Event Details
| Event Information | Details |
|---|---|
| Date | 28 September 2023 |
| Time | 18:00 – 19:00 |
| Venue | The Capital Empire, Sandton |
| Theme | The Role of Heritage Brands in Shaping the Future of SA |
| Hosted By | Pat on Brands |
About the Event
Pat on Brands Dialogues: The Role of Heritage Brands in Shaping the Future of SA was a powerful conversation focused on the influence of established brands in shaping South Africa’s cultural, economic and business landscape.
Through meaningful storytelling and knowledge sharing, the Dialogue brought together marketers, communicators, entrepreneurs and industry leaders to explore how heritage brands continue to create value, build trust and remain relevant in an evolving marketplace.
As part of the Pat on Brands Dialogues series, the event provided a platform for conversations around brand legacy, innovation and the responsibility of established organisations in contributing to South Africa’s future.
Why the Dialogue Matters
Heritage brands play an important role in shaping how communities connect with businesses, products and experiences. Beyond commercial success, these brands often represent history, identity, culture and shared memories.
However, remaining relevant requires continuous evolution. Brands must understand changing consumer expectations, embrace innovation and create meaningful connections with new generations.
The Dialogue explored how South Africa’s heritage brands can preserve their legacy while adapting to future opportunities, inspiring emerging entrepreneurs and marketers to build brands with purpose, resilience and long-term impact.
The Session Explored
The importance of heritage brands in South Africa’s economy.
How established brands remain relevant across generations.
The connection between brands, culture and national identity.
Balancing brand legacy with innovation and change.
Lessons emerging brands can learn from successful heritage brands.
The future role of established brands in shaping South Africa.
Event Experience
The evening featured engaging discussions, valuable insights and networking opportunities between industry professionals, young entrepreneurs and aspiring brand builders.
Through the power of storytelling, Pat on Brands Dialogues continues to bridge the gap between generations, allowing experienced leaders to share knowledge while inspiring the next generation of marketers, communicators and entrepreneurs.