Green Scooter Is Moving At Electric Pace

Founded by Fezile Dhlamini, Green Scooter is the safest and first electric motor-tricycle for the African market. We chat to to him about his brand that has been in business for 6 years. Green Scooter won the Technology category sponsored by MTN Pulse at the Top 16 Youth-Owned Brands Awards.

The Green Scooter Journey

How has the journey been for Green Scooter?

Fezile: Green Scooter has been around for 6 years now. Formally, in the market for 4 or 5 years now and it has been a rollercoaster. The has been a lot of learning and unlearning. There has been a lot of super highs and super lows. You are trying to do something, you are trying to build something; you are creating this entire market in South Africa that is not really familiar.

How do you feel about the nomination?

Fezile: It moves away from how I feel rather how we feel as a company. It reaffirms that we are doing something right. It’s all about building something that people love. It allows young people to dream through you. For the company, it brings excitement, it enhances our vision. I was never a person of awards but getting your award [Top 16 YOBA] changed my perspective.

The Business After The YOBAs

Green Scooter with Award and MTN Pulse Hamper

Are you in talks with MTN Pulse after winning a category they sponsored?

Fezile: The award itself and it being sponsored by MTN Pulse it enabled us to have much higher level conversations with the team of decision makers. There are certain discussions we are having that focus on youth because I am also very youth driven when we talk about entrepreneurship.

Insider dubs you as South Africa’s Tesla, how does that make you feel as a team?

Fezile: Compliments like those are very important as how the market perceives you. I say this in a PR level, because if we said we are building something better than Tesla, it really has no impact. We are the Tesla of three wheels.

You can watch the full interview on our Instagram here: https://www.instagram.com/tv/CgT7-ztDkEz/

Krispy Kreme Teams Up with Nestle

Everyone is always up for a sweet treat. Krispy Kreme has partnered up with Nestle to bring you 3 different doughnuts filled with Nestle chocolates.

Krispy Kreme History

In the late 1930’s Vernon Rudolph, the man responsible for these heavenly delights bought a secret recipe for yeast raised doughnuts off a French chef in New Orleans. Krispy Kreme Doughnuts are made fresh daily. This iconic brand made its way to the African continent, with its first store opening in Rosebank, Johannesburg.

Filled Rings Edition

The Sweeter together combination of these two iconic brands brings 3 different flavours. The limited edition doughnuts have deliciousness, inside and out. The new Filled Rings Edition range is available from all participating mini locations and in-store. The 3 flavours are;

The brightest ring in the Milky Way. The Milky Bar Filled Ring is hand-dipped in white chocolate, filled with a Milky Bar Kreme, drizzled with Milky Bar sauce and topped with Milky Bar shavings.

Image: Milky Bar Filled Ring

The Bar-One Filled Ring is filled with a delicious Bar-One chocolate Kreme and topped with a Bar-One chocolate.

Image: Bar-One Filled Ring

The new kid on the chocolate block, the Tex Filled Ring. This doughnut is filled with Tex chocolate Kreme, hand-dipped in milk chocolate and topped with Tex chocolate.

Head to all participating Krispy Kreme mini locations to get your hands on these limited edition doughnuts. Furthermore, you can get them delivered too.

Lerato Agency Celebrates 2nd Anniversary

Founded in 2020 by Pat Mahlangu, Lerato Agency turned 2 on the 9th of July 2022. Lerato Agency is a PR & Marketing agency founded with the purpose of crafting brands that people love.

The starting point of Lerato Agency

Lerato Agency was born at a critical time in South Africa. When the world was still trying to navigate through the COVID-19 pandemic, Lerato Agency was born. While a number of businesses were closing down and people were losing their jobs, Pat Mahlangu unlocked opportunities through Lerato Agency. During these dark times filled with uncertainties about the future, all the world needed was ‘Lerato’ (love) and togetherness.

Lerato Agency became a ‘beacon of hope’. Regardless of the economical state of the country at the time, the agency was set on creating opportunities and contributing to the economy of South Africa.

Image: Lerato Agency Logo

The ‘Lerato’ in Lerato Agency

‘Lerato’ means love in seSotho, because Lerato Agency’s core value is crafting brands that people love. The agency consistently thrives to build brands that people can resonate and fall in love with. Like every love story, Lerato Agency has five love languages – being digital marketing, public relations, content creation, experiential marketing and design. The aim is of the agency is to form meaningful, long-lasting relationships with its clients and their customers.

