MTN South Africa has introduced its new brand positioning, “Today we make moves,” reaffirming its commitment to enabling progress and empowering South Africans to take action toward a brighter future.
For the past 30 years, MTN has been more than just a telecommunications provider; it has been a catalyst for change, connecting people to better lives – helping them explore their passions and access new opportunities. MTN’s new brand message is based on the belief that progress comes through action, and that every South African has the potential to achieve their dreams.
“Our digital tools and platforms do more than just connect people; they unlock everyday progress,” says Robyn Lewis, General Manager: Brand and Marketing at MTN South Africa. “Whether it’s a student streaming educational content, a mother banking from her phone, or a township start-up growing their business, MTN is here to help power those moves.”
As part of this commitment, MTN continues to improve its consumer offerings, ensuring that South Africans have access to the connectivity they need to move forward. MTN is making data more accessible with simplified, flexible, and affordable mobile solutions. With products like Home Internet and MTN SuperFlex, customers can customize their own data, voice, and SMS bundles to match their needs, providing both flexibility and affordability.
For families, quality home connectivity has become essential. MTN’s 5G network offers faster download and upload speeds, enhanced video calling, and more reliable connections for remote work and online education.
Additionally, through MoMo, MTN is supporting financial inclusion, making transactions, savings, and payments more accessible for South Africans. MTN Pulse offers exclusive deals and educational resources to empower the youth.
MTN’s evolution reflects a renewed focus on providing the connectivity, solutions, and support that allow South Africans to make meaningful progress. It’s a call to action encouraging individuals to take charge of their future today, knowing that small steps lead to big achievements.
As part of this new direction, MTN will launch new offerings, promotions, immersive brand experiences, and nationwide initiatives to help South Africans unlock their full potential.
“South Africa is a resilient country, always breaking boundaries,” says Lewis. “We see this positioning as more than just a campaign; it’s a movement that brings hope, inspires action, and reaffirms MTN’s role as a partner in progress.”
Progress doesn’t just happen; it is made. With MTN, South Africans are empowered to make their next move, today.
MTN’s new brand message has been introduced to consumers through a new TV commercial titled “Cheeseboy,” which was made available for viewing on Monday, 10 March. The commercial is airing on SABC and DSTV and can also be watched on YouTube
