Makro has recently stamped its name in history with an extraordinary accomplishment – stacking the tallest trolley in the country. Inspired by the beloved Makro Mood TV commercial, the event took place on Leap Day, at the Centurion store. The aim of the event was showcasing a blend of creativity, magic, and community engagement.
Makro’s Tallest Trolley Stacked
Makro embarked on an exciting journey to stack the tallest trolley in South Africa within a tight timeframe. For the task, Makro teamed up with renowned magician Wian van den Berg. The clock started ticking at 1pm, and in 3 hours, 6 minutes, and 6 seconds it was all done. The towering structure reached an impressive height of 5.1 meters, comprising a staggering 284 products stacked meticulously.
The happenings were not restricted to the physical store alone. Makro ensured that the excitement echoed beyond its walls by live-streaming the event on its Facebook channel. This inclusive approach allowed customers across the nation to participate virtually. All participants had to guess the number of products in the towering trolley. Each participant stood chance to win a generous R4000 voucher.
Katherine Madley, Vice President Group Marketing at Massmart, emphasized the significance of such innovative endeavors. She it is important to stay relevant in the dynamic retail landscape of 2024.
“Remaining relevant as a retailer in 2024 requires creativity in the way you reach your customers with your propositions. The trolley reached 5.1 meters in height which equated to 284 products stacked. This was a first-ever in South Africa. We had a lot of social media engagement with over 700 entry comments on Facebook. This is an example of celebrating the abundance that Makro offers the customers. It also gave our customers a chance to join in on the fun.” Adds Katherine Madley, Vice President of Group Marketing at Massmart.
Customers present at the Centurion store were treated to a holistic experience. In the store, there was entertainment, enticing limited-time deals, and mesmerizing magic by Wian van den Berg. The event provided an opportunity for shoppers to witness history unfold before their eyes. Durin the event, customers got to indulge the bulk deals that Makro is renowned for.
In a statement expressing gratitude, Madley extended appreciation to the customers. She also tanked the Centurion store team, and various partners who contributed to the success of the event.
“We would like to thank our customers for participating online and instore. Also, our Makro Centurion store for allowing us to see this vision out at their premises, our supplier partners Easy Agency, Wian van den Berg, R.M Photography and our influential partners for collaborating to bring this vision to life,” concluded Madley.
Makro’s monumental achievement of stacking the tallest trolley in South Africa stands as a testament to its dedication to appreciating customers and making history in the retail landscape.
Gap has once again set the stage for a captivating blend of music, fashion, and authenticity with its latest collaboration with Tyla for the Spring 2024 linen collection. This time, the spotlight shines on Grammy Award-winning artist Tyla, whose infectious energy and unique style infuse new life into the iconic brand.
GAP x Tyla Campaign Ad
Campaign’s Inspiration
The campaign, inspired by the global phenomenon of Jungle’s “Back On 74” music video, brings Tyla to the forefront, showcasing her talent not only as a musician but also as a fashion icon. Directed by Jungle’s J Lloyd and Charlie Di Placido, the campaign video pays homage to Gap’s heritage while embracing the diversity of voices and talents shaping its present and future.
In an interview with Complex, Tyla expressed her excitement for the collaboration and her appreciation for their iconic commercials.
“I’ve seen a lot of Gap commercials previously. So I love that I’m able to be a part of one, especially with Jungle”, she exclaimed. “The commercials have always been very iconic and fun, not cheesy. It’s something that I connected with even before the offer. So it kind of felt like it was meant for me to do.”
Grammy Award-winning artist Tyla
A Milestone in Tyla’s Career
Tyla’s involvement in the campaign marks a significant milestone in her career, as she becomes the latest in a long line of iconic artists to collaborate with Gap. In her own words, “It’s an absolute honour to be in a Gap campaign,” she says, expressing her excitement for fans to see her blend comfortable clothing with her own personal touches.
The collection itself, featuring linen and linen-blend pieces, embodies Gap’s commitment to comfort and versatility. From the Linen Cropped Boyfriend Shirt to the Linen Button-Up, each piece allows for free-flowing movement and effortless style, perfectly encapsulating Tyla’s spirit and energy.
But the campaign goes beyond just visuals. Tyla and Jungle will collaborate with Gap to curate an in-store playlist, creating a holistic experience for consumers that extends beyond the realm of fashion. This collaborative effort further solidifies Tyla’s position not only as a musical sensation but also as a cultural influencer.
Grammy Award-winning artist Tyla
Tyla’s journey from singing hit songs to starring in major fashion campaigns shows her versatility and ability to transcend boundaries. As she prepares to release her debut album and embark on an international tour, her partnership with Gap serves as a testament to her rising star power and influence.
Moreover, Tyla’s personal style, inspired by the Y2K fashion trend, adds a nostalgic yet contemporary flair to the campaign, with Gap continuing to push boundaries of creativity and innovation, proving once again that when music and fashion collide, magic happens.
SAB Foundation’s Social Innovation and Disability Empowerment Awards are back. The foundation is Foundation is extending a call to the public as it opens applications for the annual awards. The awards aim to uplift entrepreneurs who are addressing pressing social issues and championing the cause of disability empowerment. Prizes to be won are ranging from R300,000 to R1.3 million, coupled with invaluable business development resources,
Tarryn Tomlinson, 2023 Winner
Social Innovation and Disability Empowerment
The SAB Foundation’s commitment is to promote an innovation that brings tangible and sustainable change. “Our awards programme is to empower social innovators who are transforming lives within their communities. The entrepreneurs are equipped to scale their ventures and create sustainable businesses,” says SAB Foundation Head of Programmes, Itumeleng Dhlamini.
