The iconic shopping center Menlyn Park, situated in the heart of Tswana launched the ‘Made in Mzansi, by Menlyn’. An empowering initiative aimed at celebrating South African Heritage. The launch was strategically planned in September in correlation with Heritage Day, a significant day in South Africa that recognizes and celebrates the cultural diversity of the country.
Owner and manager of Menlyn Park Shopping Center, Pareto Limited is invested in growing people through properties that shape the South African horizon and having done so for the past 20 years. With their positioning ethos ‘growing places’ Pareto Limited has prioritized collaborating with creative industry experts and key industry players in investing, modifying, reaching new heights and breaking new barriers. The ‘Made in Mzansi’ initiative is a testament to bringing this ethos to life.
“We urge the immediate Menlyn community to make it their mission to visit the Centre this month to come and scope out the Made-in-Mzansi stores. Trust me, you are in for a spoil! My team has been hard at work curating an impressive collection of local Tshwane retailers. As for the rest of South Africa, I urge the same of you – when you’re in the 012 district, head over to Menlyn and pay these stores a visit.
I am not only excited to see this project come to fruition for the sake of my Menlyn shoppers, but I am also incredibly proud to see great local brands pioneering the retail space in our Centre.”
-Nisha Kemraj, General Manager of Menlyn Park Shopping Centre
The following list of local Tshwane stores are currently operating under the “Made in Mzansi, by Menlyn” umbrella:
· BENLUC (fashion retailer)
· Gal X Boy (fashion retailer)
· Konkhe Kuhamba Kahle (fashion retailer)
· INK CASA (tattoos and body-piercing)
These brands have been given a leg-up to level-up by Menlyn, to assist them in paving their way to an even brighter future. The mammoth centre offered these local businesses access to their very own retail incubation program. The program centred around equipping these business owners with a retail mentorship which endeavours to arm them with the necessary skills to conquer the world of retail. Menlyn is bursting with pride to see how the program has empowered these businesses by taking them from either an online platform or from an informal retail setting to brick and mortar stores in the largest shopping centre in Africa.
Menlyn looks forward to the future ahead and cannot wait to welcome you to the shopping center and any of these luxurious local retailers.
Many brands are dipping their toes into this digital realm called the metaverse, from digital fashion, NFTs and the buying of land. Facebook rebranded as Meta in the past year showing the significance of the metaverse. The metaverse is described as one of the most exciting and complex landscapes in the history of digitalization and Web3. The metaverse contains all these popular digital sectors such as NFTs, cryptocurrencies and play-to-earn.
We looked at the five major brands that have set foot in the metaverse.
Balenciaga launched a unit business dedicated to the virtual space, the fashion house created its own video game for its Fall 2021 collection, and they showcased an entire runway with 44 clones of one model. The brand further partnered with the famous video game Fortnite on in-game items.
Coca-Cola launched their first NFT collection in 2021, together with a virtual event in Decentraland. This launch was part of their Friendship Day campaign. After Covid-19 came with restrictions Coca-Cola organized a virtual party on top of their virtual coke can building and visitors could win very rare wearables, and there was an auction of the Coca-Cola Friendship Box NFT package.
Sephora launched its virtual artist app, which uses AR (augmented reality) and facial recognition software to help its customers try on make-up products and see how it looks on them without actually physically being in a store or possession of the products. The app provides personalized step-step makeup tutorials to help customers recreate the looks they like- a fun way to shop.
Disney parks entered the metaverse with a virtual world stimulator which provided a highly immersive individualized 3D virtual experiences without requiring users to wear an augmented reality AR viewing device. Their MagicBand+ is also a segment of the virtual world allowing users to engage with content like never before.
Hyundai’s latest campaign advocates for sustainability and the brand targeted tech-savvy individuals through Roblox to give them the digital automotive experience. The Hyundai Mobility Adventure video game introduces people to the thrills of driving and sustainable transportation, the video game was launched in 2021.
What makes themetaverse different from other online platforms?
Many more brands are slowly entering the metaverse and the next coming years are going to be a revolution in how people interact with brands and their user experience will be transformed in unimaginative ways.
What interests most brands is the thrill of exploring this new concept in digitalization with different dynamics to it and vast opportunities. The metaverse is currently a blank canvas and many unique brands are bringing their different elements into the aggregate space.
The majority of different online social platforms and digital spaces are tightly controlled by a single company from their servers and when you exit from one platform to the next you need to sign up with a new identity. The metaverse allows you to use a single identity to travel across the network of virtual landscapes. This concept mirrors the real world just as in the real world you have one identity and one passport to travel across continents.
Do you think the metaverse will revolutionalize the way we interact with brands in the coming decade?
The South African-born comedian heavyweight, Trevor Noah has officially partnered up with the famed Savanna Premium cider. The comedian took to social media on Monday announcing his partnership with the cider brand.
‘I’ve been away from Mzansi stages for too long, and so much has happened – I’m excited to be back in front of a home crowd’, said the comedian.
Savanna is thrilled to have Trever Noah back home, marketing manager Eugene Lenford stated that, “We believe comedy is a human right, and that South Africans’ superpower is our ability to laugh in the face of challenges. Our purpose as a brand is to uplift and unite our nation through humour. We have a crisp, witty perspective on daily life, societal norms, culture, and traditions in SA,”
The live tour will take place from 31 August – 15 September 2023 and the currently confirmed dates are as follows:
GrandWest Casino and Entertainment World, Cape Town: 31 August 2023 – 3 September 2023
Durban International Convention Centre: 7 September 2023 – 10 September 2023
Heritage Day is appreciably celebrated in South Africa annually on the 24th of September. It is a day that commemorates the country’s heritage and its people while promoting cultural diversity.
