Siya Kolisi: The darling of Brands

Siyamthanda ‘Siya’ Kolisi is probably one of the most admired sportsmen of our time. Siya had a tough upbringing in Zwide. His mother passed away when he was 15 years old and was raised by his grandmother. His story is not unique in South Africa however it serves as an inspiration to many young people who are growing up in similar conditions. He made history as the first black captain of the Springboks and his profile was elevated when he led the Springboks to victory in the 2019 Rugby World Cup and recently the 2023 Rugby World Cup.

His leadership and charisma have earned him great admiration from South Africans from all walks of life. He is the first Rugby player to sign to Roc Nation, which is owned by rapper and business mogul – Jay-Z. Roc Nation is in charge of brand endorsement deals and partnerships for Siya. Since the signing, Siya has partnered with numerous brands across various categories. He has been featured on Billboards, Television Commercials, and graced magazine covers.

Here’s a look into some of the brand deals that Siya has had since 2019.

1. Adidas x Siya

As part of his partnership with Adidas, Siya promoted the brand’s sports gear, including rugby boots and apparel. Adidas and Siya worked together to inspire the next generation of athletes.

“I have played in Adidas all of my life,” said Kolisi. “I now want to share this incredible moment with all of you. The Adidas x Siya Kolisi collaboration is the creation of a remarkable boot. The design is inspired by my journey. However, it goes beyond just representing me – it symbolizes hope for children from the same background as mine. It serves as a reminder that regardless of the challenges we face, ‘Impossible is Nothing’.”

2. Bos Iced Tea x Kolisi

BOS, the much-loved South African rooibos brand best known for its colorful cans of Iced Tea, partnered with Siya Kolisi, his wife Rachel Kolisi, and the Kolisi Foundation, launching Siya Kolisi’s Limited Edition BOS can celebrate all things wonderful about our country. For each Limited Edition sold, BOS is donating 5% of the turnover to the Kolisi Foundation. The can’s design reflected Siya’s vibrant personality and his love for South Africa, making it a hit among fans.

Will Battersby, CEO of BOS Iced Tea said, “To partner with the Kolisi family and its foundation is a privilege, as they are uniquely South African, just like our rooibos tea. Siya has impacted the nation as a sporting icon and inspirational person, and they are both making a significant difference in our vulnerable communities through their foundation. With France being our biggest international market and the Kolisi family moving there this year, we felt it fitting for BOS to shout to the rooftops about what we as a country have to offer, introducing Siya Kolisi’s Limited Edition design in Europe and in South Africa, sharing rooibos with the world while making a difference in the communities at home.”

3. Dove x Siya

In 2023, Siya worked with Dove, a brand famous for its skincare products. Dove and Siya shared a common goal of promoting self-confidence and positive self-image, especially among young people.

The message was intended to be, whether on the rugby field or playing with the kids at home, your skin takes a beating. The commercial was originally intended to air across several countries during the Six Nations tournament in 2023.

4. FNB x Siya

In 2020, Siya was named the brand ambassador for FNB. He was chosen because of his incredible journey, and he inspires many South Africans. FNB saw ain Siya as the perfect symbol of resilience and success, these are values of the bank and what they continue to promote.

According to FNB, Kolisi has made strides in supporting sports development and community upliftment throughout South Africa. His contribution to social cohesion and upliftment is synonymous with FNB’s brand promise of ‘#Realhelp’, illustrated through the bank’s innovative solutions and programs, says FNB. “Kolisi is a selfless global icon. He is a true embodiment of nation-building, and unity and demonstrates the true value of help, trust, leadership, and togetherness,” says Faye Mfikwe, FNB’s chief marketing officer.

5. Freedom of Movement x Siya

This partnership started with Siya’s love for the Freedom of Movement before he became this popular. He used to wear the shoes and not demand payment. Today, Siya has a collection with Freedom of Movement which the portion of the revenue from the sales was allocated to constructing a rugby field in Zwide, a disadvantaged community in the Eastern Cape where Kolisi was raised. FOM subsequently expanded the Kolisi line to include bags and apparel. By this point, the company had begun paying Kolisi a royalty for each sale in the Kolisi range. Boezaart notes that while the royalty percentage was small, it started to add up to quite a significant amount.

The partnership eventually culminated in Kolisi acquiring an equity stake of about 4% in the business. 

6. KFC x Siya

KFC partnered with Siya through the Kolisi Foundation, a charity organization that Siya and his wife Rachel started. They worked together to fight hunger in South Africa, making a real impact on the communities in need.

“I find it deeply moving when Siya speaks about his early years in Zwide,” says Grant Macpherson, KFC Africa Chief Marketing Officer. “The work that he and Rachel do through their foundation is a perfect fit with Add Hope as we move through a cold and dark winter.”

7. MTN x Siya

In 2020, MTN, one of Africa’s largest telecommunications companies, also made Siya their brand ambassador. MTN believed that Siya’s leadership and determination were qualities that resonated with their customers across the continent.

“Siya is a wonderful role model for young South Africans, so we wanted to do something meaningful and impactful to announce this brand ambassadorship, which is why we partnered with ChildLine,” said Nomsa Mazibuko, General Manager for Brand and Communication at MTN South Africa. “Our Rugby World Cup captain embodies our MTN values of integrity, leadership, and innovation and we look forward to collaborating with Siya and his foundation, to enhance and grow the positive influence he has in our country.”

8. Mr Price x Siya

Siya teamed up with Mr Price, a popular South African retailer. This partnership was all about making fashion accessible and affordable, while also promoting Siya’s story of success.

9. Lenovo x Siya

In 2022, Siya partnered with Lenovo, a leading technology company. Together, they aimed to drive digital change in South Africa, helping more people gain access to technology and the internet, especially in underserved communities.

Lenovo General Manager, Yugen Naidoo describes the partnership as an “important milestone” for the brand. “It’s the first partnership of its kind in Africa, and we truly believe Siya is the perfect candidate to help us deliver hope and change amongst the Southern African community,” adds Naidoo.

10. Oakely x Siya

In 2020, Kolisi signed a global partnership with Oakley, a famous brand known for its sports eyewear, and Freedom of Movement, a South African brand that makes stylish leather goods and accessories. This partnership allowed Siya to connect with both sports enthusiasts and fashion-forward individuals.

11. Redbull x Siya

Early this year, Red Bull, launched a limited-edition can featuring Siya. This special can celebrate Siya’s achievements and give fans a unique way to connect with their rugby hero.

“I am truly humbled to be honored for the second time by my Red Bull family in this way. This can is a celebration of the contributions that South Africans have made in my life, helping me become the person I am today and contributing to many achievements.”

“In Mzansi we know that dance is the language of celebration and I’m excited to be able to share a dance experience with my supporters as part of this launch. Since we are renowned for setting dance trends, we can’t wait to see what new challenges will be introduced.”

12. South African Tourism

In 2023, Siya became a global brand advocate for South African Tourism (SAT). In this role, he helped promote South Africa as a top travel destination, showcasing the beauty and culture of the country to the world.

“Siya is the perfect person to partner with South African Tourism in our marketing and promotional efforts as we seek to attract more travelers to come to visit our country. He is an exceptional South African whose story and journey inspire people from various parts of the globe. He is a true South African icon,” says the acting chief executive officer at South African Tourism, Nomasonto Ndlovu.

Impact Beyond Branding

Kolisi was named in New African magazine’s list of 100 Most Influential Africans. With this title, it can be seen why All these brands chose to partner with Kolisi as he has a huge influence. Siya Kolisi has worked with these brands not just to promote products, but to make a positive impact in the lives of many people. Each partnership reflects a part of Siya’s journey, from his humble beginnings to becoming a global icon. His story shows that with hard work, determination, and a bit of help from the right partners, anyone can achieve greatness.

