth can be attributed to the collaborations they had with established brands. In June 2021, Drip announced a partnership with Hip Hop artist Cassper Nyovest. Cassper Nyovest and Drip announced a partnership worth R100 Million. The collaboration was through a new sneaker called Roots of Fame. In September 2021, fashion met motoring with Drip’s latest announcement of a store in the BMW Midrand dealership. This move dropped many jaws as no one expected the luxury car brand to open its doors to a proudly South African sneaker brand. Talk about steps into the fast lane. Heineken was also one of the brands that collaborated with Drip. In 2022, Drip produced exclusive sneakers for the ‘Heineken All Invitation’ campaign.
Despite its recent liquidation, Drip Footwear’s journey made a significant impact on the local sneaker industry, with collaborations that helped strengthen its market presence and broaden its appeal. Although the brand has been forced to close its doors, Lekau’s creative vision and determination left a huge mark, sharing his township dream with the world and inspiring many along the way.
Savanna Neat is the latest exciting offering from the beloved South African cider brand, Savanna. Perfect for those who love bold flavors without the fuss, Savanna Neat is all about easy enjoyment and a lighthearted approach to drinking.
Savanna TVC
Let’s dive into the five things you need to know about this refreshing new cider:
Unique Flavor Blend Savanna Neat combines the iconic crisp and dry taste of Savanna cider with a rich whisky flavor and hints of toasted oak, offering a refreshing twist on traditional cider.
Designed for Easy Enjoyment The drink is crafted for a laid-back audience that appreciates bold flavors without the fuss. It’s ready to drink straight from the bottle, no fancy glasses needed.
Playful Marketing Approach Savanna Neat embraces humor by poking fun at traditional whisky rituals and pretentious drinking culture, inviting consumers to enjoy their drinks without taking themselves too seriously.
Official Launch Events The drink debuted at the DSTV Delicious Festival in Kyalami and will have its official launch at the Marble Circus on October 26 and 27, along with additional events across the country.
Availability Starting at the end of September 2024, Savanna Neat will be available in 330ml bottles at major retailers nationwide, making it easy to find and enjoy this unique cider.
To find out more about the Savanna Debut check out the Savanna website for more information.
The Local Fashion Police is back for its 4th year! Proudly South African has joined forces with FNB to spotlight local fashion talent in a campaign celebrating homegrown style. This year’s theme is investigative storytelling, adding a fresh twist to South Africa’s fashion scene. Leading the charge are some of the country’s most iconic designers, who will be judging this year’s stylish competition and spotlighting homegrown style like never before.
Meet the Stylish Judges
Four influential fashion designers, Orapeleng Module, Jessica Jane Molebatsi, Ole Ledimo, and Mzukisi Mbane, are on a mission to find the most stylish supporters of local fashion. They are determined to spot those who proudly wear and support South African designs. Once they identify their targets, these trendsetters will be named the 2024 Local Fashion lovers and supporters.
These judges are known for their creativity and passion for promoting local talent. They will play a key role in selecting the most promising individuals who truly represent the Proudly South African spirit. With their different experiences, this year’s competition is set to not only showcase the best in local fashion but also encourage creativity and highlight the importance of supporting locally made clothing.
The Chief Marketing Officer of Proudly SA Happy MaKhumalo Ngidi, shared her enthusiasm, stating, “We’re thrilled to kick off the fourth instalment of this impactful initiative, the brainchild of our organisation in an effort to keep pushing boundaries and tackle our localisation agenda using different platforms. At Proudly SA, we take pride in creating platforms that empower each sector to flourish, offering a unique opportunity for direct engagement between brands and their consumers. The Local Fashion Police campaign doesn’t just spotlight fashion; it also holds consumers accountable on how they spend their rand, encouraging them to consciously choose locally made garments in their everyday lives”.
Why Supporting Local Fashion Matters
Supporting local fashion businesses is important. It helps create jobs, boosts the economy, and strengthens the value chain in the Retail, Clothing, Textile, Footwear, and Leather (R-CTFL) sector. By choosing locally made products, consumers help sustain South African designers and manufacturers. This support is crucial in ensuring that the industry continues to grow and provide opportunities for many South Africans. Additionally, it fosters a sense of pride in homegrown talent and contributes to the overall economic development of the country.