South Africa is known as a ‘Rainbow nation’ and emanates from its rich cultural history and heritage. The day was first celebrated in 1995 post-apartheid and is also known as National Braai Day.
Many iconic brands have blended well into the South African heritage and have existed for generations, immensely contributing to the country’s identity.
Here are three heritage brands that are not South African:
Zam-Buk has been around since 1902 and has become part of many South African households. Zam-Buk was founded by Charles Edward Fulford, a businessman from England, and owner of Zam-Buk Company of Leeds. The product was first sold through his Bile Beans company as a herbal balm and antiseptic ointment.
Most households have incorporated Aromat in the food generation after generation, but this commonly used spice is not South African. In 1952 a man named Walter Obrist, who worked for Knorr developed Aromat. The product is of Swiss origin but has added zest to many South African households that it feels like a national brand.
Carling Black Label
The most popular beer beverage in South Africa, loved by many, is originally a Canadian product developed by Thomas Carling in 1840. Over the years, the brand found its way into the South African lands sponsoring the pre-season friendly match featuring two of the most popular football clubs, Kaizer Chiefs and Orlando Pirates.
Sunlight has been the go-to brand when it comes to washing dishes or removing tough stains. The brand has become essential in many households.
However, Sunlight was founded in late Victorian England by William Hesketh Lever in 1885during the country’s era of poverty and ill-health and was introduced to South Africa in 1891.
Brands are an important part of the TikTok experience, whether they are starting trends or connecting communities, they are creating authentic audiences built on the foundation of sharing joy. They are embracing the creative and authentic spirit of TikTok and giving users a new way to discover and engage with the products they love.
More than a decade later, Zakes Bantwini is finally recognized by the South African Music Awards (SAMAs) for his incredible work scooping two awards over the weekend for his hit song Osama.
Zakhele Madida professionally known as Zakes Bantwini has had a successful career in the arts and has contributed significantly in the music industry. The 42 year old House legend record producer and businessman’s career took off in 2011 with his then hit song ‘Clap your hands’ featuring Xolani Sithole.
Last year September, Zakes released the hit song Osama and the song peaked number one on Radio Monitor Charts spending 10 weeks on the charts. Later that year, Bantwini’s success saw the Osama hit song featuring Kasango being headlined to Miss South Africa 2021.
Despite all this success and leading with seven nominations Bantwini only managed to scoop the Samro Highest Radio Airplay Composer and the Best Collaboration award in this year’s SAMA28 awards ceremony, which was held over two nights, 27 and 28 August at Sun City.
The artist stated, “Winning an award means a lot to me but more for the people who worked and contributed to the projects I’ve done throughout my career. It ultimately means we are finally being recognised for our hard work.”
According to SowetanLive, he also encouraged those who did not win this year to not give up and that not receiving awards does not diminish an artist’s impact in the industry.
In August 2022, Bantwini announced his upcoming studio album Abantu which is set to be released on November 2022.
Founded by Fezile Dhlamini, Green Scooter is the safest and first electric motor-tricycle for the African market. We chat to to him about his brand that has been in business for 6 years. Green Scooter won the Technology category sponsored by MTN Pulse at the Top 16 Youth-Owned Brands Awards.
The Green Scooter Journey
How has the journey been for Green Scooter?
Fezile: Green Scooter has been around for 6 years now. Formally, in the market for 4 or 5 years now and it has been a rollercoaster. The has been a lot of learning and unlearning. There has been a lot of super highs and super lows. You are trying to do something, you are trying to build something; you are creating this entire market in South Africa that is not really familiar.
How do you feel about the nomination?
Fezile: It moves away from how I feel rather how we feel as a company. It reaffirms that we are doing something right. It’s all about building something that people love. It allows young people to dream through you. For the company, it brings excitement, it enhances our vision. I was never a person of awards but getting your award [Top 16 YOBA] changed my perspective.
The Business After The YOBAs
Are you in talks with MTN Pulse after winning a category they sponsored?
Fezile: The award itself and it being sponsored by MTN Pulse it enabled us to have much higher level conversations with the team of decision makers. There are certain discussions we are having that focus on youth because I am also very youth driven when we talk about entrepreneurship.
Insider dubs you as South Africa’s Tesla, how does that make you feel as a team?
Fezile: Compliments like those are very important as how the market perceives you. I say this in a PR level, because if we said we are building something better than Tesla, it really has no impact. We are the Tesla of three wheels.
2022 Women’s Africa Cup of Nations title winners, Banyana Banyana return to the country and South Africans came out in numbers to celebrate the winners at the OR Tambo Airport. Upon their return, South Africans wore their proudly South African colors to welcome the victorious queens for walking away with their first Women’s AFCON trophy on Saturday.
Banyana Banyana walking away with their 1st Women’s AFCON trophy
South African women’s soccer team, known as Banyana Banyana were crowned Africa’s new champions on Saturday. The team won after beating their host, Morocco with a score of 2-1. it was a tough battle for the team, as they went through the 1st half without scoring a single goal. However, the team did not give up, they rose to the occasion and in the end triumphed, leading up to their 1st win at the Women’s Africa Cup of Nations. South Africans were left ecstatic as they celebrated Banyana Banyana’s victory.
