THE TOP 16 YOBAS AND BRAND SOUTH AFRICA TO HONOUR THEBE MAGUGU

Image: Mamba Online

The Top 16 Youth-Owned Brands Awards in partnership with Brand South Africa, will honour SA’s renowned fashion designer, Thebe Magugu at this year’s YOBAs ceremony, set to take place on 22 June in Sandton. For the first time in 3 years, the YOBAs will be introducing a special award that aims to celebrate and honour local youth-owned brands that are excelling in their fields and challenge the status-quo.

“As Brand South Africa, we are delighted to partner with the YOBAs as they celebrate and put a spotlight on initiatives driven by young people, particularly entrepreneurs who are created solutions to address the country’s social and economic challenges, as well as create the much-needed jobs for other young people”.

Embracing South African heritage, the YOBAs’ mission is to recognize Thebe for the work that he does and his contributions in the fashion industry, not only in South Africa but globally.

Thebe Magugu, hailing from Kimberley, South Africa, has gained global acclaim for his fashion label, which beautifully blends traditional South African craftsmanship with modern styles.

One of his recent collections, named LOBOLA, has garnered particular attention. This collection is celebrated for its bold reinterpretation of traditional South African wedding customs, showcasing intricate beadwork and vibrant fabrics that tell stories of cultural pride and identity.

source: Vogue

Thebe’s accolades include winning the prestigious LVMH Prize for Young Fashion Designers in 2019, making him the first African to be awarded the prize.

In addition to his collections, Thebe Magugu has collaborated with global brands like Adidas, bringing his unique South African perspective to a wider audience. The collaboration with Adidas has been celebrated for merging high fashion with sportswear, reflecting Thebe’s versatility and creativity.

The partnership between the YOBAs and Brand South Africa highlights a shared commitment to celebrating South African excellence on a global stage. Brand SA shines as an organization that is dedicated to promoting the positive image of South Africa globally. The partnership with the YOBAs aim to celebrate and honour Thebe as a cultural ambassador whose work not only showcases South African heritage but also bridges cultural gaps through fashion innovation.

“We are excited to introduce this special award. We are also thrilled that our first recipient will be Thebe Magugu. Ours is to say we see him; we see his work and contributions and we would like honour him and his brand’s excellence. His designs not only reflect our heritage but also push boundaries in the fashion world,” says Pat Mahlangu, founder of the YOBAs.

The YOBAs will take place on the 22nd of June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs please visit, www.top16yoba.africa

KnM AUDITORS RETURN TO THE YOBAs, ENSURING TRANSPARENCY AND INTEGRITY

The Top 16 YOBAs have again partnered with KnM Auditors Inc, a member firm of the KnM Group. KnM, which is South Africa’s leading and proudly black-owned professional services specializing in Audit, Tax and Advisory services is yet to help maintain the credibility of the Top 16 Youth-Owned Brands Awards (YOBAs) for the third time in a row.

With the voting stages having closed, KnM will now begin their responsibility of auditing all processes to guarantee transparency and integrity in the selection of winners.

With a proven track record in financial and process auditing, KnM brings a wealth of experience and expertise to the table. They also advocate for positioning Africa in the forefront and the world after. KnM’s mission is to improve the day-to-day operational efficiency for all clients, thus enabling clients to focus on governance and growth for their businesses.

KnM’s commitment to upholding the highest standards of accuracy and fairness aligns perfectly with the ethos of the YOBAs, making them the ideal choice to oversee this crucial aspect of the event.

Peterson Khumalo, KnM Group MD

“We are thrilled to be back as auditors for the YOBAs. Our objective is to ensure that every step of the selection process is conducted with the utmost integrity, giving nominees and participants the confidence that the winners truly deserve their recognition. Our slogan ‘Confident about the future’, shows that we the YOBAs to be an important platform that aims to encourage youth entrepreneurship by recognising and celebrating young entrepreneurs,” says Peterson Khumalo, Group MD of KnM.

Pat Mahlangu, Founder and CEO of the YOBAs says, “We are happy to welcome KnM as our auditors again this year. Partnering with KnM once more reaffirms our commitment to transparency and excellence in the YOBAs. With their expertise, we ensure that the recognition given to the winners will be truly earned. Together, we aim to elevate youth-owned brands and build a thriving entrepreneurial ecosystem in Africa”.

The YOBAs will take place on 22 June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. Tickets are also available here. General admission tickets are available at R900 and VIP at R1850.

For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

CITY LODGE HOTELS JOINS THE 3RD ANNUAL TOP 16 YOBAs AS AN EXCLUSIVE ACCOMMODATION PARTNER

City Lodge Hotel

The Top 16 Youth-Owned Brands Awards (YOBAs) proudly announces their partnership with City Lodge Hotels for the upcoming YOBAs event. As part of the collaboration, City Lodge Hotels will serve as the exclusive accommodation partner, providing a seamless and luxurious stay experience for the YOBAs attendees and guests.

Acknowledging the importance of comfortable and convenient accommodation for guests traveling to attend the YOBAs event, City Lodge Hotels will extend 30% off Best Available Rates (BAR) at select City Lodge Hotel brand properties and 10% off BAR at a select Road Lodge to all guests who choose to book their accommodation directly with the hotels or on the group’s website (www.citylodgehotels.com) for the duration of the event at the following hotels:

Delegates can take advantage of the offer by using the code YOBA when booking directly with the hotels or on the website.

“We are thrilled to partner with City Lodge Hotels for this year’s YOBAs. Their reputation for excellence and commitment to guest satisfaction aligns perfectly with our values, ensuring that our attendees have an unforgettable experience both on and off the blue carpet,” says Pat Mahlangu, Founder of the YOBAs.

With its extensive network of contemporary and stylish hotels across South Africa, as well as one hotel each in Windhoek in Namibia, Gaborone in Botswana; and Maputo in Mozambique, City Lodge Hotels has established itself as a premier destination for travellers seeking comfort, convenience, and exceptional service. Boasting modern amenities, well-appointed rooms, and personalised hospitality, City Lodge Hotels epitomises the perfect blend of comfort and ease. Its tagline says it all, “Life is hard. Check into easy.”

“We are delighted to be chosen as the official accommodation provider for the YOBAs. Our team is dedicated to providing a welcoming and hospitable stay for all our guests, ensuring they feel pampered and well cared for throughout their stay, from the moment they check in to our hotels,” says Zuki Jantjies, Divisional Director of Sales and Marketing at City Lodge Hotels.

To book, guests can visit City Lodge Hotels’ website at www.citylodgehotels.com.

The YOBAs will take place on 22 June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.

For more information on the YOBAs and this year’s finalists, visit www.top16yoba.africa

LEGENDS BARBER PAYS IT FORWARD WITH THE 3RD ANNUAL TOP 16 YOBAs

Legends Barber Shop

Legends Barber, Africa’s no1 barbershop is paying it forward at the 3rd annual Top 16 Youth-Owned Brands Awards (YOBAs) by sponsoring the Top Services Category. Last year, Legends Barber won the Top Service Brand and Overall Top Brand at the 2nd annual YOBAs.