Read more: Siya Kolisi | Rugby World Cup | KFC| One Spark |Pat on Brands

5 Things You Didn’t Know About Drip Footwear

Drip Shoe

Drip Footwear, the South African sneaker brand founded by Lekau Sehoana, has been making headlines recently due to its sudden closure. Known for its unique designs and inspiring journey from humble beginnings, Drip captured the local market’s attention since its launch in 2019, starting with only R4600. However, the brand has now been forced to shut down after a court ordered its liquidation over unpaid debts. While Drip Footwear’s story has taken an unexpected turn, here are 5 things you didn’t know about Drip:

1. Inspired by Recycled Materials

Drip’s concept dates back to 2003 when Lekau first used recycled materials to redesign a torn sneaker. He combined denim and polyurethane to give the shoe a fresh look, which became a local hit. This experience inspired him to develop his sneaker line, which continued to grow as the brand became more popular.

2. The first 26 pairs of Drip sneakers he got for FREE

The first 26 pairs of Drip sneakers were given for free as prototypes by the sneaker factory. This gave him a chance to experiment with his designs and test the market without incurring initial manufacturing costs. These early prototypes marked the beginning of Drip’s journey into the fashion industry.

3. Drip’s big break came online

Social media played a huge role in Drip’s rise. The brand used platforms like Twitter and radio interviews to create buzz around the brand. Drip’s efforts paid off when the brand secured a minimum order of 600 pairs through these online and media channels, helping Drip gain its first big push in sales.

4. “The Township Dream” Slogan

The first slogan of Drip was ‘The Township Dream’ then later in 2021 the brand rebranded and changed the slogan to ‘ Live Your Great’. The brand’s slogan, “The township dream,” reflects its origins and mission. It represents the idea that success can come from anywhere, no matter the challenges faced. Drip Footwear stands as a symbol of hope and ambition, especially for those from humble backgrounds.

5. Collaborations with Big Brands and Celebrity

A big part of Drips growth can be attributed to the collaborations they had with established brands. In June 2021, Drip announced a partnership with Hip Hop artist Cassper Nyovest. Cassper Nyovest and Drip announced a partnership worth R100 Million. The collaboration was through a new sneaker called Roots of Fame. In September 2021, fashion met motoring with Drip’s latest announcement of a store in the BMW Midrand dealership. This move dropped many jaws as no one expected the luxury car brand to open its doors to a proudly South African sneaker brand. Talk about steps into the fast lane. Heineken was also one of the brands that collaborated with Drip. In 2022, Drip produced exclusive sneakers for the ‘Heineken All Invitation’ campaign.

Despite its recent liquidation, Drip Footwear’s journey made a significant impact on the local sneaker industry, with collaborations that helped strengthen its market presence and broaden its appeal. Although the brand has been forced to close its doors, Lekau’s creative vision and determination left a huge mark, sharing his township dream with the world and inspiring many along the way.

Read more: Drip Footwear | BMW | Casper Nyovest | Pat on Brands

Five Things You Need to Know About Savanna Neat Premium Whiskey Flavoured Cider

Savanna Neat is the latest exciting offering from the beloved South African cider brand, Savanna. Perfect for those who love bold flavors without the fuss, Savanna Neat is all about easy enjoyment and a lighthearted approach to drinking.

Savanna TVC

Let’s dive into the five things you need to know about this refreshing new cider:

Unique Flavor Blend
Savanna Neat combines the iconic crisp and dry taste of Savanna cider with a rich whisky flavor and hints of toasted oak, offering a refreshing twist on traditional cider.

Designed for Easy Enjoyment
The drink is crafted for a laid-back audience that appreciates bold flavors without the fuss. It’s ready to drink straight from the bottle, no fancy glasses needed.

Playful Marketing Approach
Savanna Neat embraces humor by poking fun at traditional whisky rituals and pretentious drinking culture, inviting consumers to enjoy their drinks without taking themselves too seriously.

Official Launch Events
The drink debuted at the DSTV Delicious Festival in Kyalami and will have its official launch at the Marble Circus on October 26 and 27, along with additional events across the country.

Availability
Starting at the end of September 2024, Savanna Neat will be available in 330ml bottles at major retailers nationwide, making it easy to find and enjoy this unique cider.

To find out more about the Savanna Debut check out the Savanna website for more information.

Read more: Savanna| Black Label| Pat on Brands

Exciting Launch of Local Fashion Police 4th Edition: Meet the Iconic South African Designers Judging This Year

The Local Fashion Police is back for its 4th year! Proudly South African has joined forces with FNB to spotlight local fashion talent in a campaign celebrating homegrown style. This year’s theme is investigative storytelling, adding a fresh twist to South Africa’s fashion scene. Leading the charge are some of the country’s most iconic designers, who will be judging this year’s stylish competition and spotlighting homegrown style like never before.

Meet the Stylish Judges

Four influential fashion designers, Orapeleng Module, Jessica Jane Molebatsi, Ole Ledimo, and Mzukisi Mbane, are on a mission to find the most stylish supporters of local fashion. They are determined to spot those who proudly wear and support South African designs. Once they identify their targets, these trendsetters will be named the 2024 Local Fashion lovers and supporters.

These judges are known for their creativity and passion for promoting local talent. They will play a key role in selecting the most promising individuals who truly represent the Proudly South African spirit. With their different experiences, this year’s competition is set to not only showcase the best in local fashion but also encourage creativity and highlight the importance of supporting locally made clothing.

The Chief Marketing Officer of Proudly SA Happy MaKhumalo Ngidi, shared her enthusiasm, stating, “We’re thrilled to kick off the fourth instalment of this impactful initiative, the brainchild of our organisation in an effort to keep pushing boundaries and tackle our localisation agenda using different platforms. At Proudly SA, we take pride in creating platforms that empower each sector to flourish, offering a unique opportunity for direct engagement between brands and their consumers. The Local Fashion Police campaign doesn’t just spotlight fashion; it also holds consumers accountable on how they spend their rand, encouraging them to consciously choose locally made garments in their everyday lives”. 

Why Supporting Local Fashion Matters

Supporting local fashion businesses is important. It helps create jobs, boosts the economy, and strengthens the value chain in the Retail, Clothing, Textile, Footwear, and Leather (R-CTFL) sector. By choosing locally made products, consumers help sustain South African designers and manufacturers. This support is crucial in ensuring that the industry continues to grow and provide opportunities for many South Africans. Additionally, it fosters a sense of pride in homegrown talent and contributes to the overall economic development of the country.

Happy MaKhumalo Ngidi, Chief Marketing Officer of Proudly SA, explains the campaign’s goal, “We want to encourage people to spend their money on locally made clothes. This helps our designers and boosts our economy.”

Join the Competition and Win Big

For the first time, FNB, South Africa’s Best Small Business Bank, is working with the Local Fashion Police and Proudly SA. This partnership will bring more attention to the exciting creativity and talent in South Africa’s fashion industry.

Andiswa Bata, CEO of FNB Business, puts emphasis on the importance of supporting and buying from, local businesses in the fashion business. “Our ability to achieve sustainable economic growth is highly dependent on the success of our country’s local businesses. SMEs contribute significantly to the country’s economic growth making them fundamental to creating employment. We acknowledge the crucial role local businesses play in our economy and being part of the Proudly South African Local Fashion Police initiative embodies our efforts to invest, build, and monetise their businesses in the fashion industry.”

Final Event: A Fashion Show Extravaganza

Consumers are encouraged to share their photos or videos of themselves wearing locally designed clothes. They must mention where the clothing was bought by showing the country of origin. To enter the competition, participants must use special hashtags. Proudly SA, FNB, and the judges are searching for four winners, each with a chance to win R40,000 worth of fashion from one of the Local Fashion Police judges. The prize money will go directly to the designer who picks each winner, helping support their brand. In return, winners will receive custom-made clothing worth R40,000, aligning with the campaign’s goal to promote and support local talent.

The judges will evaluate participants through a series of investigations, focusing on design, craftsmanship, and originality. The competition will end with a fantastic fashion show, where the winners will have the incredible experience of walking the runway in designs by the top judges.

Sponsored by FNB, the Local Fashion Police 2024 campaign invites everyone to celebrate South African fashion and make a difference by choosing local.

Read more: Proudly South African| FNB| Partnerships| Pat on Brands

Apple is Pushing Boundaries with New iPhone 16

On September 9, Apple launched the iPhone 16. Apple is pushing boundaries with the New iPhone 16, introducing the latest iPhone 16 Pro and iPhone 16 Pro Max, which come with larger displays and cutting-edge technology.