Brands Lerato Agency has worked with

For the past two years, Lerato Agency has worked with a number of brands, such as Brand Africa, Brand SA, SAMRO, Aunt Caroline and Himalaya to name a few. One of the biggest projects the agency has worked on is the inaugural Top 16 Youth-Owned Brands Awards (YOBA).  

The creative team of Lerato Agency was behind the inaugural Top 16 YOBA awards, using the beloved five love languages. The agency is run by the youth and advocates for the youth, which is why it was the perfect fit for the Pat on Brands initiative, YOBA.  

The agency has continuously reflected the hard work of those who work tirelessly behind the scenes to craft brands that people fall in love with. Lerato Agency intends to keep the momentum and continue moving to greater heights. Here’s to more years of spreading ‘Lerato’! 

A new online bartering platform, CirculateIt launches in South Africa

New online bartering platform, CirculateIt launched on the 4th of July 2022. CirculateIt is a platform created to make life easy and convenient for people to exchange goods and services without using money in the process. The brand name says it all “Circulate it” – encouraging people to ‘circulate’ their pre-owned goods/services for their desired goods/services.

Bartering Explained

Bartering is a cashless exchange system that dates back to 6000 BC – where 2 parties trade goods and/or services directly, without the use of money. Bartering has been practiced for years, even before the existence of money, people used to trade and exchange items. The whole concept of bartering is to save money and avoiding waste by trading what you may no longer want for something you really want.

Image: Supplied

CirculateIt

CirculateIt is the modern bartering platform, because it uses technology to bring 2 parties together with a mutual agreement to exchange/trade items.
“CirculateIt aims to unlock the latent potential of bartering to give frugal consumers access to more goods, services and reduce waste” says Frank Ogagba – Chief Executive Officer

Instead of discarding goods you no longer need or want, rather trade them in for goods you really need or want. CirculateIt is currently launching the platform for people residing in the Gauteng province, and as time progresses, they are willing to expand to other provinces. The public is always keen on trying new things, especially new technology – hence CirculateIt sees the idea of bartering as a great fit into the market. The platform is new, it’s fun, it’s convenient and most importantly it’s cost-effective.
“Price hikes and the cost of living are trends that make it difficult for most South Africans to make ends meet. Ways to save money are more pertinent than ever. CirculateIt.online gives South Africans a new way to save money, and even better, get what they need without paying. The platform enables people to barter trade products and services for what they need”, adds Frank Ogagba

Image: Circulate It Logo Supplied

Going into the month of July [savings month] the platform educates the public on not only saving money, but saving and preserving the environment. CirculateIt cannot wait to be the go-to bartering platform in South Africa and it cannot wait to switch things up in the market – #letsswitch.

KFC’s Kentucky Town Warms Up Cape Town This Winter

Bringing the heat to Cape Town this Winter, KFC South Africa is opening the doors to it’s limited-edition pop-up store; Kentucky Town.

As the Winter chills roll in, KFC brings a lil’ heat to the Canal Walk KFC restaurant – in the food court – for a limited time only from the 7th to 17th of July. Just 11 days, in honour of their Original 11 Herbs and Spices Secret Recipe.

Limited-Edition Menu

For 11 mouthwatering days KFC will be serving up a hot new limited-edition Menu with some KFC meals that you’ve never seen before – and may never see again.

The special Kentucky Town Cape Town menu will include some of the top favourites from the original pop-up store such as the Doughnut Zinger Burger and Spicy Chips flavoured with Tabasco. However they will be turning up the heat with a stack of new and exciting limited-edition items. In homage to the city and culture of Cape Town, the menu includes the limited-edition KFC Gatsby as well as KFC Chachos (like Nachos), Simba Crunch Zinger Wings, Kentucky Fried Oreos with Soft Serve and a Midnight Mojito to seal the deal.

Image: Kentucky Fried Oreo and Soft Serve
Image: KFC Gatsby
Image: KFC Midnight Mojito

KFC’s Famous Sauces On Sale

KFC’s famous sauces will be on sale again! The ‘Zinger Sauce’ and The ‘Dunked Sauce’ flew off shelves last year. You can get these KFC sauces for R50, however there will be a limit to stock.

Image: KFC Sauces

Limited-Edition Winter Gear & Gadgets

This is perfect for all collectors. What’s a new Season without a fresh new look? Kentucky Town Cape will offer new Winter Gear Collection for sale.

Capetonian’s most-groomed can prepare their beards and moustaches for the limited release of The Colonel’s Beard Oil inspired by the secret 11 herbs and spices recipe. Moreover, there is limited-edition KFC 11 Herbs and Spices Fire logs, so you can cozy up to our famous KFC aroma all Winter.