Established in 2011 on a stoep in Elderado Park, Legends Barber employs over 600 people (majority of them being youth) in 70+ branches across 5 African countries. The brand is the epitome of  what the youth can achieve despite where they come from. Legends Barber is the embodiment of youth excellence.

Renowned for celebrating youth excellence, the Top 16 YOBAs aim to inspire and encourage young people to pursue entrepreneurship and to support the growth of small businesses across the African continent.

By sponsoring the Top Services Category, Legends Barber continues its tradition of supporting excellence and quality service provision.

What makes this sponsorship particularly special is that Legends Barber will be sponsoring a category that they won in 2023. This achievement highlights Legends Barber’s dedication to not only setting the standard but also supporting and uplifting others within the industry.

The winner of this category will receive an opportunity to be mentored by the founder of Legends Barber, Mr Sheldon Tatchell.

“Our brand was built on the back to excellent customer service and we are thrilled to be sponsoring the Top Services Category at this year’s YOBAs. At Legends Barber, we understand the importance of recognizing and celebrating excellence. It is an honour for us to support the Top Services category and continue our commitment to support innovation and quality in our industry,” said Sheldon Tatchell, founder of Legends Barber and 2024 Top 16 YOBAs Jury member.

Sheldon Tatchell, Founder of Legends Barber

Echoing Legends Barber, Pat Mahlangu, founder of the YOBAs, says “We are truly delighted to welcome Legends Barber as a partner for the Top Services Category. They won in the same category last year and this year they will be supporting the same category. To us, it proves that they believe in the work of the YOBAs and their dedication to excellence aligns perfectly with the values of the YOBAs. We are confident that their support will further elevate the standard of quality of the YOBAs and will inspire more youth”.

The YOBAs will take place on the 22nd of June 2024 at The Capital on The Park, 101 Katherine Str. Sandown, Sandton. The public is encouraged to attend by booking their seats here.  For more information about Legends Barber, visit their website, www.legends-barber.com. For more information on the YOBAs please and this year’s finalists, visit, www.top16yoba.africa

DISNEY + QUIZ NIGHT EVENT EXCEEDS EXPECTATIONS AS PARTICIPANTS UNCOVER THE FULL STORY

Actress, Gaisang Noge; Dancer, Bontle Modiselle-Moloi;
Actress, Nefisa Mkhabela

We are thrilled to share information about the Disney+ Quiz Night Challenge event that took place tonight with a whole host of media, influencers and celebrities in attendance at Prison Break Market’s San Quinton. The evening was a perfect blend of fun trivia, top-notch entertainment, and plenty of surprises.

Hosted by the hilarious Mpho Popps, the night saw a star-studded guest list, including celebrities such as Bontle Modiselle, Lasizwe ; Jessica Van Heerden; Chanley Wong, Seekay, Moghelings, Sedi Ferguson, Mbali Nkosi, Lundi Buhle Guguwana, Kayise Ngqula, Cici Thwala, Zamani Mbatha, Carpo, Leagen, Nefisa, Gaisang Noge and so many more who took the theme of “half and half” Seriously.

Image: Supplied

Tonight’s event was a celebration of the incredible range of content available on Disney+, which spans across multiple genres. From classics to new releases, long-running series to blockbuster films from six beloved brands, Disney, Pixar, Marvel, Star Wars, National Geographic and Star – there’s something for everyone to enjoy, and the only place you can view this content is on Disney+.

Another highlight of the evening was the announcement of the collaboration between Disney+ and Quiz SA, with a series of Disney+ themed quiz nights set to take place at select venues across South Africa. With fans across the country set to be able to test their Disney+ knowledge, more details will be shared soon.

Comedian

With a treasure trove of critically acclaimed exclusive original series (like FX’s Shōgun and The Bear), to fan favourites (like Grey’s Anatomy and 9-1-1), to classic films (like Pretty Woman and Alien) as well as the very latest and greatest in adult animation (like The Simpsons and Family Guy), there’s so much to discover. Guests had a blast partaking in an immersive experience some of which included branded photo opportunity, delicious food, parlour games and so more.

Think you know Disney+? You only know half the story!

Buli Ndlovu talks about the Power of “AND” at MarketingFridays

Buli Ndlovu talks about the Power of "AND" at MarketingFridays
Buli Ndlovu, Executive Head: Business & Retail Banking, Nedbank

On Friday, 31 May 2024, Pat On Brands joined the MarketingFridays community at the Egrek Cinema for an insightful session on with Buli Ndlovu – the marketing executive for Retail and Business Banking at Nedbank . Buli kicked off her presentation by sharing her journey as a marketer and the lessons she learned from the different roles she occupied. Be it when she was selling beers at SAB or selling airtime at MTN.

We are in an industry that believes that you are either a sales organisation or a brand organisation to be successful. Buli believes in the power of “AND” where companies that embrace both sales and brand work. Sales is more of a short-term tactic that is crucial for revenue generation whilst brand is more long term. She argues that too much focus on short-term sales can actually harm the brand in the long run. On the other hand, too much focus on brand can hinder revenue growth. The key is to have a balanced approach to ensure business growth in the long run.

Pat Mahlangu and Buli Ndlovu
Pat On Brands CEO, Pat Mahlangu and Buli Ndlovu, Executive Head: Business & Retail Banking, Nedbank

According to a study by by the Australian Consumer and Retail Studies Association (ACRSA), 60% of consumers will choose a brand they recognise and trust. This highlights the significance of investing in long-term branding efforts to gain consumer loyalty and competitive advantage in the market.

Attendees of MarketingFridays
Image: Suppplied

She posed a challenge to the Marketers in the room on how they can think around the relationship between brand building and sales. On the question of how marketers can produce creative brand work in industries that highly regulated, she said “creativity loves constraints. The banking industry is one that is highly regulated but it forces us to think outside of the proverbial box to still produce work that will resonate with our customers.

MarketingFridays are hosted every second month on a Friday, with the purpose creating a platform where Marketers can learn and network.

For more information on MarketingFridays, you can visit https://www.marketingfridays.com or follow @marketingfridays on all social media channels.

AMAZON VS TAKEALOT: Who will win the race?

When it comes to South Africa’s e-commerce realm, a lot of change is underway. Amazon’s arrival into the South African market has stirred both anticipation and apprehension, especially as it goes head-to-head with the established player, Takealot. As a brand enthusiast with a keen eye on industry dynamics, I find this evolution fascinating with some implications.

One thing that has gotten a lot of people talking in this clash of titans is pricing. Recently, there has been a lot of price comparisons between Amazon and Takealot, revealing nuanced differences that could shape consumer behaviour in the coming months. While Takealot has long been the go-to platform for most SA online shoppers, Amazon’s reputation for competitive pricing and vast product selection is undeniable. However, when it comes to being the best, pricing is not the only flatter. Factors like delivery speed, product availability, and customer service also come into play.

Looking into this situation, I find it crucial to recognize the distinct advantages each platform brings to the table. For instance, Takealot boasts a strong local presence, being an extensive distribution network, and South Africans are familiar with the name. On the other hand, Amazon being on a global scale and a new kid in the block also plays a role; this, on top of their ‘cost saving’ prices for customers.

