KnM AUDITORS RETURN TO THE YOBAs, ENSURING TRANSPARENCY AND INTEGRITY

The Top 16 YOBAs have again partnered with KnM Auditors Inc, a member firm of the KnM Group. KnM, which is South Africa’s leading and proudly black-owned professional services specializing in Audit, Tax and Advisory services is yet to help maintain the credibility of the Top 16 Youth-Owned Brands Awards (YOBAs) for the third time in a row.

With the voting stages having closed, KnM will now begin their responsibility of auditing all processes to guarantee transparency and integrity in the selection of winners.

With a proven track record in financial and process auditing, KnM brings a wealth of experience and expertise to the table. They also advocate for positioning Africa in the forefront and the world after. KnM’s mission is to improve the day-to-day operational efficiency for all clients, thus enabling clients to focus on governance and growth for their businesses.

KnM’s commitment to upholding the highest standards of accuracy and fairness aligns perfectly with the ethos of the YOBAs, making them the ideal choice to oversee this crucial aspect of the event.

Peterson Khumalo, KnM Group MD

“We are thrilled to be back as auditors for the YOBAs. Our objective is to ensure that every step of the selection process is conducted with the utmost integrity, giving nominees and participants the confidence that the winners truly deserve their recognition. Our slogan ‘Confident about the future’, shows that we the YOBAs to be an important platform that aims to encourage youth entrepreneurship by recognising and celebrating young entrepreneurs,” says Peterson Khumalo, Group MD of KnM.

Pat Mahlangu, Founder and CEO of the YOBAs says, “We are happy to welcome KnM as our auditors again this year. Partnering with KnM once more reaffirms our commitment to transparency and excellence in the YOBAs. With their expertise, we ensure that the recognition given to the winners will be truly earned. Together, we aim to elevate youth-owned brands and build a thriving entrepreneurial ecosystem in Africa”.

The YOBAs will take place on 22 June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. Tickets are also available here. General admission tickets are available at R900 and VIP at R1850.

For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

CITY LODGE HOTELS JOINS THE 3RD ANNUAL TOP 16 YOBAs AS AN EXCLUSIVE ACCOMMODATION PARTNER

City Lodge Hotel

The Top 16 Youth-Owned Brands Awards (YOBAs) proudly announces their partnership with City Lodge Hotels for the upcoming YOBAs event. As part of the collaboration, City Lodge Hotels will serve as the exclusive accommodation partner, providing a seamless and luxurious stay experience for the YOBAs attendees and guests.

Acknowledging the importance of comfortable and convenient accommodation for guests traveling to attend the YOBAs event, City Lodge Hotels will extend 30% off Best Available Rates (BAR) at select City Lodge Hotel brand properties and 10% off BAR at a select Road Lodge to all guests who choose to book their accommodation directly with the hotels or on the group’s website (www.citylodgehotels.com) for the duration of the event at the following hotels:

Delegates can take advantage of the offer by using the code YOBA when booking directly with the hotels or on the website.

“We are thrilled to partner with City Lodge Hotels for this year’s YOBAs. Their reputation for excellence and commitment to guest satisfaction aligns perfectly with our values, ensuring that our attendees have an unforgettable experience both on and off the blue carpet,” says Pat Mahlangu, Founder of the YOBAs.

With its extensive network of contemporary and stylish hotels across South Africa, as well as one hotel each in Windhoek in Namibia, Gaborone in Botswana; and Maputo in Mozambique, City Lodge Hotels has established itself as a premier destination for travellers seeking comfort, convenience, and exceptional service. Boasting modern amenities, well-appointed rooms, and personalised hospitality, City Lodge Hotels epitomises the perfect blend of comfort and ease. Its tagline says it all, “Life is hard. Check into easy.”

“We are delighted to be chosen as the official accommodation provider for the YOBAs. Our team is dedicated to providing a welcoming and hospitable stay for all our guests, ensuring they feel pampered and well cared for throughout their stay, from the moment they check in to our hotels,” says Zuki Jantjies, Divisional Director of Sales and Marketing at City Lodge Hotels.

To book, guests can visit City Lodge Hotels’ website at www.citylodgehotels.com.

The YOBAs will take place on 22 June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs and this year’s finalists, visit www.top16yoba.africa

LEGENDS BARBER PAYS IT FORWARD WITH THE 3RD ANNUAL TOP 16 YOBAs

Legends Barber Shop

Legends Barber, Africa’s no1 barbershop is paying it forward at the 3rd annual Top 16 Youth-Owned Brands Awards (YOBAs) by sponsoring the Top Services Category. Last year, Legends Barber won the Top Service Brand and Overall Top Brand at the 2nd annual YOBAs.

Established in 2011 on a stoep in Elderado Park, Legends Barber employs over 600 people (majority of them being youth) in 70+ branches across 5 African countries. The brand is the epitome of  what the youth can achieve despite where they come from. Legends Barber is the embodiment of youth excellence.

Renowned for celebrating youth excellence, the Top 16 YOBAs aim to inspire and encourage young people to pursue entrepreneurship and to support the growth of small businesses across the African continent.

By sponsoring the Top Services Category, Legends Barber continues its tradition of supporting excellence and quality service provision.

What makes this sponsorship particularly special is that Legends Barber will be sponsoring a category that they won in 2023. This achievement highlights Legends Barber’s dedication to not only setting the standard but also supporting and uplifting others within the industry.

The winner of this category will receive an opportunity to be mentored by the founder of Legends Barber, Mr Sheldon Tatchell.

“Our brand was built on the back to excellent customer service and we are thrilled to be sponsoring the Top Services Category at this year’s YOBAs. At Legends Barber, we understand the importance of recognizing and celebrating excellence. It is an honour for us to support the Top Services category and continue our commitment to support innovation and quality in our industry,” said Sheldon Tatchell, founder of Legends Barber and 2024 Top 16 YOBAs Jury member.

Sheldon Tatchell, Founder of Legends Barber

Echoing Legends Barber, Pat Mahlangu, founder of the YOBAs, says “We are truly delighted to welcome Legends Barber as a partner for the Top Services Category. They won in the same category last year and this year they will be supporting the same category. To us, it proves that they believe in the work of the YOBAs and their dedication to excellence aligns perfectly with the values of the YOBAs. We are confident that their support will further elevate the standard of quality of the YOBAs and will inspire more youth”.

The YOBAs will take place on the 22nd of June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.  For more information about Legends Barber, visit their website, www.legends-barber.com. For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

DISNEY + QUIZ NIGHT EVENT EXCEEDS EXPECTATIONS AS PARTICIPANTS UNCOVER THE FULL STORY

Actress, Gaisang Noge; Dancer, Bontle Modiselle-Moloi;
Actress, Nefisa Mkhabela

We are thrilled to share information about the Disney+ Quiz Night Challenge event that took place tonight with a whole host of media, influencers and celebrities in attendance at Prison Break Market’s San Quinton. The evening was a perfect blend of fun trivia, top-notch entertainment, and plenty of surprises.

