KIA MOTORS SOUTH AFRICA APPOINTS NEW CEO TO DRIVE FUTURE GROWTH

Paul Turnbull, CEO at KIA Motors South Africa

KIA Motors South Africa has recently announced Paul Turnbull as its new CEO. The appointment comes as a strategic move aimed at steering the company through the ever-evolving automotive landscape. Paul succeeds Gary Scott, who served at KIA Motors SA as CEO since 2017.
The appointment plays a crucial role for the South Korean automaker, as it seeks to expand its market presence and enhance its global competitiveness.

Paul’s Success Stories

From his previous roles, and a recent one as MD of Hyundai Automotive South Africa’s retail division, Paul brings with him over 20 years of experience as a senior leader at various multinational corporations. His strategic initiatives consistently focused on growing technological advancements to enhance product offerings and improve customer experiences.

His success in turning the region into one of the company’s most profitable operations resulted in six dealers from the Pretoria region being added to his portfolio in 2015. This followed by an additional six dealerships on Johannesburg’s west rand – growing the portfolio to a total of 22 highly profitable dealers – which in 2023 grew to be 43.

Having started his career in the automotive industry in 1995, Paul is known for his strategic awareness and operational expertise. Throughout his career, Paul has advocated for sustainable mobility solutions and digital transformation within the automotive sector. His appointment as the new CEO at Kia marks a significant milestone for the brand, showing a shift towards focusing on innovation, sustainability, and customer-centric strategies.

KIA Motors Sandton

Paul’s Role at KIA Motors

Paul’s leadership is expected to drive the company’s growth ambitions and reinforce its commitment to technological advancement in electric vehicles and autonomous driving technologies. His role is to leverage his expertise to accelerate the company’s markets and sales efforts and strengthen its position in the competitive global automotive market.

“I’m excited to join the KIA brand, despite the current economic headwinds that is affecting the entire automotive industry. KIA is a brilliant brand with brilliant products, and there are boundless opportunities for the brand to accelerate the remarkable growth it’s seen in the 25 years it has been active in South Africa,” said Paul.

He added, “I want to thank Gary for his notable contribution to the success of KIA South Africa and extend my best wishes to him in his new role. I am excited to get stuck in and drive Kia’s belief in ‘Movement that inspires’ to new heights”.

KIA Motors, headquartered in Seoul, South Korea, operates globally with manufacturing facilities and sales networks spanning major markets across North America, Europe, and Asia-Pacific.

At KIA, Paul’s leadership will also influence operations worldwide as the company navigates through dynamic market conditions and regulatory challenges. With a strong background in driving operational efficiency and fostering innovation, Paul is expected to lead the brand into a new era of growth and transformation.

TYLA AND MAKHADZI TRIUMPH AT BET AWARDS 2024

Makhadzi – Image: The Citizen

South African music stars Tyla and Makhadzi have raised the South African flag high once again with their wins at the BET Awards. The two walked away with three awards between them – two for Tyla and one for Makhadzi. The BET Awards 2024 took place on Sunday at the Peacock Theatre in Los Angeles, California.

Tyla Winning Two Awards

Tyla, who celebrated for her infectious melodies and dynamic presence, scooped two awards; Best New Artist and Best International Act. To win Best New Artist, the Grammy award-winning musician beat Sexxy Red, 4Batz, 41, Ayra Starr, Bossman Dlow, Fridayy and October London.

The ‘Water’ hit-maker was nominated for four awards overall – Best Female R&B/Pop Artist, which went to SZA, and Viewer’s Choice Award, which went to Texas Hold ‘Em by Beyoncé.

Tyla – Image: IOL

Accepting the Best International Act award, Tyla said, “I did not prepare anything, but I just want to say thank you so much to my Tygers, my family, my team. Thank you to BET for always pushing the culture”.

“I’m going to be performing soon, so get ready,” she added.

At the event, Tyla also performed her song Jump with US rapper Gunna and Jamaican artist Skillibeng.

Makhadzi’s Viewers’ Choice Award

On the other hand, Makhadzi also scooped the BET Viewers’ Choice: Best International Act.
The Limpopo-born beat Bellah, Cristale, Duquesa, Holly G, Jungeli, Oruam, Seyi Vibez and South Africa’s Tyler ICU, to win her award.

Makhadzi – Image: IOL

The 28-year-old is known for her electrifying performances and distinctive style, further solidified her status as a trailblazer in African music. Her winning a BET highlights the richness and diversity of the continent’s musical scenery, resonating with audiences worldwide.

Makhadzi, also performed on Friday at the BET International nominees’ celebration at the Grammy Museum.

When accepting her award on Sunday she said, “I’m so happy, I’m someone who started music from the streets, and today I’m here, my dream just came true. I’m speechless, all I’m gonna say is that it’s possible for a black child to make it, and this is the best birthday ever”.

BET Celebrating Excellence

The BET Awards, renowned for celebrating excellence in entertainment, provided a platform for these talented artists to shine. Tyla and Makhadzi’s wins are not only personal triumphs but also signify a broader recognition of African talent on a global scale. Their success is an inspiration for aspiring musicians across the continent, encouraging them to pursue their dreams with determination and creativity.

Both Tyla and Makhadzi expressed gratitude to their fans, supporters, and the BET Awards committee for honouring their contributions to the music industry. They emphasized the importance of representation and inclusivity in the industry, advocating for more opportunities for African artists to showcase their artistry and cultural heritage on a global platform.

Gayton McKenzie who is the new Minister of Sport, Arts, and Culture also praised  Tyla and Makhadzi’s accomplishments on X.

“Things are happening already, congratulations to both ladies. We want to assure South Africans that we will not be a Ministry that will be content with congratulating artists and creatives only but will go out and unearth more Tyla’s & Makhadzi’s. Help us find more future superstars”.

BRAND OF THE MONTH: CADBURY LUNCH BAR STANDS OUT AS BRAND OF THE MONTH

Image: BizCommunity

Closing the month of June, Cadbury Lunch Bar has stood out as our Brand of the Month, captivating audiences with its innovative marketing campaign and impactful community engagements. A VML recent 360 ad campaign for Cadbury Lunch Bar has found its way to deeply resonate with consumers, bringing up a relatable and memorable character to enhance brand visibility and appeal.

The Rise of LunchBarMan

In June, Lunch Bar launched their engaging advertising campaign featuring a self-confessed LunchBarMan; Bra Lucas Baloyi, who is a retired teacher and conspiracy theorist.

According to the agency behind the ad; VML, the campaign began on TikTok with Bra Lucas sharing some of his otherworldly theories. TikTok creators started posting their own takes under the hashtag #thelunchbarman including CCTV footage of Bra Lucas having a peek into the Cadbury Lunch Bar factory to look for clues with his alien scanner — the PUDDNo8.

