In a bold and refreshing move, Toyota South Africa Motors (TSAM) has teamed up with iconic leisurewear brand Old School to introduce a new lifestyle capsule — the Toyota x Old School Collection. More than just a fashion drop, this partnership is a celebration of Toyota’s deep cultural roots in South Africa and its enduring relevance across generations.
Blending timeless automotive design with laid-back streetwear flair, the capsule bridges two iconic legacies — one of South African road legends and the other of authentic, proudly local fashion storytelling.
Style Meets the Streets
The capsule brings together Toyota’s legendary models, such as the top seller Hilux and Land Cruiser, with Old School’s signature nostalgic-yet-modern aesthetic. The result is a collection that speaks to a generation that values both heritage and self-expression — a seamless fusion of rugged reliability and urban cool.
According to Tasneem Lorgat, General Manager of Marketing Communications at TSAM:
“This partnership is about more than fashion, it’s about storytelling. Toyota has always been part of the South African journey and through this collaboration with Old School, we’re celebrating that journey in a way that resonates with a new generation of creators, thinkers and drivers.”
E-Commerce Gets a Lifestyle Upgrade
From curated product drops to future collabs and merchandise, the platform marks a shift in how Toyota connects with a new wave of consumers — digitally, directly, and with style.
Toyota x Old School Heritage: Reimagined for the Now
Daneel Steinmann, CEO and Founder of Old School, describes the partnership as a full-circle moment.
“We’ve always believed in building brands that carry meaning, heritage, and pride — and Toyota has done that for generations in South Africa. This collection isn’t just a fashion statement; it’s a salute to the role Toyota has played in the lives of so many South Africans.”
Whether it’s on local streets or off-road trails, the spirit of Toyota lives on — now not only under the hood but also in what you wear.
Brand Ambassadors Driving the Hype
To mark the launch, the collection was exclusively gifted to some of Toyota’s homegrown brand ambassadors, including:
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Minki van der Westhuizen – model and TV personality
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J’Something – musician and creative entrepreneur
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Oupa Mohoje – Toyota Cheetahs rugby star
Their involvement adds aspirational appeal and further ties the collection to South African identity and lifestyle.
Where Legacy Meets Lifestyle
With this collaboration, Toyota South Africa isn’t just making clothes — it’s making a statement. It’s about staying relevant, driving cultural conversations, and boldly stepping into the lifestyle lane. The Toyota x Old School Collection is now live and available exclusively at shop.toyota.co.za.
Toyota’s pivot into fashion isn’t just about merch — it’s a masterclass in brand evolution. From utility to culture, Toyota is showing us that legacy brands can be lifestyle brands too — when they move with purpose, creativity, and local insight.