Banyana Banyana welcomed back in style
Banyana Banyana returned home today, and South Africans could not let the moment of their arrival pass them by. Their supporters dressed up, sang and were filled with joy as the team made their way back home. With all the things that the country has been going through, Banyana Banyana’s victory came at a the right time. The team brought so much joy and unity amongst South Africans, which is exactly what the country needs at the moment.
Founded by Apiwe Hotele, Enlighten Edu is an online tutoring platform designed to assist learners struggling with Mathematics and Science. Apiwe’s struggles with Mathematics and Science in high school inspired the birth of Enlighten Edu.
Background of Founder & CEO of Enlighten Edu
Apiwe Hotele was born and bred in a small village in Lady Frere, Vaalbank. She holds a BSc in Computer Science and Biochemistry cum laude from the University of Fort Hare and an MSc in Computer Engineering from the University of Cape Town. She works for various companies, whilst running the nominated youth-owned brand, Enlighten Edu.
How it all started: Enlighten Edu
Apiwe did not pursue Mathematics and Physical Science from grade 10-12 because of temporary teachers that would come and go. “When I was in grade 12, my father asked a retired Mathematics teacher to help me with Mathematics. This assisted me tremendously, I managed to get a level C, but that was not enough for medicine, which was what I wanted to do at the time”, says Apiwe.
With the introduction of Mathematical Literacy in 2006, a number of learners do not enroll for Mathematics (pure Maths). They struggle with Mathematics; hence they enroll for Mathematical Literacy. There has been a continuous decline in mathematics enrolments over the past couple of years, whilst in 2020 alone there was an increase of more than 9000 enrolments for Mathematical Literacy by matric students. – from 349 338 to 358 883 enrolments. This platform was created to motivate and encourage more students to pursue mathematics and science. Learners, tutoring companies, private tutors, teachers and parents can use the the online tutoring platform.
Enlighten Edu as the Top 16 Youth-Owned Brands Awards nominee
Enlighten Edu was nominated as the Top Education Brand for the inaugural Top 16 Youth-Owned Brands Awards (YOBA), a Pat on Brands initiative. “I was excited, it is truly an honor. It was a true Pat on the back that I am in the right direction. My journey with Enlighten-Edu has been very lonely and rocky from time to time. It is good to get reminded that it is all worth it and that is what the nomination did for me”, says Apiwe. Enlighten Edu did not walk away as the Top Education Brand at the YOBA awards. Although, nomination on its own proved that the brand is making waves and their hard work has been recognised.
Enlighten Edu’s vision for the next 5 years
Apiwe envisions Enlighten Edu as a pioneer for the next generation of Science Technology, Engineering and Mathematics (STEM) leaders that actively take part in the global knowledge economy. In the next five years, Enlighten Edu would like to have assisted over 15 000 students struggling with Mathematics and Science and have allowed over 5000 private tutors to run their tutoring services on the platform.
Everyone is always up for a sweet treat. Krispy Kreme has partnered up with Nestle to bring you 3 different doughnuts filled with Nestle chocolates.
Krispy Kreme History
In the late 1930’s Vernon Rudolph, the man responsible for these heavenly delights bought a secret recipe for yeast raised doughnuts off a French chef in New Orleans. Krispy Kreme Doughnuts are made fresh daily. This iconic brand made its way to the African continent, with its first store opening in Rosebank, Johannesburg.
Filled Rings Edition
The Sweeter together combination of these two iconic brands brings 3 different flavours. The limited edition doughnuts have deliciousness, inside and out. The new Filled Rings Edition range is available from all participating mini locations and in-store. The 3 flavours are;
The brightest ring in the Milky Way. The Milky Bar Filled Ring is hand-dipped in white chocolate, filled with a Milky Bar Kreme, drizzled with Milky Bar sauce and topped with Milky Bar shavings.
The Bar-One Filled Ring is filled with a delicious Bar-One chocolate Kreme and topped with a Bar-One chocolate.
The new kid on the chocolate block, the Tex Filled Ring. This doughnut is filled with Tex chocolate Kreme, hand-dipped in milk chocolate and topped with Tex chocolate.
Head to all participating Krispy Kreme mini locations to get your hands on these limited edition doughnuts. Furthermore, you can get them delivered too.
New online bartering platform, CirculateIt launched on the 4th of July 2022. CirculateIt is a platform created to make life easy and convenient for people to exchange goods and services without using money in the process. The brand name says it all “Circulate it” – encouraging people to ‘circulate’ their pre-owned goods/services for their desired goods/services.
Bartering is a cashless exchange system that dates back to 6000 BC – where 2 parties trade goods and/or services directly, without the use of money. Bartering has been practiced for years, even before the existence of money, people used to trade and exchange items. The whole concept of bartering is to save money and avoiding waste by trading what you may no longer want for something you really want.
CirculateIt is the modern bartering platform, because it uses technology to bring 2 parties together with a mutual agreement to exchange/trade items. “CirculateIt aims to unlock the latent potential of bartering to give frugal consumers access to more goods, services and reduce waste” says Frank Ogagba – Chief Executive Officer
Instead of discarding goods you no longer need or want, rather trade them in for goods you really need or want. CirculateIt is currently launching the platform for people residing in the Gauteng province, and as time progresses, they are willing to expand to other provinces. The public is always keen on trying new things, especially new technology – hence CirculateIt sees the idea of bartering as a great fit into the market. The platform is new, it’s fun, it’s convenient and most importantly it’s cost-effective. “Price hikes and the cost of living are trends that make it difficult for most South Africans to make ends meet. Ways to save money are more pertinent than ever. CirculateIt.online gives South Africans a new way to save money, and even better, get what they need without paying. The platform enables people to barter trade products and services for what they need”, adds Frank Ogagba
Going into the month of July [savings month] the platform educates the public on not only saving money, but saving and preserving the environment. CirculateIt cannot wait to be the go-to bartering platform in South Africa and it cannot wait to switch things up in the market – #letsswitch.
