Clicks hair, is this a marketing strategy?
A friend of mine on WhatsApp asked me if the action by Clicks to label African hair as "frizzy and dull" and "dry and damaged" was a marketing strategy. Instead…
Does the new PEP logo get a Pat or a Slap?
Yesterday, news broke that after more than 50 years, one of the most recognisable retail brands in SA, PEP announced a new logo. This move got the social media streets…
In Conversation with the 2020 PRISM Awards and the PRISM Young Voices Leadership
On Friday, the 15th of May 2020, the country witnessed the inaugural virtual PRISM Awards. The 23rd annual PRISM Awards which are coordinated by the Public Relations Institute of Southern Africa (PRISA)…
The marketing landscape has not changed due to the lockdown
The marketing landscape has not changed because of the lockdown.
There's been a lot of talks around how the marketing landscape has changed and how it will change forever because of the coronavirus pandemic. The truth is nothing has changed…
Cancel Culture needs to be CANCELLED!
We can all admit that the South African Twitter streets have been nothing but depressing as of late especially because it’s been overshadowing more pressing issues surrounding the COVID-19 pandemic.…
The uninvited guest
A shopper walks past empty shelves normally stocked with soaps, sanitizers, paper towels, and toilet paper at a Smart & Final grocery store, March 7, 2020 in Glendale, California. - Fears of coronavirus or COVID-19, the disease that has sickened more than 100,000 people worldwide and has killed more than 3,400, has led nervous residents to frantically stock up on canned food as well as cleaning and hygiene products. California prepared to disembark passengers from a virus-hit cruise ship as officials played down any risk to local communities. (Photo by Robyn Beck / AFP) (Photo by ROBYN BECK/AFP via Getty Images)
The year 2020 is definitely a symbolic year, not only because it’s the 20th year of the 3rd millennium, a leap year and the beginning of a new decade, but…
Sasol Foundation offers free online primary and high school textbooks and resources during lockdown
Sasol
The Sasol Foundation has opened its online education resources and textbooks platform to all learners and parents free of charge as South Africa embarks on a 21-day National Lockdown in…
Nando’s Coronavirus Post: Pat or Slap?
Nando's spicy social media post about coronavirus.
Nando's added some spice into the coronavirus conversation. Yesterday, the brand shared a post on social media that had many of its followers in stitches and applauding the brand's social…
The impact of the Coronavirus on Brands
This past week, the Coronavirus aka Covid19 was declared a global pandemic by the World Health Organisation. This means that the virus is now a matter of global concern and…
CAN DO! PARTNERS WITH MUZI TO TELL UNBREAKABLE STORY
Can Do partners with Muzi
Coming off the success of CAN DO!’s 2019 #UnbreakableStories documentary series, which featured electric rapper YoungstaCPT and trailblazing global artist Busiswa Gqulu, CAN DO! is proud to announce its third…
Pat on Brands Dialogues Season Finale – Marketing in 2020
On Wednesday, 6 November Pat on Brands (POB) held its season finale of the Pat on Brands Dialogues under the theme Marketing in 2020 starring Alistair Mokoena, Gugu Nkabinde and…
Why do many South African brands suck on Social Media
South African brands are not doing well on Social Media
Social media has fundamentally impacted how brands communicate with their customers and many South African marketers are still grappling with this fact. Whether it is Facebook, Twitter or LinkedIn, they…
South African brands that won the 2019 Cannes Lion Awards
South African brands that won the Cannes Lion Awards in 2019
The Cannes Lion Awards took place this past week in Venice. They are a global yardstick of creative excellence. In short, the Cannes (as the they are popularly known) are…
How to keep your office organised
12 March is Organise Your Home Office Day and I would like to share some tips on how to organise your office. Having a disorganised office can affect your relationships…
What marketers look for when booking an influencer
Influencers have changed the way marketers communicate with their desired target audiences. They have become the link between brands and the target audience on social media. This is due to…
Why you should complain about brands on social media
Every now and then brands fall short on delivering on their promises and more often than not we keep quiet about it instead of giving them a slap. We think…
Samsung Mobile and Cassper Nyovest endorsement deal -Unpacked
Mobile phone giant – Samsung Unpacked the much anticipated Samsung S10 range in Sandton, Johannesburg. A lot was speculated about how the S10 range is going to look like and…
New Fiat Advertising Campaign celebrates 2019 Grammy Award Winners Sting & Shaggy for Best Reggae Album
The new Fiat teaser celebrates the 2019 GRAMMY "Best Reggae Album" winners, Sting & Shaggy, for their chart-topping release, 44/876 (Cherrytree/A&M/Interscope Records) and will give a sneak-peak at the upcoming…
How influencers celebrate their Valentine’s Day
Photo by Jakob Owens on Unsplash
Influencers are now at dominating the conversations in marketing boardrooms as of late. Marketers are consistently trying to find ways of understanding influencers and how to use them. In an…
5 Tech Brands that have become generic terms
Technology has changed the way we live and how we do things. It is now at the centre of our lives because of the convenience it brings. Over the past…