But pricing is just one piece of the puzzle. The absence of Amazon-branded products on the South African platform raises questions about their long-term strategy in the region. The question is: will Amazon influence its ecosystem of devices and services to deepen its position, or is this a deliberate move to test the waters before a full-fledged expansion? Only time will tell.

From a marketing perspective, the arrival of Amazon in SA presents both challenges and opportunities for local businesses. While increased competition may necessitate sharper pricing strategies and enhanced customer experiences, it also drives innovation and pushes companies to up their game.

Moreover, Amazon’s emergence brings vitality into the South African e-commerce landscape, inspiring demand, encouraging entrepreneurship, and driving digital transformation. This introduces a new chapter in the country’s e-commerce space. While Takealot may be facing intensified competition, the evolving landscape also presents countless possibilities for businesses and consumers alike. One thing is certain though; the South African e-commerce industry will never be the same again.

MEET THE TOP 16 YOUTH-OWNED BRANDS AWARDS ESTEEMED JURY FOR 2024

2024 Top 16 Youth-Owned Brands Awards Jury

The anticipation mounts as the Top 16 Youth-Owned Brands Awards (YOBAs) proudly unveils the distinguished jury for its third annual event. With an impressive array of professionals, marketers, and academics, the 2024 YOBAs promises to be an extraordinary celebration of Africa’s vibrant youth entrepreneurship.

This year marked a significant milestone as the selection process for the judging panel was carefully structured. Drawing from a pool of exceptionally talented individuals who met rigorous criteria. This year, the Top 16 YOBAs received over 3 300 nominations, reflecting the growing enthusiasm and support for youth-owned brands across the nation.

“We are very grateful to the industry professionals who have graciously lent their expertise to our judging panel. Their commitment highlights the importance of nurturing and empowering our youth through initiatives like the YOBAs,” expressed Pat Mahlangu, Founder and CEO of the Top 16 Youth-Owned Brands Awards.

Leading the panel with grace and insight is the esteemed Chairperson, Mosa Ntwampe who is a Group Head of Marketing & Corporate Communications at Sakhumnotho. Mosa will be accompanied by the dynamic Deputy Chairperson, Yasira Cajee, Digital Director at Wits Plus. Their guidance will steer the deliberations of 31 exceptional leaders in marketing, communications, academia, and entrepreneurship, each bringing a wealth of experience and specialization to the table.

Among the renowned members of this year’s jury are:

Leading the panel with grace and insight is the esteemed Chairperson, Mosa Ntwampe who is a Group Head of Marketing & Corporate Communications at Sakhumnotho. Mosa will be accompanied by the dynamic Deputy Chairperson, Yasira Cajee, Digital Director at Wits Plus. Their guidance will steer the deliberations of 31 exceptional leaders in marketing, communications, academia, and entrepreneurship, each bringing a wealth of experience and specialization to the table.

Among the renowned members of this year’s jury are:

  1. Boitumelo Mohube –   Founder of Mohube Media – South Africa 
  2. Bulelani Balabala –    Creative Director at IAF Brands – South Africa 
  3. Cameron Belling –   Head of Marketing at Bluff Meat Supply – South Africa 
  4. David Tshabalala –   Co-Founder at Suketchi – South Africa
  5. Devashni Ganess –   Brand Manager at Unilever, Knorr Soups – South Africa
  6. Dr. Beate Stiehler-Mulder –   Associate Member at the Henley Africa Centre for Emerging Market Consumer Studies – South Africa
  7. Dr. Marcia Lebambo –   Senior Lecturer and Section Head at Tshwane University of Technology – South Africa 
  8. Isabel Masikachinjika –    President at the Institute of Marketing in Malawi (IMM) – Malawi 
  9. Jonathan James –   Broadcaster – Nigeria 
  10. Katlego Ditlhokwe –   Founder & Brand Strategy Consultant
                                      at The Hyphen – South Africa
  11. Keagile Makgoba –   Head of Communications at Tech Industry – South Africa
  12. Khanyi Tshume –   Head of Strategy at TLC Worldwide, Middle East & Africa – South Africa
  13. Kovini Moodley –    Founder of Boss Babes of South Africa – South Africa
  14. Lerato Selialia –    Strategy and Property Professional – South Africa
  15. Masego Mosiane –    Managing Director at Veuw Packaging – South Africa
  16. Michelle Govender –   Social Media Manager at Spotify  – South Africa
  17. Motshidisi Mokoena –    Head of Reputation & Regulatory Affairs at Coca-Cola Beverages South Africa – South Africa
  18. Naledi Toona –    South African ambassador for the global NPO Marine Stewardship Council (MSC) – South Africa
  19. Nokuthula Magwaza – Founder & Managing Director at Bloom Marketing Agency – South Africa 
  20. Phelane Phomane – Lesotho
  21. Ponatshego Makhuza –   Shopper Marketing Lead at Unilever – South Africa
  22. Salamina Mosese –   Producer and Managing Director at Sorele  Media – South Africa
  23. Sheldon Tatchell –    Founder of Legends Barber – South Africa
  24. Thabang Modiba –   Marketing Specialist at Mondelez – South Africa
  25. Thabani Khumalo –   Brand Manager at Tiger Brands, Premium & Value Brands (Beverages) – South Africa
  26. Thabelo Raphala –   Seasoned Business Leader, Accountant, Auditor, at Strategist – South Africa
  27. Thembi Sehloho –   Chief Marketing Officer at South African Tourism – South Africa
  28. Tosin Adefeko –     Chief Executive Officer at AT3 Resources – Nigeria 
  29. Tshepang Makofane –    Senior Strategist at TBWA\ South Africa – South Africa 
  30. Vuyokazi Mhlophe –   Marketing Manager at Showmax – South Africa
  31. Wendy Silinyana –   Director and Franchisee of Africa’s MiniBoss Business School – South Africa

“The calibre of our esteemed judges for the Top 16 YOBAs 2024 panel is truly exceptional. Their collective wisdom and expertise will ensure a fair and rigorous evaluation process, honouring the remarkable achievements of our youth entrepreneurs,” remarked Chairperson Mosa Ntwampe.

The YOBAs ceremony will take place on the evening of 22 June 2024, at the prestigious Sandton Convention Centre. Where the visionary young leaders driving Africa’s entrepreneurial landscape will be celebrated and recognized.

For more information on the YOBAs, please visit www.top16yoba.africa.

WETILITY POWERS SUSTAINABILITY AT IDAS VALLEY PRIMARY SCHOOL WITH SOLAR ENERGY SYSTEM INSTALLATION

A significant milestone took place at the local Idas Valley Primary School in Stellenbosch on Monday, 29 April. The school, in collaboration with leading renewable energy solutions provider Wetility, unveiled its newly installed solar energy system. This markets a transformative moment for the school, its pupils and the surrounding community and facilitated in collaboration with the Stellenbosch University-affiliated energy efficiency consultancy GreenX.