Bringing the heat to Cape Town this Winter, KFC South Africa is opening the doors to it’s limited-edition pop-up store; Kentucky Town.
As the Winter chills roll in, KFC brings a lil’ heat to the Canal Walk KFC restaurant – in the food court – for a limited time only from the 7th to 17th of July. Just 11 days, in honour of their Original 11 Herbs and Spices Secret Recipe.
For 11 mouthwatering days KFC will be serving up a hot new limited-edition Menu with some KFC meals that you’ve never seen before – and may never see again.
The special Kentucky Town Cape Town menu will include some of the top favourites from the original pop-up store such as the Doughnut Zinger Burger and Spicy Chips flavoured with Tabasco. However they will be turning up the heat with a stack of new and exciting limited-edition items. In homage to the city and culture of Cape Town, the menu includes the limited-edition KFC Gatsby as well as KFC Chachos (like Nachos), Simba Crunch Zinger Wings, Kentucky Fried Oreos with Soft Serve and a Midnight Mojito to seal the deal.
KFC’s Famous Sauces On Sale
KFC’s famous sauces will be on sale again! The ‘Zinger Sauce’ and The ‘Dunked Sauce’ flew off shelves last year. You can get these KFC sauces for R50, however there will be a limit to stock.
Limited-Edition Winter Gear & Gadgets
This is perfect for all collectors. What’s a new Season without a fresh new look? Kentucky Town Cape will offer new Winter Gear Collection for sale.
Capetonian’s most-groomed can prepare their beards and moustaches for the limited release of The Colonel’s Beard Oil inspired by the secret 11 herbs and spices recipe. Moreover, there is limited-edition KFC 11 Herbs and Spices Fire logs, so you can cozy up to our famous KFC aroma all Winter.
The Winter Gear Collection will also include limited-edition items such as the Colonel’s Onesie and KFC PJs. This is all in addition to Zinger sleep shorts, vests, trakkie pants, hoodies, and Winter accessories.
The best part? All proceeds from sales will be donated towards the KFC Add Hope initiative. Add Hope helps provide nutritious meals to underprivileged children in South Africa. So now you can look good this Summer and DO good at the same time! Yaas please!
Durban July live event returns with new headline sponsor – Hollywood Bets
The renowned horse-racing event, Durban July took place on the 2nd of July 2022, and for the 1st time Hollywood Bets is the headline sponsor of the event. Hollywood Bets has taken over the reins of being headline sponsor of the Durban July from Vodacom. This comes after a two-year hiatus of having live events, with the event only taking place virtually – due to the COVID-19 pandemic. The event is more than just about horse-racing, it’s a time for high ballers and fashion talents to show up and show off their fashionable outfits. The likes of Thuli Phongolo, Cooper Pabi, Mohale Motaung and the founder and CEO of award-winning Youth-Owned brand, Mbali Sebapu [Hermosa Flor] attended the event. The celebrities, as the youth say: “ate and left no crumbs”.
Outfits that brought the honey
The Durban July theme for this year was “Show Me The Honey” and honey! They sure did show the honey! The outstanding looks that brought the honey and get a PAT from us are looks by Jessica Nkosi, DJ Tira, Khuli Chana, Ayanda Thabethe, Nandi Madida, Thuli Phongolo and Mbali Sebapu.
As per usual, there are those that always follow the theme, and those that simply do not get the memo. These looks that brought the honey get a PAT from us for definitely making a statement! Paying attention to detail, being authentic and most importantly following the theme is what pulls off a ‘killer’ outfit. Durban July showed us that South African fashion designers, and African fashion designers as a whole never disappoint. The beautiful outfits/garments were designed by the likes of Roberto Scholtz, Orapeleng Modutle and Otsile Sefolo, to name a few.
It had been a long time since the horse-racing event, Durban July took place, for some it was their first time attending the renowned event and for some it’s a tradition. Celebrities made sure that they showed up and made up for the last two years they couldn’t experience the event live.
What’s your favourite look from the Durban July 2022, and tell us why?
Youth-Owned Brands are driving the economy with ways of combating youth unemployment in South Africa. After recognising these brands owned and run by the youth, Pat on Brands has noted that we shouldn’t only recognise them in celebration but also in hard times. Not new to the Pat on Brads platform, MTN Pulse has came forward with a donation to MDU Cleaning Services.
MDU Cleaning Services
MDU CLEANING SERVICE is a convenient cleaning service company founded by Mduduzi Mnisi. The company initially started in 2015 in Soweto, Orlando as ‘Sayenza Lento Tekkie Wash’ meaning “We doing this”, translated to English and later changed the name to MDU CLEANING SERVICES. The company provides cleaning services for shoes, bags, cars and carpets.
According to a statement by MDU CLEANING SERVICES; “Our main facility which we use not only for our cleaning services but also for storage caught fire as a result of a short cause by a resurgence of electricity after the third phase of load shedding Stage 4.” The business not only used its premises for cleaning services, but for storage use as well – which was a great contributor to the premises catching fire. Cleaning products are highly flammable, causing the fire to spread and not only burn the premises, but also burn the possessions of the customers”.