The Winter Gear Collection will also include limited-edition items such as the Colonel’s Onesie and KFC PJs. This is all in addition to Zinger sleep shorts, vests, trakkie pants, hoodies, and Winter accessories.

The best part? All proceeds from sales will be donated towards the KFC Add Hope initiative. Add Hope helps provide nutritious meals to underprivileged children in South Africa. So now you can look good this Summer and DO good at the same time! Yaas please!

Pat On Brands donates R5 000 to a youth-owned cleaning service company in Soweto

Just two weeks after Pat on Brands celebrated the efforts that the youth of South Africa have made, and continue to make, towards the shared economic future of South Africa at the inaugural Top 16 Youth-Owned Brands Awards (YOBA). YOBA is an initiative by Pat on Brands, aimed at recognizing brands that are owned and run by the youth in South Africa. We as Pat on Brands, are devastated by the unexpected loss experienced by a youth-owned business in Soweto (MDU CLEANING SERVICES) as their premises caught fire due to loadshedding.

According to a statement by MDU CLEANING SERVICES yesterday: “Our main facility which we use not only for our cleaning services but also for storage caught fire as a result of a short cause by a resurgence of electricity after the third phase of loadshedding stage 4.” The business not only used its premises for cleaning services, but for storage use as well – which was a great contributor to the premises catching fire. Cleaning products are highly flammable, causing the fire to spread and not only burn the premises, but also burn the possessions of the customers”.

MDU Cleaning Service

MDU CLEANING SERVICE is a convenient cleaning service company founded by Mduduzi Mnisi. The company initially started in 2015 in Soweto, Orlando as ‘Sayenza Lento Tekkie Wash’ meaning “We doing this”, translated to English and later changed the name to MDU CLEANING SERVICES. The company provides cleaning services for shoes, bags, cars and carpets.

Image: Supplied

Pat on Brands Offers Help

For a brand that is on the pulse with the youth such as Pat on Brands, we took it upon ourselves to offer a helping hand to MDU CLEANING SERVICES by donating a sum of R 5 000 to help them bring their business back to life again. The Pat on Brands initiative, YOBA does not only exist to celebrate and recognise youth-owned brands, but it exists to also empower and uplift the youth of South Africa.

“Just over a week ago, we were celebrating youth-owned brands at the Top 16 Youth Owned Brands Awards. As a youth owned business ourselves, we see it fit to lend a helping hand to fellow youth-owned business – Mdu Cleaning Services. We believe that what we can offer them can make a huge difference and help their business rise from the ashes”, says Pat Mahlangu – Founder and CEO of Pat on Brands / Lerato Agency

South African youth have a long history of challenging the status quo. On 16 June 1976 – the date we now know as Youth Day. Till this day, the youth are the drivers of economic growth and job creation in South Africa.

Small businesses play a key role in growing our economy and creates jobs for over 60% of the country’s population. This means that the more support this small business receives, the more people they can employ, the more successful and stronger our country becomes.

It will be wonderful to see other businesses, brands, and companies that have the capacity to offer a helping and grow our economy.

Siwela Wines crowned the Top Beverage Brand – Sponsored by Black Crown

On the 15th of June 2022, the Top 16 Youth-Owned Brands Awards (YOBA), an initiative by Pat on Brands took place at The Capital: On the Park in Sandton. The purpose of the initiative is to celebrate and recognise brands owned and run by the youth. Only one brand had the honor of walking away with the bragging rights in each of the 16 categories. ‘Beverage’ was one out of the categories and Siwela Wines got to walk away as the Top Beverage Brand, sponsored by Black Crown.

Siwela Wines

Siwela Wines is an award-winning female-owned wine company, founded by Siwela Sweetness Masoga. The founder, Siwela was born in Soweto, Gauteng and raised in Marulaneng Ga-Mphahlele, Limpopo. She studied Biotechnology in Cape Peninsula University of Technology. Microbiology and fermentation as her majors sparked curiosity and interest in wine making. Siwela’s interest in winemaking paid off as her brand, Siwela Wines is now an award-winning beverage brand. She could not be present to accept the award, but her team accepted the award on her behalf.

Image: Siwela Wines Team Member Accepting Award

Black Crown as Beverages Category Sponsor

Black Crown, a gin & tonic brand by South African Breweries (SAB) sponsored the Beverage category. The drink has clean, crisp flavors of lemon and lime, crafted with eight proudly African botanicals. Black Crown is all about being unapologetically African and “owning your crown”. “We want to remind Africans that their dreams are theirs for the taking. Encourage them to have full confidence in their capabilities and belief in their destiny. We are honored to sponsor the beverage category and shine a spotlight on young African creatives that deserve to be crowned. So let every sip of Black Crown remind you to #OwnYourCrown”, says Claudia Schmid, General Manager of Black Crown.