Bigger Screens and New Design

The iPhone 16 Pro has a 6.3-inch screen, while the iPhone 16 Pro Max has a 6.9-inch screen, which is the largest ever on an iPhone. The edges around the screen are the thinnest of any Apple phone. The phones now have a new titanium frame with a special finish and come in new colors: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium.

Faster Performance and Better Camera

Both phones use the new A18 Pro chip, which is made with advanced 3nm technology. This chip includes a 16-core Neural Engine that makes tasks up to 15% faster. The 6-core CPU has two powerful cores and four efficient cores, making the phone 15% faster and 20% more efficient. The 6-core GPU is up to 20% faster than the previous model, and it supports better graphics in games. The phones also have faster USB-C speeds and better video processing.

The iPhone 16 Pro features a new “Fusion” 48-megapixel camera that can take high-quality photos without delay. The ultra-wide camera now has autofocus, and both the iPhone 16 Pro and iPhone 16 Pro Max come with a 5x zoom telephoto camera.

The updated Photographic Styles let users adjust colors and shadows in real time. New black-and-white and natural styles are available, and these can be used during live previews or after taking the photo.

Introducing iPhone 16 Pro

The Fusion camera can also record 4K video at 120 frames per second (fps) with full HDR. You can choose playback options like 120, 60, 30, or 24 fps. The phone also captures spatial audio for a more immersive experience with AirPods or Apple Vision Pro.

New Camera Control and Longer Battery Life

The new Camera Control is a special button made of sapphire crystal that provides haptic feedback. It helps with camera functions: pressing it launches the camera app, pressing it again takes a picture, and holding it records a video. Users can also use touch gestures to access camera features like zoom and lens switching. An update later this year will add focus and exposure locking with a half-press.

The Camera Control includes Visual Intelligence, a feature that details objects you point the camera at and lets you perform actions like adding calendar events.

The iPhone 16 Pro now has improved microphones for better audio recording. A new Audio Mix feature separates background noise from speech, with options like “In-Frame Mix” to focus on the person speaking and “Cinematic Mix” for movie-like audio effects. Voice Memos will also get updates to allow layering tracks on existing recordings.

The battery life is improved, with up to 33 hours on the iPhone 16 Pro Max. This is due to a new design and better power management.

Where to get yours

The iPhone 16 range will officially be available in South Africa on the 20th of September 2024, while pre-orders will be on September 13, 2024

Chris Dodd, the iStore SA chief executive said, “With the simultaneous launch of iPhone 16 and the innovative Contract Price Freeze, we’re ensuring that South African customers not only access the latest technology at the same time as the rest of the world but also at the same cost they’ve been used to.”

With the New iPhone 16, Apple continues to push boundaries in smartphone technology, offering users enhanced performance and innovative features. This release marks yet another step forward in Apple’s ongoing commitment to delivering cutting-edge devices.

Read more: Huawei| Pat on Brands| Brand News

Takealot Launches Third Annual Heritage Design Challenge

South Africa’s largest online retailer, Takealot, announced the return of its much-loved Heritage Design Challenge. The Takealot Third Annual Heritage Design Challenge 2024 celebrates South Africa’s rich heritage culture through design.

A Tradition of Heritage and Creativity

In 2023, the Heritage Design Challenge by Takealot showcased a variety of entries. The diversity of South African culture was highlighted. Bianca Ennion, a Cape Town based graphic designer, was chosen as the winner. The design incorporated the culture of South Africans, representing unity and diversity. One million Takealot boxes displayed Bianca’s artwork during the festive season in December, 2023. She received R100 000 Takealot voucher for herself including her family and a R10 000 Takealot voucher for a charity of her choice. A message of inclusivity and pride was spread across the country.

This year, South Africans are invited to follow Bianca’s example. They are encouraged to express personal heritage through design. Participants can use the bold, vibrant colors of the South African flag to tell their cultural stories. The winning design will again be featured on one million Takealot boxes, celebrating the nation’s heritage in a tangible way.

Exciting Prizes and Opportunities

The stakes are high for this year’s challenge. The winner will be awarded a R100 000 Takealot voucher. This can be used to shop across Takealot’s wide range of products. Additionally, the winner will select a charity to receive a R10 000 donation. This allows the impact to extend beyond personal success. Tertiary students who participate can also win a R20 000 voucher for their learning institution, supporting both education and creativity.

Meet the Judges

A diverse panel of judges will review the entries. This year’s panel includes:

  • Bontle Moloi, the renowned choreographer
  • Laduma Ngxokolo, the iconic fashion designer
  • Emo Adams, the multi-talented entertainer
  • Karabo Poppy Moletsane, celebrated illustrator and street artist
  • Bobby van Jaarsveld, the popular singer-songwriter

These judges will help select the design that best represents South Africa’s vibrant cultural heritage.

How to Enter

To be part of this exciting challenge, submit your design by 24 September, Heritage Day. Entries can be sent via WhatsApp to 065 149 9234. For more information, visit the Takealot website or follow Takealot on Facebook, Instagram, Twitter, and TikTok.

Why Participate?

Julie-Anne Walsh, Chief Marketing Officer at Takealot, highlights the importance of the challenge: “We are a business built by South Africans, for South Africans. We want to honor the many cultures that make this nation beautiful. By celebrating these diverse cultures through our Heritage Design Challenge, we are not only showcasing artistic talent but also fostering a deeper connection to our collective heritage.”

Participating in the Heritage Design Challenge is an opportunity to share your story. To be a part of a nationwide celebration. It’s a chance to let your creativity shine and contribute to a project that honors South Africa’s rich cultural heritage.

“The communities we serve aren’t just part of what we do—they’re at the heart of everything. That’s why we’re deeply committed to finding impactful ways to make a real difference in South Africa. By empowering individuals, uplifting communities, and working towards a more sustainable future, we’re dedicated to creating a lasting change for the South African people,” Walsh continues.

Read more: Takealot|Amazon| Delivery Service| Pat on Brands

BRANDS ON THE RISE: READY CHOPPED VEGGIES, HERE TO BRING CONVENIENCE AND FRESHNESS TO YOUR KITCHEN

Botshelo Mahlangu, Founder of Ready Chopped Veggies

Ready Chopped Veggies, established in 2020 during the Covid-19 pandemic, has swiftly carved out a niche in Pretoria. Situated at Van Heerden and Paul Kruger Street in Capital Park, Ready Chopped Veggies caters to individuals seeking convenience without compromising on freshness and quality.

Founded by Botshelo Mahlangu, her vision was sparked by a desire to support busy individuals pursuing a healthy lifestyle while minimizing kitchen efforts. Her business addresses the gap in the market for pre-prepared, fresh vegetables that modernize meal preparation without sacrificing nutritional value.

ready Chopped Veggies

Signature Products

Botshelo says among their range of offerings, some products stand out as customer favourites.

“Our cooked not seasoned beetroot has been a hit with our clients. The fact that they can put whatever dressing they wish to add, has been a highlight and it remains one of our most bought and loved product,” she shares.

Botshelo adds that the product’s appeal lies in the versatility it offers, allowing customers to personalize their meals.

Ensuring Freshness and Quality

To guarantee utmost freshness, Ready Chopped Veggies adheres to a strict policy of chopping vegetables on the day of delivery. This commitment highlights their dedication to providing customers with produce that is not only convenient but also at its peak in terms of taste and nutrition.

Botshelo says that by chopping only what is ordered each day, they minimize food waste, embodying their commitment to sustainability. Moreover, they actively seek and value customer feedback, viewing it as instrumental in their pursuit of continuous improvement and customer satisfaction.

“We always want to hear from our customers because we believe that’s how a small business like ours will thrive. We do correct and rectify when we receive feedback and we make sure in the end the client is satisfied. However, we try from the onset to do everything correctly to avoid mistakes that will cost us”.

Ready Chopped Veggies

Overcoming Challenges and Achieving Milestones

As a small brand aiming for success, Ready Chopped Veggies did come across some challenges, like any other business would.