MTN Pulse Donation
Following in the steps of helping youth-owned brands MTN has brought forward a donation of R50 000 and a year of connection to MDU Cleaning Services. MTN Pulse is no stranger to the Pat on Brands platform, as they were the sponsors of the Technology category at the Top 16 Youth-Owned Brands Awards. Almost at the end of Youth month and stepping to Mandela Month it is important to celebrate the youth for the amazing things they do, and help them when needed.
“It is MTN Pulse’s mission to empower young people through all seasons and not just in the good times and with this in mind we could not turn a blind eye to a youth-owned brand in need, most especially not during Youth Month We wish Mdu a speedy recovery of business and we look forward to seeing his business flourish once more”, says Mirriam Mathebula, Youth Manager for MTN Pulse.
Pat on Brands recognised a youth-owned brand that needed help and offered a way to help them get back on their feet. MTN Pulse is also urging big brands and corporate to lend a help and offer their resources to this small business.
Just two weeks after Pat on Brands celebrated the efforts that the youth of South Africa have made, and continue to make, towards the shared economic future of South Africa at the inaugural Top 16 Youth-Owned Brands Awards (YOBA). YOBA is an initiative by Pat on Brands, aimed at recognizing brands that are owned and run by the youth in South Africa. We as Pat on Brands, are devastated by the unexpected loss experienced by a youth-owned business in Soweto (MDU CLEANING SERVICES) as their premises caught fire due to loadshedding.
According to a statement by MDU CLEANING SERVICES yesterday: “Our main facility which we use not only for our cleaning services but also for storage caught fire as a result of a short cause by a resurgence of electricity after the third phase of loadshedding stage 4.” The business not only used its premises for cleaning services, but for storage use as well – which was a great contributor to the premises catching fire. Cleaning products are highly flammable, causing the fire to spread and not only burn the premises, but also burn the possessions of the customers”.
MDU Cleaning Service
MDU CLEANING SERVICE is a convenient cleaning service company founded by Mduduzi Mnisi. The company initially started in 2015 in Soweto, Orlando as ‘Sayenza Lento Tekkie Wash’ meaning “We doing this”, translated to English and later changed the name to MDU CLEANING SERVICES. The company provides cleaning services for shoes, bags, cars and carpets.
Pat on Brands Offers Help
For a brand that is on the pulse with the youth such as Pat on Brands, we took it upon ourselves to offer a helping hand to MDU CLEANING SERVICES by donating a sum of R 5 000 to help them bring their business back to life again. The Pat on Brands initiative, YOBA does not only exist to celebrate and recognise youth-owned brands, but it exists to also empower and uplift the youth of South Africa.
“Just over a week ago, we were celebrating youth-owned brands at the Top 16 Youth Owned Brands Awards. As a youth owned business ourselves, we see it fit to lend a helping hand to fellow youth-owned business – Mdu Cleaning Services. We believe that what we can offer them can make a huge difference and help their business rise from the ashes”, says Pat Mahlangu – Founder and CEO of Pat on Brands / Lerato Agency
South African youth have a long history of challenging the status quo. On 16 June 1976 – the date we now know as Youth Day. Till this day, the youth are the drivers of economic growth and job creation in South Africa.
Small businesses play a key role in growing our economy and creates jobs for over 60% of the country’s population. This means that the more support this small business receives, the more people they can employ, the more successful and stronger our country becomes.
It will be wonderful to see other businesses, brands, and companies that have the capacity to offer a helping and grow our economy.
On the 15th of June 2022, the Top 16 Youth-Owned Brands Awards (YOBA), an initiative by Pat on Brands took place at The Capital: On the Park in Sandton. The purpose of the initiative is to celebrate and recognise brands owned and run by the youth. Only one brand had the honor of walking away with the bragging rights in each of the 16 categories. ‘Beverage’ was one out of the categories and Siwela Wines got to walk away as the Top Beverage Brand, sponsored by Black Crown.
Siwela Wines is an award-winning female-owned wine company, founded by Siwela Sweetness Masoga. The founder, Siwela was born in Soweto, Gauteng and raised in Marulaneng Ga-Mphahlele, Limpopo. She studied Biotechnology in Cape Peninsula University of Technology. Microbiology and fermentation as her majors sparked curiosity and interest in wine making. Siwela’s interest in winemaking paid off as her brand, Siwela Wines is now an award-winning beverage brand. She could not be present to accept the award, but her team accepted the award on her behalf.
Black Crown as Beverages Category Sponsor
Black Crown, a gin & tonic brand by South African Breweries (SAB) sponsored the Beverage category. The drink has clean, crisp flavors of lemon and lime, crafted with eight proudly African botanicals. Black Crown is all about being unapologetically African and “owning your crown”. “We want to remind Africans that their dreams are theirs for the taking. Encourage them to have full confidence in their capabilities and belief in their destiny. We are honored to sponsor the beverage category and shine a spotlight on young African creatives that deserve to be crowned. So let every sip of Black Crown remind you to #OwnYourCrown”, says Claudia Schmid, General Manager of Black Crown.
On the night of the Top 16 Youth-Owned Brands Awards, the Black Crown team setup next to the YOBA registration table to offer guests their welcome drinks after completing their registration process. Black Crown got the opportunity to showcase their new addition to the royal Black Crown family – being the new Black Crown gin & dry lemon with marula. The new Black Crown drink is infused with African Marula fruit, available in a 440ml can and has been made available at all retailers.