A longer advertisement launched a few days later, providing a more detailed glimpse into the Cadbury Lunch Bar-obsessed world of Bra Lucas, says the agency.

VML says, jumping onto the nostalgia trend that’s so rife in pop culture and paving the way for Cadbury Lunch Bar’s 60th anniversary next year, it pays tribute to classic Lunch Bar advertisements, such as Much More Munch Bar with Makatini and Oviaas.

Image: The Lunch Bar Man

Social Media Engagement

Through this campaign, Lunch Bar has effectively utilized social media platforms to amplify the reach of LunchBarMan. The campaign sparked vibrant conversations and interactions among users, further solidifying Lunch Bar’s presence in the digital landscape. With this campaign, Lunch Bar has successfully grown a stronger connection with its audience.

Support for Personalities and Influencers

Moreover, Cadbury Lunch Bar’s commitment to community extends beyond its own campaigns. In the month of June, the brand reinforced its dedication to supporting others by becoming a sponsor of the Top Personalities and Influencers category at the prestigious 3rd Annual Top 16 Youth-Owned Brands Awards (YOBAs).

Cadbury Lunch Bar is dedicated to supporting Africans who strive for much much more in their creative endeavours and professional pursuits. The collaboration with the YOBAs reflects their commitment to nurturing an entrepreneurial mindset among the youth.

Cadbury Lunch Bar has made a significant impact, gaining acclaim and consumer loyalty. The success of LunchBarMan and the brand’s continuous support at the YOBAs highlight Lunch Bar’s commitment to both innovation and social responsibility.

RESILIENT GROWTH: LUXURY AND PREMIUM BRANDS SHINE IN BRAND VALUE AND STRENGTH IN NEW BRAND FINANCE RANKING

Image: Porsche Newsroom
  • The world’s most iconic Luxury & Premium brands are manoeuvring through recent dips in the global economy.
  • Porsche retains its position as the world’s most valuable Luxury & Premium brand; Louis Vuitton and Chanel round out the top 3.
  • High familiarity drives luxury brands’ exceptional brand strength; Rolex becomes 2024’s strongest luxury brand.  
  • Sustainability is an increasing driver of consideration in the luxury sector, with the automobile sector the leader in sustainability perceptions. 

Porsche (brand value up 17% to USD43.1 billion) has retained its position as the world’s most valuable Luxury & Premium brand for the seventh consecutive year, according to new data from Brand Finance. 

French apparel giants Louis Vuitton (brand value up 23% to USD32.2 billion) and Chanel (brand value up 35% to USD26.1 billion) retain second and third positions in the 2024 ranking.

The rising cost of living and economic instability have reduced spending for many, yet affluent consumers have sustained their purchasing power in challenging economic conditions, translating into continued sales growth for the world’s most valuable luxury brands. 

Rolex has become the strongest Luxury & Premium brand in 2024, earning a brand strength index (BSI) score of 90.1/100 and an equivalent AAA+ rating, followed by Ferrari, earning a BSI of 90.0/100 and an AAA+ rating.

Chanel jumps up a considerable 16 ranks to 3rd position for brand strength, scoring 88.9./100. 

Image: Williams Jewelers

Notably, these brands command exceptional scores in Brand Finance’s familiarity and reputation metrics, highlighting their globally renowned statuses and positive consumer perceptions.

Leveraging their iconic legacies and unique heritages, these brands are further enhancing global familiarity through initiatives ranging from celebrity partnerships to product innovations, and digital experiences.  

Annie Brown, Valuation Director at Brand Finance UK, commented,

“Strong brands are built on more than just sales. This year’s leading luxury brands are remarkable for their unique ability to preserve and enhance brand strength, even in times of economic uncertainty. Traditional players are now finding new and innovative ways to deliver premium experiences that resonate with the modern luxury consumer while staying true to their distinctive heritage and iconic legacies. This balance between embracing transformation while preserving a tradition is fundamental to their enduring brand power.”

 This year’s research also indicates a more influential role for sustainability in driving choice within the Luxury & Premium market segments of Auto, Apparel, and Cosmetics. In these segments, sustainability driver scores are over 1.5 times higher than for the sector overall.

Luxury Auto has the highest driver score across all industries the research covers, at 23.8%. Luxury Apparel (12.2%) and Luxury Cosmetics (11.4%) also have significant driver scores. 

Why would sustainability have a more influential role in luxury segments? There may be multiple effects at play. 

Image: Louis Vuitton

Robert Haigh, Strategy and Sustainability Director at Brand Finance, commented, “A brand’s sustainability commitments can imply a slight cost increase that necessitates more premium positioning. Premium-segment consumers also have less price sensitivity, enabling them to seek improvements on other attributes, including sustainability. Lastly, at the premium end of many markets, brands become more than just a guarantee of attributes to the consumer—their products also signal the purchaser’s status, taste, identity, or ethics to others.”   

In Luxury Apparel, Louis Vuitton has the highest Sustainability Perceptions Value, at USD3.8 billion, followed by Chanel and Hermès. Luxury Auto sees Porsche (USD10.5 billion) in the top spot, ahead of Ferrari and Lamborghini. The highest Sustainability Perceptions Value in Luxury Cosmetics belongs to Guerlain (USD732 million), followed by Lancôme and Estée Lauder.

CELEBRATING YOUTH EXCELLENCE: TOP 16 YOUTH-OWNED BRANDS AWARDS ANNOUNCES 2024 WINNERS

Top 16 Youth-Owned Brands Awards winners
2024 Top 16 YOBA Winners

The prestigious Top 16 Youth-Owned Brands Awards concluded its 3rd annual ceremony at The Capital on The Park in Sandton, on 22 June – celebrating the remarkable achievements of young African brand owners who have redefined industries and demonstrated exceptional excellence in building their own brands.

From a competitive pool of 76 nominees across Africa, voted by over 30 000 individuals, the winning brands have showcased exceptional impact and innovation in their respective fields. The Top 16 YOBAs recognize not only entrepreneurial success but also the profound contributions of youth-led initiatives to the African business landscape.

