Skinny Sbu partners with the Recording Academy as the Official Sock Partner for the 2022 Grammys

Grammy awards logo

With a never done before partnership, skinny sbu socks is currently in talks with decision makers at The Recording Academy. The South African apparel company is to work as the official sock partner for the 2022 GRAMMYs.

skinny sbu socks
Image: Instagram

The Recording Academy

As the world’s leading society of music professionals, the Recording Academy is dedicated to celebrating, honoring, and sustaining music’s past, present and future. In addition, the Recording Academy celebrates artistic excellence through the GRAMMY Awards. The 64th GRAMMY Awards ceremony is on January 31st, 2022. The Awards will be once again hosted by Trevor Noah at the Crypto.com Arena in Los Angeles.

Skinny Sbu Socks As Official Partner

This ground breaking partnership will catapult Skinny Sbu Store to greater heights and an international audience. “We are very excited about this partnership – This has been a very long and expensive exercise, while navigating the effects of the pandemic on our business. We would like to invite potential sponsors to jump on board so that we can fulfill our administrative obligations with the Recording Academy” – Mr Sandile Mbelekwane Head of Finance for skinny sbu socks.

Skinny Sbu grammy art work
Image: Supplied

To make this partnership possible, Skinny Sbu is looking for sponsors. One way to donate is by purchasing the SSS GRAMMY Awards Sponsorship Invitation Socks for R1 000. Moreover, interested parties/sponsors can contact the brand on sponsorship@skinnysbustore.com or +27 74 091 9290.

Skinny Sbu Store will join brands like, IBM, Grey Goose and more as official partners of the 64th annual GRAMMY awards.

5 South African Brands that started September on a high note

South African brands that started September on a high

The world is still battling with a pandemic, however, this does not mean that all things are all doom and gloom. This September started on a high note for some of our very own South African brands.

September marks the beginning of a new season in South Africa, Spring. Spring is a season of new beginnings. Fresh buds bloom, animals awaken and the earth seems to come to life again.

It is also our South Africa’s heritage month.

This year, we are seeing South African brands, who are custodians of rich heritage and authenticity rising to the occasion of what this month is about. Household names such as Tastic Rice, The Lazy Makoti, Boity, Skinny Sbu, and MoFaya have announced their milestones this past week.

Each of these brands represents what it truly means to be South African – a people who remain authentic, fearless, knowing no bounds in order to fulfill one’s purpose and tying of that to South African roots.

1. Tastic launches their heritage month campaign with world-renowned designer, Laduma Ngxokolo.

An advocate of the Xhosa culture in South Africa and the globe, Laduma Ngxokolo’s famous Maxhosa design print inspired this year’s Tastic Rice exclusive packaging for heritage month.

Laduma Ngxokolo is one of Africa’s finest knitwear designer & innovator of the Xhosa (one of the South African dominant ethnic group) inspired knitwear brand MAXHOSA BY LADUMA. Laduma continues to capture the hearts of many fashion lovers and media from South Africa, London, Paris, Amsterdam, Oslo, Berlin and New York. He is one known to consistently embrace his heritage through his fashion designs.

2. The Lazy Makoti partners with Woolworths

The Lazy Makoti partners with Woolworths

“Woolies and Woolworths TASTE Magazine are very happy to say @thelazymakoti is officially joining us as a Creative Collaborator. That means you’ll see a whole lot more of Mogau’s magnificent cooking, from heritage icons to easy bakes and budget-friendly dinners.”, Woolworths mentioned on Instagram.

Mogau Seshoene, also known as ‘The Lazy Makoti’ is a trained chef and award winning cookbook author.  She founded The Lazy Makoti in 2014 after leaving the corporate world to focus on her love for food. What began as lessons for a friend, a bride-to-be who was afraid of being labelled “The Lazy Makoti” (the lazy daughter-in-law) because she couldn’t cook, evolved into a business, and inspired its name. Mogau has a diploma in Culinary Arts from the Chefs Training and Innovation Academy in Centurion and completed the industry training under Chef Werner at The Saxon Hotel in Johannesburg.

Her passion for South African culture and heritage is the inspiration behind how she continues to  demonstrate easier and healthier ways to prepare African and South African cuisine.