Happy MaKhumalo Ngidi, Chief Marketing Officer of Proudly SA, explains the campaign’s goal, “We want to encourage people to spend their money on locally made clothes. This helps our designers and boosts our economy.”
Join the Competition and Win Big
For the first time, FNB, South Africa’s Best Small Business Bank, is working with the Local Fashion Police and Proudly SA. This partnership will bring more attention to the exciting creativity and talent in South Africa’s fashion industry.
Andiswa Bata, CEO of FNB Business, puts emphasis on the importance of supporting and buying from, local businesses in the fashion business. “Our ability to achieve sustainable economic growth is highly dependent on the success of our country’s local businesses. SMEs contribute significantly to the country’s economic growth making them fundamental to creating employment. We acknowledge the crucial role local businesses play in our economy and being part of the Proudly South African Local Fashion Police initiative embodies our efforts to invest, build, and monetise their businesses in the fashion industry.”
Final Event: A Fashion Show Extravaganza
Consumers are encouraged to share their photos or videos of themselves wearing locally designed clothes. They must mention where the clothing was bought by showing the country of origin. To enter the competition, participants must use special hashtags. Proudly SA, FNB, and the judges are searching for four winners, each with a chance to win R40,000 worth of fashion from one of the Local Fashion Police judges. The prize money will go directly to the designer who picks each winner, helping support their brand. In return, winners will receive custom-made clothing worth R40,000, aligning with the campaign’s goal to promote and support local talent.
The judges will evaluate participants through a series of investigations, focusing on design, craftsmanship, and originality. The competition will end with a fantastic fashion show, where the winners will have the incredible experience of walking the runway in designs by the top judges.
Sponsored by FNB, the Local Fashion Police 2024 campaign invites everyone to celebrate South African fashion and make a difference by choosing local.
Read more: Proudly South African| FNB| Partnerships| Pat on Brands
On September 9, Apple launched the iPhone 16. Apple is pushing boundaries with the New iPhone 16, introducing the latest iPhone 16 Pro and iPhone 16 Pro Max, which come with larger displays and cutting-edge technology.
Bigger Screens and New Design
The iPhone 16 Pro has a 6.3-inch screen, while the iPhone 16 Pro Max has a 6.9-inch screen, which is the largest ever on an iPhone. The edges around the screen are the thinnest of any Apple phone. The phones now have a new titanium frame with a special finish and come in new colors: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium.
Faster Performance and Better Camera
Both phones use the new A18 Pro chip, which is made with advanced 3nm technology. This chip includes a 16-core Neural Engine that makes tasks up to 15% faster. The 6-core CPU has two powerful cores and four efficient cores, making the phone 15% faster and 20% more efficient. The 6-core GPU is up to 20% faster than the previous model, and it supports better graphics in games. The phones also have faster USB-C speeds and better video processing.
The iPhone 16 Pro features a new “Fusion” 48-megapixel camera that can take high-quality photos without delay. The ultra-wide camera now has autofocus, and both the iPhone 16 Pro and iPhone 16 Pro Max come with a 5x zoom telephoto camera.
The updated Photographic Styles let users adjust colors and shadows in real time. New black-and-white and natural styles are available, and these can be used during live previews or after taking the photo.
Introducing iPhone 16 Pro
The Fusion camera can also record 4K video at 120 frames per second (fps) with full HDR. You can choose playback options like 120, 60, 30, or 24 fps. The phone also captures spatial audio for a more immersive experience with AirPods or Apple Vision Pro.
New Camera Control and Longer Battery Life
The new Camera Control is a special button made of sapphire crystal that provides haptic feedback. It helps with camera functions: pressing it launches the camera app, pressing it again takes a picture, and holding it records a video. Users can also use touch gestures to access camera features like zoom and lens switching. An update later this year will add focus and exposure locking with a half-press.
The Camera Control includes Visual Intelligence, a feature that details objects you point the camera at and lets you perform actions like adding calendar events.
The iPhone 16 Pro now has improved microphones for better audio recording. A new Audio Mix feature separates background noise from speech, with options like “In-Frame Mix” to focus on the person speaking and “Cinematic Mix” for movie-like audio effects. Voice Memos will also get updates to allow layering tracks on existing recordings.