Siwela Wines owned their crown as the brand was celebrated and recognized as the top ‘Beverage’ brand for the Top 16 Youth-Owned Brands Awards – proudly sponsored by Black Crown.
Nando’s celebrates launch of two new PERi-PERi Bag & Bake flavours with #PERiTricks pop-up in the heart of Braam! Synonymous with creativity, Nandos showcases this with the launch of two new variants of the Bag and Bake product. The new variants, namely Paprika Citrino and Smokey Churrasco will be launched at the new pop-up located in Braamfontein between 24 June and 10 July 2022.
Flavours In The Bag
The Paprika Citrino is paprika and lime-flavoured and with the recipe perfected, the brand needed to come up with a name that only Nando’s could own and besides, just calling it Paprika and Lime would’ve been much too meh. So, after a bit of back-and-forth, Paprika Citrino seemed to be the best choice. Here’s why it makes perfect sense, with those six little syllables the brand is able to do more than just describe a flavour. It gives Nando’s an opportunity to evoke its rich Afro-Portuguese heritage and invite customers to enjoy a vibrant, spicy, uniquely Nando’s experience. The second new variant is a little more complex in its flavour profile. With rich, oaky, savoury notes balanced by a subtle sweetness, the finished product’s smokey taste is evocative of chicken braaied over wood. It was this sense of “that’s-close-but-not-quite-right” that inspired the name Smokey Churrasco.
These two flavours inspired a whole range of #PERiTrick recipes – that could be cooked any time, anywhere any way – even in your dorm room with an iron or in a tumble dryer – yes, a tumble dryer – if you don’t have access to a kitchen to utilize the more conventional appliances such as a toaster, air fryer or microwave. Once the recipes are prepared, guests will have the option to enjoy their creation/treat in a pod on-site or take it home to indulge and enjoy.
With the pop-up, Nando’s also celebrates the creative skills of young and talented individuals such as award-winning textile and surface designer, Bonolo Chepape. Bonolo together with the help of culinary-minded design agency Studio H came up with original themes for the launch. Food Stylist and Chef Keletso Motau, styled the video shoots and facilitated the recipe videos while Cinematographer, Earl Abrahams captured and packaged all the video. Chepape says she drew inspiration for the patterns and colour palette from Nando’s brand heritage as well as textile weaving techniques and Bauhaus-inspired elements of Mozambican architect, Poncho Guedes. “I wanted the design to be playful and reflect the experimental and experiential purpose of the pop-up.”
Nando’s Vanessa Nunes, Marketing Manager for Groceries says, not only did Chepape receive the Best Textile Design award at 100% Design South Africa 2018, she was a finalist in the Nando’s Hot Young Designer Pattern Hunt in the same year and a recipient of the 2019 Design Foundation Future Found Award. “Our collaboration with Bonolo and Keletso is part of our ongoing drive to nurture creative talent in South Africa. As an authentically home-grown brand, we welcome all South Africans to a seat at our table. At our pop-up store, they’ll be able to engage with our brand in an interactive and fun way and gain greater insight into the creativity and innovation that drives our brand,” she says.
With just 2 weeks away from South Africa’s first-ever youth-owned brands awards, it is with great excitement to announce that one of South Africa’s leading black-owned investment companies, Sakhumnotho Group Holdings (Pty) Ltd, is now the headline sponsor of the inaugural Top 16 Youth-Owned Brands Awards (YOBA)
What The Sponsorship Comes With
The sponsorship is in monetary terms and value-added benefits which will see the winners of the awards walking away with a 3-months business mentorship from one of Sakhumnotho’s subsidiaries – Global Business School of Entrepreneurship (GBSE). They also acquire the naming rights of the awards, therefore, going forward the Top 16 YOBA awards are brought to you by Sakhumnotho Group.
“Pat On Brands sees Sakhumnotho as an ideal partner in helping to reach our ambitious targets of shining the light on the incredible work being accomplished by South Africa’s youth. This collaboration also seeks to contribute towards empowering the nation’s youth and the world’s sustainable development goals.” Says Pat Mahlangu CEO and Founder of Pat On Brands
As an active and concerned media company, Pat On Brands continues to seek out meaningful opportunities to contribute, synergistic partnerships and economic empowerment solutions to enact a lasting change for future generations.
“Sakhumnotho Group Holdings is a company that believes in investing in the future of our country. Our name bares testimony to this; directly translating to “Building the Economy” or “Creating Wealth”. We strongly believe in the potential young people of this country have, and this is clearly demonstrated in our annual internship programme.”
This made it a no-brainer for us, as an organisation, to partner with an initiative that recognises the amazing entrepreneurship efforts of South Africa’s youth. We were very meticulous in what we put our name on, and this initiative by Pat on Brands makes us proud to be a naming sponsor!”, said Mosa Ntwampe, Group Head of Marketing and Corporate Communications
The Top 16 Youth-Owned Brands Awards (YOBA), an initiative by Pat on Brands has recruited 10 award-winning leaders in the marketing and communications industry, academia, and entrepreneurship to evaluate and shortlist 482 nominations.
Judging of Nominated Brands
The judges are seasoned professionals and have distinguished careers in marketing and entrepreneurship. When it comes to building and growing brands, the judges are very knowledgeable and have a wealth of experience. To evaluate the entries, they will be using a set scoring criterion across 16 categories. The scoring criteria are guided by Young & Rubicam and David Aaker’s principles, brand equity principles that focus on the general appearance of the brand, originality, creativity, geographic reach, and the consistency in the application of the brand CI.
