The multi-award-winning designer has announced his collaboration with Adidas to create an African themed face cover. The face cover is inspired by the traditional kitchen tablecloth print. Magugu says he has always associated the tablecloth with home, comfort, and by extension safety.
Designing for a cause
Magugu’s need to fight against social ills has prompted him to create a product that could benefit school children who have limited access to basic needs.
Growing up, his mother and grandmother were his biggest influences, and he learnt at an early age that ‘very little’ could be split with those around you. “It made me aware from a young age about the vastness of the world and its problems. When I went into fashion, I wanted to ensure my brand had this same awareness and played its part to address and alleviate some of these issues,” he said.
Thebe Magugu X Adidas
Magugu’s work with sports and athleisure brand, Adidas, started in early 2020 when he created a blazer for the South African national rugby team captain, Siya Kolisi. The blazer donned the brands signature three-stripes. “Adidas Originals and I have core values that intersect. From ideas around the importance of culture and collaboration, to our mission of changing lives through the work we do in fashion. I think this is the first in a long line of collaborative efforts of not only creating beautiful products, but assist society,” said Magugu.
When asked what to expect from him in 2021, his response was “expect the continued work of putting a spotlight on our collective history, while playing my part to address issues ingrained in our society, particularly locally. I’d like to continue to work with people and brands who share my vision, who realize that fashion isn’t just clothing but a multifaceted industry which serves as a powerful vehicle to effect real change”.
The Adidas X Thebe Magugu face covers will be gifted with purchases over R1000 made in-store at Adidas Originals in Sandton and Waterfront.