3rd Annual Top 16 YOBA Winners

The Winners Are…

  1. Top Agriculture – Optimum Poultry
  2. Top Apparel – Active Lifestyle
  3. Top Creative & Arts – Karabo Poppy
  4. Top East Africa – The Hills Collection
  5. Top Education & Literature – Sivuyile Mentorship Academy
  6. Top Food & Beverages – Ghemere
  7. Top Footwear & Accessories – Khonkhe Kuhamba Kahle
  8. Top Hair & Beauty – Young Barber
  9. Top Health & Wellness – Zuri Nutrition
  10. Top Homeware – Kimmy’s Creation
  11. Top Manufacturing – Grace Gras Empire
  12. Top Media – Millennial Mindset Media
  13. Top NPOs & Charities – Nomzamo Lighthouse Foundation
  14. Top Personalities & Influencers – Robot Boii
  15. Top SADC – Batoka Africa
  16. Top Services – Mdu Cleaning Services
  17. Top Technology – Bothlale AI Solutions
  18. Top Travel & Tourism – Bee Travel
  19. Top West Africa – Kemz Mama
2 x YOBA Winner – Robot Boii

In addition to these remarkable winners, Robot Boii was also honoured as the Overall Top Brand, embodying excellence as a personality and influencer within the industry. Robot Boii expressed his gratitude, stating, “The Overall Top Brand award is personal to me. In all my interviews I always tell my people to not build careers, but brands; because when you are a brand you can change careers and not die when a career dies – you can do multiple things at the same time, understanding that it is all possible”.

Global Excellence Award recipient – Thebe Magugu

Furthermore, the Top 16 Youth-Owned Brands Awards, in collaboration with Brand SA, proudly presented the first Global Excellence Award to South African fashion icon Thebe Magugu. The award celebrates and honour local youth-owned brands that are excelling in their fields and challenging status-quo. Reflecting on his achievement, Thebe Magugu remarked, “Winning this award is special. It’s always nice to see clapping around you. It’s nice to see people who can acknowledge the difficult path we’ve taken in fashion, and it’s such an incredible validation for me. I want to continue making my people from home proud.”

Founder of the YOBAs, Pat Mahlangu, expressed his enthusiasm about this year’s winners, “The 2024 Top 16 Youth-Owned Brands Awards have showcased excellence and innovation of young African brand owners. The winners are not just building brands; they are driving positive change across the continent and we are here to witness it”.

The Top 16 Youth-Owned Brands Awards extends heartfelt congratulations to all the winners, recognizing their hard work, dedication, and ingenuity in shaping the future of African entrepreneurship.

For more information on the YOBAs please visit, www.top16yoba.africa

THE TOP 16 YOBAS AND BRAND SOUTH AFRICA TO HONOUR THEBE MAGUGU

Image: Mamba Online

The Top 16 Youth-Owned Brands Awards in partnership with Brand South Africa, will honour SA’s renowned fashion designer, Thebe Magugu at this year’s YOBAs ceremony, set to take place on 22 June in Sandton. For the first time in 3 years, the YOBAs will be introducing a special award that aims to celebrate and honour local youth-owned brands that are excelling in their fields and challenge the status-quo.

“As Brand South Africa, we are delighted to partner with the YOBAs as they celebrate and put a spotlight on initiatives driven by young people, particularly entrepreneurs who are created solutions to address the country’s social and economic challenges, as well as create the much-needed jobs for other young people”.

Embracing South African heritage, the YOBAs’ mission is to recognize Thebe for the work that he does and his contributions in the fashion industry, not only in South Africa but globally.

Thebe Magugu, hailing from Kimberley, South Africa, has gained global acclaim for his fashion label, which beautifully blends traditional South African craftsmanship with modern styles.

One of his recent collections, named LOBOLA, has garnered particular attention. This collection is celebrated for its bold reinterpretation of traditional South African wedding customs, showcasing intricate beadwork and vibrant fabrics that tell stories of cultural pride and identity.

source: Vogue

Thebe’s accolades include winning the prestigious LVMH Prize for Young Fashion Designers in 2019, making him the first African to be awarded the prize.

In addition to his collections, Thebe Magugu has collaborated with global brands like Adidas, bringing his unique South African perspective to a wider audience. The collaboration with Adidas has been celebrated for merging high fashion with sportswear, reflecting Thebe’s versatility and creativity.

The partnership between the YOBAs and Brand South Africa highlights a shared commitment to celebrating South African excellence on a global stage. Brand SA shines as an organization that is dedicated to promoting the positive image of South Africa globally. The partnership with the YOBAs aim to celebrate and honour Thebe as a cultural ambassador whose work not only showcases South African heritage but also bridges cultural gaps through fashion innovation.

“We are excited to introduce this special award. We are also thrilled that our first recipient will be Thebe Magugu. Ours is to say we see him; we see his work and contributions and we would like honour him and his brand’s excellence. His designs not only reflect our heritage but also push boundaries in the fashion world,” says Pat Mahlangu, founder of the YOBAs.

The YOBAs will take place on the 22nd of June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs please visit, www.top16yoba.africa

KnM AUDITORS RETURN TO THE YOBAs, ENSURING TRANSPARENCY AND INTEGRITY

The Top 16 YOBAs have again partnered with KnM Auditors Inc, a member firm of the KnM Group. KnM, which is South Africa’s leading and proudly black-owned professional services specializing in Audit, Tax and Advisory services is yet to help maintain the credibility of the Top 16 Youth-Owned Brands Awards (YOBAs) for the third time in a row.

With the voting stages having closed, KnM will now begin their responsibility of auditing all processes to guarantee transparency and integrity in the selection of winners.

With a proven track record in financial and process auditing, KnM brings a wealth of experience and expertise to the table. They also advocate for positioning Africa in the forefront and the world after. KnM’s mission is to improve the day-to-day operational efficiency for all clients, thus enabling clients to focus on governance and growth for their businesses.

KnM’s commitment to upholding the highest standards of accuracy and fairness aligns perfectly with the ethos of the YOBAs, making them the ideal choice to oversee this crucial aspect of the event.

Peterson Khumalo, KnM Group MD

“We are thrilled to be back as auditors for the YOBAs. Our objective is to ensure that every step of the selection process is conducted with the utmost integrity, giving nominees and participants the confidence that the winners truly deserve their recognition. Our slogan ‘Confident about the future’, shows that we the YOBAs to be an important platform that aims to encourage youth entrepreneurship by recognising and celebrating young entrepreneurs,” says Peterson Khumalo, Group MD of KnM.

Pat Mahlangu, Founder and CEO of the YOBAs says, “We are happy to welcome KnM as our auditors again this year. Partnering with KnM once more reaffirms our commitment to transparency and excellence in the YOBAs. With their expertise, we ensure that the recognition given to the winners will be truly earned. Together, we aim to elevate youth-owned brands and build a thriving entrepreneurial ecosystem in Africa”.

The YOBAs will take place on 22 June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. Tickets are also available here. General admission tickets are available at R900 and VIP at R1850.

For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

CITY LODGE HOTELS JOINS THE 3RD ANNUAL TOP 16 YOBAs AS AN EXCLUSIVE ACCOMMODATION PARTNER

City Lodge Hotel

The Top 16 Youth-Owned Brands Awards (YOBAs) proudly announces their partnership with City Lodge Hotels for the upcoming YOBAs event. As part of the collaboration, City Lodge Hotels will serve as the exclusive accommodation partner, providing a seamless and luxurious stay experience for the YOBAs attendees and guests.