“One of the challenges we came across was not being successful in accessing government funding. Also, having to stop people from using our images and logo to advertise their businesses has led to a big confusion for our clients. Overall, just trying to sustain the business from one’s pocket”.

However, despite all the challenges they faced, Ready Chopped Veggies still celebrated a few milestones.

“Being able to open a physical store remains our greatest achievement to date. Having clients in Dubai, Botswana Chicago, China and India continuously supporting us will always remain a highlight as well,” adds Botshelo.

At Ready Chopped Veggies they are one brand that adheres to hygiene protocols. Botshelo says they do daily cleaning routines to ensure that Ready Chopped Veggies maintains impeccable food safety standards. They also adjust their product offerings seasonally, aligning availability with market demands and pricing sensibilities.

“We always try to be aware of what is in season and what’s not and we price our products accordingly. Because we are still developing, if something is too expensive for us to have in that season, we stop selling it, unless the client insists on having it even if it’s at a higher price”.

Growth Opportunities and Innovation

With promising growth and the potential to expand into underserved markets like townships, Ready Chopped Veggies is still accessible to many.  Through their physical store in Pretoria or efficient delivery service covering certain areas, Ready Chopped Veggies is reachable through their active presence on various social media platforms and direct contact channels.

“We have a physical shop located at 325 Evans Center Cnr Van Heerden and Pau Kruger Street –  Shop No.4. We also deliver in Pretoria, Johannesburg, and Rustenburg. People can find us on all social media platforms as Ready Chopped Veggies. They can also email us at enquiries@readychoppedveggies.co.za, alternatively, call 0670567273,” shares Botshelo.

Future Plans and Expansion

Looking ahead, Botshelo says they aim to expand nationally, to establish franchises across South Africa. They also plan to diversify their product range and contribute to youth employment by creating more job opportunities.

HEINEKEN BEVERAGES APPOINTS ANDREA QUAYE AS THE NEW MARKETING DIRECTOR

Andrea Quaye – Image: BizCommunity

Heineken Beverages has recently announced the appointment of Andrea Quaye as their new Marketing Director. This move signals a strategic shift in their marketing approach and aims to strengthen their presence in the competitive beverages market.

Andrea joins Heineken Beverages from The Coca-Cola Company, where she served as global vice president for the Coffee Category based in Ireland. During her tenure in Dublin, she was instrumental in leading the three-year strategic planning for Coffee, developing a multi-year innovation pipeline, and positioning global brands on a worldwide scale.

The appointment by Heineken Beverages reflects its commitment to enhancing its brand presence and expanding market reach in an increasingly dynamic industry landscape.

A Seasoned Marketing Professional

With a background in marketing and a proven track record in strategic brand management, Andrea is poised to steer Heineken’s marketing initiatives to new heights. Her previous successes include driving impactful marketing campaigns and fostering consumer engagement across diverse markets.

Andrea brings with her over 20 years of extensive experience in the FMCG sector across Africa. She has a distinguished career history, having managed some of the largest brands in the Beer category during her time at SABMiller/ABInBev from 2003 to 2019, and in Personal Care at Unilever from 1997 to 2002.

Image: YouTube, Heineken Beverages

Heineken Beverages Welcome Andrea

Following Andrea’s appointment, Heineken Beverages’ managing director Jordi Borrut expressed his confidence stating, “We are delighted to welcome Andrea back to South Africa and into the Heineken family. Her expertise and leadership will be pivotal as we continue to grow and innovate in the dynamic beverage industry. With Andrea at the helm of our marketing team, we are poised to further strengthen our brand presence and connect even more deeply with our consumers”.

HEINEKEN Beverages says that Andrea’s talents will see her steering its diverse portfolio of renowned brands in South Africa, including:

  • Heineken
  • Amstel
  • Savanna
  • Durbanville Hills
  • JC le Roux, and
  • Amarula

Under Andrea’s leadership, Heineken aims to innovate its marketing strategies to resonate more deeply with consumers. This includes leveraging consumer insights, embracing digital platforms, and reinforcing its commitment to sustainability and responsible drinking practices.

Her remarkable ability to rejuvenate businesses and establish new categories is well-recognized, and her deep understanding of the industry and market is a valuable asset.

KIA MOTORS SOUTH AFRICA APPOINTS NEW CEO TO DRIVE FUTURE GROWTH

Paul Turnbull, CEO at KIA Motors South Africa

KIA Motors South Africa has recently announced Paul Turnbull as its new CEO. The appointment comes as a strategic move aimed at steering the company through the ever-evolving automotive landscape. Paul succeeds Gary Scott, who served at KIA Motors SA as CEO since 2017.
The appointment plays a crucial role for the South Korean automaker, as it seeks to expand its market presence and enhance its global competitiveness.

Paul’s Success Stories

From his previous roles, and a recent one as MD of Hyundai Automotive South Africa’s retail division, Paul brings with him over 20 years of experience as a senior leader at various multinational corporations. His strategic initiatives consistently focused on growing technological advancements to enhance product offerings and improve customer experiences.

His success in turning the region into one of the company’s most profitable operations resulted in six dealers from the Pretoria region being added to his portfolio in 2015. This followed by an additional six dealerships on Johannesburg’s west rand – growing the portfolio to a total of 22 highly profitable dealers – which in 2023 grew to be 43.

Having started his career in the automotive industry in 1995, Paul is known for his strategic awareness and operational expertise. Throughout his career, Paul has advocated for sustainable mobility solutions and digital transformation within the automotive sector. His appointment as the new CEO at Kia marks a significant milestone for the brand, showing a shift towards focusing on innovation, sustainability, and customer-centric strategies.

KIA Motors Sandton

Paul’s Role at KIA Motors

Paul’s leadership is expected to drive the company’s growth ambitions and reinforce its commitment to technological advancement in electric vehicles and autonomous driving technologies. His role is to leverage his expertise to accelerate the company’s markets and sales efforts and strengthen its position in the competitive global automotive market.

“I’m excited to join the KIA brand, despite the current economic headwinds that is affecting the entire automotive industry. KIA is a brilliant brand with brilliant products, and there are boundless opportunities for the brand to accelerate the remarkable growth it’s seen in the 25 years it has been active in South Africa,” said Paul.

He added, “I want to thank Gary for his notable contribution to the success of KIA South Africa and extend my best wishes to him in his new role. I am excited to get stuck in and drive Kia’s belief in ‘Movement that inspires’ to new heights”.

KIA Motors, headquartered in Seoul, South Korea, operates globally with manufacturing facilities and sales networks spanning major markets across North America, Europe, and Asia-Pacific.

At KIA, Paul’s leadership will also influence operations worldwide as the company navigates through dynamic market conditions and regulatory challenges. With a strong background in driving operational efficiency and fostering innovation, Paul is expected to lead the brand into a new era of growth and transformation.

TYLA AND MAKHADZI TRIUMPH AT BET AWARDS 2024

Makhadzi – Image: The Citizen

South African music stars Tyla and Makhadzi have raised the South African flag high once again with their wins at the BET Awards. The two walked away with three awards between them – two for Tyla and one for Makhadzi. The BET Awards 2024 took place on Sunday at the Peacock Theatre in Los Angeles, California.

Tyla Winning Two Awards

Tyla, who celebrated for her infectious melodies and dynamic presence, scooped two awards; Best New Artist and Best International Act. To win Best New Artist, the Grammy award-winning musician beat Sexxy Red, 4Batz, 41, Ayra Starr, Bossman Dlow, Fridayy and October London.

The ‘Water’ hit-maker was nominated for four awards overall – Best Female R&B/Pop Artist, which went to SZA, and Viewer’s Choice Award, which went to Texas Hold ‘Em by Beyoncé.

Tyla – Image: IOL

Accepting the Best International Act award, Tyla said, “I did not prepare anything, but I just want to say thank you so much to my Tygers, my family, my team. Thank you to BET for always pushing the culture”.

“I’m going to be performing soon, so get ready,” she added.

At the event, Tyla also performed her song Jump with US rapper Gunna and Jamaican artist Skillibeng.