The SAB Foundation’s Social Innovation and Disability Empowerment Awards represent a beacon of hope for most. It stands as a platform for those seeking to make a meaningful difference in their communities. Targeting entrepreneurs with prototypes or early-stage businesses, the awards recognize innovations that tackle social problems in novel and effective ways. From healthcare to housing, education to rural livelihoods, previous winners have emerged from diverse sectors. Each making a profound impact on the lives of low-income women, youth, or rural residents.
Meanwhile, the awards shine a spotlight on innovations that enhance economic access for persons with disabilities. It also paves the way for long-term sustainability.
Luvuyo Sume, 2023 Winner
Disability Empowerment Previous Winners
In 2023, one of the winning social innovations was a ground-breaking waste management solution that converts recyclables into market-ready products. Another innovation was a reusable asthma pump sleeve, designed for children and the elderly. In the Disability Empowerment category, a high-quality silicone prosthetic liner for amputees that acts as a shock absorber while walking was awarded first place.
Reflecting on the impact of the awards, Dhlamini notes, “Since inception, close to R110 million has been invested, empowering 174 entrepreneurs, creating 1,577 jobs, and impacting 9,940 livelihoods.” These figures highlight the transformative power of innovation when coupled with strategic support and investment.
“South Africa, as a whole, places a lot of hope on small businesses and entrepreneurs to create jobs for the future,” adds Dhlamini. “Each success story boosts not just economic growth in our country, but the restoration of hope and dignity for all.”
The path to becoming an award-winning innovator begins with a single step – applying. The process is open to South African citizens aged 18 and above with a proven track record of innovation. For aspiring changemakers, the SAB Foundation offers a lifeline, providing not only financial support but also mentorship, coaching, and technical assistance to help bring their ideas to fruition.
Mastercard and MTN Group Fintech have joined forces to transform mobile payment services to new heights in Africa. This partnership marks a significant step towards enhancing financial inclusion and improving digital commerce on the continent.
Under this agreement, every MTN MoMo (Mobile Money) customer will receive a virtual and physical Mastercard companion card. The card will be seamlessly integrated into their MoMo wallet. This initiative will empower users with access to over 100 million acceptance locations worldwide, developing the way people transact and interact with digital payments.
Image: MTN
The Collaboration’s Shared Vision
The collaboration is supported by a shared vision of leveraging technology and innovative capabilities. This is to drive MTN towards its goal of becoming Africa’s leading fintech platform. With Mastercard’s expertise and MTN’s vast network reach, the partnership is to reshape the financial landscape. Also to drive unprecedented levels of financial inclusion and accessibility.
Amnah Ajmal, Executive Vice President of Market Development EEMEA at Mastercard, expressed pride in the collaboration. Also highlighting the transformative potential of mobile money solutions for SMEs.
“Our innovation strategy is based on collaboration. We are very proud of our partnership with MTN which will enable digital commerce for millions of people in Africa. Mobile money solutions can be greatly beneficial for SMEs, enabling growth through. This, includes seamless commercial operations, wider payment acceptance, access to affordable credit, and secure digital tools,” said Amnah.
On the other hand, Serigne Dioum, Group CEO of MTN Fintech, emphasized the shared commitment to empowering individuals and businesses. The empowerment will be through enhanced user experiences, secure transactions, and expanded acceptance.
“When there is a mutual vision, the road to partnership is a simple one. We look forward to working with Mastercard as a partner that is committed to enabling people and businesses through the collaboration into best-in-class apps, superior user experiences, safe transactions, secure remittances, new use cases, and expanded acceptance,” said Serigne Dioum.
Furthermore, the collaboration will empower SMEs with innovative payment acceptance solutions, such as Mastercard’s SME-in-a-Box. This low-cost payment solution will enable small business owners to transition their operations online. They will also be able to accept various digital payments, and tap into new avenues for growth and innovation.
In addition, the partnership will expand the reach of mobile money remittance services, facilitating both inward and cross-border transactions. This initiative is controlled to unlock significant economic opportunities and drive financial inclusion on a global scale.
Mastercard’s Mission
Mastercard remains committed to its mission. The mission is to bring 1 billion people and 50 million SMEs into the global digital economy by 2025. The collaboration with MTN represents a significant milestone in this journey. It also highlights the transformative power of strategic partnerships in driving positive change and promoting inclusive growth.
February has been a great month for Proudly SA. According to us, the organization takes centre stage as the brand of the month, spreading love, style, and support for local businesses across South Africa. Teaming up with LIFT Airlines, Proudly SA orchestrated an extraordinary journey from Johannesburg to Cape Town, turning a routine flight into a memorable Valentine’s Day experience.
Image: Supplied
Valentine’s Day Flight Experience
Valentine’s Day took on new meaning as passengers boarded LIFT Airlines flights, greeted with roses courtesy of Proudly SA. This gesture was a symbolic reminder of the importance of supporting local businesses and investing in the community. With every rose handed out, Proudly SA reaffirmed its commitment to promoting goods and services made in South Africa.
As the flight took off, the scent of roses filled the cabin, setting the stage for conversations buzzing with excitement. Passengers shared stories of their favourite local businesses, highlighting the unique products and services that make South Africa special. This journey wasn’t just about reaching a destination; it was about celebrating the local talent and entrepreneurship.
Image: Supplied
LIFT Airlines proved to be the perfect partner for Proudly SA’s ‘buy local’ campaign. By joining forces with Proudly SA, LIFT reinforced its dedication to supporting local businesses and uplifting communities across South Africa.
Proudly SA’s Partnership with SONA
The collaboration between Proudly SA and LIFT Airlines was not the first. The organization also partnered with Mzansi’s top fashion designers to promote the significance of supporting the local Retail – Clothing, Textile, Footwear, and Leather (R-CTFL) sector through SONA. This call to action was to urge South Africans to prioritize local fashion in their everyday lives.
