The Pat on Brands 4 Women team was invited to the official opening of the luxury beauty store- ARC. The store offers a unique shopping experience like no other.
Much-loved South African artists, Arno Carstens and Ami Faku will treat Game customers and followers to acoustic performances. Shot in Game stores in Johannesburg and Cape Town that will be live streamed to the Game Facebook page on 19 and 26 June.
Here is what everyone was talking about this week.
Podcasting has taken the world by storm, especially since 2020 when we were all locked down in our homes. While some people looked to TikTok for a creative outlet, we also saw some new podcasts come up while some much-loved ones got new listeners.
Starbucks launches new Salted Caramel Hot Chocolate and Salted Caramel Latte drinks to kick off the cold season.
Knorr released findings from its 2021 study on ‘Understanding the eating habits of the SA population’ compiled by market measurement firm, NielsenIQ, during the annual Plate of the Nation virtual roundtable event 2021.
Brand Africa is to unveil the 2021 Brand Africa 100: Africa’s Best Brands rankings – the Top 100 brands in Africa, in a series of multi-country blended live and virtual events starting in Uganda at 08h45 and closing with a live event in Ivory Coast at 18h00 on Africa Day, 25 May 2021.
As a celebration of the love that connects us all, adidas is taking its long-running ‘Love Unites’ platform global for Pride 2021. The brand will release a 30+ piece Pride collection alongside a global campaign spotlighting influential members and allies of the LGBTQ+ community.
Space Salad Studios is a startup Indie Game Development Studio which was established in 2019 and is based in Johannesburg, South Africa. Space Salad Studios was founded by Thabo Tsolo, Rethabile Koma and Wandile Matsebula.
For their sixth annual Pride collection, they tapped a group of All Stars to create a new product collection by and for the LGBTQIA+ community. Inspired by the individual stories of these five All Stars from around the world, each style from the collection features a graphically-driven capsule and campaign that explores the duality of struggle and joy along the journey to self-love.
In an effort to celebrate the country’s diverse cultures and languages as well as to connect authentically with South African customers, Volkswagen has produced its first-ever television and digital advertisements in isiZulu.
Africa’s biggest premium beer brand, Castle Lite has launched a new campaign that seeks to inspire consumers to have the confidence to own every moment and Stay in the Game with Castle Lite.
World Whisky Day is celebrated on the third Saturday of May. In 2021, this day is on 15 May and was celebrated by whisky lovers worldwide with (virtual and in-person) tastings, events and gatherings.
The recent sneaker collaboration between artist Pharrell Williams and Adidas Originals – called the NMD HU in "Clear Aqua" – will launch on Friday, 14 May. The sneakers feature the word 'Uluntu’' which is isXhosa for "human race" and "humanity", but will not be sold in South Africa.
On Wednesday, 5 April we were invited to an intimate, exclusive high tea event at Hyde Park Corner to get a glimpse into the luxe offerings for Mother's Day.
The Pat on Brands Fellowship Programme aims to expose budding media enthusiasts to the communications and media industry. On Wednesday, 28 April 2021 as part of the programme, we were invited to the Government Communication and Information Systems (GCIS) offices.
The introduction of Renew Labs invites customers to collaborate and contribute to Converse’s mission to create in more sustainable and innovative ways while extending their product life.
Colgate South Africa has announced the launch of its new Naturals toothpaste range packaged in the company’s first recyclable plastic tube, in a recycled carton box.
Holly Rey, Sjava, and Kwiish SA will be headlining Africa’s very first virtual HUAWEI Music Sessions, which is set to take place on Friday, 23 April 2021. This exciting, free, online event will offer music fans an opportunity to watch their favourite artists do what they do best – perform.
Told in the documentary style of home footage, the series of 20 films provides a previously unseen side to some of the most documented individuals in the world such as Beyonce and Siya Kolisi.