The battery life is improved, with up to 33 hours on the iPhone 16 Pro Max. This is due to a new design and better power management.
Where to get yours
The iPhone 16 range will officially be available in South Africa on the 20th of September 2024, while pre-orders will be on September 13, 2024
Chris Dodd, the iStore SA chief executive said, “With the simultaneous launch of iPhone 16 and the innovative Contract Price Freeze, we’re ensuring that South African customers not only access the latest technology at the same time as the rest of the world but also at the same cost they’ve been used to.”
With the New iPhone 16, Apple continues to push boundaries in smartphone technology, offering users enhanced performance and innovative features. This release marks yet another step forward in Apple’s ongoing commitment to delivering cutting-edge devices.
South Africa’s largest online retailer, Takealot, announced the return of its much-loved Heritage Design Challenge. The Takealot Third Annual Heritage Design Challenge 2024 celebrates South Africa’s rich heritage culture through design.
A Tradition of Heritage and Creativity
In 2023, the Heritage Design Challenge by Takealot showcased a variety of entries. The diversity of South African culture was highlighted. Bianca Ennion, a Cape Town based graphic designer, was chosen as the winner. The design incorporated the culture of South Africans, representing unity and diversity. One million Takealot boxes displayed Bianca’s artwork during the festive season in December, 2023. She received R100 000 Takealot voucher for herself including her family and a R10 000 Takealot voucher for a charity of her choice. A message of inclusivity and pride was spread across the country.
This year, South Africans are invited to follow Bianca’s example. They are encouraged to express personal heritage through design. Participants can use the bold, vibrant colors of the South African flag to tell their cultural stories. The winning design will again be featured on one million Takealot boxes, celebrating the nation’s heritage in a tangible way.
Exciting Prizes and Opportunities
The stakes are high for this year’s challenge. The winner will be awarded a R100 000 Takealot voucher. This can be used to shop across Takealot’s wide range of products. Additionally, the winner will select a charity to receive a R10 000 donation. This allows the impact to extend beyond personal success. Tertiary students who participate can also win a R20 000 voucher for their learning institution, supporting both education and creativity.
Meet the Judges
A diverse panel of judges will review the entries. This year’s panel includes:
Bontle Moloi, the renowned choreographer
Laduma Ngxokolo, the iconic fashion designer
Emo Adams, the multi-talented entertainer
Karabo Poppy Moletsane, celebrated illustrator and street artist
Bobby van Jaarsveld, the popular singer-songwriter
These judges will help select the design that best represents South Africa’s vibrant cultural heritage.
How to Enter
To be part of this exciting challenge, submit your design by 24 September, Heritage Day. Entries can be sent via WhatsApp to 065 149 9234. For more information, visit the Takealot website or follow Takealot on Facebook, Instagram, Twitter, and TikTok.
Why Participate?
Julie-Anne Walsh, Chief Marketing Officer at Takealot, highlights the importance of the challenge: “We are a business built by South Africans, for South Africans. We want to honor the many cultures that make this nation beautiful. By celebrating these diverse cultures through our Heritage Design Challenge, we are not only showcasing artistic talent but also fostering a deeper connection to our collective heritage.”
Participating in the Heritage Design Challenge is an opportunity to share your story. To be a part of a nationwide celebration. It’s a chance to let your creativity shine and contribute to a project that honors South Africa’s rich cultural heritage.
“The communities we serve aren’t just part of what we do—they’re at the heart of everything. That’s why we’re deeply committed to finding impactful ways to make a real difference in South Africa. By empowering individuals, uplifting communities, and working towards a more sustainable future, we’re dedicated to creating a lasting change for the South African people,” Walsh continues.
Botshelo Mahlangu, Founder of Ready Chopped Veggies
Ready Chopped Veggies, established in 2020 during the Covid-19 pandemic, has swiftly carved out a niche in Pretoria. Situated at Van Heerden and Paul Kruger Street in Capital Park, Ready Chopped Veggies caters to individuals seeking convenience without compromising on freshness and quality.
Founded by Botshelo Mahlangu, her vision was sparked by a desire to support busy individuals pursuing a healthy lifestyle while minimizing kitchen efforts. Her business addresses the gap in the market for pre-prepared, fresh vegetables that modernize meal preparation without sacrificing nutritional value.
ready Chopped Veggies
Signature Products
Botshelo says among their range of offerings, some products stand out as customer favourites.