Image: Supplied
At the State of the Nation Address (Sona), Proudly SA made a bold statement by encouraging officials and guests to wear locally-made clothing. The initiative, spearheaded by the Local Fashion Police, underscored the importance of supporting local designers and artisans. CEO of Proudly SA, Eustace Mashibye, emphasized that every purchase made has a ripple effect, impacting the product owners and the livelihoods of those behind the scenes.
Recently, Proudly SA continued to champion local businesses on the global stage with its participation in Meetings Africa. Twenty Proudly South African vendors showcased their sustainable products at the Sustainability Village, from eco-friendly accessories to handmade crafts. The Sustainability Village highlighted the creativity and ingenuity of South African entrepreneurs.
Image: Tourism Update
Proudly SA’s Commitment
In a world where globalization often overshadows local businesses, initiatives like these serve as a powerful reminder of the importance of supporting homegrown talent. Proudly SA’s commitment to promoting local goods and services isn’t just about economic growth; it’s about preserving South Africa’s unique identity and heritage. As we reflect on the events of February, Proudly SA reminds us to carry forward the spirit of support for local businesses, ensuring that our communities thrive and prosper for generations to come.
South African retail giant Woolworths experienced a significant boost in online sales during the first half of the 2024 financial year, signaling a shift in consumer behaviour amidst a challenging economic landscape. For the 26 weeks ending 24 December 2024, online sales in fashion, beauty, and home categories soared by 26.9%, contributing 5.4% to total South African sales. This growth was complemented by a remarkable 46.6% jump in online food sales, driven by the retailer’s on-demand delivery service, Woolies Dash.
Woolies Dash, introduced in December 2020, has expanded its coverage, intensifying competition in the on-demand delivery sector previously dominated by Shoprite Checkers’ Sixty60 and Pick n Pay’s Bottles (now known as PnP Asap!). On the other hand, Spar has also entered the space with its on-demand service, named Spar 2U, adding to the competitive landscape.
Despite facing stiff competition from Sixty60, Woolworths strategically targeted affluent South Africans, leveraging its focus on enhancing stores and product offerings. However, the disposal of the high-end clothing brand David Jones significantly impacted Woolworths’ financial performance. Excluding David Jones, the group’s profit from continuing operations fell by 10.9%, reflecting the complexities of operating in a unstable market.
The growth in online sales highlights the evolving consumer preferences in South Africa, especially in the wake of the COVID-19 pandemic. Shoprite’s Sixty60, the market leader, reported a stunning 63.1% sales growth, reflecting the growing demand for convenient shopping experiences.
Although Woolworths’ success in the online space, particularly in food and lifestyle categories, highlights its ability to adapt to changing market dynamics, challenges persist. The company is still reporting a 7.5% decline in half-year earnings due to subdued consumer spending and external factors like energy shortages and logistical disruptions.
The broader retail landscape in South Africa is witnessing intense competition, with major players like Checkers, Pick n Pay, Woolworths, and Spar competing for market share. Additionally, other similar online platforms like OneCart and independent apps like Zulzi further contribute to the competitive landscape.
Woolworths Shopping Bag
Looking ahead, Woolworths remains focused on navigating the complex economic environment by enhancing its online presence and improving its product offerings. Despite the challenges, the company’s commitment to innovation and customer-centric strategies positions it well for future growth in an increasingly digitalized retail landscape.
Furthermore, Woolworths’ impressive performance in online sales reflects the changing retail landscape in South Africa, driven by evolving consumer preferences and technological advancements. While challenges persist, the company’s strategic initiatives and focus on customer satisfaction lay a solid foundation for sustained growth amidst a dynamic economic environment.
Absa, a financial services provider, has rebranded itself to being more customer-centric, with the theme ‘Your Story Matters.’ According to Absa Group CEO Arrie Rautenbach, the brand’s promise to recognize customers as more than just account numbers.
Absa Group CEO, Arrie Rautenbach
“As a full-service bank, we cater to customers from all walks of life – from clients who only interact with us digitally, to those who prefer the reassurance of talking to one of our colleagues in-branch; we are a bank for all seasons”.
“Your Story Matters is more than a strapline; it is a declaration of our intent that our customers are much more than mere account numbers, they matter to us and so do the stories behind the individuals. Gaining this context will allow Absa to serve them in a more meaningful manner,” says Absa Group CEO Arrie Rautenbach.
On the other hand, Sydney Nhlanhla Mbhele, Absa’s group chief marketing and corporate affairs officer, highlights the one-sided nature of banking relationships and the need to understand customers’ life situations and needs better.
“A very consistent message comes across in research into perceptions of banks and banking. Customers feel that the relationship is one-sided and that banks don’t understand either their life situations or their individual needs. This often leaves them feeling helpless, as well as disconnected from opportunities to improve their individual or business prospects,” says Sydney Nhlanhla Mbhele.
Absa Group Chief Marketing and Corporate Affairs Officer, Sydney Nhlanhla Mbhele
The rebranding is based on customer feedback and research, aiming to infuse more humanity into Absa’s operations. Mbhele emphasizes enhancing product value, improving customer service, and delivering timely and relevant banking solutions. Initiatives such as pricing relief, free Absa Rewards, and renewable energy deals demonstrate Absa’s commitment to this approach.
In South Africa, Absa offers innovative services like downloading pre-populated unemployment claim forms from ATMs and ChatWallet for banking services via WhatsApp, promoting financial inclusion. Absa’s ChatBanking system and Absa Mobi Tap enable convenient banking solutions, while partnerships with organizations like the Mastercard Foundation facilitate lower interest rates for SMEs, particularly women and youth.
Moreover, Absa’s Women in Business offerings and mentorship programs support female entrepreneurs across Africa. Financial literacy projects and ‘Ready to Work’ programs contribute to customer and youth empowerment. The company’s Sustainable Bond listing on the Botswana Stock Exchange aims to create opportunities for social impact, focusing on women and youth.
