3 LUCKY DESIGNERS GET TO COLLABORATE WITH KFC ON LIMITED-EDITION STREET GEAR & A CHANCE TO WIN R30 000 AND MORE.
The American famous chicken brand, KFC is celebrating its 50th anniversary this festive, in South Africa. The brand which is loved by many for its generosity and the spirit of giving and serving has again become a beacon of hope for young South Africans.
In celebrating this milestone, the treasured brand is on the hunt for a trio of young designers, performers, and artists with both the drive and skills to showcase their creative side.
According to KFC’s Senior Marketing Manager, Hloni Mohope, the initiative aims to inspire fans who are hungry for success and want to take up space in the creative industry.
“At KFC we are proud that over the past 50 years, we have become a part of South African culture, and thus our fans’ passions have inspired ours,” says Mohope. “Through our Streetwise Culture Crew platform, collaborations and creative challenges, we aim to fuel our fans’ hunger for culture creation in the same way our Original Recipe chicken feeds their desire for finger lickin’ good chicken.”
KFC × Slaying Goliath
The trio will Kickstart the festive season by taking part in KFC’s streetwise culture crew, in collaboration with local designer and talented illustrator, David Tshabalala, aka Slaying Goliath, to design the limited-edition range of gear that will go on sale nationally in November this year.
Tshabalala partnered with the brand to bring his vision of street culture to life by adding illustrations to each bucket representing an iconic city in South Africa. He asserts that being part of this campaign will give young and upcoming artists an opportunity to showcase their creative talent.
How to enter?
To be a part of this great initiative do the following:
- Create your own design that is inspired by Mzansi Street Culture incorporating KFC Streetwise (designs can be a hand drawn sketch, a print, pattern, graphic, illustration, digital design). Designs should express what Street Culture in SA means to you.
- Post or share the creative design in any format on any social media platform (Twitter, Tik Tok, Instagram or Facebook)
- Tag @KFCSA on Twitter, Tik Tok or Facebook and @KFCSouthAfrica on Instagram and use #StreetwsieCultureCrew to tag your entry
- Content posted must not use music or content that has rights owned by another third party without paying for the rights to use the assets.