Hosted by the hilarious Mpho Popps, the night saw a star-studded guest list, including celebrities such as Bontle Modiselle, Lasizwe ; Jessica Van Heerden; Chanley Wong, Seekay, Moghelings, Sedi Ferguson, Mbali Nkosi, Lundi Buhle Guguwana, Kayise Ngqula, Cici Thwala, Zamani Mbatha, Carpo, Leagen, Nefisa, Gaisang Noge and so many more who took the theme of “half and half” Seriously.

Image: Supplied

Tonight’s event was a celebration of the incredible range of content available on Disney+, which spans across multiple genres. From classics to new releases, long-running series to blockbuster films from six beloved brands, Disney, Pixar, Marvel, Star Wars, National Geographic and Star – there’s something for everyone to enjoy, and the only place you can view this content is on Disney+.

Another highlight of the evening was the announcement of the collaboration between Disney+ and Quiz SA, with a series of Disney+ themed quiz nights set to take place at select venues across South Africa. With fans across the country set to be able to test their Disney+ knowledge, more details will be shared soon.

Comedian

With a treasure trove of critically acclaimed exclusive original series (like FX’s Shōgun and The Bear), to fan favourites (like Grey’s Anatomy and 9-1-1), to classic films (like Pretty Woman and Alien) as well as the very latest and greatest in adult animation (like The Simpsons and Family Guy), there’s so much to discover. Guests had a blast partaking in an immersive experience some of which included branded photo opportunity, delicious food, parlour games and so more.

Think you know Disney+? You only know half the story!

YOBAS BLUE CARPET PRESENTER SEARCH!

The Top 16 Youth-Owned Brands Awards are looking for young, vibrant and energetic host for our Blue Carpet Experience on the 22nd of June 2024.

Interested participants will get an opportunity to enlist their name by submitting a 30 to 60 seconds video on social media (Instagram, X and TikTok) and tag @Top16YOBA and use the hashtag #YOBABlueCarpet.
A selected number of staff members will assist with selecting the winners consisting of 1 Male and 1 Female. 

The winners will be announced on Thursday 20 June 2024.


TERMS AND CONDITIONS:

  1. Please note that these terms and conditions will be a binding agreement between the party and the Top 16 Youth-Owned Brands Awards (YOBAs).
  2. The party acknowledges that they are continuing in the competition out of their own free will.
  3. The prize for this competition is the opportunity to co-host the Blue Carpet Experience at the 3rd annual Top 16 Youth-Owned Brands Awards on 22 June 2024 in Sandton, South Africa.  This is subject to change at the Top 16 Youth-Owned Brands Awards, without any prior notice.
  4. Please note that the Top 16 Youth-Owned Brands Awards is not implying or directly offering or even promising the party any kind of employment beyond the prize stated in point number 3.
  5. Top 16 Youth-Owned Brands Awards is not and will not be liable for any cost implications (Accommodation, food or transport) arising from the party’s presence being requested at the venue either before or during the prize redemption period.
  6. The party enters this competition at their own risk and the Top 16 Youth-Owned Brands Awards will not be held liable for any loss they may incur in any way as a result of taking part in the competition.
  7. Entries for the Top 16 Youth-Owned Brands Awards presenters search starts on the 13th of June 2024 and closes on the 20th of June 2024.
  8. The party will need to be available for a telephonic interview.
  9. The party gives the Top 16 Youth-Owned Brands Awards the right to use the party’s name, pictures and videos on the Top 16 Youth-Owned Brands Awards’ social media platforms, website and on-air as part of promoting the competition and for record purposes.
  10. Top 16 Youth-Owned Brands Awards reserve the right to amend any elements of the competition without prior notice.
  11. This competition is organized by Top 16 Youth-Owned Brands Awards, and it will run from the 13th of June 2024 until the 20th of June 2024.
  12. Each entry should consist of a 30 to 60 seconds video submitted to be submitted via X, Instagram and/or TikTok using #Top16YOBA #YOBABlueCarpet
  13. Competition is open to people between the ages of 18 and 35.
  14. The competition is open to all Africans; however, preference will be given to South African residents.
  15. Top 16 Youth-Owned Brands Awards reserve the right to disqualify any entrants based on its own discretion without needing to justify such action, even after the announcement.
  16. The winners will be contacted by the 20th of June via telephone.
  17. For all queries in respect of this competition, please contact the Top 16 Youth-Owned Brands Awards on 011 593 2370.
  18. These terms and conditions are used in addition to the organizer’s terms and conditions.

TV PRESENTER KGOSI RANKHUMISE AND FORMER MISS BOTSWANA PALESA MOLEFE SET TO HOST 3RD ANNUAL YOBAS!

The Top 16 Youth-Owned Brands Awards (YOBAs) are bringing a dynamic duo to host its 3rd annual edition of its awards show. Introducing the talented TV presenter, radio personality, MC and voice-over artist, Kgosi Rankhumise, alongside the esteemed former Miss Botswana, Palesa Molefe, as they take the stage to host an evening of celebration and recognition of youth-owned brands.

Kgosi Rankhumise, TV & Media Personality

About Kgosi

Known for his captivating presence on the big screen, Kgosi’s versatility as a media personality has captivated audiences in South Africa, making him the perfect choice to lead this year’s YOBAs. His journey is a testament to his creative brilliance and love for storytelling. Starting from being a radio host at Impact Radio in 2020, where he earned two radio nominations for his Afternoon Drive, to now being a TV presenter at eTV’s Morning Show; Kgosi’s ability to captivate his audience remains his biggest strength.

“Stepping onto the stage of the YOBAs as a host is a moment of pride for me. It’s not just about presenting; it’s about connecting with the energy and passion of the incredible young business owners, as well as the audience. Together with Palesa, we’re ready to make the evening of the YOBAs unforgettable”.

Kgosi displays his versatility by presenting news, sports and lifestyle inserts, and exclusive interviews with local and international guests.

Palesa Molefe, Author and Former Miss Botswana

About Palesa

Joining him is the esteemed former Miss Botswana, Palesa Molefe, whose reign in 2021 showcased her grace, poise and commitment to excellence. Beyond her being Miss Botswana 2021, Palesa also walked the stage of Miss World 2021 in Puerto Rico, where she made it to the Top 30. Palesa’s career spans diverse industries, including being an Actress, Writer and Producer. She is also a founder of an NGO called United Artists where they illuminate the value of artists and mental health in society.

