New halls

HALLS breathes new life into the brand.

South Africa’s #1 boiled candy, Halls, is set to breathe new life into the global brand with a dynamic marketing campaign that repositions Halls from a lozenge to a lifestyle candy with purpose.

Breathe better

The Halls’ brothers’ original mission was to “help the world breathe better” in the smog of the industrial age. In today’s techno-world, mental congestion is the more relevant challenge. For the generation raised to be ‘always on’ in this fast-paced time, breathing better – and the mental clarity that results – is more important than ever before. Halls, with its unique long-lasting cooling effect, can authentically own the mental benefits that flow from breathing better.

Category Brand Manager, Zainab Mohamed, explains: “For Halls the simple truth is that when you breathe better, you feel better, and mental acuity follows.  The powerful cooling sensation of mentho-lyptus opens your airways from your mouth to your head, so you can breathe deeply and therefore feel recharged, recentred and refocussed to seize the moment, at any moment,”. 

Refreshed Packing, a global TV campaign & Digital Media events.

The multi-media campaign will see both the brand’s identity and equity reimagined in line with its repositioning as the lifestyle candy with purpose, through refreshed packaging, a global TV campaign, and digital media events alongside a defined advocacy strategy. Mohamed adds that the campaign launch is particularly timeous given the mental lethargy now emerging across the world in the wake of the Covid-19 pandemic and lockdown restrictions in many countries.

#UngapheliUmoya

The campaign tagline of “Get Ready with a Halls Cooling Breath” has been localised with #UngapheliUmoya, both embodying Hall’s unique ability to instantly reinvigorate the body, mind and soul. She concludes: “As a popular brand and proven product, we understand the need to evolve consumer perception with the changing times.  With this campaign, Halls is catapulted into the present, in which breathing better is the quick and easy stimulus for mental clarity.”

Share the Post:

Read More

Top 16 YOBA

The Top 16 Youth-Owned Brands Awards announce new categories

Brands on The Rise

Brands on The Rise – Embedded

Business

2023 Reflections: My Top 5 Business Lessons

Trevor Noah

Business

Spotify is set to debut a fresh, original podcast featuring Trevor Noah on Thursday, November 9th.

Technology

Green Scooter Is Moving At Electric Pace

Lifestyle

Krispy Kreme Teams Up with Nestle

Trends

Lerato Agency Celebrates 2nd Anniversary

Technology

A new online bartering platform, CirculateIt launches in South Africa

Lifestyle, Trends

KFC’s Kentucky Town Warms Up Cape Town This Winter

Lifestyle, Trends

Outfits That Brought the Honey From the Durban July

Lifestyle, Top 16 YOBA

MTN Pulse Helps MDU Cleaning Services with R50 000 To Help Rebuild Store

Top 16 YOBA

Pat On Brands donates R5 000 to a youth-owned cleaning service company in Soweto

Lifestyle, Top 16 YOBA, Uncategorized

Siwela Wines crowned the Top Beverage Brand – Sponsored by Black Crown

Lifestyle, Trends

Nando’s Brings Exciting #PeriTricks to The Heart of Braam

Top 16 YOBA

Tshepo Jeans crowned the Overall Top Brand at the inaugural Top 16 Youth-Owned Brands Awards

Top 16 YOBA trophy

Top 16 YOBA

Winners of the inaugural Top 16 Youth-Owned Brands Awards announced

Technology, Top 16 YOBA

MTN Pulse becomes the official category sponsor of the inaugural Top 16 Youth-Owned Brands Awards

Top 16 YOBA

Kgotso Pati Designs the 1st Top 16 Youth-Owned Brands Awards Trophy

Lifestyle, Top 16 YOBA, Trends

Pat On Brands Announce Executive Judges For The Inaugural Top 16 Youth-Owned Brands Awards.

Lifestyle, Trends

Black Crown expands into Gin & Dry Lemon with Marula

Lifestyle

Over Half A Million Rand In Tips Raised For Bar Staff Over Workers’ Day Weekend

Thebe Ikalafeng

Lifestyle, Trends

Brand Africa endorses the inaugural Top 16 Youth-Owned Brands Awards

Lifestyle, Trends

Comedians Stuck in a Flying Fish Billboard on William Nicol Drive

Lifestyle, Trends

Y launches a thrilling drama series, called Tequila AF, exclusively on the YFM app

Bogosi Motshegoa

News

Thinkerneur Launches SA’s Most Inclusive Sustainable Impact & ESG Survey

5FM x Zee Nation Fest

Events

5FM x Zee Nation Fest: Turning Up the Volume on Women’s Day

Mitsubishi Outlander Sport

Motoring

Mitsubishi Outlander Sport: Style, Substance & Smart Pricing

Mercedes-Benz V-Class convoy

Lifestyle, Motoring

Mercedes-Benz V-Class Redefined Arrival at the 2025 Durban July with Mihlali Ndamase