On the 15th of June 2022, the Top 16 Youth-Owned Brands Awards (YOBA), an initiative by Pat on Brands took place at The Capital: On the Park in Sandton. The purpose of the initiative is to celebrate and recognise brands owned and run by the youth. Only one brand had the honor of walking away with the bragging rights in each of the 16 categories. ‘Beverage’ was one out of the categories and Siwela Wines got to walk away as the Top Beverage Brand, sponsored by Black Crown.
Siwela Wines is an award-winning female-owned wine company, founded by Siwela Sweetness Masoga. The founder, Siwela was born in Soweto, Gauteng and raised in Marulaneng Ga-Mphahlele, Limpopo. She studied Biotechnology in Cape Peninsula University of Technology. Microbiology and fermentation as her majors sparked curiosity and interest in wine making. Siwela’s interest in winemaking paid off as her brand, Siwela Wines is now an award-winning beverage brand. She could not be present to accept the award, but her team accepted the award on her behalf.
Black Crown as Beverages Category Sponsor
Black Crown, a gin & tonic brand by South African Breweries (SAB) sponsored the Beverage category. The drink has clean, crisp flavors of lemon and lime, crafted with eight proudly African botanicals. Black Crown is all about being unapologetically African and “owning your crown”. “We want to remind Africans that their dreams are theirs for the taking. Encourage them to have full confidence in their capabilities and belief in their destiny. We are honored to sponsor the beverage category and shine a spotlight on young African creatives that deserve to be crowned. So let every sip of Black Crown remind you to #OwnYourCrown”, says Claudia Schmid, General Manager of Black Crown.
On the night of the Top 16 Youth-Owned Brands Awards, the Black Crown team setup next to the YOBA registration table to offer guests their welcome drinks after completing their registration process. Black Crown got the opportunity to showcase their new addition to the royal Black Crown family – being the new Black Crown gin & dry lemon with marula. The new Black Crown drink is infused with African Marula fruit, available in a 440ml can and has been made available at all retailers.
Siwela Wines owned their crown as the brand was celebrated and recognized as the top ‘Beverage’ brand for the Top 16 Youth-Owned Brands Awards – proudly sponsored by Black Crown.