Early this year, Palesa ventured into a new role as an author, where she wrote her first book called, ‘O Shapo, O Sho?’ Written in Setswana, the children’s book consists of a collection of affirmations meant to ignite a spark of self-discovery and resilience in the hearts of young Batswana readers. The book is about a girl child, who is able to overcome her feelings of fear, sadness and shyness through the power of positive thinking.

Talking about the YOBAs, Palesa says, “Hosting the YOBAs this year is such a great honour, one that resonates deeply with my commitment to celebrating excellence and innovation. It’s a platform where we recognise and celebrate the brilliance of youth-owned brands, and I couldn’t be more thrilled to be a part of it”.

Together, Palesa and Kgosi promise a memorable evening; honouring youth-owned brands and their achievements in their respective fields. Their collective expertise and magnetic personalities are set to elevate the YOBAs to new heights, leaving a lasting impression on all guests.

The YOBAs founder and CEO, Pat Mahlangu beams, “Palesa and Kgosi bring a perfect blend of charisma, talent, and passion to the forefront of this year’s awards. Their individual journeys and collective chemistry promise to infuse the YOBAs with a new level of excitement and inspiration. We’re honoured to have them as our hosts, guiding us through a night where we will be celebrating youth excellence”.

The YOBAs will take place on the 22nd of June 2024 in Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

PROUDLY SA ENDORSES THE TOP 16 YOUTH-OWNED BRANDS AWARDS

Image :Proudly South African

Proudly South African has joined the prestigious Top 16 Youth-Owned Brands Awards as a category partner. Proudly SA will be the category partner for the Top Manufacturing Category – marking a significant step forward in its mission to empower made in South Africa brands. The partnership between the YOBAs and Proudly SA highlights Proudly SA’s unwavering commitment to drive innovation, entrepreneurship, and economic growth among South Africa.

Proudly SA’s collaboration with the Top Manufacturing category at the upcoming awards ceremony, not only aims to promote local manufacturing but also showcases its belief in the transformative power of youth-led innovation within the sector.

“Our alliance with Proudly SA is one that solidifies our mission of celebrating youth excellence in brand building. Together with Proudly SA, we can inspire more young entrepreneurs to enter the manufacturing sector and produce their brands locally and make a tangible impact on South Africa’s economy through job creation,” says Pat Mahlangu, founder and CEO of the YOBAs.

Echoing this sentiment, Proudly SA Chief Marketing Officer, Happy MaKhumalo Ngidi says, “At Proudly SA, we are unwavering in our commitment to harnessing the transformative power of our youth. Our endorsement of the Top 16 YOBAs is a strategic move to catalyse economic growth and job creation. These young entrepreneurs are the vanguard of innovation, and by celebrating their achievements, we are not just recognizing their potential—we are actively investing in the future of our nation thus leading to entrepreneurship & job opportunities. We provide robust support to empower these trailblazers to thrive in a competitive market, thereby driving sustained economic progress and generating much-needed employment opportunities”.

Proudly SA has earned a sterling reputation for its persistent support of local businesses and products, championing the diversity of South African entrepreneurship and creativity. They are committed to promoting economic growth and job creation, their mission encompasses fostering a culture of buying local, ensuring that South Africans recognize the immense value and quality offered by homegrown businesses.

“By supporting initiatives like the Top 16 Youth-Owned Brands Awards, we reaffirm our commitment to showcasing the exceptional quality and ingenuity that South Africa has to offer, while driving sustainable growth and empowerment for future generations,” Happy concludes.

Set to take place on 22 June in Sandton, the Top 16 YOBAs have been recognized as the pinnacle of excellence within South Africa’s youth entrepreneurial landscape for the past 3 years. Now, with Proudly SA’s support in the Top Manufacturing Category, these esteemed awards are poised to reach even greater heights, celebrating the remarkable achievements of young entrepreneurs.

For more information on the YOBAs please visit www.top16yoba.africa.

Buli Ndlovu talks about the Power of “AND” at MarketingFridays

Buli Ndlovu talks about the Power of "AND" at MarketingFridays
Buli Ndlovu, Executive Head: Business & Retail Banking, Nedbank

On Friday, 31 May 2024, Pat On Brands joined the MarketingFridays community at the Egrek Cinema for an insightful session on with Buli Ndlovu – the marketing executive for Retail and Business Banking at Nedbank . Buli kicked off her presentation by sharing her journey as a marketer and the lessons she learned from the different roles she occupied. Be it when she was selling beers at SAB or selling airtime at MTN.

We are in an industry that believes that you are either a sales organisation or a brand organisation to be successful. Buli believes in the power of “AND” where companies that embrace both sales and brand work. Sales is more of a short-term tactic that is crucial for revenue generation whilst brand is more long term. She argues that too much focus on short-term sales can actually harm the brand in the long run. On the other hand, too much focus on brand can hinder revenue growth. The key is to have a balanced approach to ensure business growth in the long run.

Pat Mahlangu and Buli Ndlovu
Pat On Brands CEO, Pat Mahlangu and Buli Ndlovu, Executive Head: Business & Retail Banking, Nedbank

According to a study by by the Australian Consumer and Retail Studies Association (ACRSA), 60% of consumers will choose a brand they recognise and trust. This highlights the significance of investing in long-term branding efforts to gain consumer loyalty and competitive advantage in the market.

Attendees of MarketingFridays
Image: Suppplied

She posed a challenge to the Marketers in the room on how they can think around the relationship between brand building and sales. On the question of how marketers can produce creative brand work in industries that highly regulated, she said “creativity loves constraints. The banking industry is one that is highly regulated but it forces us to think outside of the proverbial box to still produce work that will resonate with our customers.

MarketingFridays are hosted every second month on a Friday, with the purpose creating a platform where Marketers can learn and network.

For more information on MarketingFridays, you can visit https://www.marketingfridays.com or follow @marketingfridays on all social media channels.

AMAZON VS TAKEALOT: Who will win the race?

When it comes to South Africa’s e-commerce realm, a lot of change is underway. Amazon’s arrival into the South African market has stirred both anticipation and apprehension, especially as it goes head-to-head with the established player, Takealot. As a brand enthusiast with a keen eye on industry dynamics, I find this evolution fascinating with some implications.

One thing that has gotten a lot of people talking in this clash of titans is pricing. Recently, there has been a lot of price comparisons between Amazon and Takealot, revealing nuanced differences that could shape consumer behaviour in the coming months. While Takealot has long been the go-to platform for most SA online shoppers, Amazon’s reputation for competitive pricing and vast product selection is undeniable. However, when it comes to being the best, pricing is not the only flatter. Factors like delivery speed, product availability, and customer service also come into play.

