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MTN Pulse becomes the official category sponsor of the inaugural Top 16 Youth-Owned Brands Awards

We are delighted to announce that the inaugural Top 16 Youth-Owned Brands Awards (YOBA) have agreed on sponsorship with MTN, a South African multinational mobile telecommunications company. MTN will be sponsoring the technology category, through its division called MTN Pulse, a platform developed on the basis of boosting and empowering the youth of Mzansi.

MTN is a popularly known and developed mobile network in South Africa. It was recently announced as one of the Top 10 Most Admired Brands in Africa during the 12th Annual Brand Africa 100 report that was held in Lagos, Nigeria by Brand Africa.

MTN offers a wide range of tariff plans and deals with bundles that suit all tastes and budgets, MTN Pulse is no exception. It is currently one of the most efficient and advantageous mobile tariffs with incredible deals for the youth.

MTN Pulse is focused on empowering young people of South Africa through our offers and initiatives that celebrate young people and their passions. “We believe that all South Africans deserve the benefit of a modern connected life and that’s why it is our greatest honour to be the Technology category sponsor for the Top 16 Youth Owned Brands Awards. We fully support the efforts of young people and wish all the entrants well.” says Mirriam Mathebula, Senior Manager -Youth Segment

MTN Pulse allows young people the freedom to express themselves better and freely in the cyberspace and put in their hands’ a world of unlimited possibilities. Subscribers to the Pulse plan get access to an exclusive experience and great offers. It gives them the opportunity to enjoy the unlimited streaming data bundles, giveaways, and rewards at greater rates.

Image: Supplied

Top 16 Youth-Owned Brands Awards

The Top 16 Youth-Owned Brands Awards, an initiative by Pat on Brands aims to give recognition to proudly South African Brands that are owned and run by the youth. This is the first initiative of its kind in the country and over 400 nominations were submitted.

“MTN Pulse is no stranger to the Pat on Brands’ platform. Last year they supported our Women’s Month edition of the Pat on Brands Dialogues. This shows that they are a brand that is committed to upliftment of the youth. We are truly grateful for their continued support,” said Pat Mahlangu, Founder and CEO of Pat on Brands.

The awards ceremony is scheduled to happen on the 15th of June 2022 at The Capital: On the Park in Sandton. Tickets to these exciting awards are available on

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