Makhadzi’s Viewers’ Choice Award

On the other hand, Makhadzi also scooped the BET Viewers’ Choice: Best International Act.
The Limpopo-born beat Bellah, Cristale, Duquesa, Holly G, Jungeli, Oruam, Seyi Vibez and South Africa’s Tyler ICU, to win her award.

Makhadzi – Image: IOL

The 28-year-old is known for her electrifying performances and distinctive style, further solidified her status as a trailblazer in African music. Her winning a BET highlights the richness and diversity of the continent’s musical scenery, resonating with audiences worldwide.

Makhadzi, also performed on Friday at the BET International nominees’ celebration at the Grammy Museum.

When accepting her award on Sunday she said, “I’m so happy, I’m someone who started music from the streets, and today I’m here, my dream just came true. I’m speechless, all I’m gonna say is that it’s possible for a black child to make it, and this is the best birthday ever”.

BET Celebrating Excellence

The BET Awards, renowned for celebrating excellence in entertainment, provided a platform for these talented artists to shine. Tyla and Makhadzi’s wins are not only personal triumphs but also signify a broader recognition of African talent on a global scale. Their success is an inspiration for aspiring musicians across the continent, encouraging them to pursue their dreams with determination and creativity.

Both Tyla and Makhadzi expressed gratitude to their fans, supporters, and the BET Awards committee for honouring their contributions to the music industry. They emphasized the importance of representation and inclusivity in the industry, advocating for more opportunities for African artists to showcase their artistry and cultural heritage on a global platform.

Gayton McKenzie who is the new Minister of Sport, Arts, and Culture also praised  Tyla and Makhadzi’s accomplishments on X.

“Things are happening already, congratulations to both ladies. We want to assure South Africans that we will not be a Ministry that will be content with congratulating artists and creatives only but will go out and unearth more Tyla’s & Makhadzi’s. Help us find more future superstars”.

BRAND OF THE MONTH: CADBURY LUNCH BAR STANDS OUT AS BRAND OF THE MONTH

Image: BizCommunity

Closing the month of June, Cadbury Lunch Bar has stood out as our Brand of the Month, captivating audiences with its innovative marketing campaign and impactful community engagements. A VML recent 360 ad campaign for Cadbury Lunch Bar has found its way to deeply resonate with consumers, bringing up a relatable and memorable character to enhance brand visibility and appeal.

The Rise of LunchBarMan

In June, Lunch Bar launched their engaging advertising campaign featuring a self-confessed LunchBarMan; Bra Lucas Baloyi, who is a retired teacher and conspiracy theorist.

According to the agency behind the ad; VML, the campaign began on TikTok with Bra Lucas sharing some of his otherworldly theories. TikTok creators started posting their own takes under the hashtag #thelunchbarman including CCTV footage of Bra Lucas having a peek into the Cadbury Lunch Bar factory to look for clues with his alien scanner — the PUDDNo8.

A longer advertisement launched a few days later, providing a more detailed glimpse into the Cadbury Lunch Bar-obsessed world of Bra Lucas, says the agency.

VML says, jumping onto the nostalgia trend that’s so rife in pop culture and paving the way for Cadbury Lunch Bar’s 60th anniversary next year, it pays tribute to classic Lunch Bar advertisements, such as Much More Munch Bar with Makatini and Oviaas.

Image: The Lunch Bar Man

Social Media Engagement

Through this campaign, Lunch Bar has effectively utilized social media platforms to amplify the reach of LunchBarMan. The campaign sparked vibrant conversations and interactions among users, further solidifying Lunch Bar’s presence in the digital landscape. With this campaign, Lunch Bar has successfully grown a stronger connection with its audience.

Support for Personalities and Influencers

Moreover, Cadbury Lunch Bar’s commitment to community extends beyond its own campaigns. In the month of June, the brand reinforced its dedication to supporting others by becoming a sponsor of the Top Personalities and Influencers category at the prestigious 3rd Annual Top 16 Youth-Owned Brands Awards (YOBAs).

Cadbury Lunch Bar is dedicated to supporting Africans who strive for much much more in their creative endeavours and professional pursuits. The collaboration with the YOBAs reflects their commitment to nurturing an entrepreneurial mindset among the youth.

Cadbury Lunch Bar has made a significant impact, gaining acclaim and consumer loyalty. The success of LunchBarMan and the brand’s continuous support at the YOBAs highlight Lunch Bar’s commitment to both innovation and social responsibility.

RESILIENT GROWTH: LUXURY AND PREMIUM BRANDS SHINE IN BRAND VALUE AND STRENGTH IN NEW BRAND FINANCE RANKING

Image: Porsche Newsroom
  • The world’s most iconic Luxury & Premium brands are manoeuvring through recent dips in the global economy.
  • Porsche retains its position as the world’s most valuable Luxury & Premium brand; Louis Vuitton and Chanel round out the top 3.
  • High familiarity drives luxury brands’ exceptional brand strength; Rolex becomes 2024’s strongest luxury brand.  
  • Sustainability is an increasing driver of consideration in the luxury sector, with the automobile sector the leader in sustainability perceptions. 

Porsche (brand value up 17% to USD43.1 billion) has retained its position as the world’s most valuable Luxury & Premium brand for the seventh consecutive year, according to new data from Brand Finance. 

French apparel giants Louis Vuitton (brand value up 23% to USD32.2 billion) and Chanel (brand value up 35% to USD26.1 billion) retain second and third positions in the 2024 ranking.

The rising cost of living and economic instability have reduced spending for many, yet affluent consumers have sustained their purchasing power in challenging economic conditions, translating into continued sales growth for the world’s most valuable luxury brands. 

Rolex has become the strongest Luxury & Premium brand in 2024, earning a brand strength index (BSI) score of 90.1/100 and an equivalent AAA+ rating, followed by Ferrari, earning a BSI of 90.0/100 and an AAA+ rating.

Chanel jumps up a considerable 16 ranks to 3rd position for brand strength, scoring 88.9./100. 

Image: Williams Jewelers

Notably, these brands command exceptional scores in Brand Finance’s familiarity and reputation metrics, highlighting their globally renowned statuses and positive consumer perceptions.

Leveraging their iconic legacies and unique heritages, these brands are further enhancing global familiarity through initiatives ranging from celebrity partnerships to product innovations, and digital experiences.  

Annie Brown, Valuation Director at Brand Finance UK, commented,

“Strong brands are built on more than just sales. This year’s leading luxury brands are remarkable for their unique ability to preserve and enhance brand strength, even in times of economic uncertainty. Traditional players are now finding new and innovative ways to deliver premium experiences that resonate with the modern luxury consumer while staying true to their distinctive heritage and iconic legacies. This balance between embracing transformation while preserving a tradition is fundamental to their enduring brand power.”

 This year’s research also indicates a more influential role for sustainability in driving choice within the Luxury & Premium market segments of Auto, Apparel, and Cosmetics. In these segments, sustainability driver scores are over 1.5 times higher than for the sector overall.

Luxury Auto has the highest driver score across all industries the research covers, at 23.8%. Luxury Apparel (12.2%) and Luxury Cosmetics (11.4%) also have significant driver scores. 

Why would sustainability have a more influential role in luxury segments? There may be multiple effects at play. 

Image: Louis Vuitton

Robert Haigh, Strategy and Sustainability Director at Brand Finance, commented, “A brand’s sustainability commitments can imply a slight cost increase that necessitates more premium positioning. Premium-segment consumers also have less price sensitivity, enabling them to seek improvements on other attributes, including sustainability. Lastly, at the premium end of many markets, brands become more than just a guarantee of attributes to the consumer—their products also signal the purchaser’s status, taste, identity, or ethics to others.”   

In Luxury Apparel, Louis Vuitton has the highest Sustainability Perceptions Value, at USD3.8 billion, followed by Chanel and Hermès. Luxury Auto sees Porsche (USD10.5 billion) in the top spot, ahead of Ferrari and Lamborghini. The highest Sustainability Perceptions Value in Luxury Cosmetics belongs to Guerlain (USD732 million), followed by Lancôme and Estée Lauder.