Looking into this situation, I find it crucial to recognize the distinct advantages each platform brings to the table. For instance, Takealot boasts a strong local presence, being an extensive distribution network, and South Africans are familiar with the name. On the other hand, Amazon being on a global scale and a new kid in the block also plays a role; this, on top of their ‘cost saving’ prices for customers.

But pricing is just one piece of the puzzle. The absence of Amazon-branded products on the South African platform raises questions about their long-term strategy in the region. The question is: will Amazon influence its ecosystem of devices and services to deepen its position, or is this a deliberate move to test the waters before a full-fledged expansion? Only time will tell.

From a marketing perspective, the arrival of Amazon in SA presents both challenges and opportunities for local businesses. While increased competition may necessitate sharper pricing strategies and enhanced customer experiences, it also drives innovation and pushes companies to up their game.

Moreover, Amazon’s emergence brings vitality into the South African e-commerce landscape, inspiring demand, encouraging entrepreneurship, and driving digital transformation. This introduces a new chapter in the country’s e-commerce space. While Takealot may be facing intensified competition, the evolving landscape also presents countless possibilities for businesses and consumers alike. One thing is certain though; the South African e-commerce industry will never be the same again.

MEET THE TOP 16 YOUTH-OWNED BRANDS AWARDS ESTEEMED JURY FOR 2024

2024 Top 16 Youth-Owned Brands Awards Jury

The anticipation mounts as the Top 16 Youth-Owned Brands Awards (YOBAs) proudly unveils the distinguished jury for its third annual event. With an impressive array of professionals, marketers, and academics, the 2024 YOBAs promises to be an extraordinary celebration of Africa’s vibrant youth entrepreneurship.

This year marked a significant milestone as the selection process for the judging panel was carefully structured. Drawing from a pool of exceptionally talented individuals who met rigorous criteria. This year, the Top 16 YOBAs received over 3 300 nominations, reflecting the growing enthusiasm and support for youth-owned brands across the nation.

“We are very grateful to the industry professionals who have graciously lent their expertise to our judging panel. Their commitment highlights the importance of nurturing and empowering our youth through initiatives like the YOBAs,” expressed Pat Mahlangu, Founder and CEO of the Top 16 Youth-Owned Brands Awards.

Leading the panel with grace and insight is the esteemed Chairperson, Mosa Ntwampe who is a Group Head of Marketing & Corporate Communications at Sakhumnotho. Mosa will be accompanied by the dynamic Deputy Chairperson, Yasira Cajee, Digital Director at Wits Plus. Their guidance will steer the deliberations of 31 exceptional leaders in marketing, communications, academia, and entrepreneurship, each bringing a wealth of experience and specialization to the table.

Among the renowned members of this year’s jury are:

Leading the panel with grace and insight is the esteemed Chairperson, Mosa Ntwampe who is a Group Head of Marketing & Corporate Communications at Sakhumnotho. Mosa will be accompanied by the dynamic Deputy Chairperson, Yasira Cajee, Digital Director at Wits Plus. Their guidance will steer the deliberations of 31 exceptional leaders in marketing, communications, academia, and entrepreneurship, each bringing a wealth of experience and specialization to the table.

Among the renowned members of this year’s jury are:

  1. Boitumelo Mohube –   Founder of Mohube Media – South Africa 
  2. Bulelani Balabala –    Creative Director at IAF Brands – South Africa 
  3. Cameron Belling –   Head of Marketing at Bluff Meat Supply – South Africa 
  4. David Tshabalala –   Co-Founder at Suketchi – South Africa
  5. Devashni Ganess –   Brand Manager at Unilever, Knorr Soups – South Africa
  6. Dr. Beate Stiehler-Mulder –   Associate Member at the Henley Africa Centre for Emerging Market Consumer Studies – South Africa
  7. Dr. Marcia Lebambo –   Senior Lecturer and Section Head at Tshwane University of Technology – South Africa 
  8. Isabel Masikachinjika –    President at the Institute of Marketing in Malawi (IMM) – Malawi 
  9. Jonathan James –   Broadcaster – Nigeria 
  10. Katlego Ditlhokwe –   Founder & Brand Strategy Consultant
                                      at The Hyphen – South Africa
  11. Keagile Makgoba –   Head of Communications at Tech Industry – South Africa
  12. Khanyi Tshume –   Head of Strategy at TLC Worldwide, Middle East & Africa – South Africa
  13. Kovini Moodley –    Founder of Boss Babes of South Africa – South Africa
  14. Lerato Selialia –    Strategy and Property Professional – South Africa
  15. Masego Mosiane –    Managing Director at Veuw Packaging – South Africa
  16. Michelle Govender –   Social Media Manager at Spotify  – South Africa
  17. Motshidisi Mokoena –    Head of Reputation & Regulatory Affairs at Coca-Cola Beverages South Africa – South Africa
  18. Naledi Toona –    South African ambassador for the global NPO Marine Stewardship Council (MSC) – South Africa
  19. Nokuthula Magwaza – Founder & Managing Director at Bloom Marketing Agency – South Africa 
  20. Phelane Phomane – Lesotho
  21. Ponatshego Makhuza –   Shopper Marketing Lead at Unilever – South Africa
  22. Salamina Mosese –   Producer and Managing Director at Sorele  Media – South Africa
  23. Sheldon Tatchell –    Founder of Legends Barber – South Africa
  24. Thabang Modiba –   Marketing Specialist at Mondelez – South Africa
  25. Thabani Khumalo –   Brand Manager at Tiger Brands, Premium & Value Brands (Beverages) – South Africa
  26. Thabelo Raphala –   Seasoned Business Leader, Accountant, Auditor, at Strategist – South Africa
  27. Thembi Sehloho –   Chief Marketing Officer at South African Tourism – South Africa
  28. Tosin Adefeko –     Chief Executive Officer at AT3 Resources – Nigeria 
  29. Tshepang Makofane –    Senior Strategist at TBWA\ South Africa – South Africa 
  30. Vuyokazi Mhlophe –   Marketing Manager at Showmax – South Africa
  31. Wendy Silinyana –   Director and Franchisee of Africa’s MiniBoss Business School – South Africa

“The calibre of our esteemed judges for the Top 16 YOBAs 2024 panel is truly exceptional. Their collective wisdom and expertise will ensure a fair and rigorous evaluation process, honouring the remarkable achievements of our youth entrepreneurs,” remarked Chairperson Mosa Ntwampe.

The YOBAs ceremony will take place on the evening of 22 June 2024, at the prestigious Sandton Convention Centre. Where the visionary young leaders driving Africa’s entrepreneurial landscape will be celebrated and recognized.

For more information on the YOBAs, please visit www.top16yoba.africa.

