South Africa’s largest online retailer, Takealot, announced the return of its much-loved Heritage Design Challenge. The Takealot Third Annual Heritage Design Challenge 2024 celebrates South Africa’s rich heritage culture through design.
A Tradition of Heritage and Creativity
In 2023, the Heritage Design Challenge by Takealot showcased a variety of entries. The diversity of South African culture was highlighted. Bianca Ennion, a Cape Town based graphic designer, was chosen as the winner. The design incorporated the culture of South Africans, representing unity and diversity. One million Takealot boxes displayed Bianca’s artwork during the festive season in December, 2023. She received R100 000 Takealot voucher for herself including her family and a R10 000 Takealot voucher for a charity of her choice. A message of inclusivity and pride was spread across the country.
This year, South Africans are invited to follow Bianca’s example. They are encouraged to express personal heritage through design. Participants can use the bold, vibrant colors of the South African flag to tell their cultural stories. The winning design will again be featured on one million Takealot boxes, celebrating the nation’s heritage in a tangible way.
Exciting Prizes and Opportunities
The stakes are high for this year’s challenge. The winner will be awarded a R100 000 Takealot voucher. This can be used to shop across Takealot’s wide range of products. Additionally, the winner will select a charity to receive a R10 000 donation. This allows the impact to extend beyond personal success. Tertiary students who participate can also win a R20 000 voucher for their learning institution, supporting both education and creativity.
Meet the Judges
A diverse panel of judges will review the entries. This year’s panel includes:
- Bontle Moloi, the renowned choreographer
- Laduma Ngxokolo, the iconic fashion designer
- Emo Adams, the multi-talented entertainer
- Karabo Poppy Moletsane, celebrated illustrator and street artist
- Bobby van Jaarsveld, the popular singer-songwriter
These judges will help select the design that best represents South Africa’s vibrant cultural heritage.
How to Enter
To be part of this exciting challenge, submit your design by 24 September, Heritage Day. Entries can be sent via WhatsApp to 065 149 9234. For more information, visit the Takealot website or follow Takealot on Facebook, Instagram, Twitter, and TikTok.
Why Participate?
Julie-Anne Walsh, Chief Marketing Officer at Takealot, highlights the importance of the challenge: “We are a business built by South Africans, for South Africans. We want to honor the many cultures that make this nation beautiful. By celebrating these diverse cultures through our Heritage Design Challenge, we are not only showcasing artistic talent but also fostering a deeper connection to our collective heritage.”
Participating in the Heritage Design Challenge is an opportunity to share your story. To be a part of a nationwide celebration. It’s a chance to let your creativity shine and contribute to a project that honors South Africa’s rich cultural heritage.
“The communities we serve aren’t just part of what we do—they’re at the heart of everything. That’s why we’re deeply committed to finding impactful ways to make a real difference in South Africa. By empowering individuals, uplifting communities, and working towards a more sustainable future, we’re dedicated to creating a lasting change for the South African people,” Walsh continues.
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