AutoTrader, South Africa’s number one motoring marketplace, celebrates motorists’ unique needs and lifestyles with its bold new “Do It Big” campaign.
A Bright Start to the Year
Buying a car is a big deal—it’s not just about getting from A to B; it’s about finding a ride that fits your personality, lifestyle, and dreams. With interest rates dropping and petrol prices easing in 2024, South Africans are stepping into 2025 with renewed confidence. The numbers prove it—AutoTrader’s platform saw a 19% jump in activity and a 12% rise in car inquiries during the first two weeks of January compared to last year.
“This financial relief is a game-changer,” says Angelique Lynch, AutoTrader’s Marketing Director. “It’s giving people the confidence to go for the car they’ve been dreaming of—without feeling like they need to settle.”
The Cars South Africans Are Loving
Volkswagen, Toyota, and Ford are topping the list of most-searched brands. The Ford Ranger and Volkswagen Polo Vivo are especially hot right now, with inquiries up 29% and 35%, respectively. Even premium brands like Mercedes-Benz and BMW are seeing growth, proving there’s something for everyone.
Tools That Make Buying Easier
AutoTrader isn’t just a place to browse cars—it’s a platform that makes the buying process simple and transparent. With their Price Ratings feature, you can instantly see if a car is priced fairly based on its details. Plus, the new Ratings and Reviews tool gives you honest feedback from other buyers about dealerships and services, so you know you’re making the right call.
Big Dreams, Big Moves
Since its launch on New Year’s Day, the “Do It Big” campaign has already racked up over 7.1 million views on platforms like TikTok, YouTube, and Facebook. South Africans are loving the energy of this campaign, which is set to appear across digital, social, and outdoor advertising throughout the year.
“South Africans have faced tough times, but they’re resilient,” says George Mienie, AutoTrader’s CEO. “Now, they can embrace the opportunities of 2025, and we’re here to make sure they find the perfect car to match their ambitions.”
Whether you’re looking for a family SUV, a sleek hatchback, or something luxurious, AutoTrader’s “Do It Big” campaign promises to make car shopping effortless—so you can live life your way, with no compromises.
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