The festive season is a time to pause, reflect, and show appreciation for the people who’ve made our year memorable. This year, Cadbury is inviting South Africans to join their heartwarming Give a Little Thanks campaign, a celebration of kindness and gratitude. This week we shine the spotlight on Cadbury for the GeneroCity Campaign.
A Map of Gratitude
At the center of the campaign is the GeneroCity Map, an exciting way to see how different provinces are sharing the love. Each message of thanks shared contributes to this interactive map, which tracks acts of generosity and selflessness across South Africa. So far, the Northern Cape is leading the charge, followed by the Western Cape and Gauteng. It’s an inspiring way to bring the country together and showcase how small gestures can make a big impact.
Ashita Daya, senior brand manager for Cadbury Dairy Milk said,” This year, we’re taking things a step further by offering even more opportunities to express generosity. Through sharing an expression of thanks via Cadbury.co.za or by visiting the Cadbury Generosity Journey stand at the Emperor’s Palace Christmas Village, South Africans can immerse themselves in a memorable festive experience that embodies the gift of giving.”
Saying Thanks, One Message at a Time
The idea is simple yet powerful: think of someone who made your year special and take a moment to thank them. It could be a loved one, a colleague, or even a stranger who showed you unexpected kindness. Your message of gratitude doesn’t just lift their spirits—it becomes part of the GeneroCity Map, spreading the festive cheer even further.
This campaign is about more than just rankings on a map. It’s a reminder that even in tough times, South Africans have an incredible capacity for kindness. By taking the time to appreciate others, we’re creating a ripple effect of positivity that touches lives far and wide.
A Season of Kindness
Cadbury has always believed in the magic of small acts of love, and this campaign captures the essence of what makes the festive season so special. It’s not about grand gestures; it’s about taking a moment to connect, reflect, and spread a little joy. The 2023 Cadbury Give a Little
Thanks campaign ignited a wave of generosity, inspiring over 100,000 heartfelt messages of gratitude from across South Africa, all captured on the Cadbury GeneroCity Map digital platform.
To join, simply share your message of thanks through Cadbury’s platform and see how it lights up the GeneroCity Map. You can also join the conversation online using #CadburyGiveALittleThanks and inspire others to share their gratitude too.
One Thank You at a Time
As we celebrate this season of giving, let’s show the world what South Africans are made of, hearts full of kindness and gratitude. Let’s fill the map with love, one thank-you at a time. Who will top the GeneroCity Map next? That’s up to you!
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