Grammy Award-winning artist Tyla is the new brand ambassador for Pandora Jewelry. Known for her global hit “Water,” Tyla is making waves again with her first official campaign: “Pandora Styled by Tyla.” This exciting collaboration highlights her unique style and powerful story through jewelry.
Styled by Tyla: A Personal Jewelry Collection
Tyla designed her own jewelry line for this campaign. Each charm in the collection tells a story about her life, her music, and her South African roots.
A cherry blossom charm reminds her of her iconic “Water” music video.
A shark tooth charm symbolises her deep connection to South Africa.
She also chose letter charms to honour her fans, known as the Tygers. Fans can use these to create their own friendship bracelets, just like Tyla’s.
Inspired by Family and Childhood Memories
Tyla says this project is very close to her heart. She remembers making jewelry with her sisters as a child using beads their mother gave them. Now, through Pandora, she shares that special feeling with fans around the world.
A New Era for Tyla at Coachella and Beyond
This announcement comes just before Tyla’s debut at Coachella on April 11. With her growing success, this partnership with Pandora is another step forward in her global journey as an artist and fashion icon.
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