Maxhosa

MaXhosa Africa’s Lindelwa Foundation Auction Dinner Raised Over R1 Million

The foundation is named after Lindelwa Ngxokolo, the late mother of Maxhosa Africa founder Laduma Ngxokolo. Known for her entrepreneurial drive and her commitment to her community in New Brighton, Gqeberha, Lindelwa was determined to give her children the best education possible despite financial challenges.

“She had a huge ambition of being one of the greatest knitwear designers in South Africa,” Laduma reflected in his moving speech. He shared how his mother’s resilience, innovation, and belief in education shaped his own journey to becoming one of Africa’s most celebrated designers.

A Night of Culture and Luxury

The event unfolded on the rooftop of MaXhosa’s Johannesburg headquarters — a creative hub that combines the brand’s factory, retail space, design studio and offices. With the city skyline as a backdrop, the evening was nothing short of magical. Guests embraced the theme of cultural black-tie attire with a MaXhosa twist, showcasing bold prints, beadwork and statement African luxury looks.

Bringing charm and glamour to the night was actress, presenter and executive producer Minnie Dlamini, who returned from Los Angeles to host the evening. Guests were also treated to a bespoke three-course menu curated by Johannesburg-based chef Kelly Njokweni, who fused local flavours with fine dining flair.

Laduma Ngxokolo and Minnie Dlamini at the MaXhosa Lindelwa Foundation Auction Dinner in Johannesburg, celebrating African heritage and raising funds for education and community upliftment.
Left to right: Minnie Dlamini and Laduma Ngxokolo at the MaXhosa Lindelwa Foundation Auction Dinner in Johannesburg, celebrating African heritage and raising funds for education and community upliftment.

The Auction Highlights

The highlight of the evening was the auction, which saw lively bidding for exclusive experiences and luxury items, including:

  • A luxury stay at Sun City’s Palace Hotel

  • Gold teardrop earrings by Nungu Diamond, first worn by Shaka iLembe actress Nomzamo Mbatha

  • A full MaXhosa jewellery set (necklace, bracelet, earrings)

  • Unique artworks by Nelson Makomo and Saneze Giyama

  • A MaXhosa couple’s atelier service, offering a bespoke fashion experience

The auction room was filled with excitement and generosity, as guests rallied behind the cause of community development and education.

Driving Social Impact

The Lindelwa Foundation, launched in 2024 on Lindelwa’s birthday (18 August), focuses on education, creativity, and entrepreneurship. Its programmes include:

  • Modelling masterclasses to build confidence and opportunities for youth

  • Beadwork and textile workshops to preserve heritage crafts while creating jobs

  • Business and entrepreneurship training to foster long-term community growth

The foundation’s work ensures that young people are not only exposed to opportunities but also equipped with the skills to thrive.

Looking Ahead

At the close of the evening, Laduma expressed both relief and gratitude, acknowledging the challenges of organising such an ambitious first event. “It was not easy to pull off,” he admitted, “but it was a worthwhile experience that will continue to bear fruit in the lives of many.”

Guests left with excitement for what lies ahead for MaXhosa Africa. Laduma revealed that the brand will host a fashion show in November, followed by the highly anticipated 2026 MaXhosa Kulture Fest, which has become a firm favourite for lovers of African luxury fashion and culture.

The night ended on a high note as award-winning singer-songwriter Msaki took the stage, serenading guests with her soulful hits and getting the crowd to dance the night away.

Celebrating African Luxury With Purpose

More than just a fundraiser, the Lindelwa Foundation Auction Dinner was a celebration of heritage, luxury, and giving back. It reflected MaXhosa Africa’s philosophy that fashion is more than design — it is culture, community, and empowerment.

Read more: MAXHOSA’S MILESTONES IN FASHION, LIFESTYLE, AND COLLABORATIVE INNOVATION

Share the Post:

Read More

Top 16 YOBA

The Top 16 Youth-Owned Brands Awards announce new categories

Brands on The Rise

Brands on The Rise – Embedded

Business

2023 Reflections: My Top 5 Business Lessons

Trevor Noah

Business

Spotify is set to debut a fresh, original podcast featuring Trevor Noah on Thursday, November 9th.

Technology

Green Scooter Is Moving At Electric Pace

Lifestyle

Krispy Kreme Teams Up with Nestle

Trends

Lerato Agency Celebrates 2nd Anniversary

Technology

A new online bartering platform, CirculateIt launches in South Africa

Lifestyle, Trends

KFC’s Kentucky Town Warms Up Cape Town This Winter

Lifestyle, Trends

Outfits That Brought the Honey From the Durban July

Lifestyle, Top 16 YOBA

MTN Pulse Helps MDU Cleaning Services with R50 000 To Help Rebuild Store

Top 16 YOBA

Pat On Brands donates R5 000 to a youth-owned cleaning service company in Soweto

Lifestyle, Top 16 YOBA, Uncategorized

Siwela Wines crowned the Top Beverage Brand – Sponsored by Black Crown

Lifestyle, Trends

Nando’s Brings Exciting #PeriTricks to The Heart of Braam

Top 16 YOBA

Tshepo Jeans crowned the Overall Top Brand at the inaugural Top 16 Youth-Owned Brands Awards

Top 16 YOBA trophy

Top 16 YOBA

Winners of the inaugural Top 16 Youth-Owned Brands Awards announced

Technology, Top 16 YOBA

MTN Pulse becomes the official category sponsor of the inaugural Top 16 Youth-Owned Brands Awards

Top 16 YOBA

Kgotso Pati Designs the 1st Top 16 Youth-Owned Brands Awards Trophy

Lifestyle, Top 16 YOBA, Trends

Pat On Brands Announce Executive Judges For The Inaugural Top 16 Youth-Owned Brands Awards.

Lifestyle, Trends

Black Crown expands into Gin & Dry Lemon with Marula

Lifestyle

Over Half A Million Rand In Tips Raised For Bar Staff Over Workers’ Day Weekend

Thebe Ikalafeng

Lifestyle, Trends

Brand Africa endorses the inaugural Top 16 Youth-Owned Brands Awards

Lifestyle, Trends

Comedians Stuck in a Flying Fish Billboard on William Nicol Drive

Lifestyle, Trends

Y launches a thrilling drama series, called Tequila AF, exclusively on the YFM app

Orlando Amstel Arena

Brand Collabs, Brand News

Orlando Stadium Renamed Orlando Amstel Arena Following Major Upgrade

Brand News, News

Nissan and Chery SA Reach Agreement Over Rosslyn Manufacturing Plant

The Human Superpower in the Age of AI By Monalisa Zwambila

News, Opinion

Storytelling: The Human Superpower in the Age of AI By Monalisa Zwambila, CEO of The Riverbed

Brand News, News

SARS Is Keeping A Close Eye On Influencers