Pick n Pay, a well-known South African supermarket, has signed a four-year sponsorship deal with SA Rugby. Their logo will now appear in gold on the back of the Springbok rugby jerseys, as well as on the jerseys of all South African national rugby teams.
The first time fans saw the Pick n Pay logo on a Springbok jersey was at the Hong Kong Sevens tournament on Friday, March 28, 2025, when the Blitzboks played against Uruguay. In a new step for SA Rugby, the Pick n Pay logo will also be on the front of all national team training gear. Usually, one company sponsors both the match and training jerseys, but this time Pick n Pay will focus on training kits.
This sponsorship also supports rugby at the community level. Pick n Pay will be the main sponsor of the national club championship, the Gold Cup. They will also sponsor a new women’s rugby tournament, with more details to be announced later this year. This partnership brings together two strong South African brands, and both Pick n Pay and the Springboks are known for their strength, passion, and commitment to the country.
“This sponsorship is about more than just putting our logo on a jersey. It’s about celebrating the values that bring South Africans together. The Springboks represent unity, and Pick n Pay has been a trusted part of South African homes for many years. We are proud to support the Springboks as they aim for greatness. We’re also excited to help grow rugby at all levels, from local clubs to professional teams so our customers and fans can be part of this journey,” said Sean Summers, CEO of Pick n Pay.
“With this Pick n Pay and SA Rugby partnership, we will work together to uplift, inspire, and empower. Just as the Springboks play for national pride, Pick n Pay has been serving South Africans for over 50 years. Both Pick n Pay and the Springboks show how teamwork and dedication can inspire a nation, on and off the field. We’re especially excited that Pick n Pay will help us grow community rugby through their support of the Gold Cup and the new women’s rugby competition”, said CEO of SA Rugby, Rian Oberholzer.