“Our cooked not seasoned beetroot has been a hit with our clients. The fact that they can put whatever dressing they wish to add, has been a highlight and it remains one of our most bought and loved product,” she shares.
Botshelo adds that the product’s appeal lies in the versatility it offers, allowing customers to personalize their meals.
Ensuring Freshness and Quality
To guarantee utmost freshness, Ready Chopped Veggies adheres to a strict policy of chopping vegetables on the day of delivery. This commitment highlights their dedication to providing customers with produce that is not only convenient but also at its peak in terms of taste and nutrition.
Botshelo says that by chopping only what is ordered each day, they minimize food waste, embodying their commitment to sustainability. Moreover, they actively seek and value customer feedback, viewing it as instrumental in their pursuit of continuous improvement and customer satisfaction.
“We always want to hear from our customers because we believe that’s how a small business like ours will thrive. We do correct and rectify when we receive feedback and we make sure in the end the client is satisfied. However, we try from the onset to do everything correctly to avoid mistakes that will cost us”.
Ready Chopped Veggies
Overcoming Challenges and Achieving Milestones
As a small brand aiming for success, Ready Chopped Veggies did come across some challenges, like any other business would.
“One of the challenges we came across was not being successful in accessing government funding. Also, having to stop people from using our images and logo to advertise their businesses has led to a big confusion for our clients. Overall, just trying to sustain the business from one’s pocket”.
However, despite all the challenges they faced, Ready Chopped Veggies still celebrated a few milestones.
“Being able to open a physical store remains our greatest achievement to date. Having clients in Dubai, Botswana Chicago, China and India continuously supporting us will always remain a highlight as well,” adds Botshelo.
At Ready Chopped Veggies they are one brand that adheres to hygiene protocols. Botshelo says they do daily cleaning routines to ensure that Ready Chopped Veggies maintains impeccable food safety standards. They also adjust their product offerings seasonally, aligning availability with market demands and pricing sensibilities.
“We always try to be aware of what is in season and what’s not and we price our products accordingly. Because we are still developing, if something is too expensive for us to have in that season, we stop selling it, unless the client insists on having it even if it’s at a higher price”.
Growth Opportunities and Innovation
With promising growth and the potential to expand into underserved markets like townships, Ready Chopped Veggies is still accessible to many. Through their physical store in Pretoria or efficient delivery service covering certain areas, Ready Chopped Veggies is reachable through their active presence on various social media platforms and direct contact channels.
“We have a physical shop located at 325 Evans Center Cnr Van Heerden and Pau Kruger Street – Shop No.4. We also deliver in Pretoria, Johannesburg, and Rustenburg. People can find us on all social media platforms as Ready Chopped Veggies. They can also email us at enquiries@readychoppedveggies.co.za, alternatively, call 0670567273,” shares Botshelo.
Future Plans and Expansion
Looking ahead, Botshelo says they aim to expand nationally, to establish franchises across South Africa. They also plan to diversify their product range and contribute to youth employment by creating more job opportunities.
Heineken Beverages has recently announced the appointment of Andrea Quaye as their new Marketing Director. This move signals a strategic shift in their marketing approach and aims to strengthen their presence in the competitive beverages market.
Andrea joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland. During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale.
The appointment by Heineken Beverages reflects its commitment to enhancing its brand presence and expanding market reach in an increasingly dynamic industry landscape.
A Seasoned Marketing Professional
With a background in marketing and a proven track record in strategic brand management, Andrea is poised to steer Heineken’s marketing initiatives to new heights. Her previous successes include driving impactful marketing campaigns and fostering consumer engagement across diverse markets.
Andrea brings with her over 20 years of extensive experience in the FMCG sector across Africa. She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.
Image: YouTube, Heineken Beverages
Heineken Beverages Welcome Andrea
Following Andrea’s appointment, Heineken Beverages’ managing director Jordi Borrut expressed his confidence stating, “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry. With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers”.
