Volkswagen celebrates local languages by filming the TV ad for the new Tiguan in isiZulu.

In an effort to celebrate the country’s diverse cultures and languages as well as to connect authentically with South African customers, Volkswagen has produced its first-ever television and digital advertisements in isiZulu.

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Locating small misplaced items made easier with the Samsung Galaxy SmartTag

One brand that has transformed itself from basic to luxury is Samsung. A few years ago, the company made phones that were average, with nothing special beyond the design of the different ranges, that has since changed. The brand now competes neck-and-neck with the likes of Huawei and Apple.

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#PatonTrends: How brands can fight through the noise and stand out in a digital world.

Digital platforms have without a doubt, opened up interesting opportunities for brands to engage with consumers. Brands no longer have to wait to see their sales reports in order to know their performance. Everything is a click away and brands can connect with their audience directly through social media. This brings me to the question; how do brands stand out and fight through the noise?

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Think outside the gym: maintaining a healthy lifestyle at home.

With the global pandemic causing some gym-goers to reconsider their favorite workout facility, staying physically active means getting creative with your exercise routine. There are plenty of safe ways to maintain a healthy lifestyle while stuck at home.

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