Acknowledging the importance of comfortable and convenient accommodation for guests traveling to attend the YOBAs event, City Lodge Hotels will extend 30% off Best Available Rates (BAR) at select City Lodge Hotel brand properties and 10% off BAR at a select Road Lodge to all guests who choose to book their accommodation directly with the hotels or on the group’s website (www.citylodgehotels.com) for the duration of the event at the following hotels:

Delegates can take advantage of the offer by using the code YOBA when booking directly with the hotels or on the website.

“We are thrilled to partner with City Lodge Hotels for this year’s YOBAs. Their reputation for excellence and commitment to guest satisfaction aligns perfectly with our values, ensuring that our attendees have an unforgettable experience both on and off the blue carpet,” says Pat Mahlangu, Founder of the YOBAs.

With its extensive network of contemporary and stylish hotels across South Africa, as well as one hotel each in Windhoek in Namibia, Gaborone in Botswana; and Maputo in Mozambique, City Lodge Hotels has established itself as a premier destination for travellers seeking comfort, convenience, and exceptional service. Boasting modern amenities, well-appointed rooms, and personalised hospitality, City Lodge Hotels epitomises the perfect blend of comfort and ease. Its tagline says it all, “Life is hard. Check into easy.”

“We are delighted to be chosen as the official accommodation provider for the YOBAs. Our team is dedicated to providing a welcoming and hospitable stay for all our guests, ensuring they feel pampered and well cared for throughout their stay, from the moment they check in to our hotels,” says Zuki Jantjies, Divisional Director of Sales and Marketing at City Lodge Hotels.

To book, guests can visit City Lodge Hotels’ website at www.citylodgehotels.com.

The YOBAs will take place on 22 June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs and this year’s finalists, visit www.top16yoba.africa

LEGENDS BARBER PAYS IT FORWARD WITH THE 3RD ANNUAL TOP 16 YOBAs

Legends Barber Shop

Legends Barber, Africa’s no1 barbershop is paying it forward at the 3rd annual Top 16 Youth-Owned Brands Awards (YOBAs) by sponsoring the Top Services Category. Last year, Legends Barber won the Top Service Brand and Overall Top Brand at the 2nd annual YOBAs.

Established in 2011 on a stoep in Elderado Park, Legends Barber employs over 600 people (majority of them being youth) in 70+ branches across 5 African countries. The brand is the epitome of  what the youth can achieve despite where they come from. Legends Barber is the embodiment of youth excellence.

Renowned for celebrating youth excellence, the Top 16 YOBAs aim to inspire and encourage young people to pursue entrepreneurship and to support the growth of small businesses across the African continent.

By sponsoring the Top Services Category, Legends Barber continues its tradition of supporting excellence and quality service provision.

What makes this sponsorship particularly special is that Legends Barber will be sponsoring a category that they won in 2023. This achievement highlights Legends Barber’s dedication to not only setting the standard but also supporting and uplifting others within the industry.

The winner of this category will receive an opportunity to be mentored by the founder of Legends Barber, Mr Sheldon Tatchell.

“Our brand was built on the back to excellent customer service and we are thrilled to be sponsoring the Top Services Category at this year’s YOBAs. At Legends Barber, we understand the importance of recognizing and celebrating excellence. It is an honour for us to support the Top Services category and continue our commitment to support innovation and quality in our industry,” said Sheldon Tatchell, founder of Legends Barber and 2024 Top 16 YOBAs Jury member.

Sheldon Tatchell, Founder of Legends Barber

Echoing Legends Barber, Pat Mahlangu, founder of the YOBAs, says “We are truly delighted to welcome Legends Barber as a partner for the Top Services Category. They won in the same category last year and this year they will be supporting the same category. To us, it proves that they believe in the work of the YOBAs and their dedication to excellence aligns perfectly with the values of the YOBAs. We are confident that their support will further elevate the standard of quality of the YOBAs and will inspire more youth”.

The YOBAs will take place on the 22nd of June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.  For more information about Legends Barber, visit their website, www.legends-barber.com. For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

DISNEY + QUIZ NIGHT EVENT EXCEEDS EXPECTATIONS AS PARTICIPANTS UNCOVER THE FULL STORY

Actress, Gaisang Noge; Dancer, Bontle Modiselle-Moloi;
Actress, Nefisa Mkhabela

We are thrilled to share information about the Disney+ Quiz Night Challenge event that took place tonight with a whole host of media, influencers and celebrities in attendance at Prison Break Market’s San Quinton. The evening was a perfect blend of fun trivia, top-notch entertainment, and plenty of surprises.

Hosted by the hilarious Mpho Popps, the night saw a star-studded guest list, including celebrities such as Bontle Modiselle, Lasizwe ; Jessica Van Heerden; Chanley Wong, Seekay, Moghelings, Sedi Ferguson, Mbali Nkosi, Lundi Buhle Guguwana, Kayise Ngqula, Cici Thwala, Zamani Mbatha, Carpo, Leagen, Nefisa, Gaisang Noge and so many more who took the theme of “half and half” Seriously.

Image: Supplied

Tonight’s event was a celebration of the incredible range of content available on Disney+, which spans across multiple genres. From classics to new releases, long-running series to blockbuster films from six beloved brands, Disney, Pixar, Marvel, Star Wars, National Geographic and Star – there’s something for everyone to enjoy, and the only place you can view this content is on Disney+.

Another highlight of the evening was the announcement of the collaboration between Disney+ and Quiz SA, with a series of Disney+ themed quiz nights set to take place at select venues across South Africa. With fans across the country set to be able to test their Disney+ knowledge, more details will be shared soon.

Comedian

With a treasure trove of critically acclaimed exclusive original series (like FX’s Shōgun and The Bear), to fan favourites (like Grey’s Anatomy and 9-1-1), to classic films (like Pretty Woman and Alien) as well as the very latest and greatest in adult animation (like The Simpsons and Family Guy), there’s so much to discover. Guests had a blast partaking in an immersive experience some of which included branded photo opportunity, delicious food, parlour games and so more.

Think you know Disney+? You only know half the story!

YOBAS BLUE CARPET PRESENTER SEARCH!

The Top 16 Youth-Owned Brands Awards are looking for young, vibrant and energetic host for our Blue Carpet Experience on the 22nd of June 2024.

Interested participants will get an opportunity to enlist their name by submitting a 30 to 60 seconds video on social media (Instagram, X and TikTok) and tag @Top16YOBA and use the hashtag #YOBABlueCarpet.
A selected number of staff members will assist with selecting the winners consisting of 1 Male and 1 Female. 