3RD ANNUAL TOP 16 YOUTH-OWNED BRANDS AWARDS SOAR TO RECORD 3364 ENTRIES ACROSS THE CONTINENT

Top 16 Youth-Owned Brands Awards

The Top 16 Youth-Owned Brands Awards (YOBAs) – the Gold Standard of Youth Excellence received a record number of 3364entries this year. This is a significant increase from the under 500 nominations received in 2022.

The YOBAs expanded their reach to include participation from across the African continent, leading to submissions from 15 African countries. However, due to the substantial number of entries from different regions in Africa, the advisory committee of the YOBAs deliberated and got to the tough but necessary conclusion to postpone exhibition component (also known as the Festival of Youth-Owned Brands) originally scheduled for 21 and 22 June 2024 to a later date.

This decision underscores the commitment of the YOBAs to uphold the main purpose of the awards, which is to recognise and celebrate the youth that have turned their businesses into brands of excellence in Africa.

To ensure that the awards continue to live up to the high-quality checks and balances, all efforts will be directed towards delivering a world-class awards show, enhancing the experience, and bringing the rest of the continent on a journey of recognising the gold standard of youth excellence. The 3rd annual Top 16 Youth-Owned Brands Awards will take place on 22 June 2024 in Sandton. Book your tickets now: www.top16yoba.africa

WETILITY POWERS SUSTAINABILITY AT IDAS VALLEY PRIMARY SCHOOL WITH SOLAR ENERGY SYSTEM INSTALLATION

A significant milestone took place at the local Idas Valley Primary School in Stellenbosch on Monday, 29 April. The school, in collaboration with leading renewable energy solutions provider Wetility, unveiled its newly installed solar energy system. This markets a transformative moment for the school, its pupils and the surrounding community and facilitated in collaboration with the Stellenbosch University-affiliated energy efficiency consultancy GreenX.

The inauguration event, aptly named Solar System Inauguration Day, commenced with a special assembly, bringing together learners and teachers to celebrate this momentous occasion. Engaging presentations, led by Wetility’s Chief of Staff Johanna Horz and Project Engineer Chris Momoh as well as GreenX’s CEO Dr. Jason Samuels, covered topics ranging from the fundamentals of solar energy to its benefits for the environment and community. The presentations were followed by a Q&A session with Grade 7 learners.

The presentation started with a surprise video by Springbok legend and Wetility Brand Ambassador, Tendai “The Beast” Mtawarira. The Beast expressed his pride in Wetility’s work to provide solar energy to Idas Valley Primary School and making the school’s learners “solar energy champions”.

“I absolutely love the concept of empowering young students through an initiative that is driven by the core values of environmental responsibility, awareness and sustainability. It’s a project that I fully support and I hope it will serve as an inspiration to others to make such meaningful contributions in the community.”

He added: “It’s such a proud moment to be associated with Wetility’s incredible initiative at Idas Valley Primary School. There is no doubt that the project will have massive benefits for the school and its pupils, and it perfectly demonstrates Wetility’s commitment to tangible innovation and outreach”.

Catering to the needs of its students and community, the partnership with Idas Valley Primary School and Wetility not only fosters environmental sustainability but also bolsters the school’s financial viability. Through a subscription-based model, the school aims to substantially reduce operational costs, ensuring uninterrupted functioning even during times of load shedding and power outages.

Mr. Anton Gordon, Principal of Idas Valley Primary School, highlighted the importance of this initiative, stating “The biggest impact for us will be that we are not going to lose any teaching time! We keep the lights on. Another difficulty for us is when we cannot reach the parents because networks are down. That problem will be gone now.”

The highlight of the day was the official showcasing the new solar system installed on the school premises to the teachers and learners and explaining its capacity, functionality and environmental impact. Principal Anton Gorden hopes: “Maybe it will also inspire some of our learners to go into university and to study solar energy.”

With this initiative, the Idas Valley Primary School, Wetility, and GreenX aim to inspire other schools across the country in their transition towards a greener and more sustainable future.

For more information about Wetility, visit www.wetility.energy

AFRO BRANDS: REAL STARFLEX EMPOWERING CREATIVITY AND COMMUNITY THROUGH DIGITAL PRODUCTION

Real Starflex Founder, Tumisang Mohloa

Real Starflex, founded in 2022 by Tumisang Mohloai from Ha Leqele Maseru, Lesotho, has evolved into a dynamic production company, redefining digital marketing and creative expression in the industry. At its core, Real Starflex is committed to nurturing talent, innovation, and community engagement.

Real Starflex’s Diverse Offerings

Tumisang Mohloai, a visionary entrepreneur, laid the foundation of Real Starflex with a focus on graphics and cloth branding. However, recognizing the transformative potential of digital platforms, Real Starflex transitioned to incorporate a broader spectrum of services, including website development, marketing, photography, and video production. They also do sports updates on both local and international clubs and have Flex clothing Merchandise that’s available for purchase.

“As part of our service offer, we now have added a profile magazine, which its first edition got published on 30 April 2024. In this magazine we feature artists, athletes, influencers and entrepreneurs,” shares Tumisang.

He adds, “As of May, we have started managing local models. We also have introduced a theatre club called Kingdom Theatre Club, where we coach young kids in music, dance, modelling and drama’.

Real Starflex Profile Magazine

Differentiation and Addressing Industry Challenges

Tumisang says, what sets Real Starflex apart is its holistic approach to branding and advertising. By integrating creativity with community engagement, they transcend conventional marketing standards. He explains, “Our goal is to produce content and monitor upcoming talent so that Lesotho can take pride in everything that is produced in our country”.

Real Starflex also tackles technological challenges that are faced by small businesses in Lesotho. “In an ever-evolving digital landscape, staying up-to-date on trends and technologies is important. Through our continuous learning and adaptation we are dedicated to empowering Basotho small businesses with digital solutions, bridging the gap between technology and traditional industries,” says Tumisang.

Real Starflex Founder, Tumisang Mohloa

Community Engagement

Real Starflex’s commitment to community extends beyond business endeavours. Their forthcoming digital platform aims to take content creation to another level by providing Lesotho artists with a global stage.

“Our plan is to have a website and build an app where Basotho can submit their films, music, newspapers, E-books /Magazines before the end of this year. This will help them make revenue via downloads and subscriptions, it will also help us to sell our own products digitally”.

Tumisang adds that their dream is to become a big production company like Universal, Sony and HBO. As he aptly puts it, “We’re not just building a company; we’re building a legacy. With the work we are doing, we are laying a foundation so that those who come after us won’t have to start from scratch”.

For those seeking Real Starflex’s services, they can be found across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, under the handle @Realstarflex. Further inquiries can be directed to their contact number +26662366661 or email business.starflex@gmail.com.

