Are African Brands out of touch with Africans?

African brands are not getting enough love from home and we need to resolve this. According to the annual Brand Africa survey for the 100 most admired brands in Africa, only 13% are homegrown while the rest of the list is dominated by European and North American brands.

Continue Reading Are African Brands out of touch with Africans?

#PatonTrends: How brands can fight through the noise and stand out in a digital world.

Digital platforms have without a doubt, opened up interesting opportunities for brands to engage with consumers. Brands no longer have to wait to see their sales reports in order to know their performance. Everything is a click away and brands can connect with their audience directly through social media. This brings me to the question; how do brands stand out and fight through the noise?

Continue Reading #PatonTrends: How brands can fight through the noise and stand out in a digital world.