The inauguration event, aptly named Solar System Inauguration Day, commenced with a special assembly, bringing together learners and teachers to celebrate this momentous occasion. Engaging presentations, led by Wetility’s Chief of Staff Johanna Horz and Project Engineer Chris Momoh as well as GreenX’s CEO Dr. Jason Samuels, covered topics ranging from the fundamentals of solar energy to its benefits for the environment and community. The presentations were followed by a Q&A session with Grade 7 learners.

The presentation started with a surprise video by Springbok legend and Wetility Brand Ambassador, Tendai “The Beast” Mtawarira. The Beast expressed his pride in Wetility’s work to provide solar energy to Idas Valley Primary School and making the school’s learners “solar energy champions”.

“I absolutely love the concept of empowering young students through an initiative that is driven by the core values of environmental responsibility, awareness and sustainability. It’s a project that I fully support and I hope it will serve as an inspiration to others to make such meaningful contributions in the community.”

He added: “It’s such a proud moment to be associated with Wetility’s incredible initiative at Idas Valley Primary School. There is no doubt that the project will have massive benefits for the school and its pupils, and it perfectly demonstrates Wetility’s commitment to tangible innovation and outreach”.

Catering to the needs of its students and community, the partnership with Idas Valley Primary School and Wetility not only fosters environmental sustainability but also bolsters the school’s financial viability. Through a subscription-based model, the school aims to substantially reduce operational costs, ensuring uninterrupted functioning even during times of load shedding and power outages.

Mr. Anton Gordon, Principal of Idas Valley Primary School, highlighted the importance of this initiative, stating “The biggest impact for us will be that we are not going to lose any teaching time! We keep the lights on. Another difficulty for us is when we cannot reach the parents because networks are down. That problem will be gone now.”

The highlight of the day was the official showcasing the new solar system installed on the school premises to the teachers and learners and explaining its capacity, functionality and environmental impact. Principal Anton Gorden hopes: “Maybe it will also inspire some of our learners to go into university and to study solar energy.”

With this initiative, the Idas Valley Primary School, Wetility, and GreenX aim to inspire other schools across the country in their transition towards a greener and more sustainable future.

For more information about Wetility, visit www.wetility.energy

THEBE MAGUGU’S ‘LOBOLA’ COLLECTION: A CELEBRATION OF SOUTH AFRICAN CULTURE AND TRADITION

Thebe Magugu’s Lobola Collection, The Womenswear: Vogue

Thebe Magugu, renowned South African fashion designer, recently unveiled his much-anticipated Heritage III collection, a celebration of the rich cultural heritage and traditions of South Africa. Inspired by the intricate customs surrounding Lobola, the traditional bride price ceremony in many South African communities, Thebe’s collection is a testament to his commitment to preserving and showcasing indigenous African culture through fashion.

The Lobola collection is a fusion of modern design aesthetics with traditional elements, paying homage to the diverse cultures and traditions of South Africa. From vibrant prints to intricate beadwork and traditional fabrics, each piece in the collection tells a story of heritage and identity.

Highlights of the Collection

One of the highlights of the collection is the Swati Lobola Heritage Dress, a stunning ensemble that embodies the essence of Swati culture. Adorned with intricate beadwork and traditional motifs, the dress is a symbol of pride and reverence for Swati traditions.

Speaking to Vogue, Thebe said, “I want to show off our culture. The aim is to celebrate our roots, but what Heritage does is give tradition a modern sartorial spin”.

Another standout piece is the Xhosa Lobola Men’s Shirt, a contemporary take on the traditional Xhosa attire worn during lobola negotiations. Featuring bold patterns and vibrant colors, the shirt reflects the vibrant spirit of Xhosa culture while embracing modern design sensibilities.

Thebe Magugu’s Lobola Collection, The Meanswear: Vogue

A Collaboration with 18 SA Stars

What sets Thebe’s Heritage III collection apart is its inclusivity and diversity. Collaborating with 18 prominent South Africans, including celebrities like Boity Thulo, Anele Mdoda, Nomzamo Mbatha, and Ama Qamata, Thebe celebrates the beauty of South Africa’s cultural tapestry. Each collaborator brings their unique perspective and personal connection to the collection, further enriching its narrative and impact.

“I’ve reached out to some of the most extraordinary individuals in my country, whom I’m fortunate enough to call my friends, to help bring this vision to life, and I’m deeply grateful for their involvement”.

True to Authenticity

Thebe’s dedication to authenticity and artistry is evident in every detail of the Heritage III collection. Beyond its aesthetic appeal, the Heritage III collection serves as a platform for dialogue and reflection on the significance of cultural heritage in contemporary society.

In a world increasingly dominated by globalized fashion trends, Thebe’s Heritage III collection stands as a inspiration of cultural pride and authenticity. It reminds us of the beauty and diversity of South Africa’s heritage and the importance of preserving and celebrating it for generations to come.

Thebe Magugu‘s Heritage III collection is not just a showcase of exquisite fashion design; it is a celebration of South African culture, tradition, and identity.

WEBUYCARS SUCCESSFULLY LISTS ON THE JSE

Image: Business Tech

In a significant move, WeBuyCars, South Africa’s foremost car retailer, has made its highly anticipated debut on the Johannesburg Stock Exchange (JSE), marking a monumental milestone in its journey towards further expansion and growth.

The shares of WeBuyCars opened at R20/share, above the initial public offering price of R18.75/share.

The listing has garnered widespread attention and commendation from investors and industry observers, solidifying WeBuyCars’ position as a formidable player in the automotive sector.

WeBuyCars’ listing on the JSE represents the culmination of years of strategic planning and consistent performance in the automotive industry. The company’s decision to go public was met with enthusiastic demand from investors, reflecting robust confidence in its business model and growth potential.

“It has been an amazing journey that culminated in a listing on the JSE. We are excited about the road ahead as the listing opens up many opportunities such as enhancing our brand, creating liquidity for shareholders and attracting staff,” said Faan van der Walt, CEO of WeBuyCars.

Image: Business Tech

Market Response

The response to WeBuyCars’ JSE debut has been overwhelmingly positive, with the company’s stock experiencing a notable surge in value. Analysts attribute this enthusiastic reception to several factors, including WeBuyCars’ innovative approach to car sales, its expansive customer base, and its track record of strong financial performance.

“We are thrilled to welcome WeBuyCars to the JSE and excited to see a new listing for the year,” said Valdene Reddy, Director of Capital Markets at the JSE.

The successful listing highlights WeBuyCars’ reputation as a trailblazer in the automotive industry, poised for sustained success and expansion.

Image: Money Web

WeBuyCars’ Growth

WeBuyCars is the second listing on the JSE this year, bringing the total number of companies listed on the bourse to 283 and a market cap of R18.4 trillion.

Established in 2001, WeBuyCars has since grown to 2,800 employees, 15 supermarkets, 74 buying pods, and over 340 buyers nationwide. In February 2024 alone, the group purchased 14,354 vehicles and sold 13,132 cars, with revenue for the month standing at R1.8 billion.