HEINEKEN Beverages says that Andrea’s talents will see her steering its diverse portfolio of renowned brands in South Africa, including:
Heineken
Amstel
Savanna
Durbanville Hills
JC le Roux, and
Amarula
Under Andrea’s leadership, Heineken aims to innovate its marketing strategies to resonate more deeply with consumers. This includes leveraging consumer insights, embracing digital platforms, and reinforcing its commitment to sustainability and responsible drinking practices.
Her remarkable ability to rejuvenate businesses and establish new categories is well-recognized, and her deep understanding of the industry and market is a valuable asset.
KIA Motors South Africa has recently announced Paul Turnbull as its new CEO. The appointment comes as a strategic move aimed at steering the company through the ever-evolving automotive landscape. Paul succeeds Gary Scott, who served at KIA Motors SA as CEO since 2017. The appointment plays a crucial role for the South Korean automaker, as it seeks to expand its market presence and enhance its global competitiveness.
Paul’s Success Stories
From his previous roles, and a recent one as MD of Hyundai Automotive South Africa’s retail division, Paul brings with him over 20 years of experience as a senior leader at various multinational corporations. His strategic initiatives consistently focused on growing technological advancements to enhance product offerings and improve customer experiences.
His success in turning the region into one of the company’s most profitable operations resulted in six dealers from the Pretoria region being added to his portfolio in 2015. This followed by an additional six dealerships on Johannesburg’s west rand – growing the portfolio to a total of 22 highly profitable dealers – which in 2023 grew to be 43.
Having started his career in the automotive industry in 1995, Paul is known for his strategic awareness and operational expertise. Throughout his career, Paul has advocated for sustainable mobility solutions and digital transformation within the automotive sector. His appointment as the new CEO at Kia marks a significant milestone for the brand, showing a shift towards focusing on innovation, sustainability, and customer-centric strategies.
KIA Motors Sandton
Paul’s Role at KIA Motors
Paul’s leadership is expected to drive the company’s growth ambitions and reinforce its commitment to technological advancement in electric vehicles and autonomous driving technologies. His role is to leverage his expertise to accelerate the company’s markets and sales efforts and strengthen its position in the competitive global automotive market.
“I’m excited to join the KIA brand, despite the current economic headwinds that is affecting the entire automotive industry. KIA is a brilliant brand with brilliant products, and there are boundless opportunities for the brand to accelerate the remarkable growth it’s seen in the 25 years it has been active in South Africa,” said Paul.
He added, “I want to thank Gary for his notable contribution to the success of KIA South Africa and extend my best wishes to him in his new role. I am excited to get stuck in and drive Kia’s belief in ‘Movement that inspires’ to new heights”.
KIA Motors, headquartered in Seoul, South Korea, operates globally with manufacturing facilities and sales networks spanning major markets across North America, Europe, and Asia-Pacific.
At KIA, Paul’s leadership will also influence operations worldwide as the company navigates through dynamic market conditions and regulatory challenges. With a strong background in driving operational efficiency and fostering innovation, Paul is expected to lead the brand into a new era of growth and transformation.
South African music stars Tyla and Makhadzi have raised the South African flag high once again with their wins at the BET Awards. The two walked away with three awards between them – two for Tyla and one for Makhadzi. The BET Awards 2024 took place on Sunday at the Peacock Theatre in Los Angeles, California.
Tyla Winning Two Awards
Tyla, who celebrated for her infectious melodies and dynamic presence, scooped two awards; Best New Artist and Best International Act. To win Best New Artist, the Grammy award-winning musician beat Sexxy Red, 4Batz, 41, Ayra Starr, Bossman Dlow, Fridayy and October London.
The ‘Water’ hit-maker was nominated for four awards overall – Best Female R&B/Pop Artist, which went to SZA, and Viewer’s Choice Award, which went to Texas Hold ‘Em by Beyoncé.
Tyla – Image: IOL
Accepting the Best International Act award, Tyla said, “I did not prepare anything, but I just want to say thank you so much to my Tygers, my family, my team. Thank you to BET for always pushing the culture”.
“I’m going to be performing soon, so get ready,” she added.
At the event, Tyla also performed her song Jump with US rapper Gunna and Jamaican artist Skillibeng.
