Brilliant minds Lead The Pat on Brands Dialogues Youth Edition

tshepo jeans on Pat on Brands Dialogues

The Pat on Brands (POB) Dialogues closed off Youth Month with a series of exhilarating Dialogues led by some of South Africa’s most esteemed entrepreneurs and thought leaders.

The POB Youth Edition 2021 which was made possible through a partnership between Unlocked.Me by Nedbank, took place on 30 June. It served as a platform to commemorate the youth of 1976 while elevating the leadership of today’s youth who are excelling in their respective industries.

As Youth Month de Pat on Brands commemorated young people who are changing the game in their respective fields in a curated dialogue that discussed pertinent issues that young people face today.

In partnership with Unlocked.Me by Nedbank ] and Lerato Agency, the online event took place on Wednesday, 30 June 2021 the Dialogues featured some of the most brilliant minds of our generation.

The Expressive Visionaries  

Top left: Katlego Ditlhokwe, Top Right: Lerato Walaza, Bottom Left: Spokenpriestes, Bottom Right: Cyril Zuma

The conversation was opened by a panel of Expressive Visionaries and ed by Katlego Ditlhokwe who is the Lead Strategist at Brave Group.  The panel took us through a thought provoking conversations  as Spokenpriestess, an Afrobeats DJ shared insights about her creative expression. The panel filled our screens with vibrancy and deep conversation – further reiterating why we chose the name – Expressive Visionaries for the segment. Spokenpriestess, an Afrobeats DJ with an infectious personality, describes herself as an over-all creative. She and Lerato Walaza, hail from Pretoria “the crux of creativity” – Spokenpriestess says.

Lerato Walaza is an actor and aspiring producer. Her career was sparked by a passion for the arts. Lerato related the story of how watching a film with her mother for the first time led her into the world of acting.  a story about how her first time watching a film with her mother – needless to say, that was the beginning of a long love life with acting.

The powerful lesson that came through from Lerato’s journey is that, education plays a crucial role in the development of young talent. Unfortunately, most people in creative fields like acting seem to believe that talent on its own is sufficient. Lerato emphasises that “studying enhances the natural talent that you have. There are things that you learn at school that will help you understand the power of the characters you  are playing. That is why I advocate for school – it separates the great from the exceptional”.

seriously. Especially in the acting space, many people believe that talent will take you far, however, Lerato believes that “that studying enhances the natural talent that you have – there are things that you learn at school that will help you understand the power of the characters you playing. That is why I advocate for school – it separates the great from the exceptional”.

While the ladies on the panel are at the forefront of the arts industry – Cyril Zuma is behind the lens, making waves in the photography industry as the founder of Color Space – a stock image platform that caters to black people.

WatchThe Expressive Visionaries here.

The Mavens

Nompumelelo Satsha
Top Left: Mirriam Mathebula, Top Right: Sandra Harris, Bottom Left: Stanley Malematja Bottom Right: Nompumelelo Satsha

The maze runners. That is how to describe the Mavens panel – led by Nompumelelo Satsha. She was joined by Sandra Harris, Stanely Malematja and Mirriam Mathebula.

“The corporate space is a maze. They often describe it as a ladder that one has to climb, however I have not found the ladder yet. I concur it is a maze”, opens Mirriam. This sentiment was common among the panellists, each one explaining that their journey was full of twists and turns.

The biggest take-away from this insightful session was the corporate space is about the connections you make with people and leveraging those connections to achieve your dreams. . It is not always going to be easy  but with  authenticity and hard work you can be successful.   if you continueauthentic and make sure you do your best you will succeed.

The Mavens covered topics about on corporate culture. Panellists reflected on how to find your feet in a corporate setting while setting healthy boundaries for yourself. This part of the conversation focused on mental wellbeing and the importance of selfcare. The emphasis was that our wellbeing impacts our level of productivity.  organisation you are in and setting boundaries that work for you specifically in that organisation and your life.  This part of the discission took light to mental awareness and also taking care of one’s well-being beyond the office. Making note of the fact that everyone has to sustain different aspects of their lives so that they can work productively. 