WeBuyCars’ presence on the JSE

WeBuyCars’ presence on the JSE is expected to have a profound impact on the automotive landscape in South Africa and beyond. As a publicly traded company, WeBuyCars gains access to a broader pool of capital, enabling it to fuel ambitious expansion initiatives, invest in cutting-edge technology and infrastructure, and explore new avenues for growth and diversification. Moreover, the listing enhances WeBuyCars’ visibility and credibility in the market, further solidifying its position as a trusted leader in the automotive retail sector.

VIRGIN ACTIVE TEAMS UP WITH THE SNEAKER SHACK TO BOOST MEMBER BENEFITS

In a strategic move to enhance its member rewards program, Virgin Active has recently announced a promising partnership with The Sneaker Shack, a prominent sneaker care outfit. The collaboration aims to provide added value to Virgin Active’s nationwide membership base of approximately 600,000 individuals while promoting an ethos of holistic wellness.

Image: The Sneaker Shack

An article shared by Primedia announced the partnership, highlighting Virgin Active’s commitment to expanding its cross-sector wellness ecosystem through meaningful collaborations. Patrick Hardy, Head of Strategic Partnerships at Virgin Active, emphasized the significance of the collaboration, stating, “This new collaboration with The Sneaker Shack not only gives Virgin Active members another great reason to lace up their sneakers and hit the gym, but reinforces all of the benefits of maintaining a healthy and active lifestyle”.

Strategic Planning and Preparation

In an exclusive interview with Primedia’s Motheo Khoaripe, Lolo Ndlovu, the Founder and CEO of The Sneaker Shack, shared insights into the genesis of the partnership and its potential impact on both parties involved. Ndlovu revealed that the groundwork for the collaboration had been laid over the course of 6-12 months, indicating the thoroughness and dedication invested in the alliance.

For The Sneaker Shack, access to Virgin Active’s extensive membership base represents a significant opportunity for growth and exposure. Ndlovu expressed excitement about the prospect of enhancing the rewards experience for Virgin Active members, underscoring the strategic advantage of tapping into such a vast network.

Image: My Broadband

Navigating Challenges and Ensuring Scalability

However, with growth comes challenges, and Lolo acknowledged the importance of scalability for his business. By implementing measures to manage a potential surge in demand, The Sneaker Shack aims to ensure a seamless and gradual expansion process. Lolo emphasized the importance of viewing increased demand as a positive challenge, one that propels the company towards accelerated growth and operational excellence.

As the partnership between Virgin Active and The Sneaker Shack takes shape, it symbolizes more than just a business arrangement. It reflects a shared commitment to promoting wellness, fitness, and self-care within the community. By offering members the convenience of sneaker care services as part of their fitness journey, Virgin Active continues to reinforce its position as a holistic wellness provider, catering to the diverse needs of its clientele.

A Promising Future of Mutual Growth

The collaboration between Virgin Active and The Sneaker Shack holds great promise for both parties, offering mutual benefits and opportunities for growth. As they embark on this journey together, they pave the way for future collaborations that prioritize the well-being and satisfaction of their members.

SA TOURISM APPOINTS THEMBISILE SEHLOHO AS NEW CMO

Thembisile Sehloho, SA Tourism CMO

South African Tourism, the national destination marketing agency, has recently made a significant addition to its leadership team. Thembisile Sehloho, a seasoned marketing professional with over two decades of experience in strategic brand management, has been appointed as the Chief Marketing Officer (CMO). Her extensive background and notable achievements herald a promising era for the promotion of South Africa as a premier tourist destination.

A Trailblazer in Strategic Brand Management

Thembisile’s journey to this pivotal role has been marked by a series of impressive accomplishments. With a career spanning renowned organizations such as Unilever, AVI, and Tiger Brands, she brings a wealth of diverse experiences and expertise to her new position. Notably, her occupation at Tiger Brands, where she served as the Marketing Director, showcased her ability to shape and redefine household brands, earning her a reputation as a marketing heavyweight in the industry.

Educational Background and Expertise

At Tiger Brands, Thembisile played a crucial role in revitalizing beloved South African brands, demonstrating a keen understanding of consumer preferences and market dynamics. Her innovative brand strategies not only propelled market share but also fostered sustained growth, solidifying her standing as a visionary leader in the field of marketing.

Thembisile’s academic credentials further highlight her commitment to excellence. Armed with an MBA in Leadership and Innovation from the prestigious University of Edinburgh and a BCom in Accounting from the University of Johannesburg, she possesses a strong foundation in both business acumen and strategic thinking. Additionally, her certifications in Strategy Development from WITS and Advance Commercial Acumen from GIBS reflect her continuous pursuit of knowledge and professional development.

SA Tourism CEO’s Confidence and Expectations

Nombulelo Guliwe, CEO of South African Tourism, expressed confidence in Thembisile’s ability to drive the organization’s marketing initiatives to new heights.

“As Thembisile assumes her new role as CMO, I am confident that her strategic vision, leadership skills, and profound brand and marketing knowledge will drive our marketing initiatives to new heights”.

In assuming her new role, Thembisile expressed gratitude for the opportunity to promote her country’s rich cultural heritage and natural beauty.

“It is an honour to be entrusted with the role of marketing our beautiful country.  As I embark on this new journey, I am excited to be able to use marketing to harness the power of storytelling allowing us to connect with local travellers, encouraging them to explore their country,  as well as invite travellers from our key source markets and beyond to come explore and experience Mzansi”.

Vision for South African Tourism

Thembisile’s commitment to leveraging marketing as a tool for cultural exchange and economic growth is evident in her vision for South African Tourism. By harnessing the art of storytelling, she aims to showcase the diverse tapestry of experiences that await travellers within the country’s borders. Whether it’s traversing the vibrant streets of Johannesburg, embarking on a safari adventure in the Kruger National Park, or indulging in the culinary delights of Cape Town, Thembisile seeks to inspire a desire to travel and curiosity in both domestic and international audiences.

As South African Tourism looks towards the future, Thembisile Sehloho stands as a beacon of innovation and inspiration in the realm of destination marketing. With her strategic prowess, leadership acumen, and unwavering passion for her country, she is poised to steer the agency towards unprecedented success on the global stage.

BBC STUDIOS AND SABC PARTNER TO BRING BBC PRIMETIME TO SOUTH AFRICAN SCREENS

BBC Studios has teamed up with the South African Broadcasting Corporation (SABC) to introduce new content block called BBC Primetime. BBC Primetime promising to transform South African television. This collaboration will offer viewers a hand-picked selection of top-tier dramas, factual entertainment, and documentaries from the esteemed BBC Studios catalogue.

Image: BizCommunity

A New Era of Primetime Entertainment

Scheduled to debut in May 2024, BBC Primetime will occupy the weeknight slots from 21:00 to 23:00 on SABC 3 (S3), expanding its reach to SABC+. This marks BBC Studios’ most extensive branded service in EMEA (Europe, Middle East, and Africa), ensuring an unmatched entertainment experience for millions of South African households.