Makhadzi’s Viewers’ Choice Award
On the other hand, Makhadzi also scooped the BET Viewers’ Choice: Best International Act. The Limpopo-born beat Bellah, Cristale, Duquesa, Holly G, Jungeli, Oruam, Seyi Vibez and South Africa’s Tyler ICU, to win her award.
Makhadzi – Image: IOL
The 28-year-old is known for her electrifying performances and distinctive style, further solidified her status as a trailblazer in African music. Her winning a BET highlights the richness and diversity of the continent’s musical scenery, resonating with audiences worldwide.
Makhadzi, also performed on Friday at the BET International nominees’ celebration at the Grammy Museum.
When accepting her award on Sunday she said, “I’m so happy, I’m someone who started music from the streets, and today I’m here, my dream just came true. I’m speechless, all I’m gonna say is that it’s possible for a black child to make it, and this is the best birthday ever”.
BET Celebrating Excellence
The BET Awards, renowned for celebrating excellence in entertainment, provided a platform for these talented artists to shine. Tyla and Makhadzi’s wins are not only personal triumphs but also signify a broader recognition of African talent on a global scale. Their success is an inspiration for aspiring musicians across the continent, encouraging them to pursue their dreams with determination and creativity.
Both Tyla and Makhadzi expressed gratitude to their fans, supporters, and the BET Awards committee for honouring their contributions to the music industry. They emphasized the importance of representation and inclusivity in the industry, advocating for more opportunities for African artists to showcase their artistry and cultural heritage on a global platform.
Gayton McKenzie who is the new Minister of Sport, Arts, and Culture also praised Tyla and Makhadzi’s accomplishments on X.
“Things are happening already, congratulations to both ladies. We want to assure South Africans that we will not be a Ministry that will be content with congratulating artists and creatives only but will go out and unearth more Tyla’s & Makhadzi’s. Help us find more future superstars”.
Closing the month of June, Cadbury Lunch Bar has stood out as our Brand of the Month, captivating audiences with its innovative marketing campaign and impactful community engagements. A VML recent 360 ad campaign for Cadbury Lunch Bar has found its way to deeply resonate with consumers, bringing up a relatable and memorable character to enhance brand visibility and appeal.
The Rise of LunchBarMan
In June, Lunch Bar launched their engaging advertising campaign featuring a self-confessed LunchBarMan; Bra Lucas Baloyi, who is a retired teacher and conspiracy theorist.
According to the agency behind the ad; VML, the campaign began on TikTok with Bra Lucas sharing some of his otherworldly theories. TikTok creators started posting their own takes under the hashtag #thelunchbarman including CCTV footage of Bra Lucas having a peek into the Cadbury Lunch Bar factory to look for clues with his alien scanner — the PUDDNo8.
A longer advertisement launched a few days later, providing a more detailed glimpse into the Cadbury Lunch Bar-obsessed world of Bra Lucas, says the agency.
VML says, jumping onto the nostalgia trend that’s so rife in pop culture and paving the way for Cadbury Lunch Bar’s 60th anniversary next year, it pays tribute to classic Lunch Bar advertisements, such as Much More Munch Bar with Makatini and Oviaas.
Image: The Lunch Bar Man
Social Media Engagement
Through this campaign, Lunch Bar has effectively utilized social media platforms to amplify the reach of LunchBarMan. The campaign sparked vibrant conversations and interactions among users, further solidifying Lunch Bar’s presence in the digital landscape. With this campaign, Lunch Bar has successfully grown a stronger connection with its audience.
Support for Personalities and Influencers
Moreover, Cadbury Lunch Bar’s commitment to community extends beyond its own campaigns. In the month of June, the brand reinforced its dedication to supporting others by becoming a sponsor of the Top Personalities and Influencers category at the prestigious 3rd Annual Top 16 Youth-Owned Brands Awards (YOBAs).
Cadbury Lunch Bar is dedicated to supporting Africans who strive for much much more in their creative endeavours and professional pursuits. The collaboration with the YOBAs reflects their commitment to nurturing an entrepreneurial mindset among the youth.
Cadbury Lunch Bar has made a significant impact, gaining acclaim and consumer loyalty. The success of LunchBarMan and the brand’s continuous support at the YOBAs highlight Lunch Bar’s commitment to both innovation and social responsibility.
Sustainability is an increasing driver of consideration in the luxury sector, with the automobile sector the leader in sustainability perceptions.
