Pat on Brands is searching for the official social media presenter for the 5th annual Youth-Owned Business Awards (YOBAs), taking place on 2 September 2026 at Summer Place in Hyde Park.
The selected presenter will cover the YOBA blue carpet for Pat on Brands, interview exciting founders, winners and industry leaders, and capture the energy behind some of South Africa’s leading youth-owned brands.
This could be your moment
The opportunity is open to someone who is confident on camera, energetic and passionate about brands. The successful presenter should also be able to engage with guests, ask strong interview questions and create content that works across social media platforms.
Pat on Brands is looking for someone who is:
Confident on camera.
Energetic and engaging.
Passionate about brands.
A strong interviewer.
Social-media savvy.
Professional and reliable.
The audition challenge
Applicants must record a 30- to 45-second vertical video showing why they are the right person to present the YOBAs.
The audition video should include:
A brief introduction.
An explanation of why you should present the YOBAs.
An example of how you would introduce or interview a young entrepreneur.
Applicants are encouraged to show their personality, confidence and interviewing style. The audition should give the Pat on Brands team a clear sense of how each candidate would represent the brand on the YOBA blue carpet.
How to enter
To enter, applicants must:
Record a 30- to 45-second vertical audition video.
Post the audition as an Instagram Reel.
Tag @PatOnBrands and @Top16YOBA.
Use the hashtag #PresentTheYOBAs.
Follow both accounts.
Keep their social media profile public.
Entries close on 27 August 2026 at 18:00. Applicants should ensure that their Reel is posted and that all entry requirements have been completed before the deadline.
Get ready for the YOBA blue carpet
The 5th annual YOBAs will take place on 2 September 2026 at Summer Place, Hyde Park.
The selected social media presenter will have the opportunity to meet young entrepreneurs, speak to award nominees and winners, and help bring the excitement of the event to audiences online.
If you have the confidence, personality and passion to own the microphone, this could be your chance to become the official Pat on Brands Social Media Presenter.
Your moment. Your mic. The YOBA blue carpet.
Enter now using #PresentTheYOBAs.
Terms and conditions apply.
Frequently Asked Questions
Everything you need to know about entering the #PresentTheYOBAs social media presenter audition.