A Stellar Line-up of Engaging Content

Among the line-up are acclaimed titles such as the psychological crime thriller Luther, featuring the charismatic Idris Elba, the gripping medical drama Critical, the adrenaline-fueled motoring show Top Gear (seasons 14-17), and the delightful romantic comedy Cheaters. Additionally, viewers can follow the compelling documentary series Louis Theroux: Forbidden America, exploring various facets of American entertainment and culture.

Excitement from BBC Studio

Pierre Cloete, the Commercial Director at BBC Studios in Africa, expressed his excitement for this ground-breaking venture, stating, “I am thrilled to unveil our inaugural BBC branded block in Africa in collaboration with SABC. BBC Primetime will cater to S3 audiences with a meticulously curated selection of extraordinary programming from our acclaimed catalogue. From gripping thrillers to poignant documentaries, this marks our debut for free-to-air audiences in South Africa, granting access to BBC Studios’ stellar shows to 13 million homes. I eagerly anticipate the 2024 launch”.

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Anticipation from SABC

Echoing Cloete’s sentiments, Sane Zondi, Programming Manager at SABC, highlighted the significance of this partnership in delivering premium international content to viewers.

“This partnership with BBC Studios is born out of the need for us to fulfil our commitment to delivering high-quality international content to our viewers. We are excited to have access to a vast catalogue from the BBC, and the unlimited world-class entertainment our viewers will be able to enjoy through BBC Primetime on S3.  The deal allows us to bring back some of the iconic BBC titles to our viewers which formed weekly habitual viewing, with Top Gear being the most notable one. I know our viewers will be delighted for the return to their screens and I know it will form their weekly engagements with us. There is a range of new content which we are keen for our audiences to watch. We look forward to seeing some of the sentiments and reactions across our social media platforms on this great new era on our channel”.

As the countdown to May 2024 begins, the collaboration between BBC Studios and SABC highlights a new era in South African television. It is also offering redefining primetime entertainment in the region.

WHAT TO EXPECT AT THE 12TH ANNUAL BUY LOCAL SUMMIT AND EXPO

Proudly South African’s 12th annual Buy Local Summit and Expo is set to be an extraordinary event, showcasing the best of South Africa’s homegrown talent and products. The event is set to take place on March 25th and 26th at Sandton Convention Centre. The expo promises an impressive line-up of exhibitors spanning various sectors, including FMCG, Manufacturing, Automotive, Retail-Clothing, Textile, Footwear, & Leather (R-CTFL), Furniture, and agro-processing.

Happy MaKhumalo Ngidi, Proudly SA Chief Marketing Officer,

Speaking to Drum, Proudly South African brand, chief marketing officer, Happy MaKhumalo Ngidi said, “The Buy Local Summit and Expo is a platform that not only carries an interdisciplinary of sector but also signifies the importance of supporting and buying locally manufactured goods and services. We as Proudly South African are mandated to educate citizens on the weight of their purchasing decisions when it comes to growing our economy and creating jobs”.

She added, “There is something for everyone! Visitors who are coming to the expo will be spoilt for choice. We have about 200 local vendors from textiles; manufacturing; construction; healthcare; agriculture, and several other sectors. This is an opportunity to see, interact, and buy from some of the country’s best local businesses”.

Keynote Addresses and Engaging Discussions

The event will kick off with addresses by notable figures such as Premier of Gauteng, Panyaza Lesufi, Minister of Department of Trade, Industry and Competition, Ebrahim Patel, and Minister of Department of Small Business, Stella Ndabeni-Abrahams. These key stakeholders will engage with local SMMEs. They will be highlighting the importance of supporting homegrown businesses and driving economic growth through local procurement.

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This Year’s Theme

Similar to last year’s theme, “Growing the economy and creating jobs through Localisation”, this year’s theme, “Localisation: An Inclusive Approach for Economic Growth and Job Creation,” will highlight the pivotal role of local procurement in fostering job creation and economic development. The program featuring over 100 vendors showcasing the best of what the country has to offer. Attendees can expect insightful discussions and engaging sessions that emphasize the importance of supporting locally made goods.

Day 1 and Day 2 Line-Up

Day one of the Proudly South African’s 12th annual Buy Local Summit and Expo will feature panels discussing the theme of localisation. The panel will consist of prominent figures such as Congress of South African Trade Unions’ Ms Zingiswa Losi and Proudly SA board member Mr Thulani Tshefuta among the speakers. Additionally, there will be a panel dedicated to exploring the global phenomenon of Amapiano music and its impact on South African culture and economy.

The second day will continue the momentum with a showcase of SMME success stories and discussions on the role of family-run businesses in driving economic growth. Attendees can also look forward to a mixologist “Happy Hour” segment, where they can sample locally distilled gin cocktails and engage with mixologists about the art of cocktail making.

Image: South African Business Integrator

Celebrating South Africa’s Entrepreneurial Spirit

According to Happy, Proudly South African is in the business of innovation. “We always ask ourselves how to make local goods more attractive to the consumers. And this expo is one way to change the narrative that local is not good enough when compared to imports. This must change.” To join the expo, you can register for free here.

THE BLEND OF MAXHOSA AFRICA AND FIELDBAR’S COLLABORATION

Maxhosa Africa, renowned for its fusion of tradition and contemporary design, is embarking on a journey to redefine luxury living. In a strategic move to expand its lifestyle offerings, the fashion powerhouse has ventured into a ground-breaking collaboration with Fieldbar, a trendsetting cooler box brand. This is to create an enticing blend of style and functionality.

With a keen eye for design innovation, Maxhosa has taken its partnership with Fieldbar to new heights by infusing the cooler boxes with its iconic aesthetic. By introducing custom-made straps decorated with Maxhosa’s signature patterns, the collaboration has elevated the cooler box into a statement piece, seamlessly blending fashion with utility. This unique touch not only enhances the appeal of the cooler boxes but also reflects Maxhosa’s commitment to artistry and attention to detail.

Laduma Ngxokolo, Founder of Maxhosa Africa

Expanding Horizons in Lifestyle Living

Maxhosa’s venture into the realm of luxury home and lifestyle living extends beyond the collaboration with Fieldbar. The brand’s visionary approach includes the introduction of lavish décor tiles and handcrafted cooler boxes, adding a touch of opulence to modern living spaces. Building upon its existing homeware collection, which features customizable cushions, curtains, and rugs, Maxhosa’s expansion into décor tiles and cooler boxes highlights its commitment to offering holistic lifestyle solutions that embody African heritage and modern sophistication.

Furthermore, Maxhosa Africa and Fieldbar’s collaboration spreads beyond Fieldbar. The brand also has a partnership with local tile manufacturer Tile Africa. These collaborations not only amplify the brand’s reach but also showcase its dedication to supporting local skill and innovation on a global stage.

Image: Okay Africa

A Reflective Journey

At the moment, Maxhosa is preparing to make its mark on the international stage with the opening of its first pop-up store in the U.S. The brand is still captivating audiences with its AW 2024 collection. The collection titled “My Conviction,” pays homage to the brand’s journey over the past eleven years, seamlessly blending elements from previous collections with fresh, contemporary touches.