Porsche (brand value up 17% to USD43.1 billion) has retained its position as the world’s most valuable Luxury & Premium brand for the seventh consecutive year, according to new data from Brand Finance.
French apparel giants Louis Vuitton (brand value up 23% to USD32.2 billion) and Chanel (brand value up 35% to USD26.1 billion) retain second and third positions in the 2024 ranking.
The rising cost of living and economic instability have reduced spending for many, yet affluent consumers have sustained their purchasing power in challenging economic conditions, translating into continued sales growth for the world’s most valuable luxury brands.
Rolex has become the strongest Luxury & Premium brand in 2024, earning a brand strength index (BSI) score of 90.1/100 and an equivalent AAA+ rating, followed by Ferrari, earning a BSI of 90.0/100 and an AAA+ rating.
Chanel jumps up a considerable 16 ranks to 3rd position for brand strength, scoring 88.9./100.
Image: Williams Jewelers
Notably, these brands command exceptional scores in Brand Finance’s familiarity and reputation metrics, highlighting their globally renowned statuses and positive consumer perceptions.
Leveraging their iconic legacies and unique heritages, these brands are further enhancing global familiarity through initiatives ranging from celebrity partnerships to product innovations, and digital experiences.
Annie Brown, Valuation Director at Brand Finance UK, commented,
“Strong brands are built on more than just sales. This year’s leading luxury brands are remarkable for their unique ability to preserve and enhance brand strength, even in times of economic uncertainty. Traditional players are now finding new and innovative ways to deliver premium experiences that resonate with the modern luxury consumer while staying true to their distinctive heritage and iconic legacies. This balance between embracing transformation while preserving a tradition is fundamental to their enduring brand power.”
This year’s research also indicates a more influential role for sustainability in driving choice within the Luxury & Premium market segments of Auto, Apparel, and Cosmetics. In these segments, sustainability driver scores are over 1.5 times higher than for the sector overall.
Luxury Auto has the highest driver score across all industries the research covers, at 23.8%. Luxury Apparel (12.2%) and Luxury Cosmetics (11.4%) also have significant driver scores.
Why would sustainability have a more influential role in luxury segments? There may be multiple effects at play.
Image: Louis Vuitton
Robert Haigh, Strategy and Sustainability Director at Brand Finance, commented, “A brand’s sustainability commitments can imply a slight cost increase that necessitates more premium positioning. Premium-segment consumers also have less price sensitivity, enabling them to seek improvements on other attributes, including sustainability. Lastly, at the premium end of many markets, brands become more than just a guarantee of attributes to the consumer—their products also signal the purchaser’s status, taste, identity, or ethics to others.”
In Luxury Apparel, Louis Vuitton has the highest Sustainability Perceptions Value, at USD3.8 billion, followed by Chanel and Hermès. Luxury Auto sees Porsche (USD10.5 billion) in the top spot, ahead of Ferrari and Lamborghini. The highest Sustainability Perceptions Value in Luxury Cosmetics belongs to Guerlain (USD732 million), followed by Lancôme and Estée Lauder.
Thebe Magugu’s Lobola Collection, The Womenswear: Vogue
Thebe Magugu, renowned South African fashion designer, recently unveiled his much-anticipated Heritage III collection, a celebration of the rich cultural heritage and traditions of South Africa. Inspired by the intricate customs surrounding Lobola, the traditional bride price ceremony in many South African communities, Thebe’s collection is a testament to his commitment to preserving and showcasing indigenous African culture through fashion.
The Lobola collection is a fusion of modern design aesthetics with traditional elements, paying homage to the diverse cultures and traditions of South Africa. From vibrant prints to intricate beadwork and traditional fabrics, each piece in the collection tells a story of heritage and identity.
Highlights of the Collection
One of the highlights of the collection is the Swati Lobola Heritage Dress, a stunning ensemble that embodies the essence of Swati culture. Adorned with intricate beadwork and traditional motifs, the dress is a symbol of pride and reverence for Swati traditions.
Speaking to Vogue, Thebe said, “I want to show off our culture. The aim is to celebrate our roots, but what Heritage does is give tradition a modern sartorial spin”.