Mbhele emphasizes that the repositioning is also about the company-wide transformation towards a human-centered approach. It involves improving the service experience with empathy and positioning Absa as a partner in customers’ personal and financial journeys. This rebranding marks a significant milestone in Absa’s growth since becoming an independent African bank about five years ago.
Arrie Rautenbach acknowledges the challenges in navigating complex markets and emphasizes the importance of innovation. He sees ‘Your Story Matters’ and a human-centered approach as guiding principles for Absa’s future. Overall, the repositioning aims to define Absa as more than just a financial institution but as a partner in customers’ life journeys.
G-Star has recently launched its latest brand campaign featuring none other than the Grammy award-winning and Afro-Fusion sensation, Burna Boy. This Nigerian superstar joins the ranks of previous brand ambassadors like Pharrell Williams, Snoop Dogg, and Cara Delevingne, adding his unique flair to the mix.
Burna Boy in G-star apparel
Burna Boy’s influence extends beyond his music, as he is also known for his impeccable fashion sense. This makes him a perfect fit for G-Star, as both the artist and the brand are constantly reinventing themselves and blazing their own trails.
The collaboration’s video showcases Burna Boy’s latest track, “On Form,” and was filmed in the vibrant city of London. Directed by the highly acclaimed Dave Meyers, who has worked with renowned artists like Kendrick Lamar, Travis Scott, and Billie Eilish, the video captures the essence of Burna Boy’s infectious rhythm.
Courtesy of G-star
The video’s black-and-white aesthetic pays homage to G-Star’s rich creative heritage while adding a contemporary twist. It features Burna Boy’s talented dance crew, who mesmerize viewers with their unique ‘stomp’ dance, spreading the artist’s rhythm throughout the city.
“We are proud to continue our legacy in working with the world’s biggest inspirational icons. Burna Boy is one of the most innovative artists of our time and the embodiment of today’s youth culture, challenging the norm in both style and music, which is very close to our heart” says Gwenda van Vliet, CMO at G-Star.
Burna Boy himself expresses his deep connection with denim, stating that it is not just a fabric but an extension of his identity. He compares it to his music, describing it as personal and a dialogue between himself and his inner self. He praises G-Star for understanding this connection, as they are not about following trends but rather challenging norms, just like him. Their partnership goes beyond fashion, focusing on pushing boundaries and embracing authenticity.
As part of the collaboration, G-Star has designed two limited edition looks specifically for Burna Boy. These premium Japanese denim outfits include an ultra-long denim military coat paired with a relaxed version of the iconic Elwood jeans. Additionally, there is a hooded sleeveless statement jacket with matching loose jeans. Completing the utilitarian looks are the brand’s new leather Benson Lea Boots.
The G-Star SS24 Collection
The collaboration between G-Star and Burna Boy is truly a match made in denim heaven, combining the artist’s unique style and the brand’s commitment to pushing boundaries. This partnership not only celebrates fashion but also embraces individuality and authenticity, creating a powerful connection between the artist and his fans.
Burna Boy’s dance crew showcases the Spring 2024 collection in the video, which offers a variety of new styles and durable essentials. The collection combines utilitarian influences with strong silhouettes, incorporating technical details. It introduces two new jeans fits: The Bowey, a 3D women’s style designed as the ultimate boyfriend fit, featuring a twisted back panel, artfully bowed leg, and loose feel. The Lenney highlights the return of the 70s with its low-rise and boot-cut design, featuring a slight opening from the knee. To commemorate the campaign, G-Star introduces a range of monochrome graphic tees with a unisex fit, crafted from 100% organic cotton.
In this edition of Brands on the Rise, we’re shining a spotlight on an exciting brand called KatsoLux Curtains. Founded by Dimakatso Dlamini, a talented public relations practitioner, this brand is on a mission to transform the world of home décor with its stunning curtain designs. Understanding the impact that curtains have on the overall atmosphere of a space, Dlamini set out to create her own luxury curtain brand. Unimpressed with the quality of curtains available on the market, she aimed to provide customers with top-notch furnishing fabrics at competitive prices.
Dimakatso Dlamini, CEO of Katso Lux Curtains
In a previous interview with True Love magazine, Dlamini shared that the idea had always been on her mind, but she hesitated to launch it for several years. However, with a little help from fate, she finally took the leap of faith in 2021. Dlamini’s love for window treatments has been evident throughout her life, from admiring people’s curtains during her visits to purchasing curtains on behalf of her family.
Katso Lux Curtains boasts an impressive collection of custom-made luxury curtains, offering a wide variety of fabrics, colors, and patterns, including the incorporation of African prints. The brand has even introduced a Heritage collection, featuring fabrics like Basotho Seshweshwe, Isindebele, Isizulu, and Isixhosa. In an interview, Dlamini stressed the importance of embracing our own cultural heritage, just as we readily embrace fabrics from other nations like India, Egypt, and Turkey. She envisions sharing our unique cultures with other countries, allowing them to appreciate and enjoy the richness of our diverse cultures.
“I am in business not only to better myself, but I am also passionate about contributing positively towards the growth of our country’s economy. Most people might believe that our government is solely responsible for creating job opportunities. But I don’t believe that. With such significant unemployment rates in the country right now, entrepreneurs also have the power to change that truth for our unemployed South African citizens.”.
Dimakatso Dlamini, CEO of Katso Lux Curtains
Katso Lux Curtains has set its sights on growth and expansion, envisioning the establishment of retail stores across South Africa. Alongside this ambition, the company is committed to creating job opportunities for South African citizens and placing a strong emphasis on empowering women through various events and educational workshops. Dlamini, the driving force behind the business, not only seeks personal success but also strives to make a positive contribution to the country’s economy. Recognizing the pressing issue of high unemployment rates, she firmly believes that job creation is not solely the responsibility of the government but also lies in the hands of entrepreneurs like herself.