THEBE MAGUGU’S ‘LOBOLA’ COLLECTION: A CELEBRATION OF SOUTH AFRICAN CULTURE AND TRADITION

Thebe Magugu’s Lobola Collection, The Womenswear: Vogue

Thebe Magugu, renowned South African fashion designer, recently unveiled his much-anticipated Heritage III collection, a celebration of the rich cultural heritage and traditions of South Africa. Inspired by the intricate customs surrounding Lobola, the traditional bride price ceremony in many South African communities, Thebe’s collection is a testament to his commitment to preserving and showcasing indigenous African culture through fashion.

The Lobola collection is a fusion of modern design aesthetics with traditional elements, paying homage to the diverse cultures and traditions of South Africa. From vibrant prints to intricate beadwork and traditional fabrics, each piece in the collection tells a story of heritage and identity.

Highlights of the Collection

One of the highlights of the collection is the Swati Lobola Heritage Dress, a stunning ensemble that embodies the essence of Swati culture. Adorned with intricate beadwork and traditional motifs, the dress is a symbol of pride and reverence for Swati traditions.

Speaking to Vogue, Thebe said, “I want to show off our culture. The aim is to celebrate our roots, but what Heritage does is give tradition a modern sartorial spin”.

Another standout piece is the Xhosa Lobola Men’s Shirt, a contemporary take on the traditional Xhosa attire worn during lobola negotiations. Featuring bold patterns and vibrant colors, the shirt reflects the vibrant spirit of Xhosa culture while embracing modern design sensibilities.

Thebe Magugu’s Lobola Collection, The Meanswear: Vogue

A Collaboration with 18 SA Stars

What sets Thebe’s Heritage III collection apart is its inclusivity and diversity. Collaborating with 18 prominent South Africans, including celebrities like Boity Thulo, Anele Mdoda, Nomzamo Mbatha, and Ama Qamata, Thebe celebrates the beauty of South Africa’s cultural tapestry. Each collaborator brings their unique perspective and personal connection to the collection, further enriching its narrative and impact.

“I’ve reached out to some of the most extraordinary individuals in my country, whom I’m fortunate enough to call my friends, to help bring this vision to life, and I’m deeply grateful for their involvement”.

True to Authenticity

Thebe’s dedication to authenticity and artistry is evident in every detail of the Heritage III collection. Beyond its aesthetic appeal, the Heritage III collection serves as a platform for dialogue and reflection on the significance of cultural heritage in contemporary society.

In a world increasingly dominated by globalized fashion trends, Thebe’s Heritage III collection stands as a inspiration of cultural pride and authenticity. It reminds us of the beauty and diversity of South Africa’s heritage and the importance of preserving and celebrating it for generations to come.

Thebe Magugu‘s Heritage III collection is not just a showcase of exquisite fashion design; it is a celebration of South African culture, tradition, and identity.

WORDSMITH AND KE STAR HITMAKER FOCALISTIC UNVEILS “PRESSURE” – A GROUNDBREAKING ANTHEM IN COLLABORATION WITH ADIDAS

Musician, Focalistic

AmaPiano sensation Focalistic, in collaboration with adidas, has released a groundbreaking new single inspired by the pressure that artists and athletes face to perform. To support this launch, he has produced a captivating, first of its kind music video entitled “Pressure”, featuring a staggering array of well-known SA celebrities across the adidas sporting and lifestyle portfolio. With some of the scenes featuring Orlando Pirates iconic Orlando stadium, the video also features cameo appearances from the likes of Football legend, Lucas Radebe, two-time rugby World Cup champion Damian Willemse, Captain of the South African men’s football team Ronwen Williams, Olympians Akani Simbini and Boipelo Awuah, world renowned fashion designer Rich Mnisi, top local musician Shekhinah and many, many more. 

Musician, Shekhinah

Inspired by the attitude to dismantle pressure, Foca has crafted a unique anthem blending elements of football heritage with the vibrant flair of amapiano music—a genre that resonates deeply with audiences worldwide. This collaboration marks a significant milestone, merging both cultural and sporting icons to create a distinctly South African music video to celebrate sport and the culture born from it. “Pressure” is not just a song; it’s an anthem that encapsulates the essence of overcoming fear, inspired by Foca’s own life experiences, starting as a talented age group footballer and then rising to the top of the local music industry. It also echoes adidas’ brand narrative which seeks to remove pressure. adidas encourages athletes and partners to remember to express themselves by channeling the joy that inspired the emergence of their talents. 

Damian Willemse and Crew

“Growing up in the dusty streets of Garankuwa, Pretoria all I did was play soccer and score goals, I was Messi, I showed no mercy. Fast forward to today and I am not the best football player, but I have used the same disciplines I learned from the game to score more hits and build a record label whose name was inspired by soccer “18 Area”. I am also blessed that my love for music has granted me the opportunity to work with brands such adidas, so when the opportunity to fuse sports and fashion through music came about, we created “Becha” a celebration of sports and culture. I hope this song will inspire and bring hope to those who are under pressure”.

The unveiling of this initiative coincides with the launch of adidas Originals’ latest campaign, which delves deep into the brand’s cultural heritage paying homage to the communities that have embraced classics like the Samba, Gazelle, and Handball Spezial silhouettes. 

Be the first to watch the music video here. Follow the conversation on Instagram for more content on the following IG pages: @Focalistic @adidasZA. 

 The full cast of cameo appearances can be found here:

  • AmaPiano Hitmaker Focalistic
  • Orlando Pirates footballer player Relebohile Ratomo
  • South African Cricketer Kagiso Rabada
  • Self-taught puppet entertainer Puppetsula
  • South African Sporting Icon Lucas Radebe
  • South African Olympic athlete Akani Simbine
  • South African Men’s Football  National Team Captain Ronwen Williams
  • Gqom producer and DJ QUE DJ
  • Two-time Rugby World Cup champion Damian Willemse
  • Award winning fashion designer Rich Mnisi
  • Singer and song writer Shekhinah
  • South African Olympic Skateboarder Boipelo Awuah
  • Soweto Riders Soweto Street Fighters
  • Creator and friend of the Brand Francesco Mbele
  • Creator and friend of the Brand Lenzo Mangonyane
  • Creator and friend of the Brand Tamara Moeng
  • Creator and friend of the Brand Nkuley Masemola
  • Creator and friend of the Brand Tinuke Eboka
  • AmaPiano producer and DJ Dj Tshegu
  • AmaPiano music artis Thamathole Noko
  • BET Nominee and music artist Pabi Cooper
  • AmaPiano hitmaker Chicco

EARLY BIRD TICKETS ARE OFFICIALLY ON SALE FOR THE 3RD ANNUAL TOP 16 YOUTH-OWNED BRANDS AWARDS

A limited number of early bird tickets for the 3rd annual Top 16 Youth-Owned Brands Awards are officially on sale. Get your tickets today and experience youth excellence.  

This year’s festivities promise to be bigger, bolder, and more inspiring than ever before. The event will feature dynamic brand exhibitions, inspiring speakers, and entertainment from SA’s top artists. Attendees will be treated to an unforgettable experience, celebrating the infinite potential and accomplishments of young entrepreneurs across Africa.

In 2023, the festival drew over 2 500 attendees, with 70 youth-owned brands showcasing. The stage was set on fire with electrifying performances from Boohle and the King of Amapiano, Kabza De Small. The attendees included notable personalities like Nomzamo Mbatha, Khuli Chana, and The Gorgeous Mbali, who amongst many had her brand Hermosa Flor as part of the exhibition.

This year, the YOBAs are poised to deliver yet another unforgettable experience, with a line-up that promises to be nothing short of spectacular.

The awards ceremony will take place on 22 June at Sandton Convention Centre and will be preceded by the festival on 21 June, where attendees will get exposed to the exhibitions, masterclasses, and a chance to interact with young entrepreneurs.