The winners will be announced on Thursday 20 June 2024.


TERMS AND CONDITIONS:

  1. Please note that these terms and conditions will be a binding agreement between the party and the Top 16 Youth-Owned Brands Awards (YOBAs).
  2. The party acknowledges that they are continuing in the competition out of their own free will.
  3. The prize for this competition is the opportunity to co-host the Blue Carpet Experience at the 3rd annual Top 16 Youth-Owned Brands Awards on 22 June 2024 in Sandton, South Africa.  This is subject to change at the Top 16 Youth-Owned Brands Awards, without any prior notice.
  4. Please note that the Top 16 Youth-Owned Brands Awards is not implying or directly offering or even promising the party any kind of employment beyond the prize stated in point number 3.
  5. Top 16 Youth-Owned Brands Awards is not and will not be liable for any cost implications (Accommodation, food or transport) arising from the party’s presence being requested at the venue either before or during the prize redemption period.
  6. The party enters this competition at their own risk and the Top 16 Youth-Owned Brands Awards will not be held liable for any loss they may incur in any way as a result of taking part in the competition.
  7. Entries for the Top 16 Youth-Owned Brands Awards presenters search starts on the 13th of June 2024 and closes on the 20th of June 2024.
  8. The party will need to be available for a telephonic interview.
  9. The party gives the Top 16 Youth-Owned Brands Awards the right to use the party’s name, pictures and videos on the Top 16 Youth-Owned Brands Awards’ social media platforms, website and on-air as part of promoting the competition and for record purposes.
  10. Top 16 Youth-Owned Brands Awards reserve the right to amend any elements of the competition without prior notice.
  11. This competition is organized by Top 16 Youth-Owned Brands Awards, and it will run from the 13th of June 2024 until the 20th of June 2024.
  12. Each entry should consist of a 30 to 60 seconds video submitted to be submitted via X, Instagram and/or TikTok using #Top16YOBA #YOBABlueCarpet
  13. Competition is open to people between the ages of 18 and 35.
  14. The competition is open to all Africans; however, preference will be given to South African residents.
  15. Top 16 Youth-Owned Brands Awards reserve the right to disqualify any entrants based on its own discretion without needing to justify such action, even after the announcement.
  16. The winners will be contacted by the 20th of June via telephone.
  17. For all queries in respect of this competition, please contact the Top 16 Youth-Owned Brands Awards on 011 593 2370.
  18. These terms and conditions are used in addition to the organizer’s terms and conditions.

TV PRESENTER KGOSI RANKHUMISE AND FORMER MISS BOTSWANA PALESA MOLEFE SET TO HOST 3RD ANNUAL YOBAS!

The Top 16 Youth-Owned Brands Awards (YOBAs) are bringing a dynamic duo to host its 3rd annual edition of its awards show. Introducing the talented TV presenter, radio personality, MC and voice-over artist, Kgosi Rankhumise, alongside the esteemed former Miss Botswana, Palesa Molefe, as they take the stage to host an evening of celebration and recognition of youth-owned brands.

Kgosi Rankhumise, TV & Media Personality

About Kgosi

Known for his captivating presence on the big screen, Kgosi’s versatility as a media personality has captivated audiences in South Africa, making him the perfect choice to lead this year’s YOBAs. His journey is a testament to his creative brilliance and love for storytelling. Starting from being a radio host at Impact Radio in 2020, where he earned two radio nominations for his Afternoon Drive, to now being a TV presenter at eTV’s Morning Show; Kgosi’s ability to captivate his audience remains his biggest strength.

“Stepping onto the stage of the YOBAs as a host is a moment of pride for me. It’s not just about presenting; it’s about connecting with the energy and passion of the incredible young business owners, as well as the audience. Together with Palesa, we’re ready to make the evening of the YOBAs unforgettable”.

Kgosi displays his versatility by presenting news, sports and lifestyle inserts, and exclusive interviews with local and international guests.

Palesa Molefe, Author and Former Miss Botswana

About Palesa

Joining him is the esteemed former Miss Botswana, Palesa Molefe, whose reign in 2021 showcased her grace, poise and commitment to excellence. Beyond her being Miss Botswana 2021, Palesa also walked the stage of Miss World 2021 in Puerto Rico, where she made it to the Top 30. Palesa’s career spans diverse industries, including being an Actress, Writer and Producer. She is also a founder of an NGO called United Artists where they illuminate the value of artists and mental health in society.

Early this year, Palesa ventured into a new role as an author, where she wrote her first book called, ‘O Shapo, O Sho?’ Written in Setswana, the children’s book consists of a collection of affirmations meant to ignite a spark of self-discovery and resilience in the hearts of young Batswana readers. The book is about a girl child, who is able to overcome her feelings of fear, sadness and shyness through the power of positive thinking.

Talking about the YOBAs, Palesa says, “Hosting the YOBAs this year is such a great honour, one that resonates deeply with my commitment to celebrating excellence and innovation. It’s a platform where we recognise and celebrate the brilliance of youth-owned brands, and I couldn’t be more thrilled to be a part of it”.

Together, Palesa and Kgosi promise a memorable evening; honouring youth-owned brands and their achievements in their respective fields. Their collective expertise and magnetic personalities are set to elevate the YOBAs to new heights, leaving a lasting impression on all guests.

The YOBAs founder and CEO, Pat Mahlangu beams, “Palesa and Kgosi bring a perfect blend of charisma, talent, and passion to the forefront of this year’s awards. Their individual journeys and collective chemistry promise to infuse the YOBAs with a new level of excitement and inspiration. We’re honoured to have them as our hosts, guiding us through a night where we will be celebrating youth excellence”.

The YOBAs will take place on the 22nd of June 2024 in Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

PROUDLY SA ENDORSES THE TOP 16 YOUTH-OWNED BRANDS AWARDS

Image :Proudly South African

Proudly South African has joined the prestigious Top 16 Youth-Owned Brands Awards as a category partner. Proudly SA will be the category partner for the Top Manufacturing Category – marking a significant step forward in its mission to empower made in South Africa brands. The partnership between the YOBAs and Proudly SA highlights Proudly SA’s unwavering commitment to drive innovation, entrepreneurship, and economic growth among South Africa.

Proudly SA’s collaboration with the Top Manufacturing category at the upcoming awards ceremony, not only aims to promote local manufacturing but also showcases its belief in the transformative power of youth-led innovation within the sector.

“Our alliance with Proudly SA is one that solidifies our mission of celebrating youth excellence in brand building. Together with Proudly SA, we can inspire more young entrepreneurs to enter the manufacturing sector and produce their brands locally and make a tangible impact on South Africa’s economy through job creation,” says Pat Mahlangu, founder and CEO of the YOBAs.