3. Boity Thulo announces her new Boity Pink Sapphire perfume.

Boity Pink Sapphire
Image source: Twitter

South African television personality, rapper, entrepreneur, and luxury style enthusiast Boity Thulo is securing the bag with her latest passion project, a perfume for the ladies to dress themselves in and feel like royalty.

The Boity Pink Sapphire eau de parfum is proudly South African, premium, first-of-its-kind eau de parfum developed in collaboration with Halo Heritage.

Halo Heritage and Boity worked closely with French perfumer, Emilie Bouge, who brings over 22 years of experience in the art of perfumery. Pink Sapphire is best described as an ode to powerful, modern, African queens. “It’s a powerful but elegant fragrance. The top notes that you smell at first are the sugar, the fresh tangerine and wild marigold. After a few moments, you’ll smell the amber, jasmine, and French lavender and finally, the heavier base notes of ambroxan, moss and cedarwood bring that incredible depth – they balance out the sweeter notes perfectly. I just love it!”, Thulo expresses.

4. Skinny Sbu opened his first independent store in Maboneng, Johannesburg

Skinny Sbu opens his first independent store
Founder & CEO of Skinny Sbu: Sibusiso Ngwenya.
Image source: www.skinnysbu.com

In Sibuso Ngwenya’s world, this month is not September. It is Sbutember, meaning that this month belongs to him.

“Thank you very much to each individual that has been dropping a bag full of money at Skinny Sbu store in Maboneng, Johannesburg.” Sibusiso, tweeted.

Sibusiso Ngwenya who is popularly known as ‘Skinny Sbu’ is a Sockprenuer who’s success story is known to many. He started Skinny Sbu Socks, in April 2013 and has since gone from leaps and bounds to give men exclusive stylish socks to dress with.

He decided to start his own sock line when he realised there was a lack of South African designers specializing in socks for men.

5. MoFaya launched its new soft-drink range.

DJ Sbu launches Mofaya soft-drink range
Mofaya co-founders: Siphiwe Likhuleni Shongwe and Sibusiso “DJ Sbu” Leope at the launch of Mofaya Soft-drinks. Image source: Twitter

Sibusiso ‘DJ Sbu’ Leope broke the internet on the morning of the 1st of September when he announced the expansion of his brand MoFaya with a new range of soft drinks. What makes these “Khondrinks” unique is that each flavour has its own vernacular name.

The new soft drink range, includes: Cola – Sash Mnyamane, Crème Soda – Nomalizo, Ginger Beer -iGemmer, Granadilla – Slay Queen, Grape – Tjovitjo, Iron Brew – Intsimbi, Lemon – Boss Zonke, Lemonade – Botsotso, Litchi – Akekhugogo, Orange – Mzekezeke, Coco Pine – Yellow Bone, and Raspberry – Isichomanis.

The soft drinks will be sold through existing wholesale and retail channels nationwide.

We love it when proudly South African brands win and showcase their heritage in different ways, be it through food, fashion, beauty, or luxury.

A huge Pat on these brands!

Top brands founded and run by the youth in South Africa

Bathu

Have you wondered which brands in South Africa are founded and run by the youth? This article aims to fulfill that curiosity.

Benjamin Disraeli once said, “almost everything that is great has been done by youth”. It is true, the youth are creators and innovators. They are able to spot opportunities where many see problems and challenge the status-quo. Above all they are resilient and they stop at nothing to build something that will have a positive impact and be valuable to the societies in which they live.

The African Youth Charter defines the youth as any person between the ages of 18 and 35. In no particular order, these are some of the most notable brands that were founded by the youth of South Africa.

Bathu (Founder: Theo Baloyi, 30)

Theo Baloyi Fouder of Bathu
Source: Itumeleng English/African News Agency (ANA)

If you have never heard of the brand Bathu, where have you been? This is a brand that has been enabling South Africans and the world to walk their journeys since 2015. The name Bathu is a colloquial term for a shoe in the township. According to Theo Baloyi, the brand was founded with the purpose of telling the authentic township story. Bathu is growing rapidly and they now have seven stores across the country, and produce their own branded shoe care products.

