African brands are not getting enough love from home and we need to resolve this. According to the annual Brand Africa survey for the 100 most admired brands in Africa, only 13% are homegrown while the rest of the list is dominated by European and North American brands.
Continue reading#POBMotivation: Make your mornings more productive.
Mornings can be quite daunting – especially after experiencing lockdown for almost a year – becoming productive can be an issue. Try these easy tips to ensure your mornings are a success.
Continue reading#POBInsiders: Is Social Media doing more for artists than Galleries ever did?
The art world is a hard place to break into, especially with so many gatekeepers, but the reward is so worth it. However, this is an opportunity granted to very few artists.
Continue reading#PatonTrends: How brands can fight through the noise and stand out in a digital world.
Digital platforms have without a doubt, opened up interesting opportunities for brands to engage with consumers. Brands no longer have to wait to see their sales reports in order to know their performance. Everything is a click away and brands can connect with their audience directly through social media.
This brings me to the question; how do brands stand out and fight through the noise?