“As a platform, Pat on Brands has always been known for bringing out captains of industry to engage with young people and YOBA is no different. We are very pleased and enthusiastic about having judges of such high caliber to help us recognize the Top 16 youth-owned brands in South Africa.”, says Pat Mahlangu – Founder & CEO of Pat on Brands.
The jury will be chaired by renowned marketer Sadika Fakir and co-chaired by Lebo Lion.
“It is a massive concern that youth unemployment in South Africa year on year is more than 45% with COVID-19 aggravating the situation, in turn negatively impacting our socio-economic levels substantially. Now more than ever, we need to encourage youth entrepreneurship to inspire a new era of hope for the nation. YOBA is such a platform recognising Youth Owned Brands and entrepreneurship. I am truly honoured to be a part of a movement of this nature as it fuels the industry and the country with inspiration, creativity, and a fresh perspective on leadership. When I look at youth-owned brands, I feel compelled to challenge my own inhibitions and conventions. YOBA will certainly be a catalyst for positive growth in the continent.” says – Sadika Fakir – Integrated Media & Digital Director at Tiger Brands, Chairperson: ARB
Meet The Judges
In no particular order, the list of esteemed judges for the inaugural Top 16 Youth-Owned Brands Awards is as follows:
Sadika Fakir (Chairperson of the jury) – Sadika Fakir, Integrated Media & Digital Director at Tiger Brands is a firm believer in integrated and seamless marketing communications that focus on the customer. With an ever-evolving customer base and shifting media landscape, she states that we must consistently reinvent our approach to the market – taking customer shifts and nuances into consideration to drive seamless & integrated communication solutions. She is captivated by the power of the media & digital and believes it suits her disruptive approach to work. After a seven-year stint in similar roles within financial services, Nedbank and FNB respectively, she joined the consumer goods category in her role at Tiger Brands in 2020. Prior to the corporate roles, she notched up ten years at numerous agencies building her integrated strategic media experience totaling more than 17 years within integrated channel strategy and advertising. She has her BCOM Honours in Marketing (Cum Laude) and is a designated Chartered Marketer through the Marketing Association of South Africa. In 2022, Sadika was appointed Chairman of the Advertising Regulatory Board (ARB).
Lebo Lion (Deputy Head) – Lebo is an award-winning digital marketer, iTunes podcasting pioneer, speaker, author, strategist, & influencer whose viral Twitter threads, digital marketing expertise, and courageous conversations, have led to her being one of the most sought-after speakers and business consultants in South Africa. She has transformed over 1000 South African Start-Ups and SMEs, through her global top 100 iTunes podcast charting platform; The Lebo Lion Show. Known as “THE VOICE OF MARKETING”, Lion delivers mindset shifting & empowering content, that disrupts the African learning landscape.
Bulelani Balabala – Dubbed as “the go-to guy for township entrepreneurs” by City Press. Bulelani is the founder and CEO of IAF brands, a township-based Branding & Social Media marketing company. He is the founder of Township Entrepreneurs Alliance (TEA) an initiative aimed at developing entrepreneurs in the township & rural areas, through this platform TEA has directly impacted over 48000+ small businesses in the formal and informal sectors. He serves on public and private sector boards. He is a professional speaker who covers the township economy, branding, entrepreneurship & inspiration. He is featured on multiple media platforms where is gives thought leadership and insights. He has shared platforms with business, industry, and government leaders. He lives by the simple motto #GetThingsDone
David ‘Slaying Goliath’ Tshabalala – David Tshabalala has worked with, & independently collaborated with the biggest global brands, not limited to, namely: KFC, Coca Cola, Adobe, Netflix, Converse, Audi, Smirnoff, Reebok, and many more. Despite his notable industry accolades and achievements – he says he’ll never proclaim to know it all. Perhaps these are the tenets of his relative success, the willingness to not only learn from those above him but to absorb lessons from his juniors too. David says he’s a teachable spirit because he’s been trained to stay grounded by his mentors and industry peers. His natural disposition to stay humble has been largely influenced by his environment and the people in it. “My work is a kaleidoscope of color and crafted content, driven by my penchant for consuming pop culture. I embody the ethos of being an independent self-starter; being able to work with major brands directly, while staying true to myself – telling the South African story in a meaningful and engaging way.” – David
Dr. Beate Stiehler Mulder – Dr. Beate Stiehler-Mulder is a Senior Lecturer, the Marketing Coordinator at the Department of Marketing Management at the University of Johannesburg (UJ), and the W&R Seta Leadership Chair: Gauteng. She holds a Ph.D. in Industrial Economics and Management from the Royal Institute of Technology in Stockholm, Sweden. She has 16 years of experience in Marketing Commerce, 9+ years’ experience in Marketing and Retail Lecturing, and Academic management, she is a Certified Digital Marketing Professional (DMI International), the winner of an “Outstanding Paper” 2017 from the Emerald Literati Network Awards, and she was a main Jury Member for the 2020 & 2021 Financial Mail AdFocus Awards. She has built a strong background of work, research, and publications in South African and international journals and conference proceedings, where she has presented broad research on marketing, branding, retail, digital, and consumer subjects. As the current W&R Seta Chair: Gauteng, she aims to provide a platform that develops critical thinkers and problem-solvers in the Retail industry, conduct relevant retail and consumer research, and launch innovative education and work-based learning experiences – all in the spirit of advancing and professionalizing the wholesale and retail industry.