KFC Play Braam, located at 73 Juta Street in Braamfontein, Johannesburg, is not your typical KFC restaurant. It is a unique retail space and innovation hub that aims to revolutionize various aspects of the brand. From food and fashion to customer service and technology, this concept store is all about pushing boundaries and creating new experiences.
KFC concept store, Play Braamfontein
One of the highlights of KFC Play Braam is its exclusive menu. Forget about the usual offerings, because here you’ll find exciting new dishes like Cola Dunked Wings, the Chilli Lime Burger, and Hot and Spicy Chachos (a twist on nachos). And let’s not forget about the refreshing Pineapple Mojito Sparkling Krusher. Plus, you can even take home a bottle of KFC’s famous Colonel and Zinger sauces.
But it’s not just the food that sets KFC Play Braam apart. The entire menu is presented in stunning digital graphics, creating a visual feast for the eyes. And when it comes to ordering, you can do it all through cashless digital kiosks, which are available in 11 official languages. And of course, there’s unlimited Wi-Fi and internet access, so you can stay connected while enjoying your meal.
“It’s about revolutionizing the speed and agility with which we continue to adapt to our consumers’ ever-changing needs, evolving our brand to meet our consumers where they are”
KFC chief marketing officer Grant Macpherson.
“We’re the largest quick-service restaurant brand on the continent with the youngest population in the world, so the onus is on us not only to remain at the forefront of food and retail trends but to lead them. KFC at Play Braam is about never-before-tasted flavors and never-before-seen fashion, digital experiences, and gaming. This is the new original.”
Music lovers will also appreciate the first crowdsourced playlist on Spotify, where customers can contribute their favorite songs and personalize their in-restaurant experience. And if you’re into gaming, you can compete in a custom KFC virtual reality (VR) gaming experience and even win KFC vouchers.
KFC Play Braam also offers more seating than your average KFC restaurant, allowing customers to relax and enjoy their finger-lickin’ favorites for longer. And for the first time, the open kitchen lets you witness the preparation of your food, adding a touch of transparency to the dining experience.
The team behind KFC Play Braam has put a lot of thought into creating a space that combines cutting-edge technology with the vibrant energy of youth. So, whether you’re looking for a unique dining experience, want to try on exclusive merchandise, or simply want to immerse yourself in the world of KFC, this is the place to be.
The concept store at KFC has transformed customer interactions with the introduction of lobby hosts and table service. Team members now engage directly with customers, creating a memorable dining experience. Soundproof charge-up areas and digital communication platforms ensure smooth operations, while a designated area for delivery and pickup streamlines the process for everyone involved.
This week’s edition of Brands on the rise introduces us to Positive Pants, a brand that truly stands out with its impressive impact. Founded in 2018 by inseparable sisters Monie and Roxie, this business was born from Monie’s brilliant idea to create a passive income stream. Recognizing Roxie as the perfect partner, their unbreakable bond and shared vision have paved the way for their remarkable success.
Positive Pants Founders, Roxie and Monie
Initially, Roxie had doubts because she often used the excuse of being too busy to join. It made sense since she already had her own work and finding time for fun, exercise, family, and friends was challenging. However, with some persistence and motivation from her sister, Roxie was convinced to take part in the venture.
The exciting part was deciding on the specific business they wanted to pursue. They considered various options, like a baby clothing boutique or an online stationery store. However, their exposure to the fitness industry and their passion for health and wellness led them to create the brand and business now known and loved as Positive Pants.
” FINALLY we found a supplier that seemed to tick all of our boxes – prioritizing quality and affordability at all times. We decided to place a small order for a few select items to sell at a variety of pop-up shops to truly test the waters. We were blown away – our first bulk order sold out in only a few days. When this happened, we realized the untapped potential that this beautiful little business had and made the decision to invest a bit more money into bringing in larger orders”.
Positive Pants has a wide range of clothing choices, such as leisurewear sets and their one-of-a-kind poppets leggings. These leggings are perfect for both kids and parents, as they are designed to be flexible and versatile to accommodate growth. They consists of soft fabric and come in vibrant prints, making them an essential addition to any Little Poppet’s wardrobe. Whether it’s for high-energy activities or cute matching outfits for moms and kids, these leggings are a must-have.
Their aim was to create a brand that prioritized inclusivity and catered to the needs of women of all body types. They wanted to offer functional, attractive, and high-quality activewear, rather than solely focusing on runway supermodels. Positive Pants is a fully operational ecommerce store that has achieved remarkable milestones since its establishment. The initial campaign, #WeAreShe, gained significant traction and support.
In our latest edition of Afro Brands, we focus on Trade Kings in Zambia and their impressive journey and growth since they first started. This special feature highlights successful African brands in different industries and sectors.
Trade Kings, founded by Imran Iqbal Patel in 1995, has become the biggest FMCG manufacturer in Zambia. The company is known for producing high-quality brands and products, making it a leading privately-owned manufacturer in Southern Africa. Trade Kings operates advanced manufacturing facilities in Zambia and Zimbabwe, allowing them to serve local, regional, and global markets.
Trade Kings Group consists of four clusters: food, beverage, laundry, home and personal care products, and steel. This showcases the company’s versatility and ability to meet diverse customer needs. The company’s success can be attributed to its wide range of products and brands. In addition to detergents and soaps, they now offer candy, snacks, cereals, seasoning, biscuits, beverages, and even venture into mining and steel production.
This expansion has made Trade Kings Group a prominent player in various industries. For the second year in a row, Trade Kings, a Zambian conglomerate, has earned a place in the prestigious Top 10 Most Admired Brands list by African Business Magazine in 2023. With a notable increase of 10 points, Trade Kings is now ranked among the Top 10 Most Admired African Brands, closely trailing Nigeria’s Dangote in the consumer goods sector.
The company’s commitment to quality and innovation is evident through its adherence to global standards. Trade Kings invests in research and development to continuously improve their products and processes, making them globally competitive.
