Lerato Agency, a PR & Digital agency, celebrates its third-year anniversary. Established during the challenging times of the COVID-19 pandemic (when many businesses were contemplating their futures), Lerato Agency has not only survived the pandemic but has also become a trusted partner for crafting brands that people love.
Founded in 2020, Lerato Agency emerged amidst a global pandemic that disrupted industries worldwide. Despite the uncertainty and economic downturn, the agency’s visionary founder, Pat Mahlangu, seized the opportunity to create a dynamic and resilient agency.
The five love languages (services) at Lerato Agency are Public Relations, Digital Marketing, Design and Branding, Content Creation and Experiential Marketing. In celebrating the momentous milestone, Lerato Agency is showing love to three youth-owned businesses. Lerato Agency wants to turn three start-ups into brands that will stand the test of time. The agency will render its services to the tune of R300 000 (R100 000 per startup).
The criterion for this initiative is as follows:
- The startup should be running for more than 6 months and less than a year.
- The startup must be youth-owned (between the ages of 18-35).
- The startup must be South African and registered with the CIPC.
Startups that meet this criterion can apply by sending their business profiles to firstname.lastname@example.org and the team will be in contact. Since inception, the agency has worked with over 30 reputable brands of the JSE as well as the Top 16 Youth-Owned Brands Awards and the Festival of Youth-Owned Brands.
“We are thrilled to celebrate the third-year anniversary of Lerato Agency, a milestone that marks our continued growth and success in the industry. As we reflect on our journey, we recognize the invaluable support we have received from our clients and partners. This initiative aligns with our core values of fostering entrepreneurship and sustainable growth. We are dedicated to growing and nurturing these startups into brands by investing our resources and mentorship,” says Pat Mahlangu, the founder and CEO of Lerato Agency.
Lerato Agency attributes its success to a client-centric approach, focusing on understanding each client’s unique needs, goals, and target audience. By providing tailored strategies and leveraging the latest marketing techniques, the agency has consistently delivered measurable outcomes and helped businesses thrive in the digital age.