Image: Black Crown Set Up At Top 16 YOBA

On the night of the Top 16 Youth-Owned Brands Awards, the Black Crown team setup next to the YOBA registration table to offer guests their welcome drinks after completing their registration process. Black Crown got the opportunity to showcase their new addition to the royal Black Crown family – being the new Black Crown gin & dry lemon with marula. The new Black Crown drink is infused with African Marula fruit, available in a 440ml can and has been made available at all retailers.

Siwela Wines owned their crown as the brand was celebrated and recognized as the top ‘Beverage’ brand for the Top 16 Youth-Owned Brands Awards – proudly sponsored by Black Crown.

Over Half A Million Rand In Tips Raised For Bar Staff Over Workers’ Day Weekend

Over the course of this past Workers’ Day weekend, Castle Lite managed to raise over half a million rand as part of their Tips on Tap initiative. The initiative focused on extending the enjoyment over Worker’s Day and paying homage to unsung heroes of the alcohol industry, South Africa’s hard-working bar staff.

Tips on Taps

Tips On Tap, saw Castle Lite tipping bar staff R5 for every 500ml Castle Lite draught served at participating outlets across the country between Friday 29th of April and Monday 2nd of May. The initiative called upon South Africa to raise their glasses in support and raise they did to the tune of over half a million rand in additional tips collected across all participating establishments.

“The COVID-19 pandemic had a huge impact on restaurants and bars and these businesses are still recovering from two years of lockdowns and alcohol bans. This campaign was very special to all involved, we are proud to have been able to offer some much needed support to bartenders with the assistance of the public through an initiative that highlighted the hard work they put in day in and day out to keep their customers refreshed. We aim to continue this initiative in years to come, to include more bar staff and rally South Africans to increase that tip amount,” explains Colleen Duvenage, Brand Director at Castle Lite.

Source: Supplied

Impact of COVID-19 on Bartenders

Nkhensani Sono, bartender at one of the participating outlets (Tiger’s Milk Fourways) adds to this stating, “The industry is still in recovery and many bartenders are picking up extra shifts in order to bolster their earnings as much as possible. Initiatives such as the Tips on Tap campaign really assists all bar staff to come by some much-needed extra cash when we need it most, so I am very grateful to Castle Lite for this initiative.”

SAB Corporate Brand Director, Sphe Vundla congratulated Castle Lite on the initiative, “we are proud of the efforts by Castle Lite to support the bar industry which forms a significant part of our value chain. SAB continues to stand behind all efforts to recover the economy as we try to rebuild the workforce that has worked tirelessly to keep the industry afloat”.

For a more detailed look at how the initiative and tip raising efforts performed over the duration of the Workers’ Day long weekend, please visit the Castle Lite website.

Brand Africa endorses the inaugural Top 16 Youth-Owned Brands Awards

Thebe Ikalafeng

Africa’s most authoritative intergenerational movement aimed at inspiring a brand-led African renaissance, Brand Africa endorses the inaugural Top 16 Youth-Owned Brands Awards – an initiative by Pat on Brands. Established in 2010, Brand Africa’s goal is to drive a brand-led transformation of the continent’s brand, image and wealth.

Brand Africa 100: Africa’s Best Brands

The Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis of brands and underlying businesses in Africa, covering 30 countries that represent all the continent’s five economic regions.

Pat on Brands announced the launch of the inaugural top 16 Youth-Owned Brands Awards. First of its kind in South Africa, the awards aim to give recognition to proudly South African Brands owned and run by the youth. The youth of South Africa and Africa at large are the key drivers to economic growth and job creation. The creativity and innovation of the youthful population plays a significant role in the continent’s economic transformation.

“Recognizing that 70% of the population in Africa is under 30 and that only 20% of brands Africans admire are made in Africa, these “Pat on Brands Top 16 Youth-Owned Brands Awards” are an important and timely initiative to inspire youth to lead the African renaissance,” Thebe Ikalafeng – Founder and Chairman, Brand Africa.

Brand Africa Endorsement

This endorsement is important for the Top 16 YOBA as it affirms its position to recognize brands that are owned and run by the youth.

