If there is one company that shook a whole industry, it must be Uber. When Uber started operating in South Africa (SA), many bus and taxi drivers were not impressed. The commute service has been in SA for 8 years and going strong.
The past 8 years have not been a smooth ride for the e-hailing service, but that has not stopped them from doing good. Lets have a look at some projects that Uber has done to benefit fellow South Africans.
Projects to end hunger
In October 2020, Uber partnered with KFC and Add Hope for a world hunger month campaign. They had set a goal to see up to 250 000 meals donated to children across the country. The partnership saw Uber Eats donating R2.00 for each KFC order made through the app.
This donation ensured that the most vulnerable members of our society, children, go to bed on a full stomach.
Ride to your vacc
The vaccination program started on the 17th of February 2021, many people were looking forward to it until it became available. 8 months later and there is still a large number of people who need to get the jab. Some analysts sighted problems of education, lack of trust as well as the access to vaccination sites. Uber did an audit of how they could assist, and transportation was the answer.
Uber is offering South Africans R100 off on rides to and from vaccination sites across South Africa. This is in effort to solve the problem of access to the vaccination sites.
Request to cast your vote
Yesterday, the 1st of November 2021, we had our local and provincial elections. Uber came to the party once again by partnering with the Independent Electoral Commission and giving up to R35.00 off on two trips to and from voting stations. This was a great initiative to enable young people to have their voices heard by casting their vote.
Most international companies branch out into foreign lands with the thoughts of profits only. It is heartwarming to see brands such as Uber extend themselves to the customer, this shows care and investment. It is hard to think of other brands who are constantly coming up with new ways to assist within the space that they operate in. Uber definitely gets a pat from Pat on Brands.
