Volkswagen celebrates local languages by filming the TV ad for the new Tiguan in isiZulu.

In an effort to celebrate the country’s diverse cultures and languages as well as to connect authentically with South African customers, Volkswagen has produced its first-ever television and digital advertisements in isiZulu.

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Top 3 selling car brands in South Africa.

According to a report by the National Association of Automobile Manufacturers of South African (Naamsa) which was released early this year, the Toyota Hilux is the top-selling vehicle in the country, followed by the Volkswagen Polo Vivo, and taking up the third spot is the Ford ranger.

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