Echoing this sentiment, Proudly SA Chief Marketing Officer, Happy MaKhumalo Ngidi says, “At Proudly SA, we are unwavering in our commitment to harnessing the transformative power of our youth. Our endorsement of the Top 16 YOBAs is a strategic move to catalyse economic growth and job creation. These young entrepreneurs are the vanguard of innovation, and by celebrating their achievements, we are not just recognizing their potential—we are actively investing in the future of our nation thus leading to entrepreneurship & job opportunities. We provide robust support to empower these trailblazers to thrive in a competitive market, thereby driving sustained economic progress and generating much-needed employment opportunities”.

Proudly SA has earned a sterling reputation for its persistent support of local businesses and products, championing the diversity of South African entrepreneurship and creativity. They are committed to promoting economic growth and job creation, their mission encompasses fostering a culture of buying local, ensuring that South Africans recognize the immense value and quality offered by homegrown businesses.

“By supporting initiatives like the Top 16 Youth-Owned Brands Awards, we reaffirm our commitment to showcasing the exceptional quality and ingenuity that South Africa has to offer, while driving sustainable growth and empowerment for future generations,” Happy concludes.

Set to take place on 22 June in Sandton, the Top 16 YOBAs have been recognized as the pinnacle of excellence within South Africa’s youth entrepreneurial landscape for the past 3 years. Now, with Proudly SA’s support in the Top Manufacturing Category, these esteemed awards are poised to reach even greater heights, celebrating the remarkable achievements of young entrepreneurs.

For more information on the YOBAs please visit www.top16yoba.africa.

Buli Ndlovu talks about the Power of “AND” at MarketingFridays

Buli Ndlovu talks about the Power of "AND" at MarketingFridays
Buli Ndlovu, Executive Head: Business & Retail Banking, Nedbank

On Friday, 31 May 2024, Pat On Brands joined the MarketingFridays community at the Egrek Cinema for an insightful session on with Buli Ndlovu – the marketing executive for Retail and Business Banking at Nedbank . Buli kicked off her presentation by sharing her journey as a marketer and the lessons she learned from the different roles she occupied. Be it when she was selling beers at SAB or selling airtime at MTN.

We are in an industry that believes that you are either a sales organisation or a brand organisation to be successful. Buli believes in the power of “AND” where companies that embrace both sales and brand work. Sales is more of a short-term tactic that is crucial for revenue generation whilst brand is more long term. She argues that too much focus on short-term sales can actually harm the brand in the long run. On the other hand, too much focus on brand can hinder revenue growth. The key is to have a balanced approach to ensure business growth in the long run.

Pat Mahlangu and Buli Ndlovu
Pat On Brands CEO, Pat Mahlangu and Buli Ndlovu, Executive Head: Business & Retail Banking, Nedbank

According to a study by by the Australian Consumer and Retail Studies Association (ACRSA), 60% of consumers will choose a brand they recognise and trust. This highlights the significance of investing in long-term branding efforts to gain consumer loyalty and competitive advantage in the market.

Attendees of MarketingFridays
Image: Suppplied

She posed a challenge to the Marketers in the room on how they can think around the relationship between brand building and sales. On the question of how marketers can produce creative brand work in industries that highly regulated, she said “creativity loves constraints. The banking industry is one that is highly regulated but it forces us to think outside of the proverbial box to still produce work that will resonate with our customers.

MarketingFridays are hosted every second month on a Friday, with the purpose creating a platform where Marketers can learn and network.

For more information on MarketingFridays, you can visit https://www.marketingfridays.com or follow @marketingfridays on all social media channels.

AMAZON VS TAKEALOT: Who will win the race?

When it comes to South Africa’s e-commerce realm, a lot of change is underway. Amazon’s arrival into the South African market has stirred both anticipation and apprehension, especially as it goes head-to-head with the established player, Takealot. As a brand enthusiast with a keen eye on industry dynamics, I find this evolution fascinating with some implications.

One thing that has gotten a lot of people talking in this clash of titans is pricing. Recently, there has been a lot of price comparisons between Amazon and Takealot, revealing nuanced differences that could shape consumer behaviour in the coming months. While Takealot has long been the go-to platform for most SA online shoppers, Amazon’s reputation for competitive pricing and vast product selection is undeniable. However, when it comes to being the best, pricing is not the only flatter. Factors like delivery speed, product availability, and customer service also come into play.

Looking into this situation, I find it crucial to recognize the distinct advantages each platform brings to the table. For instance, Takealot boasts a strong local presence, being an extensive distribution network, and South Africans are familiar with the name. On the other hand, Amazon being on a global scale and a new kid in the block also plays a role; this, on top of their ‘cost saving’ prices for customers.

But pricing is just one piece of the puzzle. The absence of Amazon-branded products on the South African platform raises questions about their long-term strategy in the region. The question is: will Amazon influence its ecosystem of devices and services to deepen its position, or is this a deliberate move to test the waters before a full-fledged expansion? Only time will tell.

From a marketing perspective, the arrival of Amazon in SA presents both challenges and opportunities for local businesses. While increased competition may necessitate sharper pricing strategies and enhanced customer experiences, it also drives innovation and pushes companies to up their game.

Moreover, Amazon’s emergence brings vitality into the South African e-commerce landscape, inspiring demand, encouraging entrepreneurship, and driving digital transformation. This introduces a new chapter in the country’s e-commerce space. While Takealot may be facing intensified competition, the evolving landscape also presents countless possibilities for businesses and consumers alike. One thing is certain though; the South African e-commerce industry will never be the same again.

MEET THE TOP 16 YOUTH-OWNED BRANDS AWARDS ESTEEMED JURY FOR 2024

2024 Top 16 Youth-Owned Brands Awards Jury

The anticipation mounts as the Top 16 Youth-Owned Brands Awards (YOBAs) proudly unveils the distinguished jury for its third annual event. With an impressive array of professionals, marketers, and academics, the 2024 YOBAs promises to be an extraordinary celebration of Africa’s vibrant youth entrepreneurship.

This year marked a significant milestone as the selection process for the judging panel was carefully structured. Drawing from a pool of exceptionally talented individuals who met rigorous criteria. This year, the Top 16 YOBAs received over 3 300 nominations, reflecting the growing enthusiasm and support for youth-owned brands across the nation.

“We are very grateful to the industry professionals who have graciously lent their expertise to our judging panel. Their commitment highlights the importance of nurturing and empowering our youth through initiatives like the YOBAs,” expressed Pat Mahlangu, Founder and CEO of the Top 16 Youth-Owned Brands Awards.