Mpho Maseko – Mpho Maseko is a self-motived integrated marketing and communications professional with more than ten years of strategic marketing and campaign development experience working on local and global brands. She’s been working in the financial services sector for five years. Her marketing and communications experience is also in the broadcasting, technology, and digital marketing services sectors. As a self-confessed “Marketing Maverick”, she ensures that marketing and communications align to both long- and short-term business objectives. Mpho honed in her management expertise after graduating with a Post Graduate Diploma in Management from Wits Business School. In 2005 she joined the SABC where she held several management positions in marketing & communications. Her responsibilities in these roles extended to the strategic communications management for various SABC brands. Mpho’s commitment to South Africa’s Marketing and Communications industry is also demonstrated in her involvement in various industry bodies. In 2014, she was appointed committee member for the Advertising and Media Association of South Africa (AMASA), on which she still currently serves. From 2017 to 2018 she served as Head of the Brand Council of the Interactive Advertising Bureau (IAB). In 2020 she ended her tenure as a Marketing Tourism committee member of the Mpumalanga Tourism and Parks Agency.
Thembi Sehloho – Thembi Sehloho is currently serving as the Marketing Director for Rice and Pasta at Tiger Brands SA, Thembi is a seasoned marketing specialist with a passion for meaningful and impactful brand work. After graduating with a BCom-Accounting degree; she went on to build a formidable career in marketing spanning over 15-years. With the ability to run strategic and capital expansion projects, Thembi has landed accolades which include the following:
· Building the Mama KOO franchise which propelled the brand to be SA’s most loved brand
· Maintaining Tastic’s position as the top brand within staple food
· Winning a Silver PRISM Award for PR Campaign of The Year, and Tastic TVC voted 2020 the best-liked TVC as voted by consumers – Kantar #MyHeritagecampaign.
Thembi is passionate about leadership and mentorship and was recently awarded the 3rd Positive Role Model Award – 9th Annual Gender Mainstreaming Awards. She has solidified herself as a formidable and seasoned marketer in South Africa with vast experience in SA’s leading iconic FMCG brands which include; All Gold, KOO, Bakers, Tastic, and Fatti’s & Moni’s.
Neo Ramokutwana – A seasoned performance marketer with over 16 years’ experience in financial services marketing. Ramakutwane is experienced in developing optimised and result focused marketing campaigns with various budgets with a proven ability and specialised knowledge in distribution and intermediary marketing. She has in-depth knowledge of the South African marketing landscape and trends. Neo says she is driven and willing to go above and beyond to deliver results.
Dr. Marcia Lebombo – Dr Marcia Lebambo holds a Doctorate Degree in Business Administration from the Tshwane University of Technology, Business School. She is currently working as a Senior Lecturer at the Tshwane University of Technology, in the Department of Management and Entrepreneurship. With more than 10 years of experience in Higher Education, Dr. Lebambo published book chapters and articles in accredited journals and presented her work at local and international conferences including Tanzania, Botswana, and Austria. Her research interests are in the areas of entrepreneurship and small business development, entrepreneurship policies, rural tourism, and technological entrepreneurship. Apart from her work as an academic, Dr. Lebambo is a trailblazer in youth community development. In 2012, she founded a non-profit organisation: Marcia Lebambo Foundation which focuses on improving literacy in South African township and rural schools. Her motto is; Do the best you can, where you are, with what you have!
Katlego Ditlokwe – Katlego Ditlhokwe is a Researcher, Thought Leader, Marketing Guest Lecture, Strategic Planner and Simply a Storyteller.He describes himself as a true lover of advertising and a learner of the industry. Katlego has a degree in Marketing Communications. He is a certified Digital Marketer and Art Director.Ditlhokwe started his career as a Media Strategist at Joe Public United; changed his career path to practicing Brand Strategy, and he is now a Lead Strategist at Brave Group. Basically, he is a creative that just chose to specialise in Strategic Communication.
Word From Pat Mahlangu
“As a platform, Pat on Brands has always been known for bringing out captains of industry to engage with young people and YOBA is no different. We are very pleased and enthusiastic about having judges of such high caliber to help us recognize the Top 16 youth-owned brands in South Africa.”, says Pat Mahlangu – Founder & CEO of Pat on Brands
The YOBA awards encompass 16 categories which are Accessories, Beverage, Agriculture, Beauty, Apparel, Media, NGO, Homeware, Education, Personality and Influencer, Footwear, Food, Travel and Tourism, and Technology. The inaugural award ceremony is scheduled to take place on the 15th of June in Johannesburg where we will see young creatives who’ve propelled the marketing industry for real change.
Queens and Kings, the moment has come to introduce the latest member to the royal Black Crown family… The NEW 440ml Black Crown Gin & Dry Lemon with Marula. A drink made like you. Bold, authentic, and African. A premium locally crafted Gin & Dry Lemon infused with African Marula fruit – an extension to the existing Black Crown Gin & Tonic. The perfectly mixed and easy to drink Gin & Dry Lemon with Marula is crisp and unapologetically refreshing in more ways than one.
The New Flavour
The new Black Crown is available in a 440ml can at all major retailers from end of May. It’s best served cold and gives you the premium sipping experience you’ve come to expect from Black Crown. It boasts 5.0% alcohol content and stands out with its stunning green, black, and gold packaging. Black Crown is here to inspire young Africans to proudly embody a Royal State of Mind. So, to the Kings and Queens of Africa. let every sip of Black Crown remind you to keep doing what others don’t and #OwnYourCrown.
Scan the QR code on your Black Crown pack for some more exciting surprises.