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Brand Africa endorses the inaugural Top 16 Youth-Owned Brands Awards

Africa’s most authoritative intergenerational movement aimed at inspiring a brand-led African renaissance, Brand Africa endorses the inaugural Top 16 Youth-Owned Brands Awards – an initiative by Pat on Brands. Established in 2010, Brand Africa’s goal is to drive a brand-led transformation of the continent’s brand, image and wealth.

Brand Africa 100: Africa’s Best Brands

The Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis of brands and underlying businesses in Africa, covering 30 countries that represent all the continent’s five economic regions.

Pat on Brands announced the launch of the inaugural top 16 Youth-Owned Brands Awards. First of its kind in South Africa, the awards aim to give recognition to proudly South African Brands owned and run by the youth. The youth of South Africa and Africa at large are the key drivers to economic growth and job creation. The creativity and innovation of the youthful population plays a significant role in the continent’s economic transformation.

“Recognizing that 70% of the population in Africa is under 30 and that only 20% of brands Africans admire are made in Africa, these “Pat on Brands Top 16 Youth-Owned Brands Awards” are an important and timely initiative to inspire youth to lead the African renaissance,” Thebe Ikalafeng – Founder and Chairman, Brand Africa.

Brand Africa Endorsement

This endorsement is important for the Top 16 YOBA as it affirms its position to recognize brands that are owned and run by the youth.

“The endorsement by Brand Africa is testament to need to create excitement about made in Africa brands, particularly those that are youth-owned. It is truly an honour that an organisation of such a high stature as of Brand Africa is recognizing our initiative as a driver for the African renaissance. As the youth put it “Real Recognises Real,” Pat Mahlangu – Founder and CEO of Pat On Brands.

Top 16 YOBA will be hosted on 15 June in Johannesburg, South Africa.

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