How influencers celebrate their Valentine’s Day

Influencers are now at dominating the conversations in marketing boardrooms as of late. Marketers are consistently trying to find ways of understanding influencers and how to use them. In an article published on BizCommunity Sylvester Chauke (CEO of DNA Brand Architects) posed a question on whether influencer marketing is still relevant. The answer is very much so, especially with continued rise on the use of social media.

Influencers are also people, they have needs and they care about the people around. Valentine’s Day is one of those days where people tend to show affection toward the things and people that they love. Also it is a big commercial day for most brands just like Christmas Day. Brands go all out to promote their Valentine’s Day special and in some of their promotions strategy they use influencers.

IndaHash – a popular platform that links brands and influencers conducted a study to understand how influencers celebrate Valentine’s Day. The study was conducted using surveys and just over 1000 influencers partcipated, globally. The aim of the study was to give brands a broader overview of their brands’ advocates behaviours as well as their competitor landscape.

The study discovered some really interesting insights. One of the major findings is that influencers do celebrate Valentine’s Day whether they are in a relationship or not. 91% of the influencers that participated in the study said they celebrate Valentine’s when they are in a relationship whilst 50% of single influencers said they do celebrate Valentine’s Day.

According to the report below is how single influencers celebrate Valentine’s Day:

  1. Celebrate with family (10%)
  2. Treat themselves to gifts or experiences (40%)
  3. Celebrate with friends (50%)

When it comes to shopping for gifts, the study found that 72% of influencers are most likely to be influenced by other influencers and women are as twice as likely to shop on a brand’s website than man.

The question is how will you celebrate Valentine’s Day? Leave your comments.

5 South African Brands That Will Win Her Heart

On occasions such as Valentine’s Day it is easy overlook South African brands, when looking to buy a gift for your African Queen. This article contains some of the South African brands to consider this Valentine’s Day. The brands offer quality products that will make your lady feel extra special. It also important to note that, by buying locally produced products we are boosting the South African economy. Therefore by making a purchase, not only will your lady be happy but you will be making a meaningful contribution addressing some of the economic challenges of this country. (It doesn’t sound romantic, right? But it’s true). Below are the five brands to consider:

  1. Nto Zinhle

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Nto Zinhle means “beautiful things” in isiZulu. This brand makes stunning African accessories for women. Their catalogue includes earings, leather belts, neckpieces and bags.  If the woman in your life is a liker of all things beautiful, Nto Zinhle will definitely win her heart this Valentine’s Day. Their shop is located at Vilakazi Street, Soweto. However you may also shop online via ntozinhleaccessorise.co.za.

  1. Keke Beads

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This brand is for the woman that oozes with confidence, knows her style, not too shy but wants to stand out from the rest. If your better-half embodies these characteristics, then Keke Beads is a definite winner. The brand uses bright colours to illustrate the vibrant, colourful and diversity of South Africa. You may checkout their products on Instagram @KekeBeads and to make a purchase email Keke on dipokreations@gmail.com.

  1. Era by DJ Zinhle

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If your lady loves beautiful watches and DJ Zinhle then look no further than Era by DJ Zinhle for her Valentine’s Day gift. This dynamic brand produces stylish watches and accessories for her.  The brand has a home in Newtown Junction, Johannesburg and their products are also available at selected Legit Stores across the country.  You may also shop online via djzinhle.com.

  1. Signature Restaurant

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As the famous quote by Maya Angelo goes “people will forget what you said, people will forget what you did, but people will never forget how you made them feel”.  If you are that guy wants to give your lady a unique experience or looking for a place to wine and dine. Signature Restaurant may be the best option for you.  The restaurant boasts an exquisite lunch and dinner menu, with a local and international wine menu for even the most discerning palate. You may visit either one of their two outlets; Morningside, Johannesburg and Brooklyn, Tshwane. Make that reservation now!

  1. Pichulik

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Pichulik is a bespoke range of accessories designed by Katherine-Mary Pichulik. Each piece is handcrafted in Cape Town using locally manufactured ropes and interesting found materials. The brand draws its inspiration from African and middle Eastern ornamentation.  If your woman is bold and courageous, Pichulik is the brand to consider. You may shop online via pichulik.com or visit their store at 44 Stanley, Milpark, Johanesburg and Watershed, V&A Waterfront, Cape Town.

Now that you know what your options are. Go ahead and get that perfect gift for your African Godess. If you have other local brands in mind, please leave a comment below. And  if you like this article, please SHARE IT! Do get in touch with @PatOnBrands on Twitter, Facebook, Instagram and SnapChat.