Pat on Brands is proud to announce the Pat on Brands Dialogues – Imbokodo Edition to celebrate women’s month. The Imbokodo Edition will see young female professionals in the marketing and communications taking the driver’s seat of the Dialogues. The line-up of the storytellers will feature women only.
The young professionals look up to the storytellers and getting an opportunity to interact with them first hand will result in bridging the inter-generational knowledge gap.
Since its inception, this will be the first time in the history of the Pat on Brands Dialogues, that the Dialogues will not be hosted by the platform’s founder, Thokozani Pat Mahlangu but by dynamic young women in the marketing and communications sector.
Mahlangu says, “the Imbokodo Edition of the Pat on Brands Dialogues seeks to amplify the voices of the women in the industry and enable them to take up space in an industry that is known for lack of transformation. On the other hand, the storytellers will be passing down wisdom and re-energizing the future captains of industry”.
The Pat on Brands Dialogues were founded on the basis of using storytelling as a way of bridging the knowledge gap between the younger generation of marketers and the more seasoned marketers. The first episode of the Imbokodo Edition will be a Dialogue between Hazel Shozi and Mathe Okaba.
A little bit about Hazel Shozi
Hazel Shozi is a dynamic young communications professional who has a bright future ahead of her. Shozi has held various account management roles at agencies before joining corporate. She holds a BA Degree in Strategic Communications and BA honours in Communication Theory and Media Studies from the University of Johannesburg. Shozi recently completed a Master of Philosophy in Communications Management from the University of Pretoria. She is currently the Communications Manager at MTN.
A little bit about Mathe Okaba
Mathe Okaba is no stranger in the advertising and communications industry as she sits at the helm of one of the most respected industry bodies, the Association tor Communication and Advertising (ACA) as its CEO. Okaba is a consummate business professional and entrepreneur with over 23 years’ experience spanning the advertising, media, sponsorship, and events industries. She started off her career in advertising and progressed into media, where she spent a number of years at the SABC, eventually taking on the role of General Manager at SABC 3, the broadcasters’ flagship station. Mathe is currently studying toward her Masters in Business Administration (MBA) at the University of Roehampton in the UK, holds a qualification in Advertising from the AAA School of Advertising, a Certificate in Management Advancement Programme from WITS and a Certificate in Leadership Development Programme from GIBS.
This week’s Dialogue will be unpacking women in leadership, unspoken challenges women experience in boardrooms, and how to navigate these barriers when life throws you in the hot seat.