Real Starflex, founded in 2022 by Tumisang Mohloai from Ha Leqele Maseru, Lesotho, has evolved into a dynamic production company, redefining digital marketing and creative expression in the industry. At its core, Real Starflex is committed to nurturing talent, innovation, and community engagement.
Real Starflex’s Diverse Offerings
Tumisang Mohloai, a visionary entrepreneur, laid the foundation of Real Starflex with a focus on graphics and cloth branding. However, recognizing the transformative potential of digital platforms, Real Starflex transitioned to incorporate a broader spectrum of services, including website development, marketing, photography, and video production. They also do sports updates on both local and international clubs and have Flex clothing Merchandise that’s available for purchase.
“As part of our service offer, we now have added a profile magazine, which its first edition got published on 30 April 2024. In this magazine we feature artists, athletes, influencers and entrepreneurs,” shares Tumisang.
He adds, “As of May, we have started managing local models. We also have introduced a theatre club called Kingdom Theatre Club, where we coach young kids in music, dance, modelling and drama’.
Differentiation and Addressing Industry Challenges
Tumisang says, what sets Real Starflex apart is its holistic approach to branding and advertising. By integrating creativity with community engagement, they transcend conventional marketing standards. He explains, “Our goal is to produce content and monitor upcoming talent so that Lesotho can take pride in everything that is produced in our country”.
Real Starflex also tackles technological challenges that are faced by small businesses in Lesotho. “In an ever-evolving digital landscape, staying up-to-date on trends and technologies is important. Through our continuous learning and adaptation we are dedicated to empowering Basotho small businesses with digital solutions, bridging the gap between technology and traditional industries,” says Tumisang.
Community Engagement
Real Starflex’s commitment to community extends beyond business endeavours. Their forthcoming digital platform aims to take content creation to another level by providing Lesotho artists with a global stage.
“Our plan is to have a website and build an app where Basotho can submit their films, music, newspapers, E-books /Magazines before the end of this year. This will help them make revenue via downloads and subscriptions, it will also help us to sell our own products digitally”.
Tumisang adds that their dream is to become a big production company like Universal, Sony and HBO. As he aptly puts it, “We’re not just building a company; we’re building a legacy. With the work we are doing, we are laying a foundation so that those who come after us won’t have to start from scratch”.
For those seeking Real Starflex’s services, they can be found across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, under the handle @Realstarflex. Further inquiries can be directed to their contact number +26662366661 or email business.starflex@gmail.com.