Another standout piece is the Xhosa Lobola Men’s Shirt, a contemporary take on the traditional Xhosa attire worn during lobola negotiations. Featuring bold patterns and vibrant colors, the shirt reflects the vibrant spirit of Xhosa culture while embracing modern design sensibilities.
Thebe Magugu’s Lobola Collection, The Meanswear: Vogue
A Collaboration with 18 SA Stars
What sets Thebe’s Heritage III collection apart is its inclusivity and diversity. Collaborating with 18 prominent South Africans, including celebrities like Boity Thulo, Anele Mdoda, Nomzamo Mbatha, and Ama Qamata, Thebe celebrates the beauty of South Africa’s cultural tapestry. Each collaborator brings their unique perspective and personal connection to the collection, further enriching its narrative and impact.
“I’ve reached out to some of the most extraordinary individuals in my country, whom I’m fortunate enough to call my friends, to help bring this vision to life, and I’m deeply grateful for their involvement”.
True to Authenticity
Thebe’s dedication to authenticity and artistry is evident in every detail of the Heritage III collection. Beyond its aesthetic appeal, the Heritage III collection serves as a platform for dialogue and reflection on the significance of cultural heritage in contemporary society.
In a world increasingly dominated by globalized fashion trends, Thebe’s Heritage III collection stands as a inspiration of cultural pride and authenticity. It reminds us of the beauty and diversity of South Africa’s heritage and the importance of preserving and celebrating it for generations to come.
Thebe Magugu‘s Heritage III collection is not just a showcase of exquisite fashion design; it is a celebration of South African culture, tradition, and identity.
AmaPiano sensation Focalistic, in collaboration with adidas, has released a groundbreaking new single inspired by the pressure that artists and athletes face to perform. To support this launch, he has produced a captivating, first of its kind music video entitled “Pressure”, featuring a staggering array of well-known SA celebrities across the adidas sporting and lifestyle portfolio. With some of the scenes featuring Orlando Pirates iconic Orlando stadium, the video also features cameo appearances from the likes of Football legend, Lucas Radebe, two-time rugby World Cup champion Damian Willemse, Captain of the South African men’s football team Ronwen Williams, Olympians Akani Simbini and Boipelo Awuah, world renowned fashion designer Rich Mnisi, top local musician Shekhinah and many, many more.
Musician, Shekhinah
Inspired by the attitude to dismantle pressure, Foca has crafted a unique anthem blending elements of football heritage with the vibrant flair of amapiano music—a genre that resonates deeply with audiences worldwide. This collaboration marks a significant milestone, merging both cultural and sporting icons to create a distinctly South African music video to celebrate sport and the culture born from it. “Pressure” is not just a song; it’s an anthem that encapsulates the essence of overcoming fear, inspired by Foca’s own life experiences, starting as a talented age group footballer and then rising to the top of the local music industry. It also echoes adidas’ brand narrative which seeks to remove pressure. adidas encourages athletes and partners to remember to express themselves by channeling the joy that inspired the emergence of their talents.
Damian Willemse and Crew
“Growing up in the dusty streets of Garankuwa, Pretoria all I did was play soccer and score goals, I was Messi, I showed no mercy. Fast forward to today and I am not the best football player, but I have used the same disciplines I learned from the game to score more hits and build a record label whose name was inspired by soccer “18 Area”. I am also blessed that my love for music has granted me the opportunity to work with brands such adidas, so when the opportunity to fuse sports and fashion through music came about, we created “Becha” a celebration of sports and culture. I hope this song will inspire and bring hope to those who are under pressure”.
The unveiling of this initiative coincides with the launch of adidas Originals’ latest campaign, which delves deep into the brand’s cultural heritage paying homage to the communities that have embraced classics like the Samba, Gazelle, and Handball Spezial silhouettes.
Be the first to watch the music video here. Follow the conversation on Instagram for more content on the following IG pages: @Focalistic@adidasZA.
The full cast of cameo appearances can be found here:
AmaPiano Hitmaker Focalistic
Orlando Pirates footballer player Relebohile Ratomo
South African Cricketer Kagiso Rabada
Self-taught puppet entertainer Puppetsula
South African Sporting Icon Lucas Radebe
South African Olympic athlete Akani Simbine
South African Men’s Football National Team Captain Ronwen Williams
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