Overall, Trade Kings’ journey from its establishment to becoming the largest FMCG manufacturer in Zambia reflects their dedication to growth, innovation, and excellence. With their extensive product range, focus on quality, and global competitiveness, Trade Kings Group has established itself as a leader in the manufacturing industry in Southern Africa and beyond.
The highly anticipated South African tourism-owned strategic business event trade show, Meetings Africa, had its media launch at the prestigious Radisson Blu hotel in Sandton, Johannesburg. The event, scheduled for February 26th to 28th at the Sandton Convention Centre, is expected to bring a surge of energy to the business events sector in Africa and have a significant impact on South Africa’s economy.
Patricia De Lille, South Africa’s Tourism Minister, expressed her confidence that this year’s show will provide even more value to delegates and the global business events sector as a whole. With hundreds of exhibitors, buyers, and key decision-makers in attendance, Meetings Africa has become a sought-after platform for networking and business opportunities.
The show’s success is evident in its contribution of a staggering R388.5 million to the South African economy, the creation and sustenance of 753 jobs, and the generation of significant business deals for exhibitors. This year’s edition is set to capitalize on the tourism sector’s robust recovery momentum and further propel its growth forward.
Minister De Lille emphasized the importance of Meetings Africa as a pan-African trade show, attracting 19 African countries to showcase their destinations and products to international buyers. The event’s economic benefits extend beyond Gauteng, with pre- and post-tours showcasing lesser-visited destinations. Meetings Africa aims to foster inclusivity within the sector, enhance market access for SMMEs, and focus on skills development and capacity-building initiatives.
Minister of Tourism, Patricia De Lille
De Lille said, “Meetings Africa offers a perfect platform to tell the African story. This is an essential platform for us as Africans to collaborate and present the continent’s compelling narrative to global buyers and audiences. Themed ‘Africa’s success built on quality connections; the event serves as a rallying call for us to champion the African continent as a coveted destination for business events. We must leverage this platform to narrate our compelling story as Africans.”.
The South African government has announced plans to benefit emerging entrepreneurs and SMMEs through educational sessions, speed marketing sessions, and a marketplace. On February 26th, participants can participate in educational sessions, speed marketing sessions, and a sustainability village. Panel discussions with tourism sector leaders explored the economic impact of hosting business events. Minister De Lille emphasized the importance of collaboration among African nations and the tourism sector’s potential for growth and socio-economic development.
The South African National Convention Bureau (SANCB) and the business event industry have submitted 63 bids for international meetings, incentives, conventions, and exhibitions between 2024 and 2029, with an estimated economic value of R1,205,248,000. The industry, which offers numerous economic benefits, requires increased effort and determination for growth.
TymeBank, a digital-only bank, has achieved a significant milestone by becoming the first digital bank in South Africa and the entire continent to generate profits. This achievement occurred in December 2023, just under five years since its launch in February 2019. The bank, controlled by African Rainbow Capital (ARC), considers this moment pivotal, as it is the only black-controlled bank in South Africa.
TymeBank, South Africa’s first digital-only bank, has been steadily gaining 150,000 new customers every month, surpassing the impressive milestone of eight million customers. ARC has reported that TymeBank and GoTyme have achieved an annual revenue run rate of over R1.8 billion and R100 million, respectively. The company is experiencing rapid growth, acquiring 450,000 new customers per month in South Africa and the Philippines.
TymeBank credits its achievements to various crucial elements. These include its approach of integrating digital channels with in-store kiosks at major retailers, its enduring strategic partnerships with multiple retailers, and the ongoing trust of its shareholders, as demonstrated by the successful capital raise by Tyme Group in the previous year.
Additionally, the bank emphasizes the noteworthy 30% growth in its lending portfolio on a yearly basis, which now supports over 50,000 SMEs nationwide. Dr. Patrice Motsepe, the founder and chairman of ARC, emphasizes that TymeBank’s significant accomplishment is the result of over four years of focused dedication, strategic investments, and a steadfast commitment to providing high-quality banking services to the entire South African population.
TymeBank’s CEO, Coenraad Jonker, emphasizes the significance of this stage for the business, as less than 50% of the top 100 digital banks worldwide are currently making a profit. Jonker expressed that the accomplishment of attaining profitability within a considerably shorter period of time is a success story from South Africa, which can be proudly shared by their 8.5 million customers.
The Daily Show with Trevor Noah has made history by winning the highly esteemed Emmy Award for the best variety talk show. This achievement not only marks the show’s first win since Jon Stewart’s departure but also makes Trevor Noah the first African and black recipient in this category, as reported by The Hollywood Reporter.
Trevor Noah , Emmy award winner
Noah bid farewell to The Daily Show in 2022, and his last episode was broadcast on December 8th of that same year. The 2023 Emmy Awards were postponed because of the Hollywood strikes, resulting in the delayed recognition of Noah’s final season on the show, which is happening now.
Noah received a nomination for a Golden Globe in the stand-up comedy on television category, but Ricky Gervais ended up winning. Additionally, Noah is also up for a Grammy nomination in the best comedy album category.
While delivering his acceptance speech, Noah said:
“This story has been so long, so crazy, and so wonderful. Thank you so much to the team and the person I always thank, the crazy genius Jon Stewart. Thank you for calling me up and asking me to come join you on this crazy journey.”
Noah expressed his gratitude to the team members of The Daily Show as well.
“I want to start by thanking the crazy Africans who followed me to this country, David Kibuuka and Joseph Opio, David Meyer, my partner in crime, the writers and the team, Roy Wood Jr. from the very beginning, Jordan Klepper, whose flight got cancelled.”
“Showrunner Jen Flanz, this woman rode with me through the trenches. Thank you so much to the team and everyone who gave us an opportunity,” Noah continued.
With this accolade being just one of many, it is evident that Trevor is currently experiencing a winning season, and we are eagerly anticipating more of his future accomplishments.