What did Sandra and Stanley had to say? Please include some quotes from them.

Watch here.

The Legacy Builders

Top Left: Pat Mahlangu, Top Right Mfiso Matlou, Bottom Left: Tshepo Mohlala and Bottom Right: Ntsiki Mkhize

You might have read a ton of tips from entrepreneurs, experts and influencers. But today, the Legacy Builders who have graced our screens, Tshepo Mohlala, Ntiski Mkhize and Mfiso Matlhou are undoubtedly moguls in the making. As legacy builders, their stories are about resilience and passion. Their narratives are about doing something that will inspire other people who are embarking in their own journeys.

Tshepo- who is known in the country as “The Jean Maker”, is passionate about his legacy. Quoting his grandmother who told him that “the best thing you can do in life is leave a legacy for your children”.

Agreeing with his sentiments, Ntsiki Mkhize’s journey started at a young age – having seen the gaps for young black women to be empowered and being the change she wanted to see. Her story is too, of resilience and passion.

Mfiso on the other hand is breaking boundaries as a farmer. A less traditional career for many young black people, while others chose to be lawyers and teachers- Mfiso’s love for sustainable farming led him to start his empire.

Watch The Legacy Builders here.

We might look at The Expressive Visionaries, The Mavens, and The Legacy Builders and only glance at the success and the achievements, but if you look closer you will unveil a strategic and courageousjourney. You will see that those accomplishments are the result of years of learning, exploring, and challenges. To get to where they are today, they had to go through immense growth, both personal and professional.

Pat on Brands Dialogues seeks to amplify the women voice.

Two black females

Pat on Brands is proud to announce the Pat on Brands Dialogues – Imbokodo Edition to celebrate women’s month. The Imbokodo Edition will see young female professionals in the marketing and communications taking the driver’s seat of the Dialogues. The line-up of the storytellers will feature women only.

The young professionals look up to the storytellers and getting an opportunity to interact with them first hand will result in bridging the inter-generational knowledge gap.  

Since its inception, this will be the first time in the history of the Pat on Brands Dialogues, that the Dialogues will not be hosted by the platform’s founder, Thokozani Pat Mahlangu but by dynamic young women in the marketing and communications sector.

Mahlangu says, “the Imbokodo Edition of the Pat on Brands Dialogues seeks to amplify the voices of the women in the industry and enable them to take up space in an industry that is known for lack of transformation. On the other hand, the storytellers will be passing down wisdom and re-energizing the future captains of industry”.

The Pat on Brands Dialogues were founded on the basis of using storytelling as a way of bridging the knowledge gap between the younger generation of marketers and the more seasoned marketers. The first episode of the Imbokodo Edition will be a Dialogue between Hazel Shozi and Mathe Okaba.

A little bit about Hazel Shozi

Hazel Shozi
Hazel Shozi, Communications Manager: MTN

Hazel Shozi is a dynamic young communications professional who has a bright future ahead of her. Shozi has held various account management roles at agencies before joining corporate.  She holds a BA Degree in Strategic Communications and BA honours in Communication Theory and Media Studies from the University of Johannesburg. Shozi recently completed a Master of Philosophy in Communications Management from the University of Pretoria. She is currently the Communications Manager at MTN.

A little bit about Mathe Okaba

Mathe Okaba
Mathe Okaba, CEO: ACA

Mathe Okaba is no stranger in the advertising and communications industry as she sits at the helm of one of the most respected industry bodies, the Association tor Communication and Advertising (ACA) as its CEO. Okaba is a consummate business professional and entrepreneur with over 23 years’ experience spanning the advertising, media, sponsorship, and events industries. She started off her career in advertising and progressed into media, where she spent a number of years at the SABC, eventually taking on the role of General Manager at SABC 3, the broadcasters’ flagship station. Mathe is currently studying toward her Masters in Business Administration (MBA) at the University of Roehampton in the UK, holds a qualification in Advertising from the AAA School of Advertising, a Certificate in Management Advancement Programme from WITS and a Certificate in Leadership Development Programme from GIBS.

