Brands are an important part of the TikTok experience, whether they are starting trends or connecting communities, they are creating authentic audiences built on the foundation of sharing joy. They are embracing the creative and authentic spirit of TikTok and giving users a new way to discover and engage with the products they love.
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What is it that your brand wants to achieve? Is it engagements, brand promotion, or sales? Whatever the case may be, TikTok has the best solution to help achieve these goals.
Since its launch in 2016, TikTok has taken the social media landscape to the next level. With over 1 billion active users globally. Users create cool content and interact with each others posts to reach a common goal. Creating fun experiences and showcasing their creative talent through videos. TikTok users are very youthful, energetic, and innovative in content creation.
Tik Tok for business is a type of account designed specifically for businesses. On this account, businesses can advertise and sell their products and services while creating cool content… awesome right!
The difference between TikTok and other social media platforms lies heavily in the content shared on the platform. Most social media platforms like Facebook, Instagram, and LinkedIn use images and text to engage with the audience. TikTok on the other hand, uses short and impactful videos. A study by Hub Spot shows that 54% of consumers want to see more video content from businesses or brands that they support.
This study proves that consumers are more likely to engage in content that fascinates them, and Tik Tok is here to make that dream a reality.
We all want to be unique and stand out. The most interesting thing about Tik Tok is that it helps brands to stand out from competitors. Isn’t that what every brand desires?
To achieve that, brands need to be on top of their game when creating content. They need to be genuine and straightforward. They need to avoid using the same content throughout and engage with their audience.
Brands need to unleash their creativity and think outside the box. They need to ensure that their marketing strategies are in line with their targeted customers and speak the same language as them. Being creative is the best way to get your brand being discovered by your customers
Here are 5 easy steps to start promoting your brand.
1. Download the TikTok App on your smartphone either on Google Play Store or Apple store and follow instructions.
2. ‘Clicking’ on Manage Account on the app and select Business Account.
3 Your Business Account will then be created
4. Select the category that suits your business.
5. Start creating awesome content and engaging with your brands’ key targeted customers. It’s that simple.
In today’s world, where almost everything is going digital. Businesses need to take advantage of marketing opportunities through digital platforms like TikTok. Social media platforms present extraordinary marketing opportunities for businesses of all sizes. To create content, promote and sell their services and products, as well as engaging with their customers.
Digital platforms have become an incredibly powerful force for content creation. We consume content from different categories, including lifestyle, music, art, food, fitness and more. Tik Tok content creators are one of the greatest examples.
TikTok announced the first cohort of Rising Voices grant recipients, with 20 creators receiving a cash grant totaling about R860,000 in total. Rising Voices incubator programme grant recipients were given mentorship, masterclasses, and special content creation training.
In addition to the cash grant, recipients will continue to receive content advice and support while they conceptualise and curate 10 pieces of content for their platforms.
TikTok will provide further support by amplifying their content to users on the platform, which in turn will help those creators grow their accounts.
The 20 Rising Voices grant recipients were selected by a panel of judges from the TikTok Creator and Content Team based on their engagement levels, dedication to the programme and overall project immersion.
These are the 5 content creators to look out for and were a part of Rising Voices
Thato Mokoena (@callherthato)
With 130K+ followers on Tik Tok, Thato’s dance videos are taking the platform by storm. She does dances challenges for popular Amapiano songs. Her recent challenge to the song ‘It Ain’t Me’ Remix by Innocent Boetie, DJ Abux and Soul King has taken social media by storm!
Khanyisa Jaceni (@khanyisa_jaceni)
Khanyisa is an all-round entertainer and has been giving the country doses of comedy with her witty videos. She is very good with impressions and her content is relatable to every South African child. Her content in comedy has an experience each child has lived. Khanyisa is also a musician and has a good voice.
Thando Khumalo (@thando.khumalo) Thando has content in lifestyle and beauty. Her Instagram content is what people call Instagram goals. She was featured in Glamour South Africa and has worked with big brands in the country.
Tsholo Peeters (@tpee5
During hard lockdown, a lot of people resorted to virtual exercising since gyms weren’t operating. She is a qualified fitness coach who shares home online workout routines with her audience to get into the right summer body!
Solina Naidoo (@perimaskitchen)
Everyone during lockdown tried at least ONE (if not more) recipe they saw online. Solina’s content is the plug for all people who want to try new recipes. She is a recipe developer, and she makes food that is South African in a simple way with Indian inspired dishes as the core, everyone has a share of the plate, and the variety is a chef’s kiss.
The NFVF is a proud partner with TikTok on this ground-breaking initiative. The programme moulds young content creators into future entrepreneurs that will learn to take advantage of all forms of media and monetise their ideas.
See the full list here: https://m.tiktok.com/magic/eco/runtime/release/60be1981bd8a3903243be1a6?appType=muse