The Lazy Makoti (Founder: Mogau Seshoene, 28)

Source: Pan Macmillan

The Lazy Makoti brand has become a household name in many kitchens thanks to Mogau Seshoene. The Lazy Makoti offers intimate and informative cooking lessons for the modern Afropolitian who wants to know how to prepare authentic South African dishes. The Lazy Makoti signature apron is also available on sale. Mogau recently published a book called “THE LAZY MAKOTI’S GUIDE TO THE KITCHEN which has won international awards and is the best-selling cook-book in South Africa. The book is available at all major bookstores.

Skinny Sbu Socks (Sibusiso Ngwenya, 28)

Skinny Sbu Socks
Source: Skinny Sbu Socks website

Skinny Sbu Socks is one brand that most people are familiar with because of its founder Sibusiso Ngwenya aka Skinny Sbu, who possesses a larger than life personality. As the name suggests, Skinny Sbu Socks designs and manufactures premium socks for men. Many male celebrities have been spotted wearing Skinny Sbu Socks. In 2019, the brand broke the internet when Skinny Sbu handed a pair of Skinny Sbu Socks to President Cyril Ramaphosa. Skinny Sbu is never shy to speak his mind and he understands the power of using PR in building your brand. In actual fact, the entire Skinny Sbu Socks brand was built on the back of PR. Skinny Sbu Socks are now available in selected Markham stores and via their online store.

Inga Atalier (Founder: Inga Gubeka, 33)

Source: Inga Atelier Website

Inga Gubeka is well underway in building one of Africa’s luxury brands. According to Forbes, Inga is one of Africa’s most promising young entrepreneurs. He is the first African to have a single malt whiskey named after him by Glenfiddich. Inga Atelier makes wooden and leather bags. Their collection includes backpacks, clutches, tote, and laptop bags. Inga Atelier manufactures all its products locally and come with a customised scent. Inga Atelier has a store in one of the most premium malls in South Africa, Hyde Park Corner.

Dipalesa Flowas (Founder: Mahlatse Mashao, 32)

Screenshot of the Dipalesa Flowas website

This is a remarkable story of a brand that was conceived from a hospital bed. Mahlatse Mashao was in hospital when she came with the idea of selling flowers, which is something that she was passionate about from when she still a little girl. When she was discharged, she tweeted that she has started selling flowers and the tweet viral and people placed orders. That’s how she landed her first order. Dipalesa Flowas are available via their online store and they now also sell gifting products.

Natural Aura (Founder Dr Charlene Makita, 31)

Source: YouTube

Not only does Dr Charlen Makita posses academic prowess. She is also a brand builder of note. Natural Aura was born after, Dr Makita completed her masters and her Phd from the University of Witwatersrand (Wits), when she spotted a gap in the market for a Moringa-based organic hair care line. Using her scientific background in analytical chemistry, she began creating various concoctions until she arrived at the perfect formula and in 2016 Natural Aura was born. Natural Auroa is available online.

Tshepo Jeans (Founder: Tshepo Mohlala, 29)

Source: Tshepo Jeans website

This is a classic example of an entrepreneur who was told that the name of his brand wasn’t going to sell and he proved all the naysayers wrong. What most people don’t know is that the Tshepo Jeans’ logo – a three-pronged crown – is inspired by the three women to have played a role in the upbringing of Tshepo: His mother, grandmother, and trendy aunt Takalani who brought the fashion one used to see on TV to reality. You can order Tshepo Jeans online or visit their store at Victoria Yards, Lorentzville, Johannesburg.

A huge Pat on all the youth out there that are creating great brands. If you know of other brands, please free to leave a comment below.

Skinny Sbu Socks launches the most expensive sock

Skinny Sbu Socks

South Africa is currently on lockdown and very few brands are thinking about launching new products because they don’t know when things will get back to “normal”. Many experts say most businesses won’t be able to open doors after the lockdown. Clearly, Skinny Sbu Socks is not one of those businesses as they launch the most expensive sock.

Skinny Sbu Socks most expensive socks
Skinny Sbu Socks – Signature

Sockpreneur, Sibusiso Ngwenya founder of Skinny Sbu Socks announced the launch on his Instagram. This is most expensive sock his brand has ever produced. A single pair of the limited-edition Signature sock will cost you R920. For the first time, they removed the iconic triple S logo and replaced it with their signature.

The new Skinny Sbu Socks Signature edition will be available on the 9th of September 2020 and they are currently taking pre-orders online via www.skinnysbusocks.co.za.