Lisa Folawiyo, the creative force behind the popular fashion brand “Lisa Folawiyo,” is a Nigerian fashion designer who has made waves in the industry. Despite not having any formal training in design, she embarked on her fashion journey in 2005 with Jewel by Lisa, starting with a humble investment of 20,000 Naira (R442,66). Collaborating with her mother, she brought her vision to life by purchasing 12 yards of fabric.
Lisa Folawiyo
What sets Lisa Folawiyo’s designs apart is her exclusive use of Ankara textiles, vibrant wax-resistant dyed fabrics commonly found in West Africa. She has been instrumental in promoting Nigerian designers and their work on a global scale. Lisa’s talent lies in elevating traditional African prints, making them appealing to a diverse audience worldwide.
Lisa Folawiyo collection, Industries Africa
With showrooms in Nigeria and New York, Lisa Folawiyo’s collections can be found in the UK, the US, South Africa, and Nigeria. Her unique aesthetic has been a key factor in her success. In 2012, she was honored with the African Fashion Awards and has collaborated with renowned brands like L’Oréal. Her designs have also graced the runway of Moda Operandi.
In 2015, Lisa Folawiyo made the bold decision to rebrand her line from “Jewel by Lisa” to ‘Lisa Folawiyo’ in order to simplify the brand name and appeal to a global audience. This strategic move was driven by her aspiration to compete on a larger international level.
Lisa Folawiyo’s fashion revolution has not only put Nigeria on the map but has also captivated the world with her innovative designs. She is a true inspiration for aspiring fashion designers everywhere.
Ubuntu Rugz, founded by Starret Maphosa, has an interesting origin story. While studying in China, Maphosa attended a rug tufting workshop that sparked his love for rugmaking. After returning to South Africa, he started creating rugs as a side project while searching for employment. However, his passion for rugmaking quickly took over, and Ubuntu Rugz became his full-time job. It’s a testament to Maphosa’s dedication and creativity that the brand has flourished, offering custom rugs to customers.
Starret Maphosa in his element
Maphosa states that the unique experience he offers his customers sets him apart from the rest. He gives customers an opportunity to witness the live creation of their rug or receive daily updates on its progress. This level of transparency and involvement creates a special connection between the brand and its customers, making the rug-buying experience even more meaningful.
Based in Boksburg, east of Johannesburg, Starret crafts his exquisite custom rugs in his parent’s garage. Despite the humble beginnings, Ubuntu Rugz has gained recognition and popularity. Ubuntu Rugz’s TikTok videos showcasing its rugmaking process have gained a strong following of over 29k, expanding his reach beyond South Africa. Now, it creates tufted rugs for clients in Israel, Nigeria, Poland, and Botswana, showcasing the global appeal of his creations.
The Rug he made for DSTV content creator awards
Ubuntu Rugz is really making a name for itself! Not only did they have the privilege of working for the DSTV content creator awards, but they also got the chance to be interviewed by SABC news. It’s clear that their work is worth giving a pat.
Let’s start off the new year by staying up-to-date with brands that resonate with us as consumers and have a beneficial impact on the country’s economy. I’ve carefully curated a list of South African brands that I truly believe are worth keeping an eye on in this year. These brands have proven themselves by bringing fresh and innovative business ideas to the table, constantly challenging the norm, and exceeding the expectations of their target audience.
1. GALXBOY
GALXBOY
GALXBOY, is a renowned streetwear brand that stands out for its unique style and vision. Founded and led by Thatiso Dube, GALXBOY has become a prominent name in the fashion industry. What sets GALXBOY apart is its ability to blend innovative designs with a distinct 21st-century African design philosophy, reflecting the aspirations and creativity of the South African youth.
GALXBOY has undoubtedly achieved a great deal of success throughout the years, boasting an impressive presence with 7 physical stores spread across the entire country and a thriving online store. GALXBOY has seen huge milestones in 2023 including winning the top apparel award in the Top 16 Youth Owned Brands Awards.
2. Fieldbar
Lee Hartman, Founder of Fieldbar
Fieldbar, a company specialising in premium cooler boxes, has successfully won over numerous customers with its extraordinary products. Established by Lee Hartman in Cape Town, this brand quickly became the centre of attention in 2023, with influencers sharing cool content and selling out. What sets Fieldbar apart from its competitors is its distinctive design, which comes in a diverse array of vibrant colours and features a sleek glossy finish.
As if that wasn’t enough to impress, Fieldbar’s coolers possess an incredible capability to keep ice frozen for an amazing 50 hours, making them the ideal companions for any outdoor escapade. Excitement fills the air as we anxiously anticipate the electrifying prospects that lie ahead for Fieldbar.
3. Chillers Punch
MacGyver MacG Mukwevho, the renowned Podcast king, introduced Chillers Punch, an alcoholic beverage, in November 2023. This spirit cooler has gained significant attention and popularity within the community since its release, even though it is MacG’s second venture into the alcoholic beverage industry. Available exclusively at Pick n Pay, one of the largest retail outlets.
I believe this brand has great potential for growth, given the success of MacG’s other alcoholic brand, Grandeur which gained popularity and won an award at the 2023 Youth Owned Brand Awards. It’s an exciting time, and we should closely watch this brand in 2024.
4. Didie Lips
Didie Makobane , Co- founder of Didie Lips
Keep an eye out for House of Didie in 2024, as it is set to make waves in the e-commerce industry. This innovative brand, founded by the talented sisters Moliehi Didie Makobane and Ntaoleng Langa, has recently unveiled its very first cosmetic product called DIDIE LIPS. What sets this product apart is not only its focus on enhancing beauty, but also its aim to empower individuals to embrace their own uniqueness. By combining their individual and professional expertise, the sisters have created a collaborative masterpiece that is sure to captivate beauty enthusiasts in the country. Didie lips has an impressive array of offerings that truly showcase their commitment to sharing stories in a way that uplifts and includes everyone.