“The endorsement by Brand Africa is testament to need to create excitement about made in Africa brands, particularly those that are youth-owned. It is truly an honour that an organisation of such a high stature as of Brand Africa is recognizing our initiative as a driver for the African renaissance. As the youth put it “Real Recognises Real,” Pat Mahlangu – Founder and CEO of Pat On Brands.

Top 16 YOBA will be hosted on 15 June in Johannesburg, South Africa.

Comedians Stuck in a Flying Fish Billboard on William Nicol Drive

Make some Flying Fish Pressed Lemon out of life’s lemons with every What The Flying Fish!? (WTFF) moment as Flying Fish brings you an entertaining source of fun, light-hearted escapism to their fans. Flying Fish has decided to take ownership of these modern landscapes and create a playful, interactive inception experience for their followers.

Stuck in a Flying Fish Ad Campaign

“As a brand, we are now encouraging everyone to take those moments in life where perceptions of our reality make us go: “What The Flying Fish? and embrace them. Moreover, have a laugh at themselves, and then share that memory, because whenever you are faced with something delightfully unexpected, chances are you’re stuck in a Flying Fish ad. Take flight from the mundane and flow with the possibilities. Fans can now join the movement and watch an ad within an ad. The campaign allows them to enter the world of self-aware characters or even create their own reality-bending moments online.

Tumi Stop Nonsons and Mashabela

Two well-loved South African comedians, Tumi Malita “ Stopnonsons” & Mashabela Galane, are making this a reality. You can find them, literally, stuck in a billboard, in-person – yes inside a billboard! at one of the busiest intersections and traffic count areas in Gauteng. Get ready for multiple 12 hour-long live-roasting sessions of passers-by on William Nicol drive on the 9th – 11th May 2022. Keep a lookout on social media for content posted daily about the experience on the brands pages or come on down lets see what unfolds.

“Flying Fish is all about celebrating the unique and the unexpected and giving people a chance to experience things that are far from the ordinary.
That’s why we consistently try and provide South Africans with new and exciting experiences and moments to enjoy. This is the very first time South Africa has seen something like this. We are revamping an ordinary concept and adding our flavour to it.” added Zachary Kingston Marketing Manager for Flying Fish South Africa.

How to setup TikTok for business

Phone with TikTok emblem on screen

What is it that your brand wants to achieve? Is it engagements, brand promotion, or sales? Whatever the case may be, TikTok has the best solution to help achieve these goals.

Since its launch in 2016, TikTok has taken the social media landscape to the next level. With over 1 billion active users globally. Users create cool content and interact with each others posts to reach a common goal. Creating fun experiences and showcasing their creative talent through videos. TikTok users are very youthful, energetic, and innovative in content creation.

What is TikTok for business?

TikTok For Business Image
Image: TikTok

Tik Tok for business is a type of account designed specifically for businesses.  On this account, businesses can advertise and sell their products and services while creating cool content… awesome right!

TikTok and other social media platforms

The difference between TikTok and other social media platforms lies heavily in the content shared on the platform. Most social media platforms like Facebook, Instagram, and LinkedIn use images and text to engage with the audience. TikTok on the other hand, uses short and impactful videos. A study by Hub Spot shows that 54% of consumers want to see more video content from businesses or brands that they support.

This study proves that consumers are more likely to engage in content that fascinates them, and Tik Tok is here to make that dream a reality.

Phone open on TikTok
Image: Business Insider

How businesses can do good with TikTok

We all want to be unique and stand out. The most interesting thing about Tik Tok is that it helps brands to stand out from competitors. Isn’t that what every brand desires?

To achieve that, brands need to be on top of their game when creating content. They need to be genuine and straightforward. They need to avoid using the same content throughout and engage with their audience.

Brands need to unleash their creativity and think outside the box. They need to ensure that their marketing strategies are in line with their targeted customers and speak the same language as them. Being creative is the best way to get your brand being discovered by your customers

How to set up a TikTok for business account

tiktok business account
Image: quintly.com

Here are 5 easy steps to start promoting your brand. 

1. Download the TikTok App on your smartphone either on Google Play Store or Apple store and follow instructions. 

2. ‘Clicking’ on Manage Account on the app and select Business Account. 

3 Your Business Account will then be created  

4. Select the category that suits your business. 

5. Start creating awesome content and engaging with your brands’ key targeted customers. It’s that simple. 

Digital is the future of marketing

In today’s world, where almost everything is going digital. Businesses need to take advantage of marketing opportunities through digital platforms like TikTok. Social media platforms present extraordinary marketing opportunities for businesses of all sizes. To create content, promote and sell their services and products, as well as engaging with their customers.