Tyla Named Pandora Brand Ambassador for New Collection

Tyla as the new Pandora ambassador

 

Tyla is the latest Pandora Brand ambassador.
Tyla for Pandora

Grammy Award-winning artist Tyla is the new brand ambassador for Pandora Jewelry. Known for her global hit “Water,” Tyla is making waves again with her first official campaign: “Pandora Styled by Tyla.” This exciting collaboration highlights her unique style and powerful story through jewelry.

Styled by Tyla: A Personal Jewelry Collection

Tyla Joins Pandora as Brand Ambassador with Styled by Tyla Collection
Tyla with the Pandora Jewelry

Tyla designed her own jewelry line for this campaign. Each charm in the collection tells a story about her life, her music, and her South African roots.

A cherry blossom charm reminds her of her iconic “Water” music video.

A shark tooth charm symbolises her deep connection to South Africa.

She also chose letter charms to honour her fans, known as the Tygers. Fans can use these to create their own friendship bracelets, just like Tyla’s.

Inspired by Family and Childhood Memories

Tyla as the new Pandora ambassador

Tyla says this project is very close to her heart. She remembers making jewelry with her sisters as a child using beads their mother gave them. Now, through Pandora, she shares that special feeling with fans around the world.

A New Era for Tyla at Coachella and Beyond

This announcement comes just before Tyla’s debut at Coachella on April 11. With her growing success, this partnership with Pandora is another step forward in her global journey as an artist and fashion icon.

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TYLA AND MAKHADZI TRIUMPH AT BET AWARDS 2024

Makhadzi – Image: The Citizen

South African music stars Tyla and Makhadzi have raised the South African flag high once again with their wins at the BET Awards. The two walked away with three awards between them – two for Tyla and one for Makhadzi. The BET Awards 2024 took place on Sunday at the Peacock Theatre in Los Angeles, California.

Tyla Winning Two Awards

Tyla, who celebrated for her infectious melodies and dynamic presence, scooped two awards; Best New Artist and Best International Act. To win Best New Artist, the Grammy award-winning musician beat Sexxy Red, 4Batz, 41, Ayra Starr, Bossman Dlow, Fridayy and October London.

The ‘Water’ hit-maker was nominated for four awards overall – Best Female R&B/Pop Artist, which went to SZA, and Viewer’s Choice Award, which went to Texas Hold ‘Em by Beyoncé.

Tyla – Image: IOL

Accepting the Best International Act award, Tyla said, “I did not prepare anything, but I just want to say thank you so much to my Tygers, my family, my team. Thank you to BET for always pushing the culture”.

“I’m going to be performing soon, so get ready,” she added.

At the event, Tyla also performed her song Jump with US rapper Gunna and Jamaican artist Skillibeng.

Makhadzi’s Viewers’ Choice Award

On the other hand, Makhadzi also scooped the BET Viewers’ Choice: Best International Act.
The Limpopo-born beat Bellah, Cristale, Duquesa, Holly G, Jungeli, Oruam, Seyi Vibez and South Africa’s Tyler ICU, to win her award.

Makhadzi – Image: IOL

The 28-year-old is known for her electrifying performances and distinctive style, further solidified her status as a trailblazer in African music. Her winning a BET highlights the richness and diversity of the continent’s musical scenery, resonating with audiences worldwide.

Makhadzi, also performed on Friday at the BET International nominees’ celebration at the Grammy Museum.

When accepting her award on Sunday she said, “I’m so happy, I’m someone who started music from the streets, and today I’m here, my dream just came true. I’m speechless, all I’m gonna say is that it’s possible for a black child to make it, and this is the best birthday ever”.

BET Celebrating Excellence

The BET Awards, renowned for celebrating excellence in entertainment, provided a platform for these talented artists to shine. Tyla and Makhadzi’s wins are not only personal triumphs but also signify a broader recognition of African talent on a global scale. Their success is an inspiration for aspiring musicians across the continent, encouraging them to pursue their dreams with determination and creativity.

Both Tyla and Makhadzi expressed gratitude to their fans, supporters, and the BET Awards committee for honouring their contributions to the music industry. They emphasized the importance of representation and inclusivity in the industry, advocating for more opportunities for African artists to showcase their artistry and cultural heritage on a global platform.

Gayton McKenzie who is the new Minister of Sport, Arts, and Culture also praised  Tyla and Makhadzi’s accomplishments on X.

“Things are happening already, congratulations to both ladies. We want to assure South Africans that we will not be a Ministry that will be content with congratulating artists and creatives only but will go out and unearth more Tyla’s & Makhadzi’s. Help us find more future superstars”.