Azosule’s commitment to women’s health emerges from the personal journey of Tamara Magwashu, a woman of many dimensions. She is an entrepreneur, a philanthropist, an enthusiast, and an alpha female who is breaking barriers. Tamara’s upbringing in the Eastern Cape painted a vivid picture of the challenges faced by women due to poverty. Instead of accepting these circumstances as immutable, Tamara was driven to redefine them with her femininity.
The Birth of Azosule
“The motivation behind starting Azosule comes from my own experiences of sanitary pads being a luxury in my household. Witnessing women like myself forced to choose between purchasing pads or basic necessities hit a nerve within me,” shares Tamara, founder of Azosule Feminine Hygiene Products.
Established in 2021, Azosule Feminine Hygiene Products has achieved significant milestones and gathered recognition for its commitment to women’s health. The brand was featured on BBC News, bringing national attention to the issue of menstrual hygiene. This exposure on Menstrual Hygiene Day catalyzed further investment in women’s health from companies like Siemens Energy, pushing Azosule’s mission forward.
Azosule’s Impact on Breaking Barriers and Creating Change
What sets Azosule apart in the market is dedication to affordability, accessibility, and inclusivity. Their products are affordable and free from added scents. This is to ensure safety and comfort for women across all socio-economic backgrounds, particularly those in side-lined communities.
Tamara highlights that at Azosule’s commitment to women’s health is pivotal. At Azosule, they pay attention to safety and effectiveness. They guarantee that quality control measures are implemented. This is to ensure that their products are manufactured in certified facilities that undergo thorough audits. By prioritizing safety and well-being, Azosule instills confidence in its customers.
Challenges Faced
Tamara also adds that the building of her brand was a not walk in the park.
“Despite the success, building, and scaling Azosule has not been without its challenges. A lack of funding has hindered growth. However, my team and I remain steadfast in our dedication to overcoming obstacles and expanding our reach,” she says.
Azosule’s Positive Impact and Future Plans
However, the positive impact of Azosule’s efforts is evident in the stories of those who have benefited from their initiatives. To date, over five hundred thousand pads have been distributed for free to schools across South Africa. Their aim is to positively impacting countless lives. The ripple effect of Azosule’s work has even reached beyond borders. They have inspired individuals like Caity Cutter, a 12-year-old girl from Germany, to donate generously to the cause.
“Looking to the future, I aim to establish a manufacturing facility in my hometown. I want to create employment opportunities for young people and furthering the brand’s impact on women’s health and well-being”.
Through their initiatives to donate to schools, Azosule is committed to ensuring that every girl has access to hygiene products.
Azosule products can be purchased through their website www.afhp.co.za and at Makro.
