I know it may seem counterintuitive for a beer brand to encourage consumers to put food before beer. Flying Fish is encouraging South Africans to eat before they drink.
The SAB and other industry members committed to the industry social compact with Government that focuses on reducing the harmful consumption of alcohol. Below are the three main challenging areas:
- Reducing drinking and driving
- Preventing underage drinking
- Reduction of binge drinking
To ensure that every experience with Flying Fish is a positive one, the brand launches a never-done-before branded ghost kitchen. In 2019 the brand brought us the first-ever ASMR live event in SA. According to Tegwyn Hughes at Queen’s University, the science to eating before alcohol consumption is clear; the fat in food sticks to the stomach’s lining for an extended period while drinking, slowing the process of the alcohol flow into the bloodstream, therefore extending the amount of time a person is sober and enjoy themselves to the fullest.
Introducing the Flying Dish Kitchen
Flying Fish partners with Uber Eats in what they call “Fyling Dish” kitchen. The kitchen is only accessible on Uber Eats and features a select menu of delicious pre and post-groove meals. See below:
“Taking a moment to appreciate a new innovation of world-firsts’, Flying Fish x Uber Eats is saying: eat now, drink later. This, like many of our campaigns truly make you go: WhatTheFlyingFish? but you have to #FlowWithIt. After all, you cant enjoy yourself to the fullest unless you have a full stomach. The goal is to inspire lovers of a cold one to #EatWithIt and always eat when they drink”, said Zachary Kingston, Flying Fish brand manager.
Who prepares the Flying Dishes?
The Flying Dish Kitchen is graced with the presence of awesome chefs, Chef Neo Nontso and Chef Alex Torrao, and their crews. Together they have mastered and transformed elevated street food into a thrilling South African-inspired menu.
Where is the Flying Dish Kitchen?
The Flying Dish Kitchen is open in two locations in Johannesburg, 6 days a week from 12h00 – 20h00. Cape Town to follow soon.
Watch our live interview with the Zacharia Kingston here.