Leading the panel with grace and insight is the esteemed Chairperson, Mosa Ntwampe who is a Group Head of Marketing & Corporate Communications at Sakhumnotho. Mosa will be accompanied by the dynamic Deputy Chairperson, Yasira Cajee, Digital Director at Wits Plus. Their guidance will steer the deliberations of 31 exceptional leaders in marketing, communications, academia, and entrepreneurship, each bringing a wealth of experience and specialization to the table.

Among the renowned members of this year’s jury are:

Leading the panel with grace and insight is the esteemed Chairperson, Mosa Ntwampe who is a Group Head of Marketing & Corporate Communications at Sakhumnotho. Mosa will be accompanied by the dynamic Deputy Chairperson, Yasira Cajee, Digital Director at Wits Plus. Their guidance will steer the deliberations of 31 exceptional leaders in marketing, communications, academia, and entrepreneurship, each bringing a wealth of experience and specialization to the table.

Among the renowned members of this year’s jury are:

  1. Boitumelo Mohube –   Founder of Mohube Media – South Africa 
  2. Bulelani Balabala –    Creative Director at IAF Brands – South Africa 
  3. Cameron Belling –   Head of Marketing at Bluff Meat Supply – South Africa 
  4. David Tshabalala –   Co-Founder at Suketchi – South Africa
  5. Devashni Ganess –   Brand Manager at Unilever, Knorr Soups – South Africa
  6. Dr. Beate Stiehler-Mulder –   Associate Member at the Henley Africa Centre for Emerging Market Consumer Studies – South Africa
  7. Dr. Marcia Lebambo –   Senior Lecturer and Section Head at Tshwane University of Technology – South Africa 
  8. Isabel Masikachinjika –    President at the Institute of Marketing in Malawi (IMM) – Malawi 
  9. Jonathan James –   Broadcaster – Nigeria 
  10. Katlego Ditlhokwe –   Founder & Brand Strategy Consultant
                                      at The Hyphen – South Africa
  11. Keagile Makgoba –   Head of Communications at Tech Industry – South Africa
  12. Khanyi Tshume –   Head of Strategy at TLC Worldwide, Middle East & Africa – South Africa
  13. Kovini Moodley –    Founder of Boss Babes of South Africa – South Africa
  14. Lerato Selialia –    Strategy and Property Professional – South Africa
  15. Masego Mosiane –    Managing Director at Veuw Packaging – South Africa
  16. Michelle Govender –   Social Media Manager at Spotify  – South Africa
  17. Motshidisi Mokoena –    Head of Reputation & Regulatory Affairs at Coca-Cola Beverages South Africa – South Africa
  18. Naledi Toona –    South African ambassador for the global NPO Marine Stewardship Council (MSC) – South Africa
  19. Nokuthula Magwaza – Founder & Managing Director at Bloom Marketing Agency – South Africa 
  20. Phelane Phomane – Lesotho
  21. Ponatshego Makhuza –   Shopper Marketing Lead at Unilever – South Africa
  22. Salamina Mosese –   Producer and Managing Director at Sorele  Media – South Africa
  23. Sheldon Tatchell –    Founder of Legends Barber – South Africa
  24. Thabang Modiba –   Marketing Specialist at Mondelez – South Africa
  25. Thabani Khumalo –   Brand Manager at Tiger Brands, Premium & Value Brands (Beverages) – South Africa
  26. Thabelo Raphala –   Seasoned Business Leader, Accountant, Auditor, at Strategist – South Africa
  27. Thembi Sehloho –   Chief Marketing Officer at South African Tourism – South Africa
  28. Tosin Adefeko –     Chief Executive Officer at AT3 Resources – Nigeria 
  29. Tshepang Makofane –    Senior Strategist at TBWA\ South Africa – South Africa 
  30. Vuyokazi Mhlophe –   Marketing Manager at Showmax – South Africa
  31. Wendy Silinyana –   Director and Franchisee of Africa’s MiniBoss Business School – South Africa

“The calibre of our esteemed judges for the Top 16 YOBAs 2024 panel is truly exceptional. Their collective wisdom and expertise will ensure a fair and rigorous evaluation process, honouring the remarkable achievements of our youth entrepreneurs,” remarked Chairperson Mosa Ntwampe.

The YOBAs ceremony will take place on the evening of 22 June 2024, at the prestigious Sandton Convention Centre. Where the visionary young leaders driving Africa’s entrepreneurial landscape will be celebrated and recognized.

For more information on the YOBAs, please visit www.top16yoba.africa.

3RD ANNUAL TOP 16 YOUTH-OWNED BRANDS AWARDS SOAR TO RECORD 3364 ENTRIES ACROSS THE CONTINENT

Top 16 Youth-Owned Brands Awards

The Top 16 Youth-Owned Brands Awards (YOBAs) – the Gold Standard of Youth Excellence received a record number of 3364entries this year. This is a significant increase from the under 500 nominations received in 2022.

The YOBAs expanded their reach to include participation from across the African continent, leading to submissions from 15 African countries. However, due to the substantial number of entries from different regions in Africa, the advisory committee of the YOBAs deliberated and got to the tough but necessary conclusion to postpone exhibition component (also known as the Festival of Youth-Owned Brands) originally scheduled for 21 and 22 June 2024 to a later date.

This decision underscores the commitment of the YOBAs to uphold the main purpose of the awards, which is to recognise and celebrate the youth that have turned their businesses into brands of excellence in Africa.

To ensure that the awards continue to live up to the high-quality checks and balances, all efforts will be directed towards delivering a world-class awards show, enhancing the experience, and bringing the rest of the continent on a journey of recognising the gold standard of youth excellence. The 3rd annual Top 16 Youth-Owned Brands Awards will take place on 22 June 2024 in Sandton. Book your tickets now: www.top16yoba.africa

WETILITY POWERS SUSTAINABILITY AT IDAS VALLEY PRIMARY SCHOOL WITH SOLAR ENERGY SYSTEM INSTALLATION

A significant milestone took place at the local Idas Valley Primary School in Stellenbosch on Monday, 29 April. The school, in collaboration with leading renewable energy solutions provider Wetility, unveiled its newly installed solar energy system. This markets a transformative moment for the school, its pupils and the surrounding community and facilitated in collaboration with the Stellenbosch University-affiliated energy efficiency consultancy GreenX.

The inauguration event, aptly named Solar System Inauguration Day, commenced with a special assembly, bringing together learners and teachers to celebrate this momentous occasion. Engaging presentations, led by Wetility’s Chief of Staff Johanna Horz and Project Engineer Chris Momoh as well as GreenX’s CEO Dr. Jason Samuels, covered topics ranging from the fundamentals of solar energy to its benefits for the environment and community. The presentations were followed by a Q&A session with Grade 7 learners.

The presentation started with a surprise video by Springbok legend and Wetility Brand Ambassador, Tendai “The Beast” Mtawarira. The Beast expressed his pride in Wetility’s work to provide solar energy to Idas Valley Primary School and making the school’s learners “solar energy champions”.