In a video shared by Haute Couture News, Laduma Ngxokolo, Founder of Maxhosa Africa said “I revisited some of the ideas I had in the past and changed them a little bit. I’ve had a calendar of designs for the past 15 years that I’ve created, some have never been seen before or most of our customers don’t know them, so I took some of those ideas and infused them into the new collection and updated some of them”.

Through this reflective approach, Maxhosa reaffirms its commitment to celebrating African culture and heritage while embracing forward-thinking design concepts.

Brands’ Commitment to Quality and Sustainability

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In addition to its creativity, Maxhosa remains committed to sustainability and longevity – a philosophy shared by its collaborators at Fieldbar. With a focus on quality artistry and durability, Fieldbar’s “drinks boxes” and “gin trunks” symbolize the character of sustainable design. By offering repairable and replaceable parts, Fieldbar embodies the timeless appeal of quality products.

Moreover, the collaboration between these two brands offer consumers a spectrum of choices with cooler boxes available in six different colours at a price of R3000, available on Maxhosa Africa.

In essence, Maxhosa Africa and Fieldbar’s collaboration represents a beautiful union of tradition, innovation, artistry, and functionality. Through their shared commitment to excellence and sustainability, the two brands are not only redefining luxury living but also shaping the future of African-inspired lifestyle aesthetics on a global scale.

BRAND OF THE WEEK: HEINEKEN CHAMPIONS SUSTAINABILITY WITH GREEN ZONES AND INNOVATIVE BOTTLE DESIGN

This week we shine the spotlight on Heineken as our brand of the week, for their Heineken Green Zones and innovative bottle design. We are celebrating their commitment to sustainability and community development. Their latest initiative, Heineken Green Zones, in partnership with The Greenpop Foundation, highlights the brand’s dedication to promoting sustainability and community development. These Green Zones, does not only feature indigenous plants but also incorporate food gardens and inspiring art installations. The significant investment in community development reflects Heineken’s contribution to creating positive social and environmental impact.

Heineken Green Zone, Sakhikhaya Youth Development Centre in Lawley

Strategic Rollout and Impact

The rollout of Heineken Green Zones has commenced in Lawley and Eldorado Park in Johannesburg, as well as Phillipi in Cape Town. By transforming vacant spaces into blooming community centres, Heineken aims to inspire sustainable behaviours and foster a sense of environmental care among residents.

The initiative is expected to cover over 30,000 square meters of land in its initial phase, marking a significant step towards creating greener and more sustainable urban environments. Additionally, Heineken plans to launch five Green Zones in this year and another five in 2025.

Empowering Communities

At the Green Zone Launch in Lawley, Marcel Swain, Marketing Manager: Premium Beer at HEINEKEN Beverages emphasized the importance of community engagement in the selection of Green Zone locations. He highlighted the brand’s commitment to identifying areas with strong community buy-in and potential for sustainable growth. By actively involving local residents in the decision-making process, Heineken aims to ensure that the Green Zones serve as catalysts for positive change and community empowerment.

“The launch of the Green Zone falls under our global initiative ‘Brew a Better World’. It speaks to our commitment to community upliftment and development. By transforming vacant spaces into thriving Green Zones,  we are fostering sustainable behaviours and creating impactful change within communities”.

Heineken Green Zone , Sakhikhaya Youth Development Centre in Lawley

Sakhikhaya Youth Development Centre, a Beacon of Hope

One of the primary beneficiaries of the Heineken Green Zones initiative is the Sakhikhaya Youth Development Centre in Lawley. Centre Manager, Sihle Dasi shared how the initiative has personally impacted her and the community.

“Sakhikhaya has changed my life, it has aligned me with my purpose and higher self. It’s a place where individuals can express themselves freely, discover their potential, and embark on their healing journey”.

Sihle also adds that Sakhikhaya offers a range of programs focused on food security, sports development, and social support, including mental health services. By providing a safe and nurturing environment, Sakhikhaya empowers young people to overcome challenges and pursue their dreams.

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Innovative Bottle Design by Heineken

In addition to the Heineken Green Zones, Heineken has unveiled a new innovative bottle design for its beer bottles in South Africa. The 650ml returnable “Star Bottle” features the brand’s iconic star deeply etched into the glass. This innovative design not only enhances the brand’s visual identity but also reinforces its efforts to reduce single-use glass consumption and promote a circular economy.

Driving Sustainable Change

Bhavna Mistry, Senior Brand Manager for Heineken, emphasized the significance of the new bottle design in reducing environmental impact.

“The new bottle design is a symbol of our commitment to sustainability. With nearly two-thirds of our beer portfolio transitioning to returnable bottles, we are making significant strides towards reducing single-use glass consumption and promoting a circular economy. This decision aligns with our goal of achieving net zero carbon emissions by 2040, positioning Heineken as a leader in sustainable brewing practices”.

Additionally, Marcel highlighted, “Our decision to introduce returnable bottles in South Africa is also about creating a cultural shift. Through our ‘Fields Green with Grass not Glass’ campaign, we’re not only clearing glass but replacing it with fields of grass”.

AFRO BRANDS: TAUSI APP BRIDGING THE GAP IN BEAUTY INDUSTRY

Tausi App, a BeautyTech company, has emerged as a beacon of innovation in the beauty industry, bridging the gap in the beauty industry between beauticians and clients with its intuitive platform. Tausi App aims to transform the beauty industry and the way people connect with beauty professionals in Africa.

Founder of Tausi App, Amos Kimani from Nairobi, Kenya, takes us through the visionary behind Tausi App, he delves into the inspiration, strategies, and future aspirations of his transformative venture.

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The birth of Tausi App

As a former popular musician in Kenya, Amos experienced first-hand challenges in finding the on-the-go beauty services, which then sparked the idea for Tausi App.

“I always wanted beauty services for myself and my dancers on my video sets, but finding a beautician on the go was always hard compared to finding an Uber driver. This realization sparked the vision for the Tausi App. My aim with Tausi App is not about bridging the gap in the beauty industry, but also to provide opportunities for self-employment to beauticians while offering convenient, personalized beauty services to users,” shares Amos.

Ensuring Quality and Professionalism

With now over 20,000 clients served and 6,000 beauticians onboarded, Tausi App’s rapid growth can be accredited to a combination of factors. Moreover, their commitment to ensuring quality services and professionalism among onboarded beauticians has been key for Tausi App.  

To maintain high standards of service, Amos says they make use of regular assessments, feedback mechanisms, and ongoing training sessions to keep beauticians updated with industry trends. Also, their seamless user experience has fostered customer loyalty.

Furthermore, Amos says their app’s unique features, including AI-driven personalized beauty services and community engagement, sets the app apart in the market. “We strive to strike a balance between providing luxury services and ensuring affordability. By catering to diverse needs and budgets, Tausi App remains inclusive while maintaining quality standards.

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Prioritizing Safety and Peace of Mind

 He adds, “We implement a rigorous onboarding process, including partnerships with reputable beauty colleges for training. Our search process benefits both beauty seekers and beauticians alike. Beauty seekers can easily find the right professional based on their specific needs and preferences, while beauticians gain visibility and access to a broader clientele, Amos Explains.