This week’s Dialogue will be unpacking women in leadership, unspoken challenges women experience in boardrooms, and how to navigate these barriers when life throws you in the hot seat.

The Pat on Brands Dialogues will be hosted every Thursday at 4pm in the month of August live on YouTube and Pat on Brands Facebook page.

Register here.

Top 5 Marketing Events that you must attend in 2020

Marketing Fridays

Events are very important to keep any industry vibrant and the marketing and communications industry is no exception. It is where industry players get together and exchange knowledge and ideas. For the attendees, going to the industry-related events presents an opportunity to learn from some of the best minds in the industry and of course to build meaningful networks.

If you are based in Johanessburg these are the events you must attend. Important to note though is that this list focused on events that are hosted frequently in Johannesburg.

1. Suits & Sneakers

Suits & Sneakers is a “human development” event aimed at every living, breathing human being in South Africa!

Suits & Sneakers was created to disrupt the mundane thinking that comes with the routine of life. Sometimes people go astray because they have forgotten the so-called basics or perhaps they never applied them to begin with. Other times, they’re too rigid and inflexible to have the controlled edginess needed to stand out and thrive!

Suits and Sneakers Speakers: Lauren Woolf, Khaya Dlanga, Mike Sharman Owethu Makhathini, and Xolisa Dyeshana,

Suits & Sneakers hosts five speakers who present excellent content with an emphasis on masterful storytelling. There is no place to simply regurgitate the words from a PowerPoint presentation.

The first Suits & Sneakers event will be on 22 January 2020.

2. Marketing Fridays

Marketing Fridays is all about creating a space for Marketers that is centered around learning and connecting with each other. The events are hosted on the first and/or first Friday of the month and only 20 tickets are sold. The goal is to learn from a renowned Marketer around a burning Marketing topic in order to become better Marketers.

Marketing Fridays
Marketing Fridays featuring Tebello Tibz Motsoane

The first Marketing Fridays Event will be on 28 February 2020.

3. Thinkernuer Strategy Breakfast

THINKERNEUR Strategy Breakfast is a platform created to have relevant and robust engagements between marketers, creative agencies, and other key players, through the lens of strategy. Nothing should be done without Strategy.

Thinkerneur Strategy Breakfast: Bogosi Motshegwa and Trivern Chetty

The purpose is to encourage a higher level of thinking and at the Breakfasts, attendees will find value through presentations, talks, and conversation by those who are at the core of business and the industry.

4. AMASA Ignite Forums

The AMASA Ignite Forum, is a premier thought leadership forum for discussion about issues of importance to the advertising and media industries. The Ignite Forum, aims to educate, inform, share and update the industry through debate and networking platforms.

AMASA Forums
AMASA Ignite Forums

Monthly interactive workshops are offered during the year to discuss and debate contemporary issues crucial to the media, advertising and communication industry. The forum covers a wide range of topics ranging from the latest trends, new research findings, to legislations affecting the industry.

The first AMASA Ignite Forum Will on 5 February 2020.

5. Pat on Brands Dialogues

The Pat onBrands Dialogues were established in 2019 with the aim of encouraging well-seasoned marketers to share their stories and experiences with the younger generation as the audience. Each Dialogue is called an Episode to put emphasis on storytelling and sequence. There are no speakers or panelists at the Dialogues but storytellers who have journeyed through the ever-evolving marketing and communications landscape.

Pat onBrands Dialogues
Pat on Brands Dialogues starring Greg Maloka, Christinah Mazibuko and Tumi Rabanye

The benefits of these dialogues include passing on wisdom, re-energizing future marketers and also minimizing the generation gap.

The first Episode of Season 2 of the Pat on Brands Dialogues will be on 4 March 2020 at Tshimologong Precinct, Braamfontein.

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