“I absolutely love the concept of empowering young students through an initiative that is driven by the core values of environmental responsibility, awareness and sustainability. It’s a project that I fully support and I hope it will serve as an inspiration to others to make such meaningful contributions in the community.”

He added: “It’s such a proud moment to be associated with Wetility’s incredible initiative at Idas Valley Primary School. There is no doubt that the project will have massive benefits for the school and its pupils, and it perfectly demonstrates Wetility’s commitment to tangible innovation and outreach”.

Catering to the needs of its students and community, the partnership with Idas Valley Primary School and Wetility not only fosters environmental sustainability but also bolsters the school’s financial viability. Through a subscription-based model, the school aims to substantially reduce operational costs, ensuring uninterrupted functioning even during times of load shedding and power outages.

Mr. Anton Gordon, Principal of Idas Valley Primary School, highlighted the importance of this initiative, stating “The biggest impact for us will be that we are not going to lose any teaching time! We keep the lights on. Another difficulty for us is when we cannot reach the parents because networks are down. That problem will be gone now.”

The highlight of the day was the official showcasing the new solar system installed on the school premises to the teachers and learners and explaining its capacity, functionality and environmental impact. Principal Anton Gorden hopes: “Maybe it will also inspire some of our learners to go into university and to study solar energy.”

With this initiative, the Idas Valley Primary School, Wetility, and GreenX aim to inspire other schools across the country in their transition towards a greener and more sustainable future.

For more information about Wetility, visit www.wetility.energy

AFRO BRANDS: REAL STARFLEX EMPOWERING CREATIVITY AND COMMUNITY THROUGH DIGITAL PRODUCTION

Real Starflex Founder, Tumisang Mohloa

Real Starflex, founded in 2022 by Tumisang Mohloai from Ha Leqele Maseru, Lesotho, has evolved into a dynamic production company, redefining digital marketing and creative expression in the industry. At its core, Real Starflex is committed to nurturing talent, innovation, and community engagement.

Real Starflex’s Diverse Offerings

Tumisang Mohloai, a visionary entrepreneur, laid the foundation of Real Starflex with a focus on graphics and cloth branding. However, recognizing the transformative potential of digital platforms, Real Starflex transitioned to incorporate a broader spectrum of services, including website development, marketing, photography, and video production. They also do sports updates on both local and international clubs and have Flex clothing Merchandise that’s available for purchase.

“As part of our service offer, we now have added a profile magazine, which its first edition got published on 30 April 2024. In this magazine we feature artists, athletes, influencers and entrepreneurs,” shares Tumisang.

He adds, “As of May, we have started managing local models. We also have introduced a theatre club called Kingdom Theatre Club, where we coach young kids in music, dance, modelling and drama’.

Real Starflex Profile Magazine

Differentiation and Addressing Industry Challenges

Tumisang says, what sets Real Starflex apart is its holistic approach to branding and advertising. By integrating creativity with community engagement, they transcend conventional marketing standards. He explains, “Our goal is to produce content and monitor upcoming talent so that Lesotho can take pride in everything that is produced in our country”.

Real Starflex also tackles technological challenges that are faced by small businesses in Lesotho. “In an ever-evolving digital landscape, staying up-to-date on trends and technologies is important. Through our continuous learning and adaptation we are dedicated to empowering Basotho small businesses with digital solutions, bridging the gap between technology and traditional industries,” says Tumisang.

Real Starflex Founder, Tumisang Mohloa

Community Engagement

Real Starflex’s commitment to community extends beyond business endeavours. Their forthcoming digital platform aims to take content creation to another level by providing Lesotho artists with a global stage.

“Our plan is to have a website and build an app where Basotho can submit their films, music, newspapers, E-books /Magazines before the end of this year. This will help them make revenue via downloads and subscriptions, it will also help us to sell our own products digitally”.

Tumisang adds that their dream is to become a big production company like Universal, Sony and HBO. As he aptly puts it, “We’re not just building a company; we’re building a legacy. With the work we are doing, we are laying a foundation so that those who come after us won’t have to start from scratch”.

For those seeking Real Starflex’s services, they can be found across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, under the handle @Realstarflex. Further inquiries can be directed to their contact number +26662366661 or email business.starflex@gmail.com.

MASSMART TO INTRODUCE MINI MAKRO STORES IN FOUR MALLS

Massmart, a Walmart-owned South African discounter is launching mini Makro stores within existing sites of its Game supermarket stores. The mini Makro stores will be trialled within four Game sites. This strategic shift comes in response to evolving consumer preferences and market dynamics, aiming to enhance accessibility and convenience for shoppers while optimizing operational efficiency.

The decision to venture into small-format stores reflects Makro’s commitment to staying agile and responsive in an ever-changing retail landscape. With the rise of urbanization and the growing demand for convenience, the company is strategically positioning itself to cater to the needs of urban consumers who seek hassle-free shopping experiences closer to home.

Image: News24

Enhancing Accessibility and Convenience

Group corporate affairs head Brian Leroni said the objective is to make Makro stores more accessible to a wider market. It is also an important part of Makro’s omnichannel strategy.

“We have been delighted by strong expressions of support from landlords, suppliers, consumers, and our own staff”. He added that the concept’s development was at an advanced stage and has been tested with focus groups.

According to Evan Walker, portfolio manager at 36ONE Asset Management, the mini Makro plan holds promise, provided that pricing remains competitive and aligns with consumer expectations. Affordability and value proposition will be key drivers of success for these compact stores.

Evan said they supported the strategy of converting Game stores into small-former Makro stores ten years ago, and it still makes sense.

“The combined Makro and Game store turnover have a lot more critical mass from a marketing and pricing perspective. The only way they will be competitive is through price, especially against eCommerce players like Takealot, Amazon, Temu, and Shein.”

Image: Tech Central

Understanding Customer Response

Makro’s foray into small-format stores is not a shot in the dark but a calculated move backed by thorough market research and analysis. By testing the waters with mini outlets in malls, the company aims to gauge consumer response and fine-tune its approach accordingly. This strategic experimentation highlights Makro’s commitment to innovation and adaptability in an increasingly dynamic retail landscape.

The decision to replace four Game stores with mini Makro outlets signals a strategic consolidation of resources and focus on core offerings. With consumer preferences shifting towards one-stop shopping destinations, Makro is capitalizing on its strengths in categories such as electronics, homeware, and groceries to create a compelling value proposition for shoppers.

By diversifying its store formats, the company not only expands its reach but also mitigates risks associated with changing consumer preferences and economic fluctuations. As noted by Evans, “Makro’s small-format stores represent a smart move to adapt to evolving consumer behaviours and enhance shareholder value”.