Young & Building Brands Dialogue

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Event details

  • Johannesburg
  • June 10, 2026
  • Wednesday, 6:00 PM to 9:00 PM
  • Pat On Brands

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Young & Building Brands Dialogue

Wednesday, 6:00 PM to 9:00 PM
June 10, 2026

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Pat On Brands

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Young & Building Brands Dialogue 2026 is a premium Youth Month event by Pat on Brands bringing together the next generation of South African marketers, founders, creators and professionals shaping influence, culture and business. Under the theme “Young & Building Brands: The New Generation Shaping Influence, Culture and Business,” the Dialogue will explore what it takes to build a career, a brand, a business and lasting relevance in today’s fast-changing world. Join us on 10 June 2026 in Sandton, Johannesburg, from 18h00 to 21h00 for an evening of meaningful conversation, insight, inspiration and networking with ambitious young leaders and industry decision-makers.

Why the Dialogue Matters

Young people are not just consuming brands — they are increasingly building them. They are the marketers shaping ideas inside major organisations, the founders launching businesses, the creators influencing culture, and the professionals redefining what leadership looks like in South Africa. Yet access, visibility, mentorship and opportunity remain uneven. Young & Building Brands Dialogue 2026 matters because it creates a premium platform for meaningful conversation, connection and insight at a time when the next generation is actively shaping the future of influence, culture and business. More than a Youth Month event, it is a space to spotlight ambition, celebrate builders and explore what it truly takes to grow brands, careers and businesses in today’s world.

Speakers

Khensani Nobanda

Group Chief Marketing Officer at Nedbank Group

Khensani Nobanda is the Group Chief Marketing Officer at Nedbank Group. As both the executive in charge of marketing, and a member of the Nedbank Group executive leadership, she ensures the cohesive and consistent alignment between marketing messaging, brand positioning and business objectives across the group, while also providing strategic input into various Nedbank structures, committees, and partnerships. Her portfolio also includes leading the social impact agenda for Nedbank through overseeing the bank’s CSI and Transformation programs.

Khensani has a BCom from the University of the Witwatersrand, an MBA from GIBS and Advanced Management Program from Harvard Business School, where she was voted as class speaker for that cohort. Khensani plays an active leadership role in shaping the marketing profession locally and globally. Most recently, she was appointed Chairperson of the Marketing Association of South Africa (MASA), reflecting her standing as a trusted industry leader and advocate for marketing excellence. She is also a member of the UN Global Compact CMO Forum on sustainability, serves on the IAA’s Global Board of Directors, the IRG Marketing2030 Challenger Board and Loeries.

Khensani has amassed several accolades in recognition of her contribution to the industry, including top honours as winner of the Loeries 2021 Marketing Leadership & Innovation Award, AdFocus Marketing Industry Leader of the Year (2021 and 2024), MarkLives’ Most Admired Marketer in South Africa (2022 and 2024), the 2023 SCOPEN Most Admired Marketer, the 2025 Marketing Achievement Awards’ Marketer of the Year, and most recently SCOPEN’s Marketer of the Decade (2016–2026). 

Aboobakerh Hassim

Marketing Manager at Pepsico

As a Marketing Manager at PepsiCo, Aboobaker continues to build brands that connect with culture and consumers in meaningful ways. From global platforms to local icons, his journey reflects a deep passion for sport, sponsorship, and creating moments that resonate beyond the shelf and into people’s lives.

Boipelo Mabe

Senior Manager, Digital Communications: Telkom Group

Born and raised in Alexandra Township, Johannesburg, Boipelo Mabe is a strategic communications and marketing leader with a career spanning brand strategy, digital communications, executive storytelling, and content-led brand transformation. Known for her strategic thinking and dynamic voice, she has established herself as a sought-after speaker, host, and thought leader in personal branding, digital content strategy, leadership, and youth and women empowerment.

Her journey began in broadcast media as a political analyst, radio presenter, and TV newsreader, all while making a name for herself in modelling and pageantry. She was crowned Miss South Africa first runner-up (2017) and became the first ever Clicks Cover Girl competition winner, appearing on over 1 million magazine covers nationwide. She went on to represent major brands, including Sony Mobile and Cell C Take A Girl Child To Work Day, as a brand ambassador.

In corporate, Boipelo served as Digital Communications Lead at Cell C, where she was also a member of the company’s Employment Equity & Diversity Committee. She later joined First National Bank (FNB) South Africa’s brand strategy team and went on to manage the marketing portfolio for its Mobile Virtual Network Operator (MVNO) business, FNB Connect. She is currently the Senior Digital Communications Manager at Telkom Group.

Academically, Boipelo holds a Master of Business Administration (MBA) from Wits Business School, complemented by an international executive programme in advanced business strategy at the University of La Verne in California, USA. She also holds a Bachelor of Arts in Politics & International Relations and an Honours Degree in Development Studies from the University of the Witwatersrand. Her academic foundation is further strengthened by certifications in digital marketing, cybersecurity and entrepreneurship, as well as completion of the Management Development Programme at the Gordon Institute of Business Science (GIBS).

Beyond her career, Boipelo is committed to community development, women empowerment, and education. She has been recognised as a “Living Legend” by the Greater Alexandra Chamber of Commerce for her work, with a memoir in her honour at Alex Mall.

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