Early bird tickets for the Top 16 Youth-Owned Brands Awards are on sale and available at a variety of options to tailor your experience:

Exhibitions + Awards

21 – 22 June 2024 – 08:00

Day 1 + Day 2 + Awards – R950 – R1500

Day 2 + Awards – 22 Jun 2024 – R830 – R1000

Awards Only

22 Jun 2024 – 18:00

Day 2 (awards only) – Prices: R750 – R900

Exhibitions Only

21 Jun 2024 – 08:00

Day 1 (Exhibitions Only) – R200 – R250

Day 2 (Exhibitions Only) – R200 – R250

Day 1 + 2 (Exhibitions Only) – R350 – R450

Pat Mahlangu, CEO and Founder of the Top 16 Youth-Owned Brands Awards expressed enthusiasm about the upcoming event, “This year’s Top 16 YOBAs is more than just an awards ceremony; it’s a showcase of resilience, creativity, and the entrepreneurial spirit of our youth. We invite the public to join us for an exciting journey of inspiration and empowerment”.

Early bird tickets are available until 31 March 2024. Don’t miss your chance to secure yours and be part of the extraordinary celebration of youth excellence. Visit Webtickets today and reserve your spot at this year’s YOBA awards.

For more information on ticket sales or the YOBAs, visit  www.top16yoba.africa

10 POINTS TO MASTERING YOUR MARKETING CAMPAIGNS

Marketing campaigns are the lifeblood of any business striving for growth and success. They serve as the backbone of your outreach efforts, helping you connect with your target audience, increase brand awareness, and drive conversions.

Image: iStock by Getty Images

The Power of Strategic Goals

Setting clear and measurable goals is the foundation of a successful marketing campaign. Whether it’s raising brand awareness, generating leads, or increasing sales, defining your objectives provides direction and focus for your efforts.

Emphasizing Your Brand Identity

Your brand is what sets you apart from the competition and forms the foundation of your marketing campaigns. According to an article by Mailchimp, with consistent communication of your brand’s values, personality, and unique selling propositions, you can establish a strong connection with your audience and foster brand loyalty.

 “Your brand tells a story that goes way beyond what you’re selling, it communicates who you are. Since people have so many choices about who to buy from, setting your brand apart can pay huge dividends.”

Consistency: The Key to Long-Term Success

Consistency is key in marketing. By maintaining regular and meaningful interactions with your audience across multiple channels, you can reinforce your brand message, stay top-of-mind, and build lasting relationships with your customers.

Image: iStock by Getty Images

Creating a Successful Marketing Campaign

  1. Clearly Define Your Target Audience

Identifying your target audience is the first step in creating a successful marketing campaign.  A 2023 article shared by Atarodo! says “To create a successful marketing campaign, you must have a clear understanding of your target audience. Identify the demographics, interests, and behaviours of your ideal customers. This information will guide your campaign messaging, channels, and tactics”.

  • Establish Clear and Measurable Goals

Every marketing campaign should have specific, measurable goals that align with overall business objectives. Whether it’s increasing website traffic, generating leads, or boosting sales, defining your goals will help you track progress and evaluate success.

  • Determine Your Budget and Resources

Allocate resources wisely to ensure the success of your marketing campaign. Consider factors such as advertising costs, creative production, and staffing needs to create a realistic budget that maximizes ROI.

  • Craft Targeted and Captivating Content

Create content that speaks directly to your target audience and addresses their needs and pain points. Whether it’s blog posts, social media updates, or email newsletters, focus on delivering value and engaging your audience with relevant and compelling messaging.

  • Engage Your Audience Effectively

Engagement is key to building meaningful relationships with your audience. Encourage interaction and feedback through polls, surveys, contests, and user-generated content to foster a sense of community and loyalty around your brand.

  • Offer Value and Incentives

Provide incentives to motivate action and encourage participation in your marketing campaigns. Whether it’s discounts, exclusive offers, or valuable content, give your audience a compelling reason to engage with your brand.

  • Develop Shareable Content

Make it easy for your audience to share your marketing campaign with their networks by incorporating social sharing buttons, catchy hashtags, and interactive elements. Encourage sharing by offering incentives or rewards for referrals and social shares.

  • Promote Your Campaign Widely

Maximize the reach of your marketing campaign by leveraging a mix of online and offline channels. From social media and email marketing to PR outreach and influencer partnerships, explore various distribution channels to amplify your message and reach a wider audience.

  • Measure and Analyse Your ROI

Track the performance of your marketing campaign by monitoring key metrics such as website traffic, conversion rates, and customer engagement. Use analytics tools to gather data, analyse trends, and identify areas for improvement to optimize your ROI.

  1. Continuously Nurture and Build Relationships

Building lasting relationships with your audience is essential for long-term success. Continue to engage and nurture leads even after the campaign ends by providing valuable content, personalized follow-ups, and exceptional customer service.

A good marketing campaign needs careful research, understanding the target audience and coming up with creative ideas and clear messages. Also, it is crucial to keep track of your campaign’s performance, so to see what’s working and what needs to be done differently.

Following this structured approach will guide you through the process of planning, executing, and analysing your marketing campaigns, ensuring that each effort contributes to your overall business objectives and drives tangible results.

Brand on The Rise – Positive Pants

#BrandOnTheRise

This week’s edition of Brands on the rise introduces us to Positive Pants, a brand that truly stands out with its impressive impact. Founded in 2018 by inseparable sisters Monie and Roxie, this business was born from Monie’s brilliant idea to create a passive income stream. Recognizing Roxie as the perfect partner, their unbreakable bond and shared vision have paved the way for their remarkable success.

Positive Pants Founders, Roxie and Monie

Initially, Roxie had doubts because she often used the excuse of being too busy to join. It made sense since she already had her own work and finding time for fun, exercise, family, and friends was challenging. However, with some persistence and motivation from her sister, Roxie was convinced to take part in the venture.

The exciting part was deciding on the specific business they wanted to pursue. They considered various options, like a baby clothing boutique or an online stationery store. However, their exposure to the fitness industry and their passion for health and wellness led them to create the brand and business now known and loved as Positive Pants.

” FINALLY we found a supplier that seemed to tick all of our boxes – prioritizing quality and affordability at all times. We decided to place a small order for a few select items to sell at a variety of pop-up shops to truly test the waters. We were blown away – our first bulk order sold out in only a few days. When this happened, we realized the untapped potential that this beautiful little business had and made the decision to invest a bit more money into bringing in larger orders”.

Positive Pants has a wide range of clothing choices, such as leisurewear sets and their one-of-a-kind poppets leggings. These leggings are perfect for both kids and parents, as they are designed to be flexible and versatile to accommodate growth. They consists of soft fabric and come in vibrant prints, making them an essential addition to any Little Poppet’s wardrobe. Whether it’s for high-energy activities or cute matching outfits for moms and kids, these leggings are a must-have.

Their aim was to create a brand that prioritized inclusivity and catered to the needs of women of all body types. They wanted to offer functional, attractive, and high-quality activewear, rather than solely focusing on runway supermodels. Positive Pants is a fully operational ecommerce store that has achieved remarkable milestones since its establishment. The initial campaign, #WeAreShe, gained significant traction and support.

Tyme Bank celebrates a major financial achievement

TymeBank, a digital-only bank, has achieved a significant milestone by becoming the first digital bank in South Africa and the entire continent to generate profits. This achievement occurred in December 2023, just under five years since its launch in February 2019. The bank, controlled by African Rainbow Capital (ARC), considers this moment pivotal, as it is the only black-controlled bank in South Africa.

TymeBank, South Africa’s first digital-only bank, has been steadily gaining 150,000 new customers every month, surpassing the impressive milestone of eight million customers. ARC has reported that TymeBank and GoTyme have achieved an annual revenue run rate of over R1.8 billion and R100 million, respectively. The company is experiencing rapid growth, acquiring 450,000 new customers per month in South Africa and the Philippines.

TymeBank credits its achievements to various crucial elements. These include its approach of integrating digital channels with in-store kiosks at major retailers, its enduring strategic partnerships with multiple retailers, and the ongoing trust of its shareholders, as demonstrated by the successful capital raise by Tyme Group in the previous year.

Additionally, the bank emphasizes the noteworthy 30% growth in its lending portfolio on a yearly basis, which now supports over 50,000 SMEs nationwide. Dr. Patrice Motsepe, the founder and chairman of ARC, emphasizes that TymeBank’s significant accomplishment is the result of over four years of focused dedication, strategic investments, and a steadfast commitment to providing high-quality banking services to the entire South African population.

