Founded in 2020 by Pat Mahlangu, Lerato Agency turned 2 on the 9th of July 2022. Lerato Agency is a PR & Marketing agency founded with the purpose of crafting brands that people love.
The starting point of Lerato Agency
Lerato Agency was born at a critical time in South Africa. When the world was still trying to navigate through the COVID-19 pandemic, Lerato Agency was born. While a number of businesses were closing down and people were losing their jobs, Pat Mahlangu unlocked opportunities through Lerato Agency. During these dark times filled with uncertainties about the future, all the world needed was ‘Lerato’ (love) and togetherness.
Lerato Agency became a ‘beacon of hope’. Regardless of the economical state of the country at the time, the agency was set on creating opportunities and contributing to the economy of South Africa.
The ‘Lerato’ in Lerato Agency
‘Lerato’ means love in seSotho, because Lerato Agency’s core value is crafting brands that people love. The agency consistently thrives to build brands that people can resonate and fall in love with. Like every love story, Lerato Agency has five love languages – being digital marketing, public relations, content creation, experiential marketing and design. The aim is of the agency is to form meaningful, long-lasting relationships with its clients and their customers.
Brands Lerato Agency has worked with
For the past two years, Lerato Agency has worked with a number of brands, such as Brand Africa, Brand SA, SAMRO, Aunt Caroline and Himalaya to name a few. One of the biggest projects the agency has worked on is the inaugural Top 16 Youth-Owned Brands Awards (YOBA).
The creative team of Lerato Agency was behind the inaugural Top 16 YOBA awards, using the beloved five love languages. The agency is run by the youth and advocates for the youth, which is why it was the perfect fit for the Pat on Brands initiative, YOBA.
The agency has continuously reflected the hard work of those who work tirelessly behind the scenes to craft brands that people fall in love with. Lerato Agency intends to keep the momentum and continue moving to greater heights. Here’s to more years of spreading ‘Lerato’!