5. Adumo
Adumo, a South African startup located in Bryanston, was established in 2019 by Paul Kent. With a focus on the FinTech industry, the company plays a vital role in enabling payment processing for both businesses and consumers, thereby contributing to the advancement of a stronger financial ecosystem in the country. According to Tracxn, Adumo has already obtained an impressive $25.9 Million in startup funding from two funding rounds, demonstrating its potential for future expansion and the potential for pursuing further funding opportunities.
6. Yebo Fresh
Yebo Fresh is a renowned ecommerce platform that aims to make it easier for township entrepreneurs and community organizations to access top-notch goods and services using their innovative smart technology. The company started at the end of 2018 when Jessica Boonstra (Founder & CEO) and British entrepreneur, Stefan Allesch-Taylor decided to address the challenges and opportunities of food supply in South Africa’s townships. Jessica & the Yebo Fresh team have dedicated themselves to addressing the struggles of township entrepreneurs and community organizations who face increased product cost due to travel, as well as lost trading time in acquiring the goods they need to be competitive against the more formal retailers and outlets.
7. Naked Insurance
Naked Insurance, a South African startup founded in 2016 by Alex Thomson and Sumarie Greybe, has quickly made a name for itself in the insurance market. Based in Johannesburg, the company focuses on efficiency and customer satisfaction, offering quick 90-second quotes for various insurance products using AI.
The company’s set to have been successful in securing funding with its most recent funding round, Series B, raising a total of $17 Million in February 2023. This achievement reflects the confidence and belief investors have in Naked Insurance’s vision and potential.
8. Astron Energy
Astron Energy
Dubbed as South Africa’s next big fuel brand, Astron is definitely of those brand to look out for in 2024. It was born out of a rebrand of Caltex. The company has a long history in South Africa and now their network of service stations is becoming Astron Energy. In 2018, Chevron sold its majority share, leading to the birth of Astron Energy. They have been operating under the Caltex brand, but now they are consolidating under the Astron Energy brand. In 2021, they announced that Astron Energy will be the main brand across all their channels, including their forecourts.
9. Foondamate
Foondamate, a South African startup that burst onto the scene in 2020, has set up its headquarters in Cape Town. With a clear vision, the company has created an AI chatbot platform specifically designed for students’ academic needs. This groundbreaking platform acts as a virtual companion, empowering students to find answers to a wide range of school-related questions. By utilizing artificial intelligence, Foondamate ensures that students receive quick and accurate responses, enhancing their learning experience.
10. Planet42
Eerik Oja and Marten Orgna are the brilliant minds behind Planet42, a startup with a vision to transform vehicle leasing in Africa. Their solution? An intuitive platform that simplifies the leasing process and offers customers the option to buy the vehicle outright at any stage of the lease. The best part? The price of the vehicle decreases every month, making it an even more attractive proposition for those looking for a flexible and affordable transportation solution.
These brands hold the power to maintain consistency in their delivery, but It’s quite intriguing to see what innovative ventures and captivating campaigns these brands have in their pipeline for us in 2024.
Building a strong brand goes beyond simply keeping the business afloat, it involves understanding and embracing several crucial factors that contribute to its success and long-term sustainability. While many businesses focus solely on their day-to-day operations, thriving brands recognize the importance of certain elements that can propel them forward.
In order to ensure the long-term success of your business, it is crucial to delve into the key components of creativity, collaboration, and consistency. These elements play a vital role in maintaining longevity and sustainability in the ever-evolving business landscape.
CREATIVITY
You cannot bore your way to crafting a brand that stands out. Building a brand requires the incorporation of creativity as a fundamental element. The process of building a brand demands the infusion of creativity as an essential ingredient. Brands that embrace their creative side break away from the ordinary and consistently generate fresh, unique ideas and concepts.
Nando’s is a prime example of a brand that embodies creativity in its visual identity. Through their innovative approach, they have skillfully incorporated eye-catching typography, memorable mnemonics, and captivating phrases into their branding. These elements not only add an artistic flair but also establish a strong brand presence. Nando’s has successfully created a visually appealing and instantly recognizable visual identity.
COLLABORATION
The power of collaboration with other brands lies in the potential to expand your business horizons and connect with a larger customer base. By joining forces, you can tap into new markets and demographics that may have been untapped before. This symbiotic relationship allows you to cross-promote each other’s offerings, exposing your brand to a wider audience and generating increased interest and demand. Through this collaborative effort, you can unlock new opportunities for growth and establish a stronger foothold in the market.
The Maxhosa and Tanqueray collaboration is an extraordinary example of two distinct brands coming together to create something remarkable. Laduma Ngxokolo, the creative mind behind MaXhosa, is famous for his unconventional fashion designs that challenge norms. By collaborating with Tanqueray, he brings his avant-garde approach to South African gin enthusiasts. The partnership breathes new life into the cherished COPA glass, a symbol deeply rooted in tradition, by infusing it with Laduma’s contemporary flair.
CONSISTENCY
“Its very easy to make a viral video, but longevity and consistency, that’s hard”
Michelle Phan
While it may seem like a cliché, consistency is undeniably the key to achieving a successful brand. Staying relevant in the business world requires brands to be consistent in every aspect. Again, Nando’s serves as a notable example, as they have managed to maintain consistency over the years with their iconic font and brand patterns. This consistency has made it effortless for people to identify Nando’s, even without any explicit branding.
Consistency plays a significant role in cultivating trust and credibility. When businesses consistently meet or exceed customer expectations, they create a reliable experience that customers can count on. This consistency sets clear expectations for customers, instilling confidence in the brand and its ability to consistently deliver value.
When executed well, these practices can work miracles for your brand. The key lies in the meticulous implementation and careful execution of each step. The results can be truly remarkable and can leave a lasting impact on your brand’s reputation.
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