TymeBank’s CEO, Coenraad Jonker, emphasizes the significance of this stage for the business, as less than 50% of the top 100 digital banks worldwide are currently making a profit. Jonker expressed that the accomplishment of attaining profitability within a considerably shorter period of time is a success story from South Africa, which can be proudly shared by their 8.5 million customers.

Top 10 South African Brands to look out for in 2024

Let’s start off the new year by staying up-to-date with brands that resonate with us as consumers and have a beneficial impact on the country’s economy. I’ve carefully curated a list of South African brands that I truly believe are worth keeping an eye on in this year. These brands have proven themselves by bringing fresh and innovative business ideas to the table, constantly challenging the norm, and exceeding the expectations of their target audience.

1. GALXBOY

GALXBOY

GALXBOY, is  a renowned streetwear brand that stands out for its unique style and vision. Founded and led by Thatiso Dube, GALXBOY has become a prominent name in the fashion industry. What sets GALXBOY apart is its ability to blend innovative designs with a distinct 21st-century African design philosophy, reflecting the aspirations and creativity of the South African youth.

GALXBOY has undoubtedly achieved a great deal of success throughout the years, boasting an impressive presence with 7 physical stores spread across the entire country and a thriving online store. GALXBOY has seen huge milestones in 2023 including winning the top apparel award in the Top 16 Youth Owned Brands Awards.

2. Fieldbar

Lee Hartman, Founder of Fieldbar

Fieldbar, a company specialising in premium cooler boxes, has successfully won over numerous customers with its extraordinary products. Established by Lee Hartman in Cape Town, this brand quickly became the centre of attention in 2023, with influencers sharing cool content and selling out. What sets Fieldbar apart from its competitors is its distinctive design, which comes in a diverse array of vibrant colours and features a sleek glossy finish.

As if that wasn’t enough to impress, Fieldbar’s coolers possess an incredible capability to keep ice frozen for an amazing 50 hours, making them the ideal companions for any outdoor escapade. Excitement fills the air as we anxiously anticipate the electrifying prospects that lie ahead for Fieldbar.

3. Chillers Punch

MacGyver MacG Mukwevho, the renowned Podcast king, introduced Chillers Punch, an alcoholic beverage, in November 2023. This spirit cooler has gained significant attention and popularity within the community since its release, even though it is MacG’s second venture into the alcoholic beverage industry. Available exclusively at Pick n Pay, one of the largest retail outlets.

I believe this brand has great potential for growth, given the success of MacG’s other alcoholic brand, Grandeur which gained popularity and won an award at the 2023 Youth Owned Brand Awards. It’s an exciting time, and we should closely watch this brand in 2024.

4. Didie Lips

Didie Makobane , Co- founder of Didie Lips

Keep an eye out for House of Didie in 2024, as it is set to make waves in the e-commerce industry. This innovative brand, founded by the talented sisters Moliehi Didie Makobane and Ntaoleng Langa, has recently unveiled its very first cosmetic product called DIDIE LIPS. What sets this product apart is not only its focus on enhancing beauty, but also its aim to empower individuals to embrace their own uniqueness. By combining their individual and professional expertise, the sisters have created a collaborative masterpiece that is sure to captivate beauty enthusiasts in the country. Didie lips has an impressive array of offerings that truly showcase their commitment to sharing stories in a way that uplifts and includes everyone.

5. Adumo

Adumo, a South African startup located in Bryanston, was established in 2019 by Paul Kent. With a focus on the FinTech industry, the company plays a vital role in enabling payment processing for both businesses and consumers, thereby contributing to the advancement of a stronger financial ecosystem in the country. According to Tracxn, Adumo has already obtained an impressive $25.9 Million in startup funding from two funding rounds, demonstrating its potential for future expansion and the potential for pursuing further funding opportunities.

6. Yebo Fresh

Yebo Fresh is a renowned ecommerce platform that aims to make it easier for township entrepreneurs and community organizations to access top-notch goods and services using their innovative smart technology. The company started at the end of 2018 when Jessica Boonstra (Founder & CEO) and British entrepreneur, Stefan Allesch-Taylor decided to address the challenges and opportunities of food supply in South Africa’s townships. Jessica & the Yebo Fresh team have dedicated themselves to addressing the struggles of township entrepreneurs and community organizations who face increased product cost due to travel, as well as lost trading time in acquiring the goods they need to be competitive against the more formal retailers and outlets.

7. Naked Insurance

Naked Insurance, a South African startup founded in 2016 by Alex Thomson and Sumarie Greybe, has quickly made a name for itself in the insurance market. Based in Johannesburg, the company focuses on efficiency and customer satisfaction, offering quick 90-second quotes for various insurance products using AI.

The company’s set to have been successful in securing funding with its most recent funding round, Series B, raising a total of $17 Million in February 2023. This achievement reflects the confidence and belief investors have in Naked Insurance’s vision and potential.

8. Astron Energy

Astron Energy

Dubbed as South Africa’s next big fuel brand, Astron is definitely of those brand to look out for in 2024.  It was born out of a rebrand of Caltex. The company has a long history in South Africa and now their network of service stations is becoming Astron Energy. In 2018, Chevron sold its majority share, leading to the birth of Astron Energy. They have been operating under the Caltex brand, but now they are consolidating under the Astron Energy brand. In 2021, they announced that Astron Energy will be the main brand across all their channels, including their forecourts.

9. Foondamate

Foondamate, a South African startup that burst onto the scene in 2020, has set up its headquarters in Cape Town. With a clear vision, the company has created an AI chatbot platform specifically designed for students’ academic needs. This groundbreaking platform acts as a virtual companion, empowering students to find answers to a wide range of school-related questions. By utilizing artificial intelligence, Foondamate ensures that students receive quick and accurate responses, enhancing their learning experience.

10. Planet42

Eerik Oja and Marten Orgna are the brilliant minds behind Planet42, a startup with a vision to transform vehicle leasing in Africa. Their solution? An intuitive platform that simplifies the leasing process and offers customers the option to buy the vehicle outright at any stage of the lease. The best part? The price of the vehicle decreases every month, making it an even more attractive proposition for those looking for a flexible and affordable transportation solution.

These brands hold the power to maintain consistency in their delivery, but It’s quite intriguing to see what innovative ventures and captivating campaigns these brands have in their pipeline for us in 2024.

Brands on The Rise – Embedded

Kagiso Marokana founded Embedded, a streetwear fashion brand, in 2013 in Brits, North West. Since its establishment, the brand has experienced significant growth and has become highly popular in South Africa. It has gained recognition not only in Pretoria but also in Johannesburg and other parts of the country. The brand’s success can be attributed to its unique vision and commitment to offering comfortable clothing choices to its customers.

Kagiso Marokana, Founder of Embedded
The Vision

The brand’s growth can be attributed to its unique vision and commitment to making people feel comfortable in their clothing choices. Embedded’s core vision revolves around showcasing South Africa’s potential to make a lasting impact on the global fashion scene. By offering trendy and flamboyant items that reflect the current fashion trends, Embedded has managed to resonate with its target market consistently.

Relevancy and Consistency

Despite the fierce competition in the fashion industry, Embedded has successfully maintained its distinctive signature style. This dedication to their aesthetic has allowed the brand to stay relevant and retain a loyal customer base. Throughout the years, Embedded has consistently delivered on their customers’ desires, ensuring their offerings remain in line with their expectations.

Embedded clothing
Popularity

Additionally, the success of Embedded can be attributed to its strong online presence, with both its online store and Instagram account contributing to its impressive following of over 70k.

Not only has the brand gained admiration and fascination from social media enthusiasts, but it has also sparked conversations and captured the attention of individuals from diverse backgrounds.

The combination of these factors has played a significant role in the brand’s achievements. Keep an eye out for what Embedded has in store for us in 2024! We might just be in for some exciting surprises. Who knows, they might be unveiling new additions to their collection. It’s a waiting game now, but definitely worth the anticipation.