What is it that your brand wants to achieve? Is it engagements, brand promotion, or sales? Whatever the case may be, TikTok has the best solution to help achieve these goals.

Since its launch in 2016, TikTok has taken the social media landscape to the next level. With over 1 billion active users globally. Users create cool content and interact with each others posts to reach a common goal. Creating fun experiences and showcasing their creative talent through videos. TikTok users are very youthful, energetic, and innovative in content creation.

What is TikTok for business?

TikTok For Business Image
Image: TikTok

Tik Tok for business is a type of account designed specifically for businesses.  On this account, businesses can advertise and sell their products and services while creating cool content… awesome right!

TikTok and other social media platforms

The difference between TikTok and other social media platforms lies heavily in the content shared on the platform. Most social media platforms like Facebook, Instagram, and LinkedIn use images and text to engage with the audience. TikTok on the other hand, uses short and impactful videos. A study by Hub Spot shows that 54% of consumers want to see more video content from businesses or brands that they support.

This study proves that consumers are more likely to engage in content that fascinates them, and Tik Tok is here to make that dream a reality.

Phone open on TikTok
Image: Business Insider

How businesses can do good with TikTok

We all want to be unique and stand out. The most interesting thing about Tik Tok is that it helps brands to stand out from competitors. Isn’t that what every brand desires?

To achieve that, brands need to be on top of their game when creating content. They need to be genuine and straightforward. They need to avoid using the same content throughout and engage with their audience.

Brands need to unleash their creativity and think outside the box. They need to ensure that their marketing strategies are in line with their targeted customers and speak the same language as them. Being creative is the best way to get your brand being discovered by your customers

How to set up a TikTok for business account

tiktok business account
Image: quintly.com

Here are 5 easy steps to start promoting your brand. 

1. Download the TikTok App on your smartphone either on Google Play Store or Apple store and follow instructions. 

2. ‘Clicking’ on Manage Account on the app and select Business Account. 

3 Your Business Account will then be created  

4. Select the category that suits your business. 

5. Start creating awesome content and engaging with your brands’ key targeted customers. It’s that simple. 

Digital is the future of marketing

In today’s world, where almost everything is going digital. Businesses need to take advantage of marketing opportunities through digital platforms like TikTok. Social media platforms present extraordinary marketing opportunities for businesses of all sizes. To create content, promote and sell their services and products, as well as engaging with their customers.

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