To prioritize the safety and peace of mind of both clients and beauticians, Tausi App has implemented healthy security features.

“To us, background checks, identity verification, and user ratings are integral parts of our platform. Then the in-app communication system facilitates secure interactions, with a dedicated support team ready to address any concerns promptly”.

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Shaping the Future of Beauty

Tausi App has been instrumental in terms of impact on job creation in communities, “by providing beauticians with opportunities for self-employment, we contribute to economic empowerment at the grassroots level. The platform’s growth generates indirect employment opportunities, further benefiting local communities”.

Despite challenges faced along the journey, including regulatory hurdles and market dynamics, Tausi App remains resilient.

“Looking ahead, our future plans include geographical expansion to reach more users and beauticians across Africa. We aim to continually innovate, leveraging emerging technologies to enhance our services. Community engagement will remain a focus, fostering a supportive network for beauticians. Tausi App envisions being a key player in shaping the future of the beauty industry, combining inclusivity, sustainability, and cutting-edge technology to deliver unparalleled experience,” Amos concludes.

BRANDS ON THE RISE: ONLY1CUISINE JOURNEY TO REDEFINING CATERING EXCELLENCE

Only1Cuisine’s growing catering excellence emerged from the culinary dreams of Lerato Mashinini in 2015. With a rich background in traditional cooking, Lerato’s journey from the corporate world to the culinary realm was fuelled by a passion for creating soulful dining experiences. The 30-year-old speaks about the evolution of Only1Cuisine and its mission to revolutionize the catering and event planning industry.

Lerato Mashinini, Only1Cusine Founder and Chief Chef

From Inspiration to Inception

“When I reflect on the inception of Only1Cuisine, it’s deeply rooted in my up bringing,” Lerato explained. “Watching my mother craft flavourful dishes instilled in me a love for cooking. Despite my time in the corporate world, I yearned for something more fulfilling. It was in 2017 that I realized my true calling lay in sharing my culinary heritage with others.”

Since its humble beginnings, Only1Cuisine has undergone significant growth and transformation. Only1Cuisine’s growing catering and Lerato’s journey has been characterized by a commitment to innovation and a relentless pursuit of excellence.

“Over the years, I’ve become more confident in my abilities and more attuned to the needs of our clients. We strive to create unforgettable experiences that go beyond traditional catering. Whether it’s through culinary innovation or personalized service, our goal is to exceed expectations every time,” she says.

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Emphasis on Creativity and Customer-centricity

Right in the middle of Only1Cuisine’s success, is Lerato’s emphasis on creativity and the ability to put their clients first.

“We’re not just a catering company; we’re a service business. Our clients are our top priority, and we go above and beyond to make them feel valued. From personalized menus to observant service, we tailor every aspect of our offerings to meet their needs,” she emphasized.

Lerato says what sets Only1Cuisine apart from its competitors is a combination of quality, affordability, and a deep understanding of consumer preferences.

“We believe that fine dining should be accessible to everyone. By prioritizing quality and affordability, we’re able to cater to a diverse range of clients while delivering exceptional experiences”.

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Community Empowerment

Only1Cuisine’s commitment to redefining the culinary landscape extends beyond its client base. Lerato shared her vision of empowering the community and promoting a culture of culinary excellence.

“Meadowlands in Soweto holds a special place in my heart. It’s where I grew up, and it’s where I’ve chosen to build my business. By employing local talent and investing in culinary education, we’re not just serving food; we’re nurturing future generations of chefs,” she shares.

Looking ahead, Lerato drew ambitious plans for Only1Cuisine’s future. From launching a homeware collection to opening a culinary studio, her vision is to solidify Only1Cuisine’s position as a leader in the industry.

“We’re not content with just being a catering company. We also want excellence in hospitality, and we’ll stop at nothing to make that happen,” she affirms.

To experience Only1Cuisine’s culinary treat, you can visit their website https://only1cuisine.co.za/ or @0nly1Cuisine on all social media platforms. For direct contact, you can email info@only1cuisine.co.za or WhatsApp 078 669 8069.

AFRO BRANDS: THE HILLS COLLECTION ILLUMINATING LIVES ONE CANDLE AT A TIME 

In the midst of Nairobi’s busy streets, an idea came to life in the year 2020, birthing The Hills Collection Candles. What began as a modest experiment in a family kitchen blossomed into a beacon of passion, sustainability, and excellence, dedicated to illuminating lives one candle at a time.

The Birth of The Hills Collection

Driven by a desire to infuse homes with ambiance and relaxation during the COVID-19 pandemic, the founders, a dynamic duo of sisters, embarked on a journey to create candles that surpassed mere fragrance. They envisioned candles that would not only evoke serenity but also champion sustainability and excellence.

“During the COVID-19 pandemic, my sister and I felt the need to make our space at home more ambient, enjoyable, and relaxing since we had to be indoors throughout that period. We did our research and as we thought to make these candles for ourselves, however, the idea came to mind that we could bridge the scented candle gap in the country,” shares Cheptoo Chirchir, Co-founder.

The journey of crafting each candle is a testament to their commitment to quality. Every candle undergoes thorough testing, spanning over twelve months, so to ensure perfection. From sourcing high-quality raw materials to hand-pouring each candle in their new home studio, precision and excellence are part of every step of the process.

Sustainable Practices and Sustainability Program

The Hills Collection’s key element is sustainability and embracing eco-friendly practices. The duo prioritizes the use of renewable resources and promotes recycling through its innovative sustainability program. This initiative not only reduces waste but also empowers customers to embrace conscious consumption.

“Our sustainability program called ‘Sustaina-hillity’ is a program for our customers, where they can return empty jars for a discount on their next order”.

Central to their mission is the creation of candles that foster moments of calm and mindfulness. Each fragrance is carefully curated, transforming any space into a sanctuary amidst the chaos of daily life.

“We select our fragrances from different suppliers, depending on the collection or theme we are working on that season. Then produce sample candles which we burn ourselves. We also give some to our friends and family, then use the feedback to decide on the scents. Each scent and collection tell a different story inspired by different experiences”.

Overcoming Challenges

However, as most businesses do, at The Hills they also came across challenges in their journey which was not only the transitioning to a new studio.

“We have faced quite several challenges, which is expected. The biggest we would mention though, is getting the Kenyan market to respond to the idea of purchasing candles and creating a habit of burning candles. Moreover, we wanted them to get used to the idea that high-quality products can be made in Kenya, by Kenyans. During our journey though, we have learned that every challenge is an opportunity to grow and expand our reach,” Cheptoo concludes.

The Hills Collection’s Future Plans

Looking ahead, The Hills Collection envisions expanding its product portfolio with unique candle collections, continuously responding to the evolving needs of its customers. While currently available in Kenya, Rwanda, and South Sudan, they are open to shipping to South Africa upon request.

To shop for The Hills Collection’s exquisite candles, customers can connect through Instagram @thehills.collection or visit their website www.thehillscollection.co.ke.  For SA customers, shipping arrangements can be made.