MASSMART TO INTRODUCE MINI MAKRO STORES IN FOUR MALLS

Massmart, a Walmart-owned South African discounter is launching mini Makro stores within existing sites of its Game supermarket stores. The mini Makro stores will be trialled within four Game sites. This strategic shift comes in response to evolving consumer preferences and market dynamics, aiming to enhance accessibility and convenience for shoppers while optimizing operational efficiency.

The decision to venture into small-format stores reflects Makro’s commitment to staying agile and responsive in an ever-changing retail landscape. With the rise of urbanization and the growing demand for convenience, the company is strategically positioning itself to cater to the needs of urban consumers who seek hassle-free shopping experiences closer to home.

Image: News24

Enhancing Accessibility and Convenience

Group corporate affairs head Brian Leroni said the objective is to make Makro stores more accessible to a wider market. It is also an important part of Makro’s omnichannel strategy.

“We have been delighted by strong expressions of support from landlords, suppliers, consumers, and our own staff”. He added that the concept’s development was at an advanced stage and has been tested with focus groups.

According to Evan Walker, portfolio manager at 36ONE Asset Management, the mini Makro plan holds promise, provided that pricing remains competitive and aligns with consumer expectations. Affordability and value proposition will be key drivers of success for these compact stores.

Evan said they supported the strategy of converting Game stores into small-former Makro stores ten years ago, and it still makes sense.

“The combined Makro and Game store turnover have a lot more critical mass from a marketing and pricing perspective. The only way they will be competitive is through price, especially against eCommerce players like Takealot, Amazon, Temu, and Shein.”

Image: Tech Central

Understanding Customer Response

Makro’s foray into small-format stores is not a shot in the dark but a calculated move backed by thorough market research and analysis. By testing the waters with mini outlets in malls, the company aims to gauge consumer response and fine-tune its approach accordingly. This strategic experimentation highlights Makro’s commitment to innovation and adaptability in an increasingly dynamic retail landscape.

The decision to replace four Game stores with mini Makro outlets signals a strategic consolidation of resources and focus on core offerings. With consumer preferences shifting towards one-stop shopping destinations, Makro is capitalizing on its strengths in categories such as electronics, homeware, and groceries to create a compelling value proposition for shoppers.

By diversifying its store formats, the company not only expands its reach but also mitigates risks associated with changing consumer preferences and economic fluctuations. As noted by Evans, “Makro’s small-format stores represent a smart move to adapt to evolving consumer behaviours and enhance shareholder value”.

CELEBRATING 30 SOUTH AFRICAN CLASSIC TV COMMERCIALS FROM THE PAST 30 YEARS: A TRIP DOWN MEMORY LANE

Lunch Bar Advert

This year marks the 30th commemoration of South Africa’s democratic dispensation. The 27th of April holds a greater significance this year as we celebrate the 30th anniversary of our nation’s first democratic election.

The Evolution of Television Advertising

Since 1994 a lot of things have changed. We didn’t have ad blockers or streaming services like we do today. Instead, television was king, and we eagerly tuned in to watch our favorite shows, interrupted every 10-15 minutes by a string of advertisements. However, those commercials weren’t just interruptions; they were part of the experience. We’d sing along, mimic the characters, and sometimes even look forward to them more than the shows themselves – something the kids of today would never understand.

Fast forward to today, and while TV has undergone significant changes with the rise of platforms like Showmax, Netflix, and HBO, one thing remains constant in South African television – adverts. If anything, they’ve become better and more creative over the years.

Going back to where it all started in 1941, when Bulova watches launched the first ever television commercial, marking the beginning of a new era of advertising. Those early moments laid the groundwork for the imaginative ads we see today, captivating audiences and leaving a lasting impression.

Top 30 TV Commercials: Iconic Ads That Defined an Era

As we celebrate 30 years of democracy, it’s the perfect time to take a trip down memory lane and revisit some of South Africa’s most beloved TV commercials. Below, are our top 30 TV commercials that hold a special place in the hearts of millennials and would now would bring smiles to faces across the nation.

Starting off with a powerful television commercial that delves into the imagination of a child and features his toy car. The ad has been named the most-loved SA television commercial ever.

  1. Sasol: Amaglug-glug

Sasol’s famous “Glug Glug” commercial is a timeless favourite that still holds the title as South Africa’s most cherished TV commercial, even decades after its debut.

2. Cremora: It’s not inside, it’s on top!

Who could forget the classic Cremora ad? With humour and charm, it follows a husband’s futile search for the coffee creamer, only to be enlightened by his wife’s simple yet unforgettable phrase, “it’s not inside, it’s on top!”

3. Cadbury’s Lunchbar: What kind of a Mac are you?

This gem of an ad brings together comedy and cultural diversity as it pits a skinny Zulu man against a burly Scotsman in a series of challenges. The punchline, “What kind of a Mac are you?” became  ingrained in South African pop culture, making it a standout commercial of its time.

In the ad, Makhathini from Maritzborough, the skinny Zulu man in a kilt that beat a hefty Scotsman in everything from tossing the caber to tug o’ war after a bite of Lunch Bar, “the much-more-munch bar”.

“I am a MacIntyre from Glasgow,” said the beaten Scotsman towering over him. “What kind of a Mac are you?” he asks. “I’m a Makhathini,” the skinny man replies.

“Makhathini? Ah, from Edinburgh I suppose?” the Scotsman asks. “No,” laughs Makhatini. “From Maritzborough.”

4. Doom – Funny Dancing Ad 

5. MTN – Umoya 

6. Castle Milk Stout – The Suitor

7. Chicken Licken – Home

8. Ingram’s Camphor Cream

9. Post Bank – Lobola

10. Med-Lemon 

11. SABC 1 – Yamampela

12. Coca Cola – Brrrr

13. Kiwi

14. Joko Tea

15. Telkom – Molo Mhlobo wam

16. Eskom- Izinyoka

17. Oros – Flavour Drums

18. Oreo Cookies

19. Nando’s – Idla Nathi

20. Cell C – Talk for free on weekends

21. KFC – Napkin

22. BMW – Beat the Bends

23. Simba – Simba Chippie

24. Mellow Wood – Kuze Kuse

25. Allan Gray 

26. Vodacom – Errol

27. Sta-Soft 

28. DSTV – Nathi Sinayo

29. Hansa Pilsener – Vuyo

30. Halls

THEBE MAGUGU’S ‘LOBOLA’ COLLECTION: A CELEBRATION OF SOUTH AFRICAN CULTURE AND TRADITION

Thebe Magugu’s Lobola Collection, The Womenswear: Vogue

Thebe Magugu, renowned South African fashion designer, recently unveiled his much-anticipated Heritage III collection, a celebration of the rich cultural heritage and traditions of South Africa. Inspired by the intricate customs surrounding Lobola, the traditional bride price ceremony in many South African communities, Thebe’s collection is a testament to his commitment to preserving and showcasing indigenous African culture through fashion.

The Lobola collection is a fusion of modern design aesthetics with traditional elements, paying homage to the diverse cultures and traditions of South Africa. From vibrant prints to intricate beadwork and traditional fabrics, each piece in the collection tells a story of heritage and identity.

Highlights of the Collection

One of the highlights of the collection is the Swati Lobola Heritage Dress, a stunning ensemble that embodies the essence of Swati culture. Adorned with intricate beadwork and traditional motifs, the dress is a symbol of pride and reverence for Swati traditions.

Speaking to Vogue, Thebe said, “I want to show off our culture. The aim is to celebrate our roots, but what Heritage does is give tradition a modern sartorial spin”.

Another standout piece is the Xhosa Lobola Men’s Shirt, a contemporary take on the traditional Xhosa attire worn during lobola negotiations. Featuring bold patterns and vibrant colors, the shirt reflects the vibrant spirit of Xhosa culture while embracing modern design sensibilities.

Thebe Magugu’s Lobola Collection, The Meanswear: Vogue

A Collaboration with 18 SA Stars

What sets Thebe’s Heritage III collection apart is its inclusivity and diversity. Collaborating with 18 prominent South Africans, including celebrities like Boity Thulo, Anele Mdoda, Nomzamo Mbatha, and Ama Qamata, Thebe celebrates the beauty of South Africa’s cultural tapestry. Each collaborator brings their unique perspective and personal connection to the collection, further enriching its narrative and impact.

“I’ve reached out to some of the most extraordinary individuals in my country, whom I’m fortunate enough to call my friends, to help bring this vision to life, and I’m deeply grateful for their involvement”.

True to Authenticity

Thebe’s dedication to authenticity and artistry is evident in every detail of the Heritage III collection. Beyond its aesthetic appeal, the Heritage III collection serves as a platform for dialogue and reflection on the significance of cultural heritage in contemporary society.

In a world increasingly dominated by globalized fashion trends, Thebe’s Heritage III collection stands as a inspiration of cultural pride and authenticity. It reminds us of the beauty and diversity of South Africa’s heritage and the importance of preserving and celebrating it for generations to come.

Thebe Magugu‘s Heritage III collection is not just a showcase of exquisite fashion design; it is a celebration of South African culture, tradition, and identity.

WORDSMITH AND KE STAR HITMAKER FOCALISTIC UNVEILS “PRESSURE” – A GROUNDBREAKING ANTHEM IN COLLABORATION WITH ADIDAS

Musician, Focalistic

AmaPiano sensation Focalistic, in collaboration with adidas, has released a groundbreaking new single inspired by the pressure that artists and athletes face to perform. To support this launch, he has produced a captivating, first of its kind music video entitled “Pressure”, featuring a staggering array of well-known SA celebrities across the adidas sporting and lifestyle portfolio. With some of the scenes featuring Orlando Pirates iconic Orlando stadium, the video also features cameo appearances from the likes of Football legend, Lucas Radebe, two-time rugby World Cup champion Damian Willemse, Captain of the South African men’s football team Ronwen Williams, Olympians Akani Simbini and Boipelo Awuah, world renowned fashion designer Rich Mnisi, top local musician Shekhinah and many, many more. 

Musician, Shekhinah

Inspired by the attitude to dismantle pressure, Foca has crafted a unique anthem blending elements of football heritage with the vibrant flair of amapiano music—a genre that resonates deeply with audiences worldwide. This collaboration marks a significant milestone, merging both cultural and sporting icons to create a distinctly South African music video to celebrate sport and the culture born from it. “Pressure” is not just a song; it’s an anthem that encapsulates the essence of overcoming fear, inspired by Foca’s own life experiences, starting as a talented age group footballer and then rising to the top of the local music industry. It also echoes adidas’ brand narrative which seeks to remove pressure. adidas encourages athletes and partners to remember to express themselves by channeling the joy that inspired the emergence of their talents. 

Damian Willemse and Crew

“Growing up in the dusty streets of Garankuwa, Pretoria all I did was play soccer and score goals, I was Messi, I showed no mercy. Fast forward to today and I am not the best football player, but I have used the same disciplines I learned from the game to score more hits and build a record label whose name was inspired by soccer “18 Area”. I am also blessed that my love for music has granted me the opportunity to work with brands such adidas, so when the opportunity to fuse sports and fashion through music came about, we created “Becha” a celebration of sports and culture. I hope this song will inspire and bring hope to those who are under pressure”.

The unveiling of this initiative coincides with the launch of adidas Originals’ latest campaign, which delves deep into the brand’s cultural heritage paying homage to the communities that have embraced classics like the Samba, Gazelle, and Handball Spezial silhouettes. 

Be the first to watch the music video here. Follow the conversation on Instagram for more content on the following IG pages: @Focalistic @adidasZA. 

 The full cast of cameo appearances can be found here:

  • AmaPiano Hitmaker Focalistic
  • Orlando Pirates footballer player Relebohile Ratomo
  • South African Cricketer Kagiso Rabada
  • Self-taught puppet entertainer Puppetsula
  • South African Sporting Icon Lucas Radebe
  • South African Olympic athlete Akani Simbine
  • South African Men’s Football  National Team Captain Ronwen Williams
  • Gqom producer and DJ QUE DJ
  • Two-time Rugby World Cup champion Damian Willemse
  • Award winning fashion designer Rich Mnisi
  • Singer and song writer Shekhinah
  • South African Olympic Skateboarder Boipelo Awuah
  • Soweto Riders Soweto Street Fighters
  • Creator and friend of the Brand Francesco Mbele
  • Creator and friend of the Brand Lenzo Mangonyane
  • Creator and friend of the Brand Tamara Moeng
  • Creator and friend of the Brand Nkuley Masemola
  • Creator and friend of the Brand Tinuke Eboka
  • AmaPiano producer and DJ Dj Tshegu
  • AmaPiano music artis Thamathole Noko
  • BET Nominee and music artist Pabi Cooper
  • AmaPiano hitmaker Chicco

UBER INTRODUCES TEEN ACCOUNTS IN SOUTH AFRICA

Image: The Citizen

Uber has recently introduced a groundbreaking initiative in South Africa: teen accounts. This move marks a significant step forward in catering to the transportation needs of young riders while prioritizing safety and convenience.

In a country where traditional transportation options might not always be reliable or accessible, especially for teenagers, Uber‘s introduction of teen accounts is a game-changer. Now, young riders aged between 13 and 17 can seamlessly access Uber’s services with accounts linked to their parents’ or guardians’ Uber profiles, ensuring supervision and control over their rides.

Kagiso Khaole, GM of Uber Sub-Saharan Africa – Image: IT Web

Uber Teen Safety Features

“We’re thrilled to offer this innovative feature to families in South Africa, with key safety features built into the heart of the experience. Whether their teen is getting a ride to an internship or heading home after football practice, parents will receive real-time notifications and can follow along with live trip-tracking every step of the way. We’re committed to helping keep teens safe and getting families moving,” says Kagiso Khaole, GM of Uber Sub-Saharan Africa.

Kagiso adds that only drivers who have passed local screening and background check requirements, and are highly-rated will be able to receive trip requests from teen account holders. Drivers can choose to opt-out of receiving teen trips at any time.

The introduction of teen accounts also addresses the evolving transportation needs of young people in South Africa.

Image: Uber

 How is Uber Teen Different?

Live Trip Tracking: To help keep parents in the know, they can follow along in the app with real-time updates and live trip tracking whenever their teen requests a ride. Additionally, for teen trips, parents will receive the driver’s name, vehicle information, and requested drop-off location so they know exactly where their teen is going and who is behind the wheel.

PIN Verification: Before a teen gets in the car for a trip, they’ll be prompted to give their driver a unique PIN. Drivers will not be able to start the trip until they enter the correct code into their app, providing an extra layer of protection to ensure teens get into the right car with the right driver.

RideCheck: The app uses sensors and GPS data to detect if a ride goes off course, stops unexpectedly, or ends early. If something like this happens, the Uber app will message the teen and the driver to make sure they’re OK. RideCheck will be adjusted to be more sensitive during teens trips.

Audio Recording: Uber’s Audio Recording feature allows users to record audio of their trip directly through the app and saves files on the device, automatically encrypting them so that no one – not the driver, not the rider or parents, and not Uber – can listen back to the recording.

Expanded Communication: Parents and guardians will be able to contact their teen’s driver at any time during a trip.

Only Highly Rated, Experienced Drivers: Only drivers who have passed local screening and background check requirements and are highly-rated and experienced will be able to receive trip requests from teen account holders. Drivers can choose to opt-out of receiving teen trips at any time.

Uber’s launch of teen accounts in South Africa represents a significant milestone in the evolution of ride-hailing services in the country.

LAST CALL FOR NOMINATIONS: 3 DAYS UNTIL THE NOMINATIONS CLOSE

With just three days left until the nominations for the Top 16 Youth-Owned Brands Awards (YOBAs) close on 17 April, the countdown is on! It’s the final stretch for the public to nominate their favourite youth-owned brands, so don’t miss out on this opportunity.

In its third consecutive year, the YOBAs continue to champion the entrepreneurial spirit and innovation of Africa’s young individuals. These awards shine a spotlight on brands that exemplify excellence, innovation, and leadership across various industries.

Pat Mahlangu, the founder of the Top 16 YOBA awards, emphasizes the significance of nominations: “As we are nearing the closing of nominations for this year’s YOBAs, I urge everyone to nominate their favourite youth-owned brands. Nominations are open until the 17th of April at 23:59. Your nomination could truly make a difference in showcasing deserving brands and inspiring others. To nominate is totally free”.

Nominations are open to the public, inviting everyone to join in recognizing and celebrating outstanding youth-owned brands. To nominate your favourite brand, visit www.top16yoba.africa before the closing date on April 17, 2024.

The YOBAs offer recognition across a diverse range of categories, including Agriculture, Apparel, Creative and Arts, Education and Literature, Footwear and Accessories, Food and Beverage, Hair and Beauty, Health and Wellness, Homeware, Manufacturing, Media, NPOs and Charities, Personalities and Influencers, Services, Technology, Travel and Tourism, and Pan African.

Save the date for the awards ceremony on June 22 at the Sandton Convention Centre, preceded by the festival on June 21. Attendees will have the opportunity to explore exhibitions and interact with young entrepreneurs, making it an event not to be missed!

For more information and to submit your nominations, please visit www.top16yoba.africa.

WEBUYCARS SUCCESSFULLY LISTS ON THE JSE

Image: Business Tech

In a significant move, WeBuyCars, South Africa’s foremost car retailer, has made its highly anticipated debut on the Johannesburg Stock Exchange (JSE), marking a monumental milestone in its journey towards further expansion and growth.

The shares of WeBuyCars opened at R20/share, above the initial public offering price of R18.75/share.

The listing has garnered widespread attention and commendation from investors and industry observers, solidifying WeBuyCars’ position as a formidable player in the automotive sector.

WeBuyCars’ listing on the JSE represents the culmination of years of strategic planning and consistent performance in the automotive industry. The company’s decision to go public was met with enthusiastic demand from investors, reflecting robust confidence in its business model and growth potential.

“It has been an amazing journey that culminated in a listing on the JSE. We are excited about the road ahead as the listing opens up many opportunities such as enhancing our brand, creating liquidity for shareholders and attracting staff,” said Faan van der Walt, CEO of WeBuyCars.

Image: Business Tech

Market Response

The response to WeBuyCars’ JSE debut has been overwhelmingly positive, with the company’s stock experiencing a notable surge in value. Analysts attribute this enthusiastic reception to several factors, including WeBuyCars’ innovative approach to car sales, its expansive customer base, and its track record of strong financial performance.

“We are thrilled to welcome WeBuyCars to the JSE and excited to see a new listing for the year,” said Valdene Reddy, Director of Capital Markets at the JSE.

The successful listing highlights WeBuyCars’ reputation as a trailblazer in the automotive industry, poised for sustained success and expansion.

Image: Money Web

WeBuyCars’ Growth

WeBuyCars is the second listing on the JSE this year, bringing the total number of companies listed on the bourse to 283 and a market cap of R18.4 trillion.

Established in 2001, WeBuyCars has since grown to 2,800 employees, 15 supermarkets, 74 buying pods, and over 340 buyers nationwide. In February 2024 alone, the group purchased 14,354 vehicles and sold 13,132 cars, with revenue for the month standing at R1.8 billion.

WeBuyCars’ presence on the JSE

WeBuyCars’ presence on the JSE is expected to have a profound impact on the automotive landscape in South Africa and beyond. As a publicly traded company, WeBuyCars gains access to a broader pool of capital, enabling it to fuel ambitious expansion initiatives, invest in cutting-edge technology and infrastructure, and explore new avenues for growth and diversification. Moreover, the listing enhances WeBuyCars’ visibility and credibility in the market, further solidifying its position as a trusted leader in the automotive retail sector.