BRAND OF THE MONTH: CADBURY LUNCH BAR STANDS OUT AS BRAND OF THE MONTH

Image: BizCommunity

Closing the month of June, Cadbury Lunch Bar has stood out as our Brand of the Month, captivating audiences with its innovative marketing campaign and impactful community engagements. A VML recent 360 ad campaign for Cadbury Lunch Bar has found its way to deeply resonate with consumers, bringing up a relatable and memorable character to enhance brand visibility and appeal.

The Rise of LunchBarMan

In June, Lunch Bar launched their engaging advertising campaign featuring a self-confessed LunchBarMan; Bra Lucas Baloyi, who is a retired teacher and conspiracy theorist.

According to the agency behind the ad; VML, the campaign began on TikTok with Bra Lucas sharing some of his otherworldly theories. TikTok creators started posting their own takes under the hashtag #thelunchbarman including CCTV footage of Bra Lucas having a peek into the Cadbury Lunch Bar factory to look for clues with his alien scanner — the PUDDNo8.

A longer advertisement launched a few days later, providing a more detailed glimpse into the Cadbury Lunch Bar-obsessed world of Bra Lucas, says the agency.

VML says, jumping onto the nostalgia trend that’s so rife in pop culture and paving the way for Cadbury Lunch Bar’s 60th anniversary next year, it pays tribute to classic Lunch Bar advertisements, such as Much More Munch Bar with Makatini and Oviaas.

Image: The Lunch Bar Man

Social Media Engagement

Through this campaign, Lunch Bar has effectively utilized social media platforms to amplify the reach of LunchBarMan. The campaign sparked vibrant conversations and interactions among users, further solidifying Lunch Bar’s presence in the digital landscape. With this campaign, Lunch Bar has successfully grown a stronger connection with its audience.

Support for Personalities and Influencers

Moreover, Cadbury Lunch Bar’s commitment to community extends beyond its own campaigns. In the month of June, the brand reinforced its dedication to supporting others by becoming a sponsor of the Top Personalities and Influencers category at the prestigious 3rd Annual Top 16 Youth-Owned Brands Awards (YOBAs).

Cadbury Lunch Bar is dedicated to supporting Africans who strive for much much more in their creative endeavours and professional pursuits. The collaboration with the YOBAs reflects their commitment to nurturing an entrepreneurial mindset among the youth.

Cadbury Lunch Bar has made a significant impact, gaining acclaim and consumer loyalty. The success of LunchBarMan and the brand’s continuous support at the YOBAs highlight Lunch Bar’s commitment to both innovation and social responsibility.

CADBURY LUNCH BAR RETURNS AS A PROUD SPONSOR FOR THE 3RD ANNUAL TOP 16 YOBA AWARDS

The Top 16 Youth-Owned Brands Awards (YOBA) is thrilled to announce the return of Cadbury Lunch Bar as a sponsor for the prestigious event. As a leading local brand renowned for its commitment to supporting Africans striving for excellence, Cadbury Lunch Bar will endorse the ‘Personalities and Influencers’ category at the 2024 Top 16 YOBAs.


The ‘Personalities and Influencers’ category embodies the spirit of individuality and creativity, daring individuals to carve their unique paths and make significant impacts in their respective fields. By championing this category, Cadbury Lunch Bar continues its mission of empowering youth to reach new heights of success and innovation.


Cadbury Lunch Bar is dedicated to supporting Africans who strive for much much more in their creative endeavours and professional pursuits. The collaboration with this year’s YOBAs reflects their commitment to nurturing an entrepreneurial mindset among the youth.
Pat Mahlangu, CEO and Founder of the Top 16 Youth-Owned Brands Awards, shares his excitement about Cadbury Lunch Bar’s continued support, “We are honoured to have Cadbury Lunch Bar onboard once again as a sponsor for our event. Their commitment to celebrating and uplifting young Africans aligns perfectly with our mission to recognize and showcase youth excellence.”


As an entity that aims to recognise and celebrate youth excellence, the 2024 Top 16 YOBAs acknowledge the youth in Africa who are not only contributing to the economy but also the overall image shaping of the continent.


The partnership between Cadbury Lunch Bar and the Top 16 YOBAs highlights a shared vision of empowering and celebrating the achievements of young creators. Through this collaboration, both parties aim to elevate the nominees and winners of the ‘Personalities and Influencers’ category, providing them with a platform to showcase their talents and contributions to society.


The 3rd Annual Top 16 Youth-Owned Brands Awards will kick off with the Festival of Youth-Owned Brands on 21 June 2024, followed by the awards ceremony on the evening of 22 June 2024, at the Sandton Convention Centre. The festival will feature keynote speakers and industry experts, offering attendees valuable insights and networking opportunities.