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Pat on Brands serves as a platform for brand evaluation, industry news, and insights from marketing professionals in South Africa.
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Zayd Abrahams, originally from Durban, enjoys time with loved ones, travel, adventure activities like bungee and hiking, and spiritual growth. He serves as the Chief Marketing & Strategy Officer at Tiger Brands, known for brands like Albany and Koo. With 25 years of experience in various industries, Zayd has earned awards for marketing excellence and brand positioning. He’s an MBA graduate, a certified growth marketer, and a consultant in diversity, sustainability, and marketing. Zayd also contributes to industry organizations like the Effies Committee and serves as a judge for Effie and APEX Awards, showcasing his commitment to excellence in his multifaceted career.

A seasoned Chief Marketing Officer with over two decades of experience in the complex FMCG industry, known for their strategic prowess and innovation. Her expertise spans business strategy, marketing, consumer insights, and advanced analytics. She has a track record of successfully identifying and capitalizing on growth opportunities for businesses, categories, and brands. She excels in executing comprehensive, customer-centric, and multichannel marketing strategies, covering Creative, Digital, and Performance-Driven approaches. With a deep understanding of global markets across various regions, including developed and emerging markets, she brings a wealth of knowledge to the table. Moreover, her commitment to inclusivity and team empowerment shines through in her leadership style. Her skillset encompasses consumer insights, market research, brand strategy, digital marketing, talent management, and effective communication.

Sibusiso Kumalo is a visionary leader with over two decades of experience in the financial services industry. Notably, he played a pivotal role in Capitec’s transformation into a full retail bank during his time there, rising from a Brand Manager to Head of Brand Marketing. In his current role as Managing Executive at African Bank, Kumalo is dedicated to transforming and inclusive banking, aligned with his vision of a people-owned and run financial sector. Beyond his professional accomplishments, he is passionate about empowering young professionals and is committed to providing accessible banking services. Sibusiso Kumalo’s career highlights are still ahead of him, driven by his dedication to authenticity, truth, and a touch of love in all endeavors.

Pat is a highly accomplished marketing entrepreneur with a diverse skill set encompassing Digital Marketing, Sales, Promotions, Events, Brand Management, Marketing Research, and Media Relations. Holding international certification as a Digital Marketing Professional and backed by a strong academic foundation including a BCom Honours in Marketing, a BCom in Information Management, and an MCom in Business Management, his research on the use of social media big data by South African retailers for marketing decisions has been impactful. With experience spanning entrepreneurship, academia, and agency roles, his co-founding of Varsity TV, lectures at prestigious institutions, and contributions to renowned brands like Glenfiddich, Grants Whisky, Jose Cuervo, Absa, and Clark & Sons at Brave Group highlights his multifaceted expertise. Beyond his professional achievements, his dedication to promoting youth entrepreneurship and his advisory roles reflect his significant